Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)最新文献_第4页

Analysis of Chinese Consumer Behavior on Catering Services and Research on Corporate Marketing Strategies in the Post-Pandemic Era 中国消费者餐饮服务行为分析及后疫情时代企业营销策略研究

Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) Pub Date : 2021-06-02 DOI: 10.2991/AEBMR.K.210601.069

Chen Xu, Zhilan Qian, Zihan Zhang

{"title":"Analysis of Chinese Consumer Behavior on Catering Services and Research on Corporate Marketing Strategies in the Post-Pandemic Era","authors":"Chen Xu, Zhilan Qian, Zihan Zhang","doi":"10.2991/AEBMR.K.210601.069","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210601.069","url":null,"abstract":"Since the COVID outbreak starting from February 2020, the Chinese catering industry has been facing an economic downturn. It is well-established by means of other research that the outdated business models that lots of catering businesses have of need to keep up with the contemporary dining consumption trend. Hence, this study aims to determine how the changes of consumer behaviors in the food sector after the pandemic can be better targeted in order to increase profits for the businesses. Specifically, it investigates the approaches to a better marketing strategy for businesses, which ultimately facilitates sustainable development of the Chinese catering industry in the long run. To analyze the trend in consumers' behavior, we took the business model of \"Haidilao\" as an example and integrate with the status quo of the Chinese. We come to the conclusion that people prefer to order food delivery online, prone to social media’s promotions and various discounts. These results suggest that businesses need to carry out more customized product and promotion strategies that ensure food safety and quality, and at the same time, collaborating with internet influencers to attract more attentions and thus boost sales. In terms of pricing and placing strategy, it's recommended that businesses carry out a more efficient supply chain to cut down costs and also develop various channels to branch out their side businesses, creating a higher profit margin. Thus, the Chinese catering industry is expected to achieve an optimal development pattern and continues making a great contribution to the country's GDP.","PeriodicalId":165299,"journal":{"name":"Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)","volume":"57-58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133602128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

Cultural and Creative Industry and the Fourth Wave Economy: Analysis the Communication and Culture of Taiwan Film 文化创意产业与第四波经济:台湾电影的传播与文化分析

Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) Pub Date : 2021-06-02 DOI: 10.2991/AEBMR.K.210601.066

Chaonan Shen

引用次数: 0

New Challenge on Intellectual Property: Smell Trademark 知识产权的新挑战:气味商标

Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) Pub Date : 2021-06-02 DOI: 10.2991/AEBMR.K.210601.083

Shuju Fu

引用次数: 0

Research on the Competence and Quality Model of Huawei’s Middle Managers 华为中层管理人员胜任力与素质模型研究

Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) Pub Date : 2021-06-02 DOI: 10.2991/AEBMR.K.210601.017

Zhang Kaiming

引用次数: 0

Research on the Construction of Enterprise Ecosystem Governance System 企业生态治理体系构建研究

Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) Pub Date : 2021-06-02 DOI: 10.2991/AEBMR.K.210601.034

Yunfei Xu, W. Meng, Yuanzhen Zhang, Yong Zhang

引用次数: 0

The Impact of Foreign Direct Investment on China’s Housing Prices 外商直接投资对中国房价的影响

Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) Pub Date : 2021-06-02 DOI: 10.2991/AEBMR.K.210601.031

Tang Wen

{"title":"The Impact of Foreign Direct Investment on China’s Housing Prices","authors":"Tang Wen","doi":"10.2991/AEBMR.K.210601.031","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210601.031","url":null,"abstract":"Nowadays, the real estate industry in China can be referred to as an unique economy leading industry. Due to the rapid development of our country’s macroeconomic environment and urbanization process, this makes the real estate market develop very fast, apart from this, the relationship between the overheated investment in real estate market and the excessive and rapid increased price of real estate has become a hot topic of concern for all sectors of society. This article mainly conducts in-depth research on the impact of foreign direct investment on housing prices in China through theoretical and empirical analyses. Through the multiple regression method and adopted the annual data of 2010-2019, analyzed the influence of foreign real estate investment on our country’s real estate prices. The results show that foreign direct investment is positively related to house prices. Finally, It can be concluded that foreign direct investment will increase our country’s housing prices, and corresponding suggestions are made in three aspects: laws and regulations, regulatory mechanism, and early warning mechanism related to real estate and foreign direct investment according to China's national conditions.","PeriodicalId":165299,"journal":{"name":"Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134613450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Innovative Development of Power Grid Enterprises Under the Background of Energy Digital Economy Transformation 能源数字经济转型背景下电网企业的创新发展

Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) Pub Date : 2021-06-02 DOI: 10.2991/AEBMR.K.210601.033

Yunfei Xu, Suwei Liu, Baoming Song, R. Liu

引用次数: 0

Research on the Problems and Countermeasures of Human Resources Management in Chinese University Think Tanks: Take Six University Think Tanks in Shanghai as Examples 我国高校智库人力资源管理存在的问题及对策研究——以上海六所高校智库为例

Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) Pub Date : 2021-06-02 DOI: 10.2991/AEBMR.K.210601.048

Wang Hao, Gao Tianhong

引用次数: 0

Research on Nintendo’s Marketing Strategy During the Epidemic 流行病时期任天堂的营销策略研究

Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) Pub Date : 2021-06-02 DOI: 10.2991/AEBMR.K.210601.027

Jialong Liu

{"title":"Research on Nintendo’s Marketing Strategy During the Epidemic","authors":"Jialong Liu","doi":"10.2991/AEBMR.K.210601.027","DOIUrl":"https://doi.org/10.2991/AEBMR.K.210601.027","url":null,"abstract":"COVID-19 happened unexpectedly. The adverse impacts brought by COVID-19 are profound and continuing. For example, the revenues of firms in various fields are suffered from it. But there are still some surviving companies. So the marketing strategy of these companies is significant. This research studies a company called Nintendo that has a very good revenue during the epidemic. By using the Four Ps of marketing strategy theory, it analyzes the marketing strategy of Nintendo[1]. This paper will show the behavior of Nintendo from four aspects, product strategy, pricing strategy, placing strategy and promoting strategy. The product strategy points out that Nintendo designs its products based on the needs of customers, considering more for customers. This allows the buyers to feel more comfortable and tend to spend more in Nintendo. Second, the pricing strategy. Nintendo sets prices above not too much for their single one. Thus more people can afford their products, promoting them to purchase the products. Third, the placing strategy indicates that Nintendo minimizes their costs to maximize their profits and they always prepare a plan B. Therefore, they can avoid some independent troubles to some extent. Forth, the promoting strategy suggests that Nintendo establishes a nearly perfect after-sale system to guarantee the entertainment of the customers, reducing the decline of the number of customers.","PeriodicalId":165299,"journal":{"name":"Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126885416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Economic Policy Uncertainty, Shareholding of Institutional Investors and R&D Investment of High Technology Enterprises: Evidence from China 经济政策不确定性、机构投资者持股与高技术企业研发投资:来自中国的证据

Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) Pub Date : 2021-06-02 DOI: 10.2991/AEBMR.K.210601.060

Yuxin Zhou

引用次数: 0