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Marketing Opportunities and Challenges in a Changing Global Marketplace最新文献

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Short or Long? The Right Combination of Time Duration, Cause Type, and Product Type in Cause-Related Marketing: An Abstract 短的还是长的?原因营销中时间长度、原因类型和产品类型的正确组合:一个摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 2019-05-29 DOI: 10.1007/978-3-030-39165-2_202
Chun-Tuan Chang, X. Chu, I-Ting Tsai, M. Kung
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引用次数: 0
Knowledge is Power: The Moderating Effect of Product Knowledge: An Abstract 知识就是力量:产品知识的调节作用:一个摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 2019-05-29 DOI: 10.1007/978-3-030-39165-2_145
James J. Zboja, Susan Brudvig, Mary Dana Laird
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引用次数: 0
An Abstract: Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking 摘要:卫生服务获取负担:研究潜在客户的临床求助感知
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 2019-05-29 DOI: 10.1007/978-3-030-39165-2_200
Jessica Wyllie, Jamie Carlson, Mohammad M. Rahman
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引用次数: 0
The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer’ Post-Goal-Completion Behavior: An Abstract 目标类型和目标完成程度对消费者目标完成后行为的共同影响:一个摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 2019-05-29 DOI: 10.1007/978-3-030-39165-2_81
Junzhou Zhang, Y. Liu-Thompkins
{"title":"The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer’ Post-Goal-Completion Behavior: An Abstract","authors":"Junzhou Zhang, Y. Liu-Thompkins","doi":"10.1007/978-3-030-39165-2_81","DOIUrl":"https://doi.org/10.1007/978-3-030-39165-2_81","url":null,"abstract":"","PeriodicalId":161652,"journal":{"name":"Marketing Opportunities and Challenges in a Changing Global Marketplace","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122872246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research: An Abstract 如果我们真的倾听，我们会听到什么?I-poems在定性营销研究中的应用:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 2019-05-29 DOI: 10.1007/978-3-030-39165-2_4
J. Robson, C. Burr
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引用次数: 0
A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: An Abstract 可持续性态度、意图和行为的纵向研究:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 2019-05-29 DOI: 10.1007/978-3-030-39165-2_64
Galen T. Trail, B. McCullough
{"title":"A Longitudinal Study of Sustainability Attitudes, Intentions, and Behaviors: An Abstract","authors":"Galen T. Trail, B. McCullough","doi":"10.1007/978-3-030-39165-2_64","DOIUrl":"https://doi.org/10.1007/978-3-030-39165-2_64","url":null,"abstract":"","PeriodicalId":161652,"journal":{"name":"Marketing Opportunities and Challenges in a Changing Global Marketplace","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125025590","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Value of Psychological Capital for Customer Participation Management: An Abstract 心理资本在顾客参与管理中的价值:一个摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 2019-05-29 DOI: 10.1007/978-3-030-39165-2_199
Sara Leroi-Werelds, Sandra Streukens
{"title":"The Value of Psychological Capital for Customer Participation Management: An Abstract","authors":"Sara Leroi-Werelds, Sandra Streukens","doi":"10.1007/978-3-030-39165-2_199","DOIUrl":"https://doi.org/10.1007/978-3-030-39165-2_199","url":null,"abstract":"","PeriodicalId":161652,"journal":{"name":"Marketing Opportunities and Challenges in a Changing Global Marketplace","volume":"137 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134097770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Sonic Logos on Brand Perceptions: An Abstract 声音标志对品牌认知的影响:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 2019-05-29 DOI: 10.1007/978-3-030-39165-2_98
Shawn P. Scott, Daniel A. Sheinin, Lauren I. Labrecque
{"title":"The Impact of Sonic Logos on Brand Perceptions: An Abstract","authors":"Shawn P. Scott, Daniel A. Sheinin, Lauren I. Labrecque","doi":"10.1007/978-3-030-39165-2_98","DOIUrl":"https://doi.org/10.1007/978-3-030-39165-2_98","url":null,"abstract":"","PeriodicalId":161652,"journal":{"name":"Marketing Opportunities and Challenges in a Changing Global Marketplace","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123828716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fake News and the Top High-Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness: An Abstract 假新闻与高科技品牌:熟悉度、脆弱性和有效性的德尔菲研究:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 2019-05-29 DOI: 10.1007/978-3-030-39165-2_190
Andrew Flostrand, Åsa Wallström, Esmail Salehi-Sangari, L. Pitt, Jan H. Kietzmann
{"title":"Fake News and the Top High-Tech Brands: A Delphi Study of Familiarity, Vulnerability and Effectiveness: An Abstract","authors":"Andrew Flostrand, Åsa Wallström, Esmail Salehi-Sangari, L. Pitt, Jan H. Kietzmann","doi":"10.1007/978-3-030-39165-2_190","DOIUrl":"https://doi.org/10.1007/978-3-030-39165-2_190","url":null,"abstract":"","PeriodicalId":161652,"journal":{"name":"Marketing Opportunities and Challenges in a Changing Global Marketplace","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115469520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
From Psychological Myopia to Food Myopia: A Consumer Perspective: An Abstract 从心理近视到食品近视:消费者视角:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 2019-05-29 DOI: 10.1007/978-3-030-39165-2_50
A. Qazi, Véronique Cova
{"title":"From Psychological Myopia to Food Myopia: A Consumer Perspective: An Abstract","authors":"A. Qazi, Véronique Cova","doi":"10.1007/978-3-030-39165-2_50","DOIUrl":"https://doi.org/10.1007/978-3-030-39165-2_50","url":null,"abstract":"","PeriodicalId":161652,"journal":{"name":"Marketing Opportunities and Challenges in a Changing Global Marketplace","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127609058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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