Journal of Health Communication最新文献

Sweet Lies! Lessons Learned from Hawai'i's Sweetened Fruit Drink Countermarketing Campaign.

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-03-28 Epub Date: 2025-03-31 DOI: 10.1080/10810730.2025.2461588

Meghan D McGurk, Gail Ogawa, Katherine Inoue, Colin Wills, Lance K Ching, Alena K Shalaby, Naomee Kong, Heidi Hansen Smith, Jessica Lee, Lola Irvin, L Brooke Keliikoa

{"title":"Sweet Lies! Lessons Learned from Hawai'i's Sweetened Fruit Drink Countermarketing Campaign.","authors":"Meghan D McGurk, Gail Ogawa, Katherine Inoue, Colin Wills, Lance K Ching, Alena K Shalaby, Naomee Kong, Heidi Hansen Smith, Jessica Lee, Lola Irvin, L Brooke Keliikoa","doi":"10.1080/10810730.2025.2461588","DOIUrl":"https://doi.org/10.1080/10810730.2025.2461588","url":null,"abstract":"Beverage industry marketing tactics can cause caregivers to misperceive sweetened fruit drinks (SFDs) as healthy, increasing the likelihood they give their children SFDs. The Sweet Lies! countermarketing campaign sought to educate Hawai'i caregivers of children ages 0-8 about the industry's misleading tactics and the harms of SFDs. Focus groups were held to develop messages for Hawai'i caregivers. The campaign ran January-April 2023 on television, digital and social media, radio, and in malls. Campaign effects were assessed with media metrics and pre-/post-campaign cross-sectional surveys. Pre-surveys were conducted November-December 2022 (n = 458) and post-surveys were conducted in May 2023 (n = 482) to evaluate campaign effects on caregivers' perceptions of SFD health risks and SFD purchases in a simulated store. Pre-/post-survey samples were demographically different precluding comparisons and post-survey data were unable to show differences in health risk ratings and SFD purchases by exposure. The campaign produced 32,155,747 impressions across media outlets. Post-survey data showed campaign recall of 36.9% and informed campaign revisions. Lessons learned, including the importance of formative research for campaign tailoring and evaluation for real-world campaign implementation, the value of panel surveys for rapid evaluations, and to plan for low exposure rates, are shared to inform other campaign and evaluation efforts.","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":"30 sup1","pages":"14-27"},"PeriodicalIF":3.1,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143753002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Examining Reactance to Visual and Verbal Features of Mask Promotion PSAs.

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-03-28 Epub Date: 2025-03-31 DOI: 10.1080/10810730.2024.2437039

Chelsea L Ratcliff, Andy J King, Rebekah Wicke, Manusheela Pokharel, Dallin R Adams, Jakob D Jensen

{"title":"Examining Reactance to Visual and Verbal Features of Mask Promotion PSAs.","authors":"Chelsea L Ratcliff, Andy J King, Rebekah Wicke, Manusheela Pokharel, Dallin R Adams, Jakob D Jensen","doi":"10.1080/10810730.2024.2437039","DOIUrl":"https://doi.org/10.1080/10810730.2024.2437039","url":null,"abstract":"Research on reactance to health promotion messages has focused almost exclusively on the freedom-threatening properties of language, with little attention paid to the visual elements of these messages. For instance, while health campaigns often feature images of people, researchers rarely systematically study whether the characteristics of these people influence perceived freedom threat and reactance. In this experiment, we tested the impact of both verbal and visual message features on U.S. adults' (N = 856) reactions to a public service announcement (PSA) about wearing a mask to slow the spread of COVID-19. We varied the forcefulness of the verbal appeal as well as the nonverbal gesture of the PSA models (i.e. hand raised in a \"stop\" gesture vs. in a neutral position). Compared to a courteous verbal appeal, a forceful verbal appeal produced lower masking intentions via psychological reactance. However, the forceful gesture was not perceived as freedom-threatening. Unexpectedly, demographic characteristics of the depicted models (gender and race) also influenced reactions to the PSAs. These findings raise important questions for future research on the effects of visual features of health promotion messages.","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":"30 sup1","pages":"28-38"},"PeriodicalIF":3.1,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143753013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Revisiting the U.S. Department of Health and Human Services COVID-19 Public Education Media Campaign: Successes and New Lessons Learned. 重新审视美国卫生与公众服务部COVID-19公共教育媒体运动：成功和新的经验教训。

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-03-28 Epub Date: 2024-12-09 DOI: 10.1080/10810730.2024.2436427

Mark A Weber, Thomas E Backer

{"title":"Revisiting the U.S. Department of Health and Human Services COVID-19 Public Education Media Campaign: Successes and New Lessons Learned.","authors":"Mark A Weber, Thomas E Backer","doi":"10.1080/10810730.2024.2436427","DOIUrl":"10.1080/10810730.2024.2436427","url":null,"abstract":"Communication professionals in Federal agencies must have a seat at their agency's budget formulation table - to inform the budget process from the beginning and to advise on funding for the communications required to achieve program goals. This is one of nine lessons learned from US Department of Health and Human Services (USDHHS) systems change efforts that were applied to help create the \"We Can Do This\" COVID-19 Public Education Media Campaign (Campaign), and these lessons were presented in a 2022 Journal of Health Communication article. Now that substantial evaluation data are available in eight recent research articles to verify the Campaign's success, this lesson can be revisited to identify more specific ways in which it can be applied, along with two additional lessons identified from the Campaign implementation. In light of the Campaign's success, these learnings all can contribute to creating a new framework for guiding quality USDHHS health communication activities in the future - inspired also by four previously-published communication frameworks. The new framework can then be used to build an enhanced structure within USDHHS to handle future public education media campaigns and other communication activities, a matter of particular urgency given the likelihood of a future public health and humanitarian crisis requiring rapid and effective communication responses.","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"70-75"},"PeriodicalIF":3.1,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142801079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Tweeted, Trolled, Twisted: Battling for Narrative Control in E-Cigarette Use Prevention Campaigns (2014-2020).

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-03-28 Epub Date: 2025-02-06 DOI: 10.1080/10810730.2025.2462682

Miao Feng, Chandler C Carter, Simon Page, Sherry L Emery, Hy Tran, Ganna Kostygina

引用次数: 0

The Importance of Assessing Failure, Unexpected Results, and Lessons Learned for Advancing Health Communication Science.

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-03-28 Epub Date: 2025-03-31 DOI: 10.1080/10810730.2025.2469980

Brian G Southwell, Sung-Yeon Park, Ashani Johnson-Turbes, Jennifer A Bishop, Dana J Chomenko, Michael Grela

引用次数: 0

Explanations for Failure to Detect Effects of a Prescription Medication Disposal Intervention for Rural Adults.

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-03-28 Epub Date: 2025-03-31 DOI: 10.1080/10810730.2024.2446998

Je'Kylynn S Steen, Holli H Seitz, Mary Nelson Robertson, David R Buys

{"title":"Explanations for Failure to Detect Effects of a Prescription Medication Disposal Intervention for Rural Adults.","authors":"Je'Kylynn S Steen, Holli H Seitz, Mary Nelson Robertson, David R Buys","doi":"10.1080/10810730.2024.2446998","DOIUrl":"https://doi.org/10.1080/10810730.2024.2446998","url":null,"abstract":"Prescription opioid misuse has had a substantial impact on morbidity and mortality in the United States, but proper disposal of unused medications can reduce the risk of misuse. This commentary reflects on potential explanations for our failure to detect effects of a mailed communication intervention promoting the use of prescription medication take-back boxes among a rural population of adults. This field experiment included adults (Intervention: N = 3,255; Comparison: N = 3,325) in six counties in Mississippi. Pretest and posttest surveys measured use of take-back boxes, intention to use take-back boxes, and Reasoned Action Approach predictors of intention: attitudes, descriptive norms, injunctive norms, and perceived behavioral control. Analyses indicated that the intervention failed to increase participants' intention to use prescription medication take-back boxes. Possible explanations for these null effects include intervention design, low response rates, methodological challenges, and stigma related to the topic area. This commentary provides insights into these explanations and implications for health communication campaigns.","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":"30 sup1","pages":"68-69"},"PeriodicalIF":3.1,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143753014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Foreword.

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-03-28 Epub Date: 2025-03-31 DOI: 10.1080/10810730.2025.2470489

Scott C Ratzan

引用次数: 0

How Message-Evoked Emotions Undermine Persuasion: The Mediating Role of Fear and Anger in Health Message Effects Among Older Adults. 信息诱发情绪如何破坏说服：恐惧和愤怒在老年人健康信息效应中的中介作用。

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-03-28 Epub Date: 2024-12-06 DOI: 10.1080/10810730.2024.2438274

Xiaodong Yang, Lai Wei

引用次数: 0

Optimizing Public Health Crisis Communication: Insights from Technology-Mediated COVID-19 Messaging in Rural Ghana. 优化公共卫生危机传播：加纳农村地区以技术为媒介的 COVID-19 信息传播的启示。

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-03-28 Epub Date: 2024-11-25 DOI: 10.1080/10810730.2024.2431310

Andrew A Bayor, Fidelis A Da-Uri, Alloysius T Gumah, George N Gyader

{"title":"Optimizing Public Health Crisis Communication: Insights from Technology-Mediated COVID-19 Messaging in Rural Ghana.","authors":"Andrew A Bayor, Fidelis A Da-Uri, Alloysius T Gumah, George N Gyader","doi":"10.1080/10810730.2024.2431310","DOIUrl":"10.1080/10810730.2024.2431310","url":null,"abstract":"This paper examines the efficacy of different messaging formats in the context of public health crises and emergencies in rural context. By analyzing usage statistics and user feedback, we assessed the effectiveness of various technology-mediated COVID-19 audio message formats (songs, expert interviews, endorsements, and dramas) delivered using the Amplio Talking Book device to rural communities in Ghana during the COVID-19 pandemic. Our findings indicate that different messaging formats resulted in varying levels of user engagement and interest. Shorter audio messages (1-5 minutes) and endorsements from credible and familiar community stakeholder significantly fostered trust and adoption. Establishing a consistent user feedback loop was essential for providing clarifications, addressing queries, and diffusing disinformation and misinformation, especially considering the unprecedented nature of the COVID-19 outbreak. Reflecting on these insights, we discuss effective strategies for creating engaging technology-mediated public health and behavior change messages during public health crises.","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"50-58"},"PeriodicalIF":3.1,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142710261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Public Health Communication and Trust: Opportunities for Understanding.

IF 3.1 2区医学

Journal of Health Communication Pub Date : 2025-03-28 Epub Date: 2025-03-31 DOI: 10.1080/10810730.2025.2466098

Janel S Schuh, Emma C Prus, Cindy Abello, Katy Evans, Kathleen Walker, Mark Miller, Brian C Castrucci

{"title":"Public Health Communication and Trust: Opportunities for Understanding.","authors":"Janel S Schuh, Emma C Prus, Cindy Abello, Katy Evans, Kathleen Walker, Mark Miller, Brian C Castrucci","doi":"10.1080/10810730.2025.2466098","DOIUrl":"https://doi.org/10.1080/10810730.2025.2466098","url":null,"abstract":"The COVID-19 pandemic highlighted the importance of effective communication to build and strengthen public trust in the field of public health. To address this need, we conducted virtual qualitative message testing via focus groups and individual in-depth interviews with a demographically and psychographically diverse mix of 100 English-speaking U.S. adults in March and April 2024. Following best practices in health literacy and plain language, we developed and tested 20 primary messages that focused on core values of the public health field and public health activities. Throughout message testing, participants demonstrated an unexpectedly limited or inaccurate understanding of public health, which shaped their reactions to messages. Although participants expressed positive reactions to some aspects of messages that humanize public health professionals, reflect audiences' lived experiences, provide clear and specific examples of public health activities, and highlight public health efforts within a local context, their limited or inaccurate understanding of public health made it difficult to assess message efficacy and resonance. After participants reviewed the messages, researchers observed that participants exhibited negligible shifts in their trust in the public health field and perceptions of its value and still had trouble articulating core public health concepts. Findings reveal substantial information gaps related to public health - that is, what public health is, what public health professionals do, and how it impacts lives and communities - and provide new insights about public health literacy and opportunities for developing effective messaging strategies about the public health field.","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":"30 sup1","pages":"76-89"},"PeriodicalIF":3.1,"publicationDate":"2025-03-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143753020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0