What Makes Customers More Engaged on Social Media? An Investigation of Customers’ Responses to Brand-Generated Content on Twitter

Q2 Business, Management and Accounting

Journal of Promotion Management Pub Date : 2023-08-29 DOI:10.1080/10496491.2023.2251473

Omar Sharief, Tamer H. Elsharnouby

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是什么让客户更热衷于社交媒体？客户对推特上品牌生成内容的反应调查

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来源期刊

Journal of Promotion Management Business, Management and Accounting-Marketing

CiteScore

6.10

自引率

0.00%

发文量

期刊介绍： The Journal of Promotion Management will keep you up-to-date on applied research and planning in promotion management. It is designed for practitioners in advertising, public relations, and personal selling, as well as academicians, researchers, and teachers in these areas. Every year, businesses in the United States budget approximately two-thirds of all marketing money into consumer and trade promotions designed to push products through the distribution chain. Any successful brand marketing plan relies on promotion, whether to stimulate immediate sales or ensure continued commerce.