Journal of Marketing最新文献_第9页

User-Generated Physician Ratings and Their Effects on Patients’ Physician Choices: Evidence from Yelp 用户生成的医生评分及其对患者医生选择的影响:来自Yelp的证据

1区管理学

Journal of Marketing Pub Date : 2023-03-29 DOI: 10.1177/00222429221146511

Yiwei Chen, Stephanie Lee

{"title":"User-Generated Physician Ratings and Their Effects on Patients’ Physician Choices: Evidence from Yelp","authors":"Yiwei Chen, Stephanie Lee","doi":"10.1177/00222429221146511","DOIUrl":"https://doi.org/10.1177/00222429221146511","url":null,"abstract":"Patients increasingly rely on online physician ratings to select their physicians and make health care decisions. However, it is unclear whether online physician ratings signal physician quality information and affect patients’ physician choices. By combining physician rating data from Yelp with data from Medicare, which covers a large elderly patient group, the authors find that ratings are positively associated with important measures of physician quality, including physicians’ credentials, adherence to clinical guidelines, and patients’ health outcomes. They introduce novel instrumental variables, where reviewers’ leniency in rating other businesses is employed as an instrument for physicians’ ratings. They find that an increase in physicians’ average rating increases physicians’ patient flow. To understand the quality signals that patients respond to, the authors also use the latent Dirichlet allocation model and extract topics from review texts. Patients respond differentially to different information and respond most to information about physicians’ interpersonal and clinical skills. In addition, rating credibility, accessibility, and strength of other existent signals moderate the positive effects of online ratings on patient flow. Overall, online physician rating platforms can promote efficiency by disseminating important quality information to patients and directing patients to higher-quality physicians.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"351 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135469327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 8

EXPRESS: Competition and the Regulation of Fictitious Pricing EXPRESS:竞争与虚拟定价规制

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2023-03-06 DOI: 10.1177/00222429231164640

Richard Staelin, Joel E. Urbany, Donald Ngwe

引用次数: 0

EXPRESS: A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit 品牌延伸成功的元分析:母品牌资产与延伸契合度的影响

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2023-03-06 DOI: 10.1177/00222429231164654

Chenming Peng, Tammo H.A. Bijmolt, Franziska Völckner, Hong Zhao

引用次数: 2

Caffeine’s Effects on Consumer Spending 咖啡因对消费支出的影响

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2023-03-01 DOI: 10.1177/00222429221109247

Dipayan Biswas, Patrick Hartmann, M. Eisend, Courtney Szocs, Bruna Jochims, Vanessa Apaolaza, Erik Hermann, Cristina López, A. Borges

{"title":"Caffeine’s Effects on Consumer Spending","authors":"Dipayan Biswas, Patrick Hartmann, M. Eisend, Courtney Szocs, Bruna Jochims, Vanessa Apaolaza, Erik Hermann, Cristina López, A. Borges","doi":"10.1177/00222429221109247","DOIUrl":"https://doi.org/10.1177/00222429221109247","url":null,"abstract":"Caffeine is the world's most popular stimulant and is consumed daily by a significant portion of the world's population through coffee, tea, soda, and energy drinks. Consumers often shop online and in physical stores immediately after or while consuming caffeine. This is further facilitated by the increasing prevalence of coffee shops and by the phenomenon of some retail stores having in-store coffee bars and offering complimentary caffeinated beverages. This research examines how caffeine consumption before shopping influences purchase behavior. The results of a series of experiments conducted in the field (at multiple retail stores across different countries) and in the lab show that consuming a caffeinated (vs. noncaffeinated) beverage before shopping enhances impulsivity in terms of more items purchased and higher spending. This effect is stronger for “high-hedonic” products and attenuated for “low-hedonic” products. These findings are important for managers to understand how a seemingly unrelated behavior (i.e., caffeine consumption) in and/or around the store affects spending. From a consumer perspective, although moderate amounts of caffeine consumption can have positive health benefits, there can be unintended negative financial consequences of caffeine intake on spending. Thus, consumers trying to control impulsive spending should avoid consuming caffeinated beverages before shopping.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"225 1","pages":"149 - 167"},"PeriodicalIF":12.9,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75759817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

Machiavellianism in Alliance Partnerships 联盟伙伴关系中的马基雅维利主义

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2023-03-01 DOI: 10.1177/00222429221100186

Giuseppe Musarra, M. Robson, C. Katsikeas

{"title":"Machiavellianism in Alliance Partnerships","authors":"Giuseppe Musarra, M. Robson, C. Katsikeas","doi":"10.1177/00222429221100186","DOIUrl":"https://doi.org/10.1177/00222429221100186","url":null,"abstract":"Against a backdrop of limited research focusing on dark-side characteristics in alliances, the authors argue that Machiavellianism in an alliance influences strategies pertaining to gaining new knowledge and using power to achieve better performance effectiveness. They develop a model using theories-in-use procedures and drawing from both Machiavellian intelligence and achievement goal perspectives, which they test in a quasi-longitudinal study of 199 marketing alliances. The results suggest that Machiavellianism relates negatively to collaborative learning and positively to learning anxiety and use of power. The findings also indicate that collaborative learning enhances performance, whereas learning anxiety and use of power result in underperformance. Collaborative learning, learning anxiety, and use of power fully mediate Machiavellianism's impact on performance. Finally, Machiavellianism's relationships with collaborative learning and learning anxiety are moderated positively and negatively, respectively, by partners’ collaborative history. This evidence provides managers with a more in-depth understanding about the nature, functioning, and performance relevance of Machiavellianism in alliance partnerships.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"43 1","pages":"168 - 189"},"PeriodicalIF":12.9,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90097910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump 创新印记:为什么一些公司能挺过ipo后的创新低谷

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2023-03-01 DOI: 10.1177/00222429221114317

Simone Wies, C. Moorman, Rajesh Chandy

{"title":"Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump","authors":"Simone Wies, C. Moorman, Rajesh Chandy","doi":"10.1177/00222429221114317","DOIUrl":"https://doi.org/10.1177/00222429221114317","url":null,"abstract":"Growth and innovation are primary arguments for firms that aim to go public and access resources from the stock market. So it is ironic that going public is, for a majority of firms, associated with a pronounced slump in breakthrough innovation. This article proposes an actionable, marketing-related explanation for why some firms that go public manage to beat the post–initial public offering (IPO) innovation slump: innovation imprinting. The authors argue and demonstrate that firms that engage in innovation imprinting before going public attract a segment of concordant investors whose risk preferences are more supportive of breakthrough innovation than investors at large. These investors, in turn, reward the firms’ continued introduction of breakthrough innovations after they have gone public. By analyzing the innovation patterns of 207 firms in the consumer packaged goods sector before and after an IPO, the authors observe that one-third of firms are able to maintain or beat their pre-IPO levels of breakthrough innovations after going public. By studying their actions, the investors they attract, and their financial performance and survival rates, the authors provide empirical evidence for the importance of innovation imprinting and concordant investors in helping firms beat the post-IPO innovation slump.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"4 1","pages":"232 - 252"},"PeriodicalIF":12.9,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85662894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6

EXPRESS: “Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names EXPRESS:“选择”最佳拼写:消费者对非常规拼写的品牌名称的反应

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2023-02-22 DOI: 10.1177/00222429231162367

John P. Costello, Jesse Walker, Rebecca Walker Reczek

引用次数: 1

The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution 会员制免运费的有效性:消费者购买行为与收益贡献的实证研究

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2023-02-03 DOI: 10.1177/00222429231158116

Fangfei Guo, Yan Liu

{"title":"The Effectiveness of Membership-Based Free Shipping: An Empirical Investigation of Consumers’ Purchase Behaviors and Revenue Contribution","authors":"Fangfei Guo, Yan Liu","doi":"10.1177/00222429231158116","DOIUrl":"https://doi.org/10.1177/00222429231158116","url":null,"abstract":"Membership-based free shipping (MFS) has been increasingly adopted by online retailers. However, its effectiveness is understudied. This study leverages a consumer transaction data set provided by an online retailer and uses a stacked difference-in-differences approach to quantify the enrollment effect of MFS on consumers’ purchase behaviors and their net revenue contribution to the retailer. Interestingly, MFS enrollment does not lift average consumers’ spending at the beginning of the enrollment, as they break large orders into smaller ones. Retailers do not gain incremental net revenue due to the increased shipping costs during this period. However, the free shipping benefit may build a switching barrier that motivates consumers to purchase more often with larger order sizes over time. It eventually leads to increased spending and revenue contribution. MFS also increases members’ purchase variety and impulse purchases. In addition, the authors find that there is a greater increase in net revenue contribution after enrollment for light buyers, variety seekers, and those who are willing to pay shipping fees before enrollment. Surprisingly, MFS has a negative impact on the revenue contribution of heavy buyers, the conventional best-value consumers. Moreover, MFS can effectively strengthen consumer–retailer relationships by reducing customer churn.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"11 1","pages":"869 - 888"},"PeriodicalIF":12.9,"publicationDate":"2023-02-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84617760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

EXPRESS: Does Bad Medical News Reduce Preferences for Generic Drugs? 《快报》:不良医疗消息会降低对仿制药的偏好吗?

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2023-02-03 DOI: 10.1177/00222429231158360

Manuel Hermosilla, Andrew T. Ching

引用次数: 2

The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments 市场营销中性别研究的过去和未来:范式、立场和基于价值的承诺

IF 12.9 1区管理学

Journal of Marketing Pub Date : 2023-01-18 DOI: 10.1177/00222429231154532

L. Peñaloza, Andrea Prothero, P. McDonagh, Kathrynn Pounders

{"title":"The Past and Future of Gender Research in Marketing: Paradigms, Stances, and Value-Based Commitments","authors":"L. Peñaloza, Andrea Prothero, P. McDonagh, Kathrynn Pounders","doi":"10.1177/00222429231154532","DOIUrl":"https://doi.org/10.1177/00222429231154532","url":null,"abstract":"This systematic literature review enhances paradigmatic/metaphysic analyses by examining how value-based commitments, intellectual personae, and stances impact the diversity, relevance, and consideration of ethics in gender research published by the top-tier marketing journals in the past 30 years. Theoretical contributions (1) explain how commitments to research values and practices constitute personae and particular stances toward research, (2) attribute value commitments to quantitative/positivist as well as qualitative/neohumanist research, and (3) implicate stances that favor particular theories and procedures and in turn enable the hierarchical development of gender research and its marginalization in the field. Recommendations elaborate the analytic, reflexive, and administrative training and research activities that will foster and reward more relevant, accurate, and ethical research on gender in the marketing academy and in industry. This work is of interest to persons dealing with gender identities, communities, and social issues, those working for greater gender representation and participation in firms and civic organizations, and those concerned with leveraging better marketing research for a better world.","PeriodicalId":16152,"journal":{"name":"Journal of Marketing","volume":"31 1","pages":"847 - 868"},"PeriodicalIF":12.9,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83393600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 6