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Research Anthology on Business and Technical Education in the Information Era最新文献

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A Constructivist Approach to Marketing Education 营销教育的建构主义方法
Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6295-5.CH003
C. Brito
{"title":"A Constructivist Approach to Marketing Education","authors":"C. Brito","doi":"10.4018/978-1-5225-6295-5.CH003","DOIUrl":"https://doi.org/10.4018/978-1-5225-6295-5.CH003","url":null,"abstract":"This chapter offers a constructivist approach to marketing education aimed at coping with some of the most significant challenges faced by the marketing profession: the globalization of business, the growing digitalization of economy and society, and the increasing consumer expectations on being treated as unique and distinctive. To deal successfully with these challenges, marketing education must foster students' development at three levels: more knowledge, new skills, and an attitude of commitment towards the learning process. In other words, it is not only about promoting “knowledge” and “know-how” but also about stimulating “how to be,” preparing future professionals for volatility, uncertainty, complexity, and ambiguity. This means that the success of marketing education does not depend exclusively on the contents of the courses and teachers' scientific skills but also on what students are encouraged to collectively do.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117024146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Research, Theories, and Pedagogical Practices of Cultural Metacognition in Cross-Cultural Business Education 跨文化商业教育中的文化元认知研究、理论与教学实践
Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-3776-2.CH006
James E. Phelan
{"title":"Research, Theories, and Pedagogical Practices of Cultural Metacognition in Cross-Cultural Business Education","authors":"James E. Phelan","doi":"10.4018/978-1-5225-3776-2.CH006","DOIUrl":"https://doi.org/10.4018/978-1-5225-3776-2.CH006","url":null,"abstract":"Cultural metacognition, or thinking about cultural assumptions, can help increase awareness, build trust, and create successful business outcomes. The role of cultural metacognition in business is vital. This chapter will enable building a cultural metacognition knowledge base, and promote appreciation of its importance and effect on business enhancement. The context of this chapter will amplify knowledge, ideas, and skills necessary to connect various issues of teaching and learning cultural metacognition in cross-cultural environments. The chapter will facilitate business educators' teaching practices that foster learning cultural metacognition and its effects on cross-cultural business practices. In addition, it includes discussion of the facts related to tools for developing metacognition skills, as well as suggestions for how to fill the gap between theoretical and practical implications. The ultimate goal is to help elevate teaching, learning practices, and research related to the topic of cultural metacognition in cross-cultural business education.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126854142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The Role and Contribution of Higher Education in Family Entrepreneurship 高等教育在家庭创业中的作用与贡献
Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-5837-8.CH016
Jesús Manuel Palma-Ruiz, Unai Arzubiaga
{"title":"The Role and Contribution of Higher Education in Family Entrepreneurship","authors":"Jesús Manuel Palma-Ruiz, Unai Arzubiaga","doi":"10.4018/978-1-5225-5837-8.CH016","DOIUrl":"https://doi.org/10.4018/978-1-5225-5837-8.CH016","url":null,"abstract":"Driven by increasing awareness of the importance of family firms in most countries, the interest in family business studies is growing at a rapid pace. The entrepreneurial potential of family-owned businesses has been gaining even more attention among scholars and institutions since the 1980s and 90s. This fact joined to the fact that family firms are the most extended type of businesses all around the world has pushed a growing number of higher education institutions to introduce family business education programs in their curricula. Family business education at prominent universities provides high-level support for family SMEs due to such complexities of a family and their needs to the dynamics of a competitive business which can be quite challenging. It is therefore attractive to investigate and compare what characterizes the family business education programs in USA and Spain, including an overview of the most recent offerings among the most prominent higher education institutions.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125637652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal 葡萄牙本科市场营销教育与雇主需求的不匹配
Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-4666-9784-3.CH002
Ana Estima, Paulo Duarte
{"title":"The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal","authors":"Ana Estima, Paulo Duarte","doi":"10.4018/978-1-4666-9784-3.CH002","DOIUrl":"https://doi.org/10.4018/978-1-4666-9784-3.CH002","url":null,"abstract":"The debate on what should be offered by universities concerning their marketing education curricula in order to serve the market needs, specifically the employers' has been widely present in the literature. Its relevance derives from the fact that employers are one of the most important stakeholders of higher education institutions, given their responsibility in the career of graduate students. In this chapter we intend to contribute to the understanding of the state of undergraduate marketing education offered by Portuguese universities and assess whether there is a mismatch between marketing education and market needs. A better understanding of the mismatch and its implications can lead to better marketing education programs, increasing not only the acceptance and employability of students but also the transfer of innovative marketing knowledge to companies. The findings show that there is indeed a gap between what is being offered by the academia and what is requested by the job market, in terms of marketing, that could be higher than 50% of the requirements expected by employers.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134114305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Intersections in Marketing Practice and Marketing Education 市场营销实践与市场营销教育的交叉点
Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-6295-5.CH009
Mary Beth McCabe
{"title":"Intersections in Marketing Practice and Marketing Education","authors":"Mary Beth McCabe","doi":"10.4018/978-1-5225-6295-5.CH009","DOIUrl":"https://doi.org/10.4018/978-1-5225-6295-5.CH009","url":null,"abstract":"This chapter will describe the value of bridging the gaps between marketing practice and marketing education. The objective is to improve students' academic and practical experience after they complete a marketing degree program. This focus is on how professors can become better educators by targeting what students need to know before they complete academic programs. The chapter provides insights via expert interviews and analysis, using examples of the intersections and the gaps between theoretical marketing principles and practical applications of marketing strategies. The goal is to illustrate best practices and narrow the gaps to maintain relevance in a fast-changing marketing environment.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125203045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Global Leadership Development 全球领导力发展
Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4324/9781315761282-23
G. Bufalino
{"title":"Global Leadership Development","authors":"G. Bufalino","doi":"10.4324/9781315761282-23","DOIUrl":"https://doi.org/10.4324/9781315761282-23","url":null,"abstract":"No firm is immune from the impact of globalization. The new global context and the accompanying technological improvements are driving an increased need for global leaders with a wider variety of competencies, skills, and abilities. This chapter presents current perspectives on global leadership to better assist management educators in the design and implementation of global leadership programs. The fil rouge of this exploration will be the acknowledgement of the role of culture and its influence on business and management practices. First, the author will present current broad approaches to investigate global leadership; then he will focus on the development of global leadership, including practical challenges in business education. Finally, future directions will be discussed.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134364139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
From a Traditional to an Entrepreneurial University 从传统大学到创业大学
Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-2708-5.ch007
Dino Arnaut
{"title":"From a Traditional to an Entrepreneurial University","authors":"Dino Arnaut","doi":"10.4018/978-1-7998-2708-5.ch007","DOIUrl":"https://doi.org/10.4018/978-1-7998-2708-5.ch007","url":null,"abstract":"The transformation of a traditional research university to an entrepreneurial university is increasing because of the reduction in university funding from government sources and the constant emergence of a competitive market for research and education. A new approach has emerged, focusing on promoting the spillover of knowledge through university entrepreneurship. The creation of an entrepreneurial culture and the movement towards a Triple Helix model is a complex task that requires the efforts of many dedicated individuals. Universities as centres for knowledge creation and diffusion can be leveraged to generate future economic growth. For small transition countries, it is important that universities operate under policies that encourage entrepreneurship and innovation. The education of young people about entrepreneurship represents a highly valuable preparation for constant changes in the labour market. Entrepreneurial education is crucial to help young people develop entrepreneurial skills, attributes, and behaviour, as well as to embrace entrepreneurship as a career option.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114638092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Paradigm Shift in Management Education 管理教育的范式转变
Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-5345-9.ch041
S. Nayak, Nandan Prabhu
{"title":"Paradigm Shift in Management Education","authors":"S. Nayak, Nandan Prabhu","doi":"10.4018/978-1-7998-5345-9.ch041","DOIUrl":"https://doi.org/10.4018/978-1-7998-5345-9.ch041","url":null,"abstract":"Scholars, in the field of management education, have questioned the efficacy of current focus of business education in creating effective managers. Gulf between theory and practice, undue emphasis on conceptual knowledge, and lamentable attention to knowledge assimilation are cited as the prominent reasons for significantly low level of managerial effectiveness. In this regard, this chapter analyses the current paradigms of management education in its attempt to make a case for the need for a paradigm shift in education. Review of prior research clearly articulates the need for a cross functional approach to management education to bridge the gap between theory and its application. Further, this chapter discusses the dimensions of the process-orientation paradigm that it articulates. Potential contributions of process orientation paradigm and challenges before the cross-functional perspective of management education are also presented.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"147 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116369068","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Developing Future Global Business Leaders Through International Experiences 通过国际经验培养未来的全球商业领袖
Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-7998-5345-9.ch014
D. Panina, K. Lane
{"title":"Developing Future Global Business Leaders Through International Experiences","authors":"D. Panina, K. Lane","doi":"10.4018/978-1-7998-5345-9.ch014","DOIUrl":"https://doi.org/10.4018/978-1-7998-5345-9.ch014","url":null,"abstract":"The interconnected exchange between countries and continents requires a global perspective and awareness that includes international knowledge and competence. Educational programs abroad are designed to provide students with opportunities to develop these global competencies linked to numerous beneficial outcomes. Due to the large variety of outcomes and inconsistencies in their measurement and assessment, it is necessary to review the existing literature to systematically categorize these outcomes and their impact on students. This chapter discusses the main types of international learning programs and their characteristics. The literature on the outcomes of these programs is then reviewed by focusing primarily on the experiences of business schools. The factors which might improve the outcomes of the international experiences for the students are also discussed. Finally, implications for future research in international programs assessment and evaluation are suggested and practical advice is offered for faculty and administrators involved in program design and implementation.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132324372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A New Perspective in Competitiveness for Business Education 商科教育竞争力的新视角
Research Anthology on Business and Technical Education in the Information Era Pub Date : 1900-01-01 DOI: 10.4018/978-1-5225-3776-2.CH003
Ana Martins, I. Martins, O. Pereira
{"title":"A New Perspective in Competitiveness for Business Education","authors":"Ana Martins, I. Martins, O. Pereira","doi":"10.4018/978-1-5225-3776-2.CH003","DOIUrl":"https://doi.org/10.4018/978-1-5225-3776-2.CH003","url":null,"abstract":"Organizations are currently living through profound changes while dealing with the prevailing rate of information change and innovation. Alternative ways of educating organizations highlight the strategic importance of humanization in organizations. Humanization is the stabilizer of productivity and communities of practice (CoPs) – the tools which enable employees to act in this space. Organizations that nurture CoPs embrace learning, are sensitive, tolerant, and cooperate. CoPs are nurtured by cooperation while disregarding both competition and egotism. Strategic variables emerge in this context which leads to the paradigm shift focusing on trust, voluntary sharing, employees' selflessness, and shared leadership. Knowledge in an organization and within each employee is viewed as complementary and not a substitute or as an issue of contention. Knowledge sharing is a necessary condition to improve both organizational performance and its attractiveness. The importance of CoPs in this chapter focuses on the humanization perspective as CoPs promote learning in business contexts.","PeriodicalId":173422,"journal":{"name":"Research Anthology on Business and Technical Education in the Information Era","volume":"66 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120839323","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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