{"title":"Conditional Effect of Need for Affect and Perceived Prior Knowledge in Processing HPV Messages.","authors":"Tae Kyoung Lee, Hye Kyung Kim","doi":"10.1080/10810730.2025.2552492","DOIUrl":null,"url":null,"abstract":"<p><p>This study examines the role of need for affect (NFA) and perceived prior knowledge about HPV in processing messages about the vaccine. In an experiment with 479 US parents of unvaccinated children, participants were assigned to one of the three conditions (narrative, non-narrative, or no message). Results showed that perceived prior knowledge and NFA were positively correlated with transportation, vaccination intentions, and information-seeking. The effects of NFA were stronger in the narrative condition. For parents with low perceived prior knowledge, NFA was linked to transportation and intentions in the narrative condition, but this was not observed for those with high prior knowledge or in non-narrative conditions. The study discusses its theoretical and practical implications.</p>","PeriodicalId":16026,"journal":{"name":"Journal of Health Communication","volume":" ","pages":"1-13"},"PeriodicalIF":2.4000,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Health Communication","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1080/10810730.2025.2552492","RegionNum":2,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
This study examines the role of need for affect (NFA) and perceived prior knowledge about HPV in processing messages about the vaccine. In an experiment with 479 US parents of unvaccinated children, participants were assigned to one of the three conditions (narrative, non-narrative, or no message). Results showed that perceived prior knowledge and NFA were positively correlated with transportation, vaccination intentions, and information-seeking. The effects of NFA were stronger in the narrative condition. For parents with low perceived prior knowledge, NFA was linked to transportation and intentions in the narrative condition, but this was not observed for those with high prior knowledge or in non-narrative conditions. The study discusses its theoretical and practical implications.
期刊介绍：
Journal of Health Communication: International Perspectives is the leading journal covering the full breadth of a field that focuses on the communication of health information globally. Articles feature research on: • Developments in the field of health communication; • New media, m-health and interactive health communication; • Health Literacy; • Social marketing; • Global Health; • Shared decision making and ethics; • Interpersonal and mass media communication; • Advances in health diplomacy, psychology, government, policy and education; • Government, civil society and multi-stakeholder initiatives; • Public Private partnerships and • Public Health campaigns. Global in scope, the journal seeks to advance a synergistic relationship between research and practical information. With a focus on promoting the health literacy of the individual, caregiver, provider, community, and those in the health policy, the journal presents research, progress in areas of technology and public health, ethics, politics and policy, and the application of health communication principles. The journal is selective with the highest quality social scientific research including qualitative and quantitative studies.
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