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Jurnal Ekonomi : Journal of Economic最新文献

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PENGARUH CSR DI SOCIAL MEDIA MELALUI E-WOM, LOYALITAS KONSUMEN UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN KOSMETIK WARDAH 通过E-WOM对社交媒体的影响，消费者忠诚度增加了购买WARDAH化妆品的决定
Jurnal Ekonomi : Journal of Economic Pub Date : 2023-06-07 DOI: 10.47007/jeko.v14i01.6629
L. Sari
{"title":"PENGARUH CSR DI SOCIAL MEDIA MELALUI E-WOM, LOYALITAS KONSUMEN UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN KOSMETIK WARDAH","authors":"L. Sari","doi":"10.47007/jeko.v14i01.6629","DOIUrl":"https://doi.org/10.47007/jeko.v14i01.6629","url":null,"abstract":"Penggunaan kosmetik sudah menjadi bagian yang tidak terpisahkan dari kehidupan manusia khususnya wanita. Kosmetik digunakan sebagai produk perawatan untuk menjaga Kesehatan dan mempercantik diri, perkembangan kosmetik pun terbilang sangat cepat. Tujuan dari penelitian ini adalah melihat pengaruh atau tidaknya CSR di social media melalui e-wom, loyalitas konsumen untuk meningkatkan keputusan pembelian. Populasi penelitian ini adalah perempuan yang sudah pernah membeli kosmetik Wardah yang berada di social media. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan menggunakan penyebaran data kuesioner secara online yang dilakukan pada bulan November 2022. Metode analisis data yang digunakan adalah analisis jalur melalui Partial Least Squares Structural Equation Modeling (PLS-SEM). Berdasarkan hasil pengujian data pada penelitian ini, dapat disimpulkan bahwa komunikasi CSR disocial media tidak berpengaruh positif dengan loyalitas konsumen, e-wom tidak berpengaruh positif terhadap loyalitas konsumen, CSR berpengaruh positif terhadap keputusan pembelian, e-wom tidak berpengaruh positif terhadap keputusan pembelian, keputusan pembelian berpengaruh positif pada loyalitas konsumen.Kata Kunci: Corporate social responsibility (CSR), E-wom, Keputusan pembelian, Loyalitas konsumen","PeriodicalId":161609,"journal":{"name":"Jurnal Ekonomi : Journal of Economic","volume":"334 4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116360317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Meningkatkan Loyalitas Pelanggan Melalui Kepuasan Yang di Pengaruhi oleh Kualitas Produk dan Gaya Hidup Pada Produk Smartphone iPhone 通过智能手机iPhone产品的产品质量和生活方式所产生的满足感增加客户忠诚度
Jurnal Ekonomi : Journal of Economic Pub Date : 2023-06-07 DOI: 10.47007/jeko.v14i01.5843
Nina Nurhasanah, Debora Siagian
{"title":"Meningkatkan Loyalitas Pelanggan Melalui Kepuasan Yang di Pengaruhi oleh Kualitas Produk dan Gaya Hidup Pada Produk Smartphone iPhone","authors":"Nina Nurhasanah, Debora Siagian","doi":"10.47007/jeko.v14i01.5843","DOIUrl":"https://doi.org/10.47007/jeko.v14i01.5843","url":null,"abstract":"The development of telecommunications technology from year to year is increasing and moving very quickly, this is supported by the increasingly sophisticated telecommunications equipment and the need for information that is increasing by the public. The purpose of this study is to test and analyze the influence of Product Quality, Lifestyle, on Customer Loyalty through Customer Satisfaction on Iphone Smartphone products. This research was conducted in April – July 2022 by distributing questionnaires online through a g-form with a total of 130 respondents and an inference tool used by SEM-Smart PLS. The findings of this study are that Product Quality has a positive effect on Customer Satisfaction, Lifestyle has a positive effect on Customer Satisfaction, Customer Satisfaction with Customer Loyalty, and Customer Satisfaction is able to mediate the relationship between Product Quality, Lifestyle and Customer Loyalty.","PeriodicalId":161609,"journal":{"name":"Jurnal Ekonomi : Journal of Economic","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130277624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS TINGKAT KESEJAHTERAAN DAN DETERMINAN KESEJAHTERAAN RUMAHTANGGA PENGRAJIN KULIT DI DUSUN MANDING, DESA SABDODADI, KECAMATAN BANTUL, KABUPATEN BANTUL, PROVINSI DAERAH ISTIMEWA YOGYAKARTA
Jurnal Ekonomi : Journal of Economic Pub Date : 2023-06-07 DOI: 10.47007/jeko.v14i01.6548
S. Suripto
{"title":"ANALISIS TINGKAT KESEJAHTERAAN DAN DETERMINAN KESEJAHTERAAN RUMAHTANGGA PENGRAJIN KULIT DI DUSUN MANDING, DESA SABDODADI, KECAMATAN BANTUL, KABUPATEN BANTUL, PROVINSI DAERAH ISTIMEWA YOGYAKARTA","authors":"S. Suripto","doi":"10.47007/jeko.v14i01.6548","DOIUrl":"https://doi.org/10.47007/jeko.v14i01.6548","url":null,"abstract":"This study aims to examine the level of welfare of leather craftsmen in Manding Village, Sabdodadi District, Bantul Regency, Special Region of Yogyakarta (DIY). Tourism in Bantul Regency has increased the number of visitors every year. In Bantul Regency there is the largest and only center for the leather product industry in the Province of DIY. This researcher examines the level of welfare of families who work as leather craftsmen in Manding Village. This study aims to determine whether the existence of the leather industry affects the welfare of craftsmen in terms of 8 welfare approaches based on indicators according to (Central Bureau of Statistics, 2015), namely: population, health and nutrition, education, employment, and consumption patterns, housing and the environment, poverty, as well as other social. The analytical tools used were the F test (Annova) and T test. The results showed that the level of family welfare between the prosperous was moderate and the prosperous was high. Gender, number of dependents, marital status, and asset ownership have a significant effect on the level of family welfare. While the length of work has no significant effect on the level of welfare.","PeriodicalId":161609,"journal":{"name":"Jurnal Ekonomi : Journal of Economic","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125530641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH PELATIHAN TERHADAP HASIL PRODUKSI PETANI DI KECAMATAN LOSARI 培训对多哈区农民生产的影响
Jurnal Ekonomi : Journal of Economic Pub Date : 2023-06-07 DOI: 10.47007/jeko.v14i01.6565
Erwin Dwi Listyanto, S. Utami, K. Khotimah
{"title":"PENGARUH PELATIHAN TERHADAP HASIL PRODUKSI PETANI DI KECAMATAN LOSARI","authors":"Erwin Dwi Listyanto, S. Utami, K. Khotimah","doi":"10.47007/jeko.v14i01.6565","DOIUrl":"https://doi.org/10.47007/jeko.v14i01.6565","url":null,"abstract":"This study aims to determine whether the training has a significant effect on the production results of farmers in Losari District. This research can be categorized as an explanatory research. The analytical method used is quantitative, because the research data is in the form of numbers which are then analyzed using a statistical approach. The population in this study were all farmers in Losari District, Brebes Regency. The number of samples is 50 farmers in Losari District. The sampling technique in this study was carried out using non-probability sampling. The data analysis technique used is simple regression analysis using the Statistical product and service solution (SPSS). Based on the results of partial regression testing, it shows that the training variable has a positive and significant effect on farmer production results. This is in accordance with the t test analysis which has a significance value of 0.000 <0.05. It can be concluded that training has a positive and significant effect on the production of farmers in Losari District.","PeriodicalId":161609,"journal":{"name":"Jurnal Ekonomi : Journal of Economic","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124011267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh COVID-19 Related HRM Strategies Terhadap Job Performance Dengan Dimediasi Oleh Work Motivation Dan Innovation Climate
Jurnal Ekonomi : Journal of Economic Pub Date : 2023-06-07 DOI: 10.47007/jeko.v14i01.6126
Ria Marina, Netania Emilisa
{"title":"Pengaruh COVID-19 Related HRM Strategies Terhadap Job Performance Dengan Dimediasi Oleh Work Motivation Dan Innovation Climate","authors":"Ria Marina, Netania Emilisa","doi":"10.47007/jeko.v14i01.6126","DOIUrl":"https://doi.org/10.47007/jeko.v14i01.6126","url":null,"abstract":"","PeriodicalId":161609,"journal":{"name":"Jurnal Ekonomi : Journal of Economic","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122876781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Return On Assets (ROA) Dan Economic Value Added (EVA) dalam Menilai Kinerja Keuangan pada PT Bank Mandiri (Persero) Tbk Periode Tahun 2016-2021 分析资产回报率和经济价值增值(EVA)，评估2018 -2021年PT自力更生银行(Persero)的财务表现
Jurnal Ekonomi : Journal of Economic Pub Date : 2023-06-07 DOI: 10.47007/jeko.v14i01.6100
Asti Nur Aryanti, Palupi Permata Rahmi, B. Purnomo, I. Purnamasari
{"title":"Analisis Return On Assets (ROA) Dan Economic Value Added (EVA) dalam Menilai Kinerja Keuangan pada PT Bank Mandiri (Persero) Tbk Periode Tahun 2016-2021","authors":"Asti Nur Aryanti, Palupi Permata Rahmi, B. Purnomo, I. Purnamasari","doi":"10.47007/jeko.v14i01.6100","DOIUrl":"https://doi.org/10.47007/jeko.v14i01.6100","url":null,"abstract":"This study aimed at determining and analyzing the financial performance of PT Bank Mandiri (Persero) Tbk for the 2016-2021 period using the Return On Assets (ROA) method and the Economic Value Added (EVA) method. This descriptive research employed a quantitative approach. The sample used in this research was PT Bank Mandiri (Persero). The analytical tools used in this study to assess a company's financial performance were Return On Assets (ROA) and Economic Value Added (EVA). The findings revealed that the average value of ROA at PT Bank Mandiri (Persero) Tbk in 2016-2021 was 1.74%. Overall, the ROA value fluctuated with an upward trend. On the other hand, using the Economic Value Added (EVA) method, the findings showed that the financial performance of the company PT Bank Mandiri (Persero) Tbk was classified as good because the EVA value of PT Bank Mandiri (Persero) Tbk for the 2016-2021 period had a positive value (EVA > 0). A positive EVA value indicates that PT Bank Mandiri (Persero) Tbk has a good company's economic added value.","PeriodicalId":161609,"journal":{"name":"Jurnal Ekonomi : Journal of Economic","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133236241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
EFEKTIFITAS STRATEGI INFLUENCER TERHADAP MINAT BELI KONSUMEN PRODUK PSTORE 影响策略对PSTORE产品消费者兴趣的影响
Jurnal Ekonomi : Journal of Economic Pub Date : 2023-06-07 DOI: 10.47007/jeko.v14i01.6500
Wahyuni Rosanti, Muthi'ah Rahmadian, Filna Regita Cahya Tiara Gani, Erwin Permana
{"title":"EFEKTIFITAS STRATEGI INFLUENCER TERHADAP MINAT BELI KONSUMEN PRODUK PSTORE","authors":"Wahyuni Rosanti, Muthi'ah Rahmadian, Filna Regita Cahya Tiara Gani, Erwin Permana","doi":"10.47007/jeko.v14i01.6500","DOIUrl":"https://doi.org/10.47007/jeko.v14i01.6500","url":null,"abstract":"Many previous studies have proven that influencers have a significant influence in increasing sales. This is commonly done by large companies. However, along with the growth of technology, the use of digital influencers is not only carried out by large companies but also small businesses of various types. Influencer is a person or figure in social media who has a large number of followers which can influence the behavior of their followers. This study aims to analyze the effectiveness of the influence strategy on consumer buying interest in PSstore products. This research was conducted with a qualitative approach. Data was collected through searches sourced from research journals both nationally and internationally, the results of ideas that have been produced by researchers and practitioners, supporting books, newspapers, popular official websites and magazines. To support scientific arguments, a literature review process was carried out using the Systematic Mapping Study (SMS) approach. The results of the study show that PSstore products carry out marketing strategies in collaboration with several artists who have the criteria of a large number of followers and also pay attention to a good image in the eyes of the public. The application of influencer marketing is very suitable to be applied to increase consumer image and awareness of the brand. The use of influencers on social media is not only seen as a means of self-actualization but can also develop towards the business world, one of which is to become a marketing tool which can also be used to obtain reviews and information regarding a product or service that will be or is being marketed so that it can attract interest or response from consumers in making purchasing decisions.","PeriodicalId":161609,"journal":{"name":"Jurnal Ekonomi : Journal of Economic","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123669702","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS BIBLIOMETRIK PENDAPATAN YOUTUBER INDONESIA
Jurnal Ekonomi : Journal of Economic Pub Date : 2023-06-07 DOI: 10.47007/jeko.v14i01.6563
Muhammad Faisal Bachmid
{"title":"ANALISIS BIBLIOMETRIK PENDAPATAN YOUTUBER INDONESIA","authors":"Muhammad Faisal Bachmid","doi":"10.47007/jeko.v14i01.6563","DOIUrl":"https://doi.org/10.47007/jeko.v14i01.6563","url":null,"abstract":"This study aims to determine whether the YouTube application is a new business or a new profession for millennials and Y generation. This research method is a literature review with a bibliometric analysis approach to analyze 167 scientific publication documents indexed in the Scopus and Google Scholar databases. The research results from the VOSviewer application show that the development of global scientific publications regarding several ways to earn income through YouTube social media from 2019 to 2023 has increased and decreased yearly. From this research, it is hoped that it can change the view that YouTuber work can be said to be feasible","PeriodicalId":161609,"journal":{"name":"Jurnal Ekonomi : Journal of Economic","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123744139","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MENGUKUR TURNOVER INTENTION, KONFLIK PERAN, DAN SELF EFFICACY
Jurnal Ekonomi : Journal of Economic Pub Date : 2022-05-17 DOI: 10.47007/jeko.v13i01.5431
Lukman Cahyadi
{"title":"MENGUKUR TURNOVER INTENTION, KONFLIK PERAN, DAN SELF EFFICACY","authors":"Lukman Cahyadi","doi":"10.47007/jeko.v13i01.5431","DOIUrl":"https://doi.org/10.47007/jeko.v13i01.5431","url":null,"abstract":"An effective and efficient employee management can lower the increasing number of employees who intend to leave for other companies (turnover intention). This study aims to investigate the effects of role conflict and self -efficacy on turnover intention through organizational commitment as the mediating variable on property marketing. This study uses questionnaire as the instrument to collect the data and it also applies Structural Equation Model (SEM) to examine the research model empirically. The respondents of the study are 195 marketing staffs who work in a number of property companies in West Java area. The results of the study show that role conflict and self-efficacy play role on turnover intention. A low role conflict will increase organizational commitment and decrease the number of turnover intention. In addition, a high self-efficacy can increase organizational commitment and reduce the number of turnover intention on the property marketing.","PeriodicalId":161609,"journal":{"name":"Jurnal Ekonomi : Journal of Economic","volume":" 26","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113948660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PENGARUH KINERJA KEUANGAN, STRUKTUR MODAL, DAN TATA KELOLA PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SEKTOR BARANG KONSUMSI YANG TERDAFTAR DI BEI 金融表现、资本结构和治理对北注册消费品行业的公司价值的影响
Jurnal Ekonomi : Journal of Economic Pub Date : 2021-11-22 DOI: 10.47007/jeko.v12i02.4400
Linda Rosalina, Hairunnisa Hairunnisa, Annisa Annisa, Annisa Izzati Islam, F. Leon
{"title":"PENGARUH KINERJA KEUANGAN, STRUKTUR MODAL, DAN TATA KELOLA PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SEKTOR BARANG KONSUMSI YANG TERDAFTAR DI BEI","authors":"Linda Rosalina, Hairunnisa Hairunnisa, Annisa Annisa, Annisa Izzati Islam, F. Leon","doi":"10.47007/jeko.v12i02.4400","DOIUrl":"https://doi.org/10.47007/jeko.v12i02.4400","url":null,"abstract":"","PeriodicalId":161609,"journal":{"name":"Jurnal Ekonomi : Journal of Economic","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115279039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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