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The Conceptualization and Measurement of Perceived Value in Social Media: The Case of Facebook Brand Pages

Marketing Opportunities and Challenges in a Changing Global Marketplace Pub Date : 1900-01-01 DOI:10.1007/978-3-030-39165-2_232
Georgios Tsimonis, Sergios Dimitriadis
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社交媒体中感知价值的概念化与测量:以Facebook品牌页面为例
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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Marketing Opportunities and Challenges in a Changing Global Marketplace
Marketing Opportunities and Challenges in a Changing Global Marketplace
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