医疗保健行业的市场营销:混乱的交流和新的研究方向

IF 11.5 1区 管理学 Q1 BUSINESS
Christine Moorman, H. J. Heerde, C. P. Moreau, Robert W. Palmatier, John C. Narver
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Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
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来源期刊
CiteScore
24.10
自引率
5.40%
发文量
49
期刊介绍: Founded in 1936,the Journal of Marketing (JM) serves as a premier outlet for substantive research in marketing. JM is dedicated to developing and disseminating knowledge about real-world marketing questions, catering to scholars, educators, managers, policy makers, consumers, and other global societal stakeholders. Over the years,JM has played a crucial role in shaping the content and boundaries of the marketing discipline.
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