International Journal of Communication Research最新文献

{"title":"LA COMUNICACIÓN POLÍTICA COMO INSTRUMENTO CONFORMADOR DE VALORES Y ACTITUDES. EVOLUCIÓN Y ESTADO DE LA CUESTIÓN.","authors":"J. C. López, Francisco Moreno Rey","doi":"10.7263/ADRESIC-004-04","DOIUrl":"https://doi.org/10.7263/ADRESIC-004-04","url":null,"abstract":"Clasificación JEL: M37, M38 Palabras clave: Propaganda, Publicidad Política, Publicidad Electoral, Publicidad Comercial, Comunicación Política, Marketing Político JEL Classification: M37, M38","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132424093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"El discurso de investidura como instrumento de comunicación política en España (1979-2008)","authors":"R. Esteban","doi":"10.7263/ADRESIC-004-06","DOIUrl":"https://doi.org/10.7263/ADRESIC-004-06","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125240614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DO POLITICAL LEADERS MATTER? THE CASE OF YOUNG PEOPLE AND THAI POLITICS.","authors":"Waraporn Chatratichart","doi":"10.7263/ADRESIC-004-01","DOIUrl":"https://doi.org/10.7263/ADRESIC-004-01","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"118 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116112405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"COMUNICACIÓN POLÍTICA EN EL CAPITALISMO TECNOLÓGICO","authors":"Raúl Eguizábal Maza","doi":"10.7263/adresic-004-05","DOIUrl":"https://doi.org/10.7263/adresic-004-05","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"04 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2011-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130485577","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"LOS HÁBITOS DE EXPOSICIÓN A MEDIOS DE COMUNICACION OFF LINE DE LOS JÓVENES EN LA COMUNIDAD FORAL DE NAVARRA. UNA APLICACIÓN DE LOS MÉTODOS FACTORIALES Y DE CLASIFICACIÓN AUTOMÁTICA","authors":"I. Grande, M. Merino","doi":"10.7263/ADRESIC-002-04","DOIUrl":"https://doi.org/10.7263/ADRESIC-002-04","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"002 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130684046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Issues Management: más allá de la gestión de conflictos potenciales","authors":"K. Matilla","doi":"10.7263/ADRESIC-002-03","DOIUrl":"https://doi.org/10.7263/ADRESIC-002-03","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"223 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122456876","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"POSITIONING OF SPANISH RETAILERS: PERCEPTION OF HIGH FREQUENCY VS. LOW FREQUENCY CONSUMERS.","authors":"Carmen Abril, Diana Gavilan, Maria Avello","doi":"10.7263/ADRESIC-002-02","DOIUrl":"https://doi.org/10.7263/ADRESIC-002-02","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123472756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ESTIMACIÓN DE LOS EFECTOS DE LA PUBLICIDAD EN LAS VENTAS.","authors":"J. Herrera, T. Blanco, María Avello Iturriagagoitia, Carmen Abril Barrie","doi":"10.7263/ADRESIC-003-03","DOIUrl":"https://doi.org/10.7263/ADRESIC-003-03","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115490864","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Marketing Experiencial, Sensorial y Olfativo: Una revisión de la literatura","authors":"Lidia Higueras Medina, Raúl Gonzalo Riesco, Natividad Crespo Tejero","doi":"10.7263/ADRESIC-024-04","DOIUrl":"https://doi.org/10.7263/ADRESIC-024-04","url":null,"abstract":"espanolAlcance de la revision: El presente documento tiene por epicentro plasmar el espectro de alcance del Marketing de la Experiencia y los Sentidos, asi como las tecnicas y metodologias empleadas en ambas disciplinas para apelar a los insights del consumidor. Asimismo, se define la perspectiva del Marketing Olfativo, concretando los aspectos esenciales que dicha materia aporta tanto a nivel funcional como emocional. Finalmente, se proporciona una aproximacion al concepto de odotipo y a su potencial aplicacion. Periodo de las publicaciones revisadas: Se analizan aquellas publicaciones que, entre 1973 y 2020, bajo una base cientifica y empirica, abogan por la tendencia empresarial basada en la generacion de experiencias unicas mediante una firma sensorial. Origen y tipos de documentos revisados: Se utilizan articulos publicados en revistas cientificas, obtenidos de la base de datos Web of Science. Aportaciones de los autores sobre las publicaciones analizadas: La revision realizada muestra que, a pesar de concurrir una gran variedad de articulos respecto al Marketing Experiencial y Sensorial, existe un cierto receso temporal en las publicaciones, siendo la fecha de estos previa a 2010. Respecto al Marketing Olfativo, se avala la importancia del olfato dentro del Marketing Sensorial, y se vislumbra la utilizacion del odotipo como herramienta para mejorar la identidad de marca de una empresa. Conclusiones sobre las lineas de investigacion estudiadas: El espectro abarcado por el Marketing Experiencial propone un amplio margen de accion tanto en el posicionamiento de las marcas y los momentos de la verdad del consumidor, como en las practicas ejecutadas en los espacios comerciales. A este respecto, los cinco Sentidos juegan un rol fundamental. No obstante, cabe destacar un evidente «gap» en la literatura de investigacion acerca de la aplicacion directa del Marketing Olfativo y el odotipo a las tecnicas de promocion y reconocimiento de marca de la actualidad. EnglishReach of the review: This document focuses primarily on the scope of Experiential and Sensory Marketing, as well as the techniques and methodologies used in both disciplines to appeal to consumer insights. It also defines the perspective of Olfactory Marketing, specifying the essential aspects that this subject provides both on a functional and emotional level. Finally, it provides an approach to the concept of the Odotype and its potential application. Period of the publications reviewed: Those publications that, between 1973 and 2020, under a scientific and empirical basis, advocate the business trend based on the generation of unique experiences through a sensory signature are analysed. Origin and types of documents reviewed: Articles published in scientific journals, obtained from the database ‘Web of Science,’ are used. Authors’ contributions to the publications analysed: The review carried out shows that, despite a wide variety of articles on Experiential and Sensory Marketing, ther","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128501507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Como diseñar una imagen rural turística: una propuesta conceptual","authors":"L. Gonzalez","doi":"10.7263/adresic-013-03","DOIUrl":"https://doi.org/10.7263/adresic-013-03","url":null,"abstract":"","PeriodicalId":164961,"journal":{"name":"International Journal of Communication Research","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115758834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}