Journal of Eye Movement Research最新文献

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Quantifying Dwell Time With Location-based Augmented Reality: Dynamic AOI Analysis on Mobile Eye Tracking Data With Vision Transformer. 利用基于位置的增强现实技术量化停留时间:利用 Vision Transformer 对移动眼球跟踪数据进行动态 AOI 分析。
IF 2.1 4区 心理学
Journal of Eye Movement Research Pub Date : 2024-04-29 eCollection Date: 2024-01-01 DOI: 10.16910/jemr.17.3.3
Julien Mercier, Olivier Ertz, Erwan Bocher
{"title":"Quantifying Dwell Time With Location-based Augmented Reality: Dynamic AOI Analysis on Mobile Eye Tracking Data With Vision Transformer.","authors":"Julien Mercier, Olivier Ertz, Erwan Bocher","doi":"10.16910/jemr.17.3.3","DOIUrl":"10.16910/jemr.17.3.3","url":null,"abstract":"<p><p>Mobile eye tracking captures egocentric vision and is well-suited for naturalistic studies. However, its data is noisy, especially when acquired outdoor with multiple participants over several sessions. Area of interest analysis on moving targets is difficult because A) camera and objects move nonlinearly and may disappear/reappear from the scene; and B) off-the-shelf analysis tools are limited to linearly moving objects. As a result, researchers resort to time-consuming manual annotation, which limits the use of mobile eye tracking in naturalistic studies. We introduce a method based on a fine-tuned Vision Transformer (ViT) model for classifying frames with overlaying gaze markers. After fine-tuning a model on a manually labelled training set made of 1.98% (=7845 frames) of our entire data for three epochs, our model reached 99.34% accuracy as evaluated on hold-out data. We used the method to quantify participants' dwell time on a tablet during the outdoor user test of a mobile augmented reality application for biodiversity education. We discuss the benefits and limitations of our approach and its potential to be applied to other contexts.</p>","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2024-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11165940/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141306111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysis of risk factors associated with pre-myopia among primary school students in the Mianyang Science City Area 绵阳科学城地区小学生近视前期相关风险因素分析
IF 2.1 4区 心理学
Journal of Eye Movement Research Pub Date : 2024-03-18 DOI: 10.16910/jemr.17.1.3
Xiaoyin Wang, Yi-bin Deng, Li-ge Xiao, Hui-Min Wang , Guo-Zhong Zhao, Lian Ye, Da-Wei Men, Mei Yan
{"title":"Analysis of risk factors associated with pre-myopia among primary school students in the Mianyang Science City Area","authors":"Xiaoyin Wang, Yi-bin Deng, Li-ge Xiao, Hui-Min Wang , Guo-Zhong Zhao, Lian Ye, Da-Wei Men, Mei Yan","doi":"10.16910/jemr.17.1.3","DOIUrl":"https://doi.org/10.16910/jemr.17.1.3","url":null,"abstract":"Objectives To find out the prevalence rate of pre-myopia among primary school students in the Mianyang Science City Area, analyze its related risk factors, and thus provide a reference for local authorities to formulate policies on the prevention and control of myopia for primary school students. Methods  October 2022, Cluster sampling was adopted by our research group to obtain the vision levels of 2278 primary school students employing a diopter test in the Science City Area. In addition, questionnaires were distributed to help us find the risk factors associated with pre-myopia. Results The prevalence rate of pre-myopia among primary school students in the Science  City Area was 45.27%, of which 43.82% were boys and 46.92% were girls, with no statistically significant difference in the prevalence rate of myopia between boys and girls (c2 =2.171, P=0.141). Multiple logistic regression analysis demonstrated that the main risk factors for pre-myopia were having at least one parent with severe myopia, spending less than 2 hours a day outdoors, lack of sleep looking at electronic screens for more than 1 hours, and having an improper reading and writing posture. Outdoor activity time less than 2 hours per day, lack of sleep, looking at the electronic screen for more than 1 hour per day, and incorrect reading and writing posture were all positively associated with the pre-myopia (P values < 0.05). Conclusion The Science City Area has a high prevalence rate of pre-myopia among primary school students. It is proposed that students, schools, families, and local authorities work together to increase the time spent outdoors, get adequate sleep, reduce the time spent staring at digital screens and develop scientific use of eye habits.","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140390135","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Advancing Dynamic-Time Warp Techniques for Correcting Eye Tracking Data in Reading Source Code 在阅读源代码时推进用于修正眼动跟踪数据的动态时间扭曲技术
IF 2.1 4区 心理学
Journal of Eye Movement Research Pub Date : 2024-03-18 DOI: 10.16910/jemr.17.1.4
Naser Al Madi
{"title":"Advancing Dynamic-Time Warp Techniques for Correcting Eye Tracking Data in Reading Source Code","authors":"Naser Al Madi","doi":"10.16910/jemr.17.1.4","DOIUrl":"https://doi.org/10.16910/jemr.17.1.4","url":null,"abstract":"Background: Automated eye tracking data correction algorithms such as Dynamic-Time Warp always made a trade-off between the ability to handle regressions (jumps back) and distortions (fixation drift). At the same time, eye movement in code reading is characterized by non-linearity and regressions. \u0000Objective: In this paper, we present a family of hybrid algorithms that aim to handles both regressions and distortions with high accuracy. \u0000Method: Through simulations with synthetic data we replicate known eye movement phenomena to assess our algorithms against Warp algorithm as a baseline. Furthermore, we utilize three real datasets to evaluate the algorithms in correcting data from reading source code and see if the proposed algorithms generalize to correcting data from reading natural language text. \u0000Results: Our results demonstrate that most proposed algorithms match or outperform baseline warp in correcting both synthetic and real data. Also, we show the prevalence of regressions in reading source code. \u0000Conclusion: Our results highlight our hybrid algorithms as an improvement to Dynamic-Time Warp in handling regressions with higher accuracy and better runtime.","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140232598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Predictive models of reading difficulties considering neuropsycholinguistic profiles of atypical and ADHD-inattentive type readers, and eye-tracking measures 阅读困难的预测模型:考虑非典型阅读者和多动症注意力不集中型阅读者的神经心理语言学特征以及眼动跟踪测量结果
IF 2.1 4区 心理学
Journal of Eye Movement Research Pub Date : 2024-02-29 DOI: 10.16910/jemr.16.4.6
Norberto Pereira, Maria Armanda Costa, Manuela Guerreiro
{"title":"Predictive models of reading difficulties considering neuropsycholinguistic profiles of atypical and ADHD-inattentive type readers, and eye-tracking measures","authors":"Norberto Pereira, Maria Armanda Costa, Manuela Guerreiro","doi":"10.16910/jemr.16.4.6","DOIUrl":"https://doi.org/10.16910/jemr.16.4.6","url":null,"abstract":"This study reports on several specific neurocognitive processes and eye-tracking predictors of reading outcomes for a sample of children with Developmental Dyslexia (DD) and Attention-Deficit/Hyperactivity Disorder – inattentive subtype (ADHD-I) compared to typical readers. Participants included 19 typical readers, 21 children diagnosed with ADHD-I and 19 children with DD. All participants were attending 4th grade and had a mean age of 9.08 years. The psycholinguistic profile of each group was assessed using a battery of neuropsychological and linguistic tests. Participants were submitted to a silent reading task with lexical manipulation of the text. Multinomial logistic regression was conducted to evaluate the predictive capability of developing dyslexia or ADHD-I based on the following measures: (a) a linguistic model that included measures of phonological awareness, rapid naming, and reading fluency and accuracy; (b) a cognitive neuropsychological model that included measures of memory, attention, visual processes, and cognitive or intellectual functioning, and (c) an additive model of lexical word properties with manipulation of word-frequency and word-length effects trough eye-tracking. The additive model in conjunction with the neuropsychological model classification improved the prediction of who develops dyslexia or ADHD-I having as baseline normal readers. Several of the neuropsychological and eye-tracking variables have power to predict the degree of reading outcomes in children with learning disabilities.","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140413099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Dynamics of eye dominance behavior in virtual reality 虚拟现实中眼睛支配行为的动态变化
IF 2.1 4区 心理学
Journal of Eye Movement Research Pub Date : 2024-02-28 DOI: 10.16910/jemr.17.3.2
Franziska Prummer, Ludwig Sidenmark, Hans Gellersen
{"title":"Dynamics of eye dominance behavior in virtual reality","authors":"Franziska Prummer, Ludwig Sidenmark, Hans Gellersen","doi":"10.16910/jemr.17.3.2","DOIUrl":"https://doi.org/10.16910/jemr.17.3.2","url":null,"abstract":"Prior research has shown that sighting eye dominance is a dynamic behavior and dependent on horizontal viewing angle. Virtual reality (VR) offers high flexibility and control for studying eye movement and human behavior, yet eye dominance has not been given significant attention within this domain. In this work, we replicate Khan and Crawford’s (2001) original study in VR to confirm their findings within this specific context. Additionally, this study extends its scope to study alignment with objects presented at greater depth in the visual field. Our results align with previous results, remaining consistent when targets are presented at greater distances in the virtual scene. Using greater target distances presents opportunities to investigate alignment with objects at varying depths, providing greater flexibility for the design of methods that infer eye dominance from interaction in VR.","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140421403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
SARS-CoV-2 infection impairs oculomotor functions: A longitudinal eye-tracking study SARS-CoV-2 感染会损害眼球运动功能:纵向眼动追踪研究
IF 2.1 4区 心理学
Journal of Eye Movement Research Pub Date : 2024-02-27 DOI: 10.16910/jemr.17.1.2
Xiaoting Duan, Zehao Huang, Shuai Zhang, Gancheng Zhu, Rong Wang, Zhiguo Wang
{"title":"SARS-CoV-2 infection impairs oculomotor functions: A longitudinal eye-tracking study","authors":"Xiaoting Duan, Zehao Huang, Shuai Zhang, Gancheng Zhu, Rong Wang, Zhiguo Wang","doi":"10.16910/jemr.17.1.2","DOIUrl":"https://doi.org/10.16910/jemr.17.1.2","url":null,"abstract":"Although Severe Acute Respiratory Syndrome Coronavirus 2 infection (SARS-CoV-2) is primarily recognized as a respiratory disease, mounting evidence suggests that it may lead to neurological and cognitive impairments. The current study used three eye-tracking tasks (free-viewing, fixation, and smooth pursuit) to assess the oculomotor functions of mild infected cases over six months with symptomatic SARS-CoV-2 infected volunteers. Fifty symptomatic SARS-CoV-2 infected, and 24 self-reported healthy controls completed the eye-tracking tasks in an initial assessment. Then, 45, and 40 symptomatic SARS-CoV-2 infected completed the tasks at 2- and 6-months post-infection, respectively. In the initial assessment, symptomatic SARS-CoV-2 infected exhibited impairments in diverse eye movement metrics. Over the six months following infection, the infected reported overall improvement in health condition, except for self-perceived mental health. The eye movement patterns in the free-viewing task shifted toward a more focal processing mode and there was no significant improvement in fixation stability among the infected. A linear discriminant analysis shows that eye movement metrics could differentiate the infected from healthy controls with an accuracy of approximately 62%, even 6 months post-infection. These findings suggest that symptomatic SARS-CoV-2 infection may result in persistent impairments in oculomotor functions, and the employment of eye-tracking technology can offer valuable insights into both the immediate and long-term effects of SARS-CoV-2 infections. Future studies should employ a more balanced research design and leverage advanced machine-learning methods to comprehensively investigate the impact of SARS-CoV-2 infection on oculomotor functions.","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2024-02-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140426880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Selecting the appropriate speed for rotational elements in human-machine interfaces: A quantitative study 为人机界面中的旋转元素选择合适的速度:定量研究
IF 2.1 4区 心理学
Journal of Eye Movement Research Pub Date : 2024-01-29 DOI: 10.16910/jemr.17.1.1
Mu Tong, Shanguang Chen, Yu Zhang, Chengqi Xue
{"title":"Selecting the appropriate speed for rotational elements in human-machine interfaces: A quantitative study","authors":"Mu Tong, Shanguang Chen, Yu Zhang, Chengqi Xue","doi":"10.16910/jemr.17.1.1","DOIUrl":"https://doi.org/10.16910/jemr.17.1.1","url":null,"abstract":"The motion of rotation, which served as a dynamic symbol within human-computer interfaces, has garnered extensive attention in interface and graphic design. This study aimed to establish speed benchmarks for interface design by exploring visual system preferences for the perception of both simple and complex rotating icons within the velocity range of 5-1800 degrees per second. The research conducted two experiments with 12 participants to examine the observers’ just noticeable difference in speed (JNDS) and perceived speed for rotational icons. Experiment one measured the JNDS over eight-speed levels using a constant stimulus method, achieving a range of 14.9-29%. Building on this, experiment two proposed a sequence of speeds within the given range and used a rating scale method to assess observers ' subjective perception of the speed series' rapidity. The findings indicated that speed increases impacted the ability to differentiate between speeds; key points for categorizing low, medium, and high speeds were identified at 10, 180, and 720 degrees/s, respectively. Shape complexity was found to modulate the visual system's perception of actual speed, such that at rotation speeds above 180 degrees/s, complex icons appeared to rotate faster than simpler ones. Most importantly, the study applied quantitative methods and metrology to interface design, offering a more scientific approach to the design workflow.","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2024-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140486897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Determining Which Sine Wave Frequencies Correspond to Signal and Which Correspond to Noise in Eye-Tracking Time-Series. 确定眼动跟踪时间序列中哪些正弦波频率对应信号,哪些对应噪声。
IF 1.3 4区 心理学
Journal of Eye Movement Research Pub Date : 2023-12-31 eCollection Date: 2021-01-01 DOI: 10.16910/jemr.14.3.5
Mehedi H Raju, Lee Friedman, Troy M Bouman, Oleg V Komogortsev
{"title":"Determining Which Sine Wave Frequencies Correspond to Signal and Which Correspond to Noise in Eye-Tracking Time-Series.","authors":"Mehedi H Raju, Lee Friedman, Troy M Bouman, Oleg V Komogortsev","doi":"10.16910/jemr.14.3.5","DOIUrl":"10.16910/jemr.14.3.5","url":null,"abstract":"<p><p>The Fourier theorem states that any time-series can be decomposed into a set of sinusoidal frequencies, each with its own phase and amplitude. The literature suggests that some frequencies are important to reproduce key qualities of eye-movements (\"signal\") and some of frequencies are not important (\"noise\"). To investigate what is signal and what is noise, we analyzed our dataset in three ways: (1) visual inspection of plots of saccade, microsaccade and smooth pursuit exemplars; (2) analysis of the percentage of variance accounted for (PVAF) in 1,033 unfiltered saccade trajectories by each frequency band; (3) analyzing the main sequence relationship between saccade peak velocity and amplitude, based on a power law fit. Visual inspection suggested that frequencies up to 75 Hz are required to represent microsaccades. Our PVAF analysis indicated that signals in the 0-25 Hz band account for nearly 100% of the variance in saccade trajectories. Power law coefficients (a, b) return to unfiltered levels for signals low-pass filtered at 75 Hz or higher. We conclude that to maintain eyemovement signal and reduce noise, a cutoff frequency of 75 Hz is appropriate. We explain why, given this finding, a minimum sampling rate of 750 Hz is suggested.</p>","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":null,"pages":null},"PeriodicalIF":1.3,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC11217914/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141492272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of eye dominance on fixation stability in school-aged children. 眼睛优势对学龄儿童固定稳定性的影响。
IF 2.1 4区 心理学
Journal of Eye Movement Research Pub Date : 2023-12-31 eCollection Date: 2023-01-01 DOI: 10.16910/jemr.16.3.6
Evita Serpa, Madara Alecka, Ilze Ceple, Gunta Krumina, Aiga Svede, Evita Kassaliete, Viktorija Goliskina, Liva Volberga, Asnate Berzina, Rita Mikelsone, Elizabete Ozola, Daniela Toloka, Tomass Ruza, Anete Klavinska, Sofija Vasiljeva, Marija Koleda
{"title":"The impact of eye dominance on fixation stability in school-aged children.","authors":"Evita Serpa, Madara Alecka, Ilze Ceple, Gunta Krumina, Aiga Svede, Evita Kassaliete, Viktorija Goliskina, Liva Volberga, Asnate Berzina, Rita Mikelsone, Elizabete Ozola, Daniela Toloka, Tomass Ruza, Anete Klavinska, Sofija Vasiljeva, Marija Koleda","doi":"10.16910/jemr.16.3.6","DOIUrl":"10.16910/jemr.16.3.6","url":null,"abstract":"<p><p>The aim of the study was to analyze the stability of dominant and non-dominant eye fixations, as well as the influence of development on fixation stability. The study analyzed fixation stability in 280 school-age children, ranging in age from 7 to 12 years old. Fixation stability was determined by calculating the bivariate contour ellipse area (BCEA). During the fixation task, eye movements were recorded using the Tobii Pro Fusion eye tracking device at a 250 Hz sampling frequency. The results indicate that the fixation stability of dominant and non-dominant eyes, as well as the fixation stability of each eye regardless of dominance, improves as children grow older. It was found that for 7 and 8- year-old children, fixation in the dominant eye is significantly more stable than in the non-dominant eye, while in older children, there is no significant difference in fixation stability between the dominant and non-dominant eye.</p>","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10874631/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139900011","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pun processing in advertising posters: evidence from eye tracking. 广告海报中的惩罚处理:来自眼动跟踪的证据。
IF 2.1 4区 心理学
Journal of Eye Movement Research Pub Date : 2023-12-31 eCollection Date: 2023-01-01 DOI: 10.16910/jemr.16.3.5
Anastasiia Konovalova, Tatiana Petrova
{"title":"Pun processing in advertising posters: evidence from eye tracking.","authors":"Anastasiia Konovalova, Tatiana Petrova","doi":"10.16910/jemr.16.3.5","DOIUrl":"10.16910/jemr.16.3.5","url":null,"abstract":"<p><p>This study examines the process of reading polycode advertising posters, focusing in particular on the effect of a pun in the headline. The pun, or a sequence of lexical items that can be perceived as ambiguous, is contained in the headline and different meanings of this sequence are supported by the picture and text. The results of the preliminary experiment showed that advertisements with puns are rated as more attractive, original, effective and positive compared to advertisements without puns. We hypothesized that puns in the headlines increase cognitive effort in processing posters, leading to higher evaluations. The main experiment tested this and examined differences in eye movement when reading posters with and without puns. Fifty-five Russian participants viewed advertisements while their eye movements were recorded. Our results showed no fundamental differences in the general pattern of viewing advertisement posters with and without puns. We found that readers start to perceive polycode advertisements from the text and spend more time reading the text than looking at an image. These findings shed light on how attention is distributed between verbal and non-verbal components of polycode texts, and which type of poster is more effective for information retrieval at different processing levels.</p>","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":null,"pages":null},"PeriodicalIF":2.1,"publicationDate":"2023-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10874607/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139900010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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