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Los discursos comunicativos y sus relaciones con el consumo del siglo XXI 交际话语及其与21世纪消费的关系
International Journal of Communication Research Pub Date : 1900-01-01 DOI: 10.7263/ADRESIC-007-03
Luis Rodrigo Martín
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引用次数: 0
Las estrategias publicitarias de los anunciantes españoles en los Social Media. El caso de Facebook 西班牙广告商在社交媒体上的广告策略。Facebook的案例
International Journal of Communication Research Pub Date : 1900-01-01 DOI: 10.7263/adresic-009-04
N. A. Vences
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引用次数: 4
Responsabilidad Social Corporativa en el sector de la televisión 电视行业的企业社会责任
International Journal of Communication Research Pub Date : 1900-01-01 DOI: 10.7263/ADRESIC-005-01
Virgilio Delgado Sierra, M. Pascual
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引用次数: 2
The Internet as an alternative distribution and communication channel for SMES producing quality agro-food products 互联网为生产优质农产品的中小企业提供了另一种分销和沟通渠道
International Journal of Communication Research Pub Date : 1900-01-01 DOI: 10.7263/ADRESIC-003-05
C. R. Santos, M. C. Blanco
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引用次数: 2
Responsabilidad Social Corporativa en el sector de la televisión. Un estudio longitudinal de las memorias de sostenibilidad. 电视行业的企业社会责任。可持续发展记忆的纵向研究。
International Journal of Communication Research Pub Date : 1900-01-01 DOI: 10.7263/ADR.RSC.006.006
V. Delgado, María Olarte
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引用次数: 1
LA COMUNICACIÓN POLÍTICA DEL PRESIDENTE CLINTON. EL DISCURSO DEL ESTADO DE LA UNIÓN DE 1998. 克林顿总统的政治沟通。1998年的国情咨文。
International Journal of Communication Research Pub Date : 1900-01-01 DOI: 10.7263/adresic-004-03
José J. Sanmartín
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引用次数: 0
Bases teóricas para el análisis del proceso orgánico de la narrativa colectiva y del storytelling publicitario 集体叙事和广告讲故事的有机过程分析的理论基础
International Journal of Communication Research Pub Date : 1900-01-01 DOI: 10.7263/adresic-015-04
Alicia Tapia López, Javier Durán Gil-Casares
{"title":"Bases teóricas para el análisis del proceso orgánico de la narrativa colectiva y del storytelling publicitario","authors":"Alicia Tapia López, Javier Durán Gil-Casares","doi":"10.7263/adresic-015-04","DOIUrl":"https://doi.org/10.7263/adresic-015-04","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128749944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
El marketing sensorial y su eficacia en el contexto de una estrategia de comunicación diferencial para el lanzamiento de un perfume 感官营销及其在香水推出差异化传播策略背景下的有效性
International Journal of Communication Research Pub Date : 1900-01-01 DOI: 10.7263/ADRESIC-005-03
Dolores Sánchez Ros, Victoria Labajo González
{"title":"El marketing sensorial y su eficacia en el contexto de una estrategia de comunicación diferencial para el lanzamiento de un perfume","authors":"Dolores Sánchez Ros, Victoria Labajo González","doi":"10.7263/ADRESIC-005-03","DOIUrl":"https://doi.org/10.7263/ADRESIC-005-03","url":null,"abstract":"Clasificación JEL: : D12, M31, M37 Palabras clave: Marketing sensorial, marketing experiencial, comportamiento del consumidor, perfumería selectiva JEL Classification: D12, M31, M37","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122203797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Ciclo de vida de los destinos turísticos y estrategias de comunicación: los casos de España y Chile 旅游目的地的生命周期与传播策略:以西班牙和智利为例
International Journal of Communication Research Pub Date : 1900-01-01 DOI: 10.7263/ADRESIC-007-05
Blanca García Henche, Eva Marina Reinares Lara, Guillermo Armelini
{"title":"Ciclo de vida de los destinos turísticos y estrategias de comunicación: los casos de España y Chile","authors":"Blanca García Henche, Eva Marina Reinares Lara, Guillermo Armelini","doi":"10.7263/ADRESIC-007-05","DOIUrl":"https://doi.org/10.7263/ADRESIC-007-05","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114784962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Reputación corporativa de marcas globales del sector de la cerveza: el caso Heineken 全球啤酒品牌的企业声誉:喜力案例
International Journal of Communication Research Pub Date : 1900-01-01 DOI: 10.7263/adresic-015-05
A. Molina, P. Funes
{"title":"Reputación corporativa de marcas globales del sector de la cerveza: el caso Heineken","authors":"A. Molina, P. Funes","doi":"10.7263/adresic-015-05","DOIUrl":"https://doi.org/10.7263/adresic-015-05","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123513540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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