Journal of Health Communication最新文献

The "Whole-Of-Society" Approach for Misinformation Correction: How Expert Didactic TikTok Videos Motivate Citizen Fact-Checking and Vaccine Promotion. 纠正错误信息的“全社会”方法：专家教学TikTok视频如何激励公民事实核查和疫苗推广。

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-05-09 DOI: 10.1080/10810730.2025.2503179

Gaofei Li, Mengyu Li, Sijia Yang

引用次数: 0

Segmenting the Market: How Understanding Differences Among Smokers Can Improve Cigarette Warning Labels. 细分市场：了解吸烟者之间的差异如何改善香烟警告标签。

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-05-06 DOI: 10.1080/10810730.2025.2495623

Hollie L Tripp, Jocelyn C Chow, Faris Grbic

{"title":"Segmenting the Market: How Understanding Differences Among Smokers Can Improve Cigarette Warning Labels.","authors":"Hollie L Tripp, Jocelyn C Chow, Faris Grbic","doi":"10.1080/10810730.2025.2495623","DOIUrl":"https://doi.org/10.1080/10810730.2025.2495623","url":null,"abstract":"Health warning labels on cigarette packs are one of the most widely implemented and effective tobacco control interventions. Since their implementation in the United States in 1964, the appearance of these warnings has evolved as research surrounding them has grown. However, improved cigarette warning labels are needed in order to accelerate smoking quit rates and reduce smoking-attributable deaths. The Message Impact Framework describes the mechanisms through which such warnings influence attention, attitudes, knowledge, and intentions to quit smoking, which can ultimately lead to behavioral change. This framework has been used to advance tobacco regulatory research regarding cigarette warning labels; however, studies surrounding warning messages demonstrate how messaging influences smokers but are limited in how variability among smokers (e.g. cultural perspectives) can influence warning message interpretation. If cigarette warning labels are not sufficiently framed to account for diversity within the smoking population, they may not reach their intended audiences or have their intended effects. Rather than treating smokers as a monolith, this review draws on research to demonstrate the need for marketing segmentation of smokers. Such information can then be leveraged to update the Message Impact Framework and develop more targeted cigarette warning labels.","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"1-10"},"PeriodicalIF":3.1,"publicationDate":"2025-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143966851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Does Local Context Matter? - Content Analysis of COVID-19 Vaccine-Related Online Comments in Hungary. 当地环境重要吗？——匈牙利新冠肺炎疫苗相关网络评论内容分析。

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-05-02 DOI: 10.1080/10810730.2025.2496953

Zoltán Kmetty, Anna Vancsó, Eszter Katona, Krisztán Boros

{"title":"Does Local Context Matter? - Content Analysis of COVID-19 Vaccine-Related Online Comments in Hungary.","authors":"Zoltán Kmetty, Anna Vancsó, Eszter Katona, Krisztán Boros","doi":"10.1080/10810730.2025.2496953","DOIUrl":"https://doi.org/10.1080/10810730.2025.2496953","url":null,"abstract":"The COVID-19 situation brought novelties into discourses on anti-vaccination and vaccine hesitancy on social media-both in logic and concerning topics. The complexity of vaccine production and distribution parallel to constant political negotiations on a global level created an opaque and confusing system seedbed for misinformation, which decreased the trust in public management and authorities as the vaccination discussions became embedded in both local and global politics. In this study, we contrast the anti-vaxxers and the vaccine-hesitant people's attitudes toward the local aspects of vaccination. We compare these groups' main narratives in two key vaccine-related topics - locality and authority. Based on our analysis, anti-vaxxer comments are nonpolitical or differentiate national politics from global aspects of COVID-19 vaccination. On the contrary, vaccine-hesitant discourses are highly contextual and dependent on the continuous changing of the conditions. The east-west political narrative has severely impacted both non-anti-vaxxer and vaccine-hesitant groups and contributed to increased vaccination hesitancy in Hungary.","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"1-9"},"PeriodicalIF":3.1,"publicationDate":"2025-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143969980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Solving a Controversial Health Problem May Be Tricky: Examining Social Media News Use, Gender, Fear, and Information Behaviors in HPV Prevention. 解决一个有争议的健康问题可能很棘手：检查HPV预防中的社交媒体新闻使用，性别，恐惧和信息行为。

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-04-22 DOI: 10.1080/10810730.2025.2496386

Xizhu Xiao, Yan Wang, Wenyuan Yang, Yi Zhu

引用次数: 0

The Relationship Between Receptivity, Targeted Beliefs, and Tobacco Use. 接受性、目标信念与烟草使用之间的关系。

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-04-10 DOI: 10.1080/10810730.2025.2488771

Kenneshia N Williams, Brenda Dimaya, Elizabeth C Hair, Jessica M Rath

{"title":"The Relationship Between Receptivity, Targeted Beliefs, and Tobacco Use.","authors":"Kenneshia N Williams, Brenda Dimaya, Elizabeth C Hair, Jessica M Rath","doi":"10.1080/10810730.2025.2488771","DOIUrl":"https://doi.org/10.1080/10810730.2025.2488771","url":null,"abstract":"Population-level tobacco prevention education campaigns influence a range of public health behaviors. Campaign receptivity is a precursor to shifts in campaign-targeted beliefs. This study examined the bi-directional nature of campaign receptivity and campaign-targeted beliefs (i.e. anti-industry, social movement, independence). Further, this study explored the relationship between campaign-targeted beliefs and campaign-targeted outcomes (i.e. tobacco behavior and intentions not to use). Data were drawn from the Truth Longitudinal Cohort, a nationally representative, probability-based cohort which includes youth and young adults (N = 3,771; 15-24 years). Campaign receptivity and campaign-targeted beliefs were measured at Times 1-4, while campaign-targeted outcomes were measured at Time 5. Findings indicate that a one unit increase in campaign receptivity is associated with an average increase of .94, .82, and .61 points in social movement, independence, and anti-industry beliefs, respectively. Analyses also revealed that for each unit increase in social movement and anti-industry beliefs, respondents' any current tobacco use declined by 0.06 and 0.08 points. Moreover, for each unit increase in social movement and independence beliefs, respondents' intentions not to use cigarettes/e-cigarettes increased by .12 and .10 points, respectively. This study reveals the pathway by which campaign receptivity translates to campaign-targeted beliefs and how this impacts campaign-targeted outcomes.","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"1-6"},"PeriodicalIF":3.1,"publicationDate":"2025-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144004736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Sweet Lies! Lessons Learned from Hawai'i's Sweetened Fruit Drink Countermarketing Campaign. 甜蜜的谎言!夏威夷加糖水果饮料反营销活动的经验教训。

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-03-28 Epub Date: 2025-03-31 DOI: 10.1080/10810730.2025.2461588

Meghan D McGurk, Gail Ogawa, Katherine Inoue, Colin Wills, Lance K Ching, Alena K Shalaby, Naomee Kong, Heidi Hansen Smith, Jessica Lee, Lola Irvin, L Brooke Keliikoa

{"title":"Sweet Lies! Lessons Learned from Hawai'i's Sweetened Fruit Drink Countermarketing Campaign.","authors":"Meghan D McGurk, Gail Ogawa, Katherine Inoue, Colin Wills, Lance K Ching, Alena K Shalaby, Naomee Kong, Heidi Hansen Smith, Jessica Lee, Lola Irvin, L Brooke Keliikoa","doi":"10.1080/10810730.2025.2461588","DOIUrl":"10.1080/10810730.2025.2461588","url":null,"abstract":"Beverage industry marketing tactics can cause caregivers to misperceive sweetened fruit drinks (SFDs) as healthy, increasing the likelihood they give their children SFDs. The Sweet Lies! countermarketing campaign sought to educate Hawai'i caregivers of children ages 0-8 about the industry's misleading tactics and the harms of SFDs. Focus groups were held to develop messages for Hawai'i caregivers. The campaign ran January-April 2023 on television, digital and social media, radio, and in malls. Campaign effects were assessed with media metrics and pre-/post-campaign cross-sectional surveys. Pre-surveys were conducted November-December 2022 (n = 458) and post-surveys were conducted in May 2023 (n = 482) to evaluate campaign effects on caregivers' perceptions of SFD health risks and SFD purchases in a simulated store. Pre-/post-survey samples were demographically different precluding comparisons and post-survey data were unable to show differences in health risk ratings and SFD purchases by exposure. The campaign produced 32,155,747 impressions across media outlets. Post-survey data showed campaign recall of 36.9% and informed campaign revisions. Lessons learned, including the importance of formative research for campaign tailoring and evaluation for real-world campaign implementation, the value of panel surveys for rapid evaluations, and to plan for low exposure rates, are shared to inform other campaign and evaluation efforts.","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":"30 sup1","pages":"14-27"},"PeriodicalIF":3.1,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143753002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Examining Reactance to Visual and Verbal Features of Mask Promotion PSAs. 测试对面具宣传广告的视觉和语言特征的反应。

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-03-28 Epub Date: 2025-03-31 DOI: 10.1080/10810730.2024.2437039

Chelsea L Ratcliff, Andy J King, Rebekah Wicke, Manusheela Pokharel, Dallin R Adams, Jakob D Jensen

{"title":"Examining Reactance to Visual and Verbal Features of Mask Promotion PSAs.","authors":"Chelsea L Ratcliff, Andy J King, Rebekah Wicke, Manusheela Pokharel, Dallin R Adams, Jakob D Jensen","doi":"10.1080/10810730.2024.2437039","DOIUrl":"10.1080/10810730.2024.2437039","url":null,"abstract":"Research on reactance to health promotion messages has focused almost exclusively on the freedom-threatening properties of language, with little attention paid to the visual elements of these messages. For instance, while health campaigns often feature images of people, researchers rarely systematically study whether the characteristics of these people influence perceived freedom threat and reactance. In this experiment, we tested the impact of both verbal and visual message features on U.S. adults' (N = 856) reactions to a public service announcement (PSA) about wearing a mask to slow the spread of COVID-19. We varied the forcefulness of the verbal appeal as well as the nonverbal gesture of the PSA models (i.e. hand raised in a \"stop\" gesture vs. in a neutral position). Compared to a courteous verbal appeal, a forceful verbal appeal produced lower masking intentions via psychological reactance. However, the forceful gesture was not perceived as freedom-threatening. Unexpectedly, demographic characteristics of the depicted models (gender and race) also influenced reactions to the PSAs. These findings raise important questions for future research on the effects of visual features of health promotion messages.","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":"30 sup1","pages":"28-38"},"PeriodicalIF":3.1,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143753013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Revisiting the U.S. Department of Health and Human Services COVID-19 Public Education Media Campaign: Successes and New Lessons Learned. 重新审视美国卫生与公众服务部COVID-19公共教育媒体运动：成功和新的经验教训。

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-03-28 Epub Date: 2024-12-09 DOI: 10.1080/10810730.2024.2436427

Mark A Weber, Thomas E Backer

{"title":"Revisiting the U.S. Department of Health and Human Services COVID-19 Public Education Media Campaign: Successes and New Lessons Learned.","authors":"Mark A Weber, Thomas E Backer","doi":"10.1080/10810730.2024.2436427","DOIUrl":"10.1080/10810730.2024.2436427","url":null,"abstract":"Communication professionals in Federal agencies must have a seat at their agency's budget formulation table - to inform the budget process from the beginning and to advise on funding for the communications required to achieve program goals. This is one of nine lessons learned from US Department of Health and Human Services (USDHHS) systems change efforts that were applied to help create the \"We Can Do This\" COVID-19 Public Education Media Campaign (Campaign), and these lessons were presented in a 2022 Journal of Health Communication article. Now that substantial evaluation data are available in eight recent research articles to verify the Campaign's success, this lesson can be revisited to identify more specific ways in which it can be applied, along with two additional lessons identified from the Campaign implementation. In light of the Campaign's success, these learnings all can contribute to creating a new framework for guiding quality USDHHS health communication activities in the future - inspired also by four previously-published communication frameworks. The new framework can then be used to build an enhanced structure within USDHHS to handle future public education media campaigns and other communication activities, a matter of particular urgency given the likelihood of a future public health and humanitarian crisis requiring rapid and effective communication responses.","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"70-75"},"PeriodicalIF":3.1,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142801079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Tweeted, Trolled, Twisted: Battling for Narrative Control in E-Cigarette Use Prevention Campaigns (2014-2020). 推特、喷子、扭曲：在电子烟使用预防运动中争夺叙事控制（2014-2020）。

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-03-28 Epub Date: 2025-02-06 DOI: 10.1080/10810730.2025.2462682

Miao Feng, Chandler C Carter, Simon Page, Sherry L Emery, Hy Tran, Ganna Kostygina

引用次数: 0

The Importance of Assessing Failure, Unexpected Results, and Lessons Learned for Advancing Health Communication Science. 评估失败、意外结果和经验教训对促进健康传播科学的重要性。

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-03-28 Epub Date: 2025-03-31 DOI: 10.1080/10810730.2025.2469980

Brian G Southwell, Sung-Yeon Park, Ashani Johnson-Turbes, Jennifer A Bishop, Dana J Chomenko, Michael Grela

引用次数: 0