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Marketing Opportunities and Challenges in a Changing Global Marketplace最新文献

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“What-are-you-looking-at?”: Implicit Behavioural Measurement Indicating Technology Acceptance in the Field of Automated Driving “你在看吗?:表明自动驾驶领域技术接受程度的隐性行为测量
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-39165-2_246
Marc Kuhn, V. Marquardt
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引用次数: 0
Price Priming Effects in Online Display Ads: An Abstract 网络展示广告的价格启动效应:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-39165-2_215
H. Shaker, S. Sénécal, S. Taboubi, Yany Grégoire
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引用次数: 0
Online Versus Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors: An Abstract 在线与面对面:客户与客户互动如何影响客户体验行为:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-39165-2_86
H. Black, Matthew M. Lastner
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引用次数: 0
Corporate Social Responsibility Beyond Borders: US Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas: An Abstract 超越国界的企业社会责任:美国消费者抵制一家跨国公司在海外供应商工厂的血汗工厂问题:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-39165-2_242
Joon Soo Lim, K. Shim
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引用次数: 0
The Impact of Culture on Humorous Ads: An Abstract 文化对幽默广告的影响:一个摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-39165-2_65
Dragana V. Medić, Jean-Marc Décaudin
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引用次数: 0
The Influence of Luxury Brands’ Firm Engagement on Customer Engagement on Social Media: An Abstract 奢侈品牌企业参与对社交媒体客户参与的影响:一个摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-39165-2_240
Xia Liu, Hyunju Shin, A. Burns
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引用次数: 1
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