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Marketing Opportunities and Challenges in a Changing Global Marketplace最新文献

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Interacting and Learning through Cross-Functional Product Development Teams: Driving New Product Creativity, Design Value, and Product Advantage: An Abstract 跨职能产品开发团队的互动与学习:推动新产品创意、设计价值和产品优势:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 2019-05-29 DOI: 10.1007/978-3-030-39165-2_233
Subin Im, C. Noble, Daisuke Ishida, Naoto Onzo
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引用次数: 0
An Investigation of Slacktivism in Online Donation Campaigns: An Abstract 网络捐赠活动中的懒汉行动主义研究:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 2019-05-29 DOI: 10.1007/978-3-030-39165-2_165
Yashar Dehdashti, L. Chonko, Aidin Namin, B. Ratchford
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引用次数: 0
Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era: An Abstract 社会倾听:使客户和竞争情报适应数字时代:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 2019-05-29 DOI: 10.1007/978-3-030-39165-2_101
Erik Mehl, J. Bon
{"title":"Social Listening: Adapting Customer and Competitive Intelligence to the Digital Era: An Abstract","authors":"Erik Mehl, J. Bon","doi":"10.1007/978-3-030-39165-2_101","DOIUrl":"https://doi.org/10.1007/978-3-030-39165-2_101","url":null,"abstract":"","PeriodicalId":161652,"journal":{"name":"Marketing Opportunities and Challenges in a Changing Global Marketplace","volume":"1969 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-05-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131327276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Consumers’ Quality Perception of Food Shape Abnormality: Effects on Customer Perceived Value and Consumer Behavior: An Abstract 消费者对食品形状异常的质量感知:对消费者感知价值和消费者行为的影响:一个摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-39165-2_206
Klaus-Peter Wiedmann, Levke Albertsen, Evmorfia Karampournioti
{"title":"Consumers’ Quality Perception of Food Shape Abnormality: Effects on Customer Perceived Value and Consumer Behavior: An Abstract","authors":"Klaus-Peter Wiedmann, Levke Albertsen, Evmorfia Karampournioti","doi":"10.1007/978-3-030-39165-2_206","DOIUrl":"https://doi.org/10.1007/978-3-030-39165-2_206","url":null,"abstract":"","PeriodicalId":161652,"journal":{"name":"Marketing Opportunities and Challenges in a Changing Global Marketplace","volume":"133 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124595732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction: An Abstract 居民对旅游可持续发展的支持:生活满意度的中介作用:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-39165-2_183
Lanlung Chiang, Thi Nguyen
{"title":"Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction: An Abstract","authors":"Lanlung Chiang, Thi Nguyen","doi":"10.1007/978-3-030-39165-2_183","DOIUrl":"https://doi.org/10.1007/978-3-030-39165-2_183","url":null,"abstract":"","PeriodicalId":161652,"journal":{"name":"Marketing Opportunities and Challenges in a Changing Global Marketplace","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129448700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The Conceptualization and Measurement of Perceived Value in Social Media: The Case of Facebook Brand Pages 社交媒体中感知价值的概念化与测量:以Facebook品牌页面为例
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-39165-2_232
Georgios Tsimonis, Sergios Dimitriadis
{"title":"The Conceptualization and Measurement of Perceived Value in Social Media: The Case of Facebook Brand Pages","authors":"Georgios Tsimonis, Sergios Dimitriadis","doi":"10.1007/978-3-030-39165-2_232","DOIUrl":"https://doi.org/10.1007/978-3-030-39165-2_232","url":null,"abstract":"","PeriodicalId":161652,"journal":{"name":"Marketing Opportunities and Challenges in a Changing Global Marketplace","volume":"295 6","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132419811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
RELQUAL-determinants on Satisfaction in Buyer–Supplier Relationship of Puerto Rican SMEs: An Abstract 波多黎各中小企业买卖关系满意度的经常性决定因素:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-39165-2_66
Juan Carlos Sosa Varela, E. Ramirez, G. Svensson
{"title":"RELQUAL-determinants on Satisfaction in Buyer–Supplier Relationship of Puerto Rican SMEs: An Abstract","authors":"Juan Carlos Sosa Varela, E. Ramirez, G. Svensson","doi":"10.1007/978-3-030-39165-2_66","DOIUrl":"https://doi.org/10.1007/978-3-030-39165-2_66","url":null,"abstract":"","PeriodicalId":161652,"journal":{"name":"Marketing Opportunities and Challenges in a Changing Global Marketplace","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128228621","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Special Session: Looking for a New Research Partner: Find your Perfect “Researcher Match”: An Abstract 特别会议:寻找新的研究伙伴:找到您完美的“研究者匹配”:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-39165-2_122
Janna Parker, Hyunju Shin
{"title":"Special Session: Looking for a New Research Partner: Find your Perfect “Researcher Match”: An Abstract","authors":"Janna Parker, Hyunju Shin","doi":"10.1007/978-3-030-39165-2_122","DOIUrl":"https://doi.org/10.1007/978-3-030-39165-2_122","url":null,"abstract":"","PeriodicalId":161652,"journal":{"name":"Marketing Opportunities and Challenges in a Changing Global Marketplace","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130212290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis: An Abstract 探讨企业多式联运服务的使用动机:一个层次的手段-终端链分析:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-39165-2_75
Sebastian Timmer, Katrin Merfeld, S. Henkel
{"title":"Exploring Usage Motives for Corporate Multimodal Mobility Services: A Hierarchical Means-End Chain Analysis: An Abstract","authors":"Sebastian Timmer, Katrin Merfeld, S. Henkel","doi":"10.1007/978-3-030-39165-2_75","DOIUrl":"https://doi.org/10.1007/978-3-030-39165-2_75","url":null,"abstract":"","PeriodicalId":161652,"journal":{"name":"Marketing Opportunities and Challenges in a Changing Global Marketplace","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127228747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments: An Abstract 网络环境中重新定位对支付意愿影响的研究:摘要
Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 1900-01-01 DOI: 10.1007/978-3-030-39165-2_30
H. Shaker, S. Sénécal
{"title":"An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments: An Abstract","authors":"H. Shaker, S. Sénécal","doi":"10.1007/978-3-030-39165-2_30","DOIUrl":"https://doi.org/10.1007/978-3-030-39165-2_30","url":null,"abstract":"","PeriodicalId":161652,"journal":{"name":"Marketing Opportunities and Challenges in a Changing Global Marketplace","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123452873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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