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Journal of Promotion Management最新文献

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Insights Into the Effectiveness of Advertising During the Recession Caused by COVID-19 洞察由 COVID-19 引发的经济衰退期间的广告效果
Journal of Promotion Management Pub Date : 2024-03-25 DOI: 10.1080/10496491.2024.2332991
Kibum Youn
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引用次数: 0
Is ChatGPT a Responsible Communication: A Study on the Credibility and Adoption of Conversational Artificial Intelligence ChatGPT 是一种负责任的交流方式吗？对话式人工智能的可信度和采用情况研究
Journal of Promotion Management Pub Date : 2024-03-24 DOI: 10.1080/10496491.2024.2332987
Uttam Chakraborty, S. K. Biswal
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引用次数: 0
Anti-Brand Activism in the Collectivist Orientation: The Case of Online-Consumers-Run Communities 集体主义导向下的反品牌行动主义：网络消费者社区案例
Journal of Promotion Management Pub Date : 2024-02-27 DOI: 10.1080/10496491.2024.2318665
Hai-Ninh Do, Ngoc Bich Do, Tra My Nguyen, Hue Minh Nguyen
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引用次数: 0
Cognitive and Affective Components Induced Impulsive Purchase: An Empirical Analysis 诱发冲动性购买的认知和情感因素：实证分析
Journal of Promotion Management Pub Date : 2024-02-25 DOI: 10.1080/10496491.2024.2318666
A. Ameer Hussain, B. Sharma, Chaitra V H, Syed Kazim
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引用次数: 0
Influence of Ethically-Minded Consumer Behavior, Digital Citizenship, and Retailers’ Green Positioning on the Effectiveness of Store Flyer Sales Promotions (Paper vs. Digital) 具有道德意识的消费者行为、数字公民意识和零售商的绿色定位对商店传单促销效果的影响（纸质与数字对比）
Journal of Promotion Management Pub Date : 2023-12-17 DOI: 10.1080/10496491.2023.2289904
Ana Sofia Costa, António Azevedo
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引用次数: 0
Consumer Responses to Elements of Visual Esthetics on a Brand’s Instagram Page 消费者对品牌 Instagram 页面视觉美学要素的回应
Journal of Promotion Management Pub Date : 2023-12-11 DOI: 10.1080/10496491.2023.2289931
Solange Renée Permell, Barney G. Pacheco
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引用次数: 0
The Pseudo-Flow Experience in Online Shopping 网上购物的伪流程体验
Journal of Promotion Management Pub Date : 2023-12-07 DOI: 10.1080/10496491.2023.2289898
A. Mitev, A. Irimiás, M. Mentes
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引用次数: 0
Understanding Gamification Advertising Effectiveness in an S-Commerce Context: A Study in an Emerging Market 了解 S-Commerce 背景下的游戏化广告效果：新兴市场研究
Journal of Promotion Management Pub Date : 2023-12-06 DOI: 10.1080/10496491.2023.2289934
Bang Nguyen-Viet, Yen Thi Hoang Nguyen
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引用次数: 0
Increasing Trust in Influencer Marketing: The Effects of Sponsorship Disclosure and Endorser Type 增加对影响者营销的信任：赞助披露和代言人类型的影响
Journal of Promotion Management Pub Date : 2023-12-06 DOI: 10.1080/10496491.2023.2289925
Wufan Jia, Lunrui Fu, Yue Dai
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引用次数: 0
Building Purchase Intention through Live Streaming Platforms: Mediating Role of Customer Engagement 通过直播平台建立购买意向：客户参与的中介作用
Journal of Promotion Management Pub Date : 2023-12-06 DOI: 10.1080/10496491.2023.2289900
Pallavi Dua
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引用次数: 0
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