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Journal of Promotion Management最新文献

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Analyzing the Influence of Social Media Influencer’s Attributes and Content Esthetics on Endorsed Brand Attitude and Brand-Link Click Behavior: The Mediating Role of Brand Content Engagement 分析社交媒体影响者的属性和内容美学对代言品牌态度和品牌链接点击行为的影响：品牌内容参与的中介作用
Journal of Promotion Management Pub Date : 2023-09-03 DOI: 10.1080/10496491.2023.2251461
I. Mir, J. Salo
{"title":"Analyzing the Influence of Social Media Influencer’s Attributes and Content Esthetics on Endorsed Brand Attitude and Brand-Link Click Behavior: The Mediating Role of Brand Content Engagement","authors":"I. Mir, J. Salo","doi":"10.1080/10496491.2023.2251461","DOIUrl":"https://doi.org/10.1080/10496491.2023.2251461","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44936949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Customer-to-Customer Communication: Referral of High and Low Involvement Products through Stimulated Word-of-Mouth 客户对客户的沟通：通过刺激的口碑推荐高参与度和低参与度的产品
Journal of Promotion Management Pub Date : 2023-09-03 DOI: 10.1080/10496491.2023.2253235
Bettina Bifkovics, E. Malota, Luciana N. Faria, Luis F. Martinez
{"title":"Customer-to-Customer Communication: Referral of High and Low Involvement Products through Stimulated Word-of-Mouth","authors":"Bettina Bifkovics, E. Malota, Luciana N. Faria, Luis F. Martinez","doi":"10.1080/10496491.2023.2253235","DOIUrl":"https://doi.org/10.1080/10496491.2023.2253235","url":null,"abstract":"Referral reward programs (RRPs), considered as a form of stimulated word-of-mouth (WOM), provide incentives to existing customers to bring in new customers. The research here adds to previous knowledge by exploring the usage of referral codes for high and low-involvement products in three stages of the consumer decision journey, on a sample of 218 consumers analyzed by regression analysis. Results show that components of the Theory of Planned Behavior influence the behavioral intention toward participating in an RRP, with perceived behavioral control having the strongest effect, followed by subjective norm and Attitude. Referral codes have a significant effect on respondents’ behavior; high conformity of high-involvement products and low conformity of low-involvement products was found, with referral programs having a weaker effect on high-involvement products. Customers tend to follow all steps of the traditional consumer journey when buying a high-involvement product; in the case of low involvement products, low conformity was even lower when using a referral code. Low-involvement products at the need recognition stage, and high-involvement products at the active research stage, are the least affected by the RRP. Results provide insights for companies to optimize their marketing strategy through stimulated WOM, and with the usage of RRPs.","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45156021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
“Limited Time Offer”: Impact of Time Scarcity Messages on Consumer’s Impulse Purchase “限时优惠”：时间稀缺信息对消费者冲动购买的影响
Journal of Promotion Management Pub Date : 2023-09-03 DOI: 10.1080/10496491.2023.2253228
Mansi Khetarpal, Sapna Singh
{"title":"“Limited Time Offer”: Impact of Time Scarcity Messages on Consumer’s Impulse Purchase","authors":"Mansi Khetarpal, Sapna Singh","doi":"10.1080/10496491.2023.2253228","DOIUrl":"https://doi.org/10.1080/10496491.2023.2253228","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48152571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Enhancing Brand Visual Identity for Addressing Digital Customers’ Pain Points: A Structural Equation Modeling Approach 提高品牌视觉识别以解决数字客户的痛点:结构方程建模方法
Journal of Promotion Management Pub Date : 2023-09-03 DOI: 10.1080/10496491.2023.2253253
Abeer Elsayed Fayed
{"title":"Enhancing Brand Visual Identity for Addressing Digital Customers’ Pain Points: A Structural Equation Modeling Approach","authors":"Abeer Elsayed Fayed","doi":"10.1080/10496491.2023.2253253","DOIUrl":"https://doi.org/10.1080/10496491.2023.2253253","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-09-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43308773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
(Over)Eating with Our Eyes: An Examination of Mukbang Influencer Marketing and Consumer Engagement with Food Brands （过度）用我们的眼睛吃饭：Mukbang影响力营销和消费者对食品品牌的参与度研究
Journal of Promotion Management Pub Date : 2023-08-31 DOI: 10.1080/10496491.2023.2253244
Linda Dam, A. M. Borsai, Benjamin Burroughs
{"title":"(Over)Eating with Our Eyes: An Examination of Mukbang Influencer Marketing and Consumer Engagement with Food Brands","authors":"Linda Dam, A. M. Borsai, Benjamin Burroughs","doi":"10.1080/10496491.2023.2253244","DOIUrl":"https://doi.org/10.1080/10496491.2023.2253244","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41818710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Destination Marketing and Domestic Tourist Satisfaction: The Intervening Effect of Customer-Based Destination Brand Equity 目的地营销与国内游客满意度:基于顾客的目的地品牌资产的中介效应
Journal of Promotion Management Pub Date : 2023-08-31 DOI: 10.1080/10496491.2023.2253240
T. Matiza, E. Slabbert
{"title":"Destination Marketing and Domestic Tourist Satisfaction: The Intervening Effect of Customer-Based Destination Brand Equity","authors":"T. Matiza, E. Slabbert","doi":"10.1080/10496491.2023.2253240","DOIUrl":"https://doi.org/10.1080/10496491.2023.2253240","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43869334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Young consumers’ Perceptions of AI-Powered in-Car Personalized Services in a Growing Market for Smart Cars 在不断增长的智能汽车市场中，年轻消费者对人工智能车载个性化服务的看法
Journal of Promotion Management Pub Date : 2023-08-29 DOI: 10.1080/10496491.2023.2251465
Jastina Mathai
{"title":"Young consumers’ Perceptions of AI-Powered in-Car Personalized Services in a Growing Market for Smart Cars","authors":"Jastina Mathai","doi":"10.1080/10496491.2023.2251465","DOIUrl":"https://doi.org/10.1080/10496491.2023.2251465","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43667830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Restrictively Framed Promotions Hurt Retailers: The Role of Promotion Induced Reactance 限制框架促销伤害零售商:促销诱导抗拒的作用
Journal of Promotion Management Pub Date : 2023-08-29 DOI: 10.1080/10496491.2023.2251472
Siddharth Bhatt, Srinivasan Swaminathan, R. Suri
{"title":"Restrictively Framed Promotions Hurt Retailers: The Role of Promotion Induced Reactance","authors":"Siddharth Bhatt, Srinivasan Swaminathan, R. Suri","doi":"10.1080/10496491.2023.2251472","DOIUrl":"https://doi.org/10.1080/10496491.2023.2251472","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42847390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What Makes Customers More Engaged on Social Media? An Investigation of Customers’ Responses to Brand-Generated Content on Twitter 是什么让客户更热衷于社交媒体？客户对推特上品牌生成内容的反应调查
Journal of Promotion Management Pub Date : 2023-08-29 DOI: 10.1080/10496491.2023.2251473
Omar Sharief, Tamer H. Elsharnouby
{"title":"What Makes Customers More Engaged on Social Media? An Investigation of Customers’ Responses to Brand-Generated Content on Twitter","authors":"Omar Sharief, Tamer H. Elsharnouby","doi":"10.1080/10496491.2023.2251473","DOIUrl":"https://doi.org/10.1080/10496491.2023.2251473","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42590903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Work Ethics in Saudi Arabia: The Critical Role of Women and Expatriates 沙特阿拉伯的职业道德:妇女和外籍人士的关键作用
Journal of Promotion Management Pub Date : 2023-08-29 DOI: 10.1080/10496491.2023.2251460
Abbas J. Ali, Lamya Al-Aali, K. Krishnan
{"title":"Work Ethics in Saudi Arabia: The Critical Role of Women and Expatriates","authors":"Abbas J. Ali, Lamya Al-Aali, K. Krishnan","doi":"10.1080/10496491.2023.2251460","DOIUrl":"https://doi.org/10.1080/10496491.2023.2251460","url":null,"abstract":"","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42022594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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