Journal of Promotion Management最新文献

The Impact of SERVQUAL on Consumers’ Satisfaction, Loyalty, and Intention to Use Online Food Delivery Services SERVQUAL 对消费者使用网上送餐服务的满意度、忠诚度和意向的影响

Journal of Promotion Management Pub Date : 2024-07-15 DOI: 10.1080/10496491.2024.2372858

D. Arli, Patrick van Esch, Scott Weaven

引用次数: 0

From Trait to Choice: How Regulatory Focus Shapes Store Promotion Usage 从特质到选择：监管重点如何影响商店促销活动的使用

Journal of Promotion Management Pub Date : 2024-07-03 DOI: 10.1080/10496491.2024.2318662

Ram Mohan Dhara, Jagrook Dawra, Bikramjit Rishi

{"title":"From Trait to Choice: How Regulatory Focus Shapes Store Promotion Usage","authors":"Ram Mohan Dhara, Jagrook Dawra, Bikramjit Rishi","doi":"10.1080/10496491.2024.2318662","DOIUrl":"https://doi.org/10.1080/10496491.2024.2318662","url":null,"abstract":"Abstract This research investigates how individuals’ regulatory orientations influence their utilization of store promotions through two meticulously designed studies in distinct contexts. The first study examines innate cognitive inclinations, while the second manipulates cognitive orientations within specific contexts. The findings reveal a significant relationship between regulatory orientations and store promotion usage, which is moderated by impulsivity and engagement levels. Importantly, this study addresses a critical gap in the existing literature by examining the same concept from two distinct cognitive perspectives, enhancing our understanding of the intricate interplay between regulatory orientations and store promotion utilization. The implications are twofold. Firstly, for retailers, this research offers practical significance by suggesting in-store promotions specially tailored for promotion-oriented individuals and more deliberative out-of-store promotions to capture the attention of prevention-oriented individuals, ultimately enhancing marketing effectiveness. Secondly, from a theoretical standpoint, this study contributes to a deeper understanding of the complex relationship between regulatory orientations, cognitive processes, and consumer behavior, thus enriching the theoretical foundation of the field. This research is particularly relevant to scholars and practitioners in marketing, psychology, and retail management, providing valuable insights into consumer behavior and the formulation of marketing strategies.","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":"113 5","pages":"842 - 873"},"PeriodicalIF":0.0,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141682836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Social Influences in Consumer-Brand Relationships: The Moderating Roles of Gender and Consumer Age 消费者与品牌关系中的社会影响因素：性别和消费者年龄的调节作用

Journal of Promotion Management Pub Date : 2024-07-03 DOI: 10.1080/10496491.2024.2318659

Vivek Pani Gumparthi, Mala Srivastava

引用次数: 1

Social Media Advertising Features that Enhance Consumers’ Positive Responses to Ads 增强消费者对广告积极反应的社交媒体广告功能

Journal of Promotion Management Pub Date : 2024-07-03 DOI: 10.1080/10496491.2024.2318668

Heba E. Hassan

引用次数: 0

Livestream Shopping Breakthrough: Fast Fashion’s New Frontier Explored through Attitude, Influencer’s Advice, and Portal Quality 直播购物突破：通过态度、影响者的建议和门户质量探索快时尚的新领域

Journal of Promotion Management Pub Date : 2024-07-03 DOI: 10.1080/10496491.2024.2318667

Ruchika Sharma, Kritika Nagdev, Pratibha Singh

{"title":"Livestream Shopping Breakthrough: Fast Fashion’s New Frontier Explored through Attitude, Influencer’s Advice, and Portal Quality","authors":"Ruchika Sharma, Kritika Nagdev, Pratibha Singh","doi":"10.1080/10496491.2024.2318667","DOIUrl":"https://doi.org/10.1080/10496491.2024.2318667","url":null,"abstract":"Abstract In today’s phygital world, the present study demystifies the impact of perceived benefits of Livestream shopping on the purchase intention of users toward fast fashion apparel aligned with theory of planned behavior. The uniqueness of the study is that it presents a novel stance by integrating stimulus-organism-response (SOR) theory and theory of planned behavior (TPB) to propose a comprehensive framework encompassing the relationship between perceptions, attitude and intention in the case of livestream shopping. It also extends the model by incorporating drivers- portal’s quality and influencer’s advice as the moderators to bridge the prevailing gap in literature. Structural equation modeling is applied to analyze the direct and indirect relationships (with attitude as a mediator) in the proposed model followed by evaluating the moderated mediation of portals’ quality and influencers’ advice through SPSS (Hayes, Model 21). Data is collected from 276 respondents using snowball-sampling technique. The novelty of this research lies in its investigation of the mediating role of attitude between perceived benefit of live-stream shopping and intention to purchase, where influencers’ advice was found to have moderated mediation between attitude and intention to buy. On contrast, portals’ quality had no significant moderated mediation effect between perceived benefit and attitude. This study broadens the scope of the application of the SOR model to contribute to the growing body of literature on live stream marketing.","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":"69 4","pages":"737 - 766"},"PeriodicalIF":0.0,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141684192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effects of Relational Bonds on Purchasing Intention in the Live Streaming Context: The Moderating Role of Platform Type 直播环境下关系纽带对购买意向的影响：平台类型的调节作用

Journal of Promotion Management Pub Date : 2024-07-03 DOI: 10.1080/10496491.2024.2318663

Shengliang Zhang, Yuqi Song, Dinghao Guo, Ai Ren

{"title":"The Effects of Relational Bonds on Purchasing Intention in the Live Streaming Context: The Moderating Role of Platform Type","authors":"Shengliang Zhang, Yuqi Song, Dinghao Guo, Ai Ren","doi":"10.1080/10496491.2024.2318663","DOIUrl":"https://doi.org/10.1080/10496491.2024.2318663","url":null,"abstract":"Abstract Live streaming commerce has attracted wide attention as a new online marketing method. However, it is not clear how the relationship between merchants and customers affects consumers’ purchase intention. Based on SOR theory, we propose a theoretical model to explore the relationship between relational bonds, perceived value and purchase intention. In addition, we also explored the moderating role of live streaming platform types (ELP/SLP). Empirical results (N = 490) reveal that relational bonds increased purchase intention. Perceived utilitarian value plays a positive mediating role in the impact of financial bonds and structural bonds on purchase intention, and perceived hedonic value plays a positive mediating role in the impact of social bonds and structural bonds on purchase intention. ELP enhanced the relationship between structural bonds, perceived utilitarian value and purchase intention. SLP enhanced the relationship between social bonds, perceived hedonic value and purchase intention. This research may help live streaming commerce practitioners to understand and promote consumers’ purchase intention from the perspective of relationship marketing.","PeriodicalId":16879,"journal":{"name":"Journal of Promotion Management","volume":"26 3","pages":"707 - 736"},"PeriodicalIF":0.0,"publicationDate":"2024-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141683927","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Factors Affecting Consumers’ Attitudes Towards Artificial Intelligence 影响消费者对人工智能态度的因素

Journal of Promotion Management Pub Date : 2024-06-14 DOI: 10.1080/10496491.2024.2367203

Mariano Méndez-Suárez, Luca Delbello, Alejandro de Vega de Unceta, Ana Lucia Ortega Larrea

引用次数: 0

From Enchantment to Action: How Tourists’ Experiences Drive Revisit Intention 从陶醉到行动：游客的体验如何驱动重游意向

Journal of Promotion Management Pub Date : 2024-05-07 DOI: 10.1080/10496491.2024.2347213

V. Bhatt, B. Sharma, Prakash Singh, Lokesh Arora

引用次数: 0

Organization Sustainability Communication by Fashion Brands: A Qualitative Analysis of Messaging and Engagement on Facebook and Instagram 时尚品牌的组织可持续性传播：对 Facebook 和 Instagram 上的信息传递和参与情况的定性分析

Journal of Promotion Management Pub Date : 2024-03-26 DOI: 10.1080/10496491.2024.2333485

Sanjukta A. Pookulangara, A. Shephard, Sidharth Muralidharan

引用次数: 0

Are Gamification and Consumer Happiness the Links Between Gourmet Food Packaging Design and Mobile Points of Sales? 游戏化和消费者快乐是美食包装设计与移动销售点之间的纽带吗？

Journal of Promotion Management Pub Date : 2024-03-26 DOI: 10.1080/10496491.2024.2333481

Ioanna Moutzala, G. Spais

引用次数: 0