Jurnal Ekonomi : Journal of Economic最新文献_第3页

MODEL PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN MELALUI KEPUASAN PELANGGAN DI STARBUCKS BALE KOTA TANGERANG 通过在TANGERANG市的客户满意度，对产品质量和服务质量的影响模型

Jurnal Ekonomi : Journal of Economic Pub Date : 2021-11-16 DOI: 10.47007/jeko.v12i02.4182

Lia Amalia, Jovita Fellicia

{"title":"MODEL PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN MELALUI KEPUASAN PELANGGAN DI STARBUCKS BALE KOTA TANGERANG","authors":"Lia Amalia, Jovita Fellicia","doi":"10.47007/jeko.v12i02.4182","DOIUrl":"https://doi.org/10.47007/jeko.v12i02.4182","url":null,"abstract":"This study aims to determine the effect of product and service quality influence on customer loyalty through customer satisfaction as an intervening variable at Starbucks Bale Kota Tangerang. Independent variables consist of product quality and service quality, the dependent variable consists of customer loyalty and variables which include customer satisfaction. This research was conducted at Starbucks Bale Kota which is engaged in sales, located in Tangerang. The background behind sales research at Starbucks Bale Kota is indeed growing, but most of the sales come from new customers, not old customers or repurchases and in this study aims to see what influences the sense of customer loyalty to Starbucks Bale Kota. The authors of this study take product quality and service quality variables because these variables are in a dominant position in the Starbucks Bale Kota phenomenon. The sample used was 170 respondents with a sampling technique that is purposive sampling. The method of analysis used in this study is a non-probability sampling method with a research technique in the form of Path Analysis. The results showed that product quality and service quality had a positive and significant effect on customer satisfaction and customer loyalty. And customer satisfaction as an intervening variable is proven to have a greater influence than the direct effect.Keywords: product quality, service quality, customer satisfaction, customer loyalty","PeriodicalId":161609,"journal":{"name":"Jurnal Ekonomi : Journal of Economic","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115116437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANTESEDEN DAN IMPLIKASI ATTITUDE TOWARD GREEN PRODUCT PADA INTENSI KONSUMEN: EKSPANSI MODEL DAN KONTEKS PRODUK MENSTRUAL CUP 前因后果和对绿色生产影响的消费者意向:模型扩张和月经产品上下文

Jurnal Ekonomi : Journal of Economic Pub Date : 2021-11-16 DOI: 10.47007/jeko.v12i02.4337

Whony Rofianto, Annisa Sekar Pratami, Manda Sabrina

{"title":"ANTESEDEN DAN IMPLIKASI ATTITUDE TOWARD GREEN PRODUCT PADA INTENSI KONSUMEN: EKSPANSI MODEL DAN KONTEKS PRODUK MENSTRUAL CUP","authors":"Whony Rofianto, Annisa Sekar Pratami, Manda Sabrina","doi":"10.47007/jeko.v12i02.4337","DOIUrl":"https://doi.org/10.47007/jeko.v12i02.4337","url":null,"abstract":"This research is an expansion of the attitude toward green product model that has been tested in previous studies. This expansion model examines the effect of perceived value, perceived health benefits, health consciousness, environmental attitude, value orientation and eWOM on attitudes toward green products. Furthermore, the impact of continued attitude toward green products on willingness to pay and intention to recommend was also tested, as well as the impact of willingness to pay on purchase intention. This study also seeks to add to the generalization aspect of the attitude toward green product model by testing in the context of menstrual cup products as one of the green products that is still rarely studied in the marketing literature. Empirical data were collected from 99 samples of female respondents who knew about menstrual cup products, as an environmentally friendly substitute for sanitary napkins. Data were collected as primary data through a survey using an online questionnaire. Measurement model estimation and structural model estimation for hypothesis testing were carried out using the Partial Least Square Structural Equation Modeling (PLS-SEM) approach. The estimation results of the inner model indicate a positive influence of perceived value and electronic word of mouth on attitudes toward green products. Attitude toward green products has also been shown to have a positive effect on willingness to pay and intention to recommend. Furthermore, willingness to pay has also been shown to have a positive effect on purchase intention. Meanwhile, the positive influence of four other exogenous variables, namely health consciousness, environmental attitude, value orientation and perceived health benefits on attitudes toward green products was not proven in this study.","PeriodicalId":161609,"journal":{"name":"Jurnal Ekonomi : Journal of Economic","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122198292","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

OPTIMASI PENDISTRIBUSIAN BAWANG PUTIH DENGAN MODEL TRANSPORTASI PADA KELOMPOK TANI SEMBALUN HORTI 大蒜的分配优化优先值与农场SEMBALUN HORTI的运输模式

Jurnal Ekonomi : Journal of Economic Pub Date : 2021-11-16 DOI: 10.47007/jeko.v12i02.4214

Marismiati Marismiati, Cok Agung Surya Danarjaya Wiratama Sumampan

引用次数: 0

ANALISIS PERBEDAAN PERILAKU IMPULSE BUYING BERDASARKAN GENDER PADA MARKETPLACE TOKOPEDIA 分析基于市场广场性别的冲动行为差异

Jurnal Ekonomi : Journal of Economic Pub Date : 2021-11-16 DOI: 10.47007/jeko.v12i02.4170

R. Nurlinda, Aisyah Yuliyani

引用次数: 1

FAKTOR YANG MEMPENGARUHI KARAKTERISTIK PERUSAHAAN TERHADAP PENGUNGKAPAN RISIKO PERUSAHAAN (Studi empiris pada perusahaan LQ45 yang terdaftar di Bursa Efek Indonesia periode 2015-2018) 影响公司风险披露的因素(2017 -2018年印尼证券交易所上市的LQ45公司实证研究)

Jurnal Ekonomi : Journal of Economic Pub Date : 2021-11-16 DOI: 10.47007/jeko.v12i02.4065

Evalina Silitonga

引用次数: 0

IDENTIFIKASI FAKTOR PENENTU MINAT BELI PADA PRODUK KECANTIKAN HIJAU 确定对绿色美容产品兴趣的决定因素

Jurnal Ekonomi : Journal of Economic Pub Date : 2021-11-16 DOI: 10.47007/jeko.v12i02.4373

J. Kusuma, J. Fadli

引用次数: 0

PENGARUH ETNOSENTRISME, CITRA MEREK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN BATIK 民族主义、品牌形象和生活方式对蜡染采购决策的影响

Jurnal Ekonomi : Journal of Economic Pub Date : 2020-04-30 DOI: 10.9744/PEMASARAN.14.2.86-95

Firman Fauzi, Ramadhia Asri

引用次数: 10

MOTIVASI BONUS PLAN DALAM FRAUDELENT FINANCIAL STATEMENT 动机奖金计划存在虚假财务报表

Jurnal Ekonomi : Journal of Economic Pub Date : 2020-04-30 DOI: 10.47007/JEKO.V11I1.3011

M. A. Adhikara

{"title":"MOTIVASI BONUS PLAN DALAM FRAUDELENT FINANCIAL STATEMENT","authors":"M. A. Adhikara","doi":"10.47007/JEKO.V11I1.3011","DOIUrl":"https://doi.org/10.47007/JEKO.V11I1.3011","url":null,"abstract":"This study to examine the elements of fraud in the Pentagon fraud theory indetecting fraudulent financial statements. Fraud pentagon is proxied by six variables consisting of two elements of pressure (financial target and external pressure), one variable from element opportunity (ineffective monitoring), one variable from element rationalization (change in auditor), one variable from capability element (change in directors) ), and one variable from the arrogance element (number of CEO's pictures) hypothesized to affect fraudulent financial statements. F-Score is used to determine the fraudulent financial statement with bonus plan based earnings management as an intervening variable. This study with a sample of 35 companies was selected using a purposive sampling method from delisting companies in the Indonesia Stock Exchange in 20092016. Hypothesis testing uses a path analysis to test the Effects of Pressure, Opportunity, Rationalization, Competence, and Arrogance Against the Fraudulent Financial Statement with Earning Management Based on Bonus Plans as Intervening Variables on Companies Delisting on the Indonesia Stock Exchange 2009-2016.The results showed that ROA, DER, RKI had a positive effect on earnings management. While earnings management has a negative effect on fraudulent financial statements. DER and CEO have a negative effect on fraudulent financial statements and CPA has a positive effect on fraudulent financial statements.Â Keywords : fraudulent financial statement, pressure, opportunity,Â rationalization, competence, arrogance, earning management, bonus plan","PeriodicalId":161609,"journal":{"name":"Jurnal Ekonomi : Journal of Economic","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129734334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2