在不断增长的智能汽车市场中,年轻消费者对人工智能车载个性化服务的看法

Q2 Business, Management and Accounting
Jastina Mathai
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Young consumers’ Perceptions of AI-Powered in-Car Personalized Services in a Growing Market for Smart Cars
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来源期刊
Journal of Promotion Management
Journal of Promotion Management Business, Management and Accounting-Marketing
CiteScore
6.10
自引率
0.00%
发文量
26
期刊介绍: The Journal of Promotion Management will keep you up-to-date on applied research and planning in promotion management. It is designed for practitioners in advertising, public relations, and personal selling, as well as academicians, researchers, and teachers in these areas. Every year, businesses in the United States budget approximately two-thirds of all marketing money into consumer and trade promotions designed to push products through the distribution chain. Any successful brand marketing plan relies on promotion, whether to stimulate immediate sales or ensure continued commerce.
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