分析基于市场广场性别的冲动行为差异

Jurnal Ekonomi : Journal of Economic Pub Date : 2021-11-16 DOI:10.47007/jeko.v12i02.4170

R. Nurlinda, Aisyah Yuliyani

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引用次数: 1

摘要

消费者的计划外购买行为或冲动购买是一件有趣的事情，因为它是当今现代市场中最大的市场份额，而冲动购买行为的重要原因之一是性别。本研究旨在确定男性和女性在冲动购买方面是否存在差异，并确定购物方式、时尚参与、情境因素是否存在差异

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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ANALISIS PERBEDAAN PERILAKU IMPULSE BUYING BERDASARKAN GENDER PADA MARKETPLACE TOKOPEDIA

Unplanned buying behavior or impulsive buying from consumers is something that is interesting, because it is the largest market share in today's modern market and one of the important causes of Impulse buying behavior is gender. This study aims to determine whether there are differences in Impulse buying between men and women and to determine whether the Shopping Lifestyle, Fashion Involvement, Situational Factors

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来源期刊

Jurnal Ekonomi : Journal of Economic

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