{"title":"Towards Rigorous Eye-Tracking Methodology in Interdisciplinary Fields: Insights from and Recommendations for Tourism Research.","authors":"Wilson Cheong Hin Hong","doi":"10.3390/jemr19020031","DOIUrl":"10.3390/jemr19020031","url":null,"abstract":"<p><p>Eye-tracking methodology represents a young but rapidly growing approach in tourism research, offering a direct window into the cognitive processes driving tourism stakeholders' behaviour. However, a critical gap remains between the rapid adoption of this tool and the methodological rigour required to interpret its neurophysiological data. This critical review synthesizes 23 empirical studies (2020-2025) from the destination marketing and branding domain to diagnose eye-tracking's state-of-the-art application. Adopting the SALSA framework (Search, Appraisal, Synthesis, Analysis) augmented by PRISMA 2020 guidelines, this study systematically searched Web of Science and Scopus databases. Studies were appraised using an eight-dimensional quality rubric, assessing from theoretical grounding to experimental design to statistical rigour. Findings revealed a \"tool-first\" exploratory phenomenon, where the majority of studies relied on basic fixation metrics to infer complex psychological states such as \"interest\", when they could imply other cognitive states. Furthermore, most reviewed studies failed to control for stimulus-level confounds (e.g., luminance, AOI size) and utilized inappropriate data-handling procedures and methods, such as the absence of data cleaning and treating count and binary data as continuous data. These, coupled with transparency deficits, undermined the validity of their conclusions. Hence, a Checklist for Eye-Tracking Rigour (CETR) and a methodological decision tree were developed to guide researchers towards confirmatory and neurobiologically grounded research. Findings also provided a framework for managers/practitioners to more accurately interpret eye-tracking studies.</p>","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":"19 2","pages":""},"PeriodicalIF":2.8,"publicationDate":"2026-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC13010711/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147504186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Seeing Through Packaging: Eye-Tracking Evidence on How Product Visual Strategy and Unit Size Shape Visual Attention and Consumer Evaluation.","authors":"Zhiyi Guo, Zihao Cao, Yongchun Mao, Muhizam Mustafa, Yuqi Luo, Yueyue Ning","doi":"10.3390/jemr19020030","DOIUrl":"10.3390/jemr19020030","url":null,"abstract":"<p><p>Product visual strategies (PVS) on food packaging influence how consumers visually inspect products at the point of purchase. However, evidence comparing transparent windows and product images remains mixed, particularly regarding how these strategies interact with food unit size (FUS) and shape visual attention patterns. Moreover, few studies have examined these effects using objective eye-tracking measures within controlled experimental designs. This study employed a 2 × 2 between-subjects quasi-experiment to investigate the effects of PVS (transparent window and product image) and FUS (large unit and small unit) on visual attention and subsequent product-related evaluations. A total of 160 participants viewed realistic chocolate package stimuli that varied only in visual strategy and unit size. Eye movements were recorded using Tobii Pro Glasses 2. Visual attention was assessed through Time to First Fixation (TFF) and Fixation Duration (FD), while expected tastiness, expected quality, and purchase intention were measured using standardized self-report scales. The results showed that transparent-window packaging attracted visual attention more rapidly and sustained longer fixations than product-image packaging. These attention differences were accompanied by higher expected tastiness, expected quality, and purchase intention. While food unit size alone showed limited effects on eye-movement measures, a significant interaction was observed: small-unit designs elicited greater visual attention and more favorable evaluations only when the product was directly visible through a transparent window. Overall, the findings demonstrate how product visual strategies and food unit size jointly shape visual attention allocation during packaging inspection. By integrating eye-tracking measures with evaluation and behavioral intention outcomes, this study contributes to applied eye-movement research in food packaging contexts.</p>","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":"19 2","pages":""},"PeriodicalIF":2.8,"publicationDate":"2026-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC13010595/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147504223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Seokjun Oh, Tahsin Nairuz, Sung-Jun Park, Jong-Ha Lee
{"title":"Simultaneous Analysis of Microsaccades and Pupil Size Variations in Age-Related Cognitive Impairment Using Eye-Tracking Technology.","authors":"Seokjun Oh, Tahsin Nairuz, Sung-Jun Park, Jong-Ha Lee","doi":"10.3390/jemr19020029","DOIUrl":"10.3390/jemr19020029","url":null,"abstract":"<p><p>Age-related cognitive impairment represents a critical stage in the continuum of neurodegenerative disorders, including Alzheimer's disease (AD), highlighting the need for objective and non-invasive physiological indicators of early neurological change. This study investigates the simultaneous analysis of microsaccadic eye movements and pupil size variations as ocular biomarkers associated with age-related cognitive impairment using eye-tracking technology. A total of 70 participants were recruited and categorized into three age groups: individuals in their 20s, 60s, and 70s. Participants in their 70s were further categorized based on MMSE-K scores into cognitively normal (≥24) and impaired (≤23) subgroups. Quantitative analyses showed a significant age-related increase in microsaccade frequency along both axes, with significantly higher microsaccade frequencies (<i>p</i> < 0.01) among individuals with lower cognitive scores within the same age group. Pupil size variation, including constriction and dilation rates, declined with age, while response speed remained relatively unchanged across all age groups. These findings highlight a clear association between age related-cognitive decline and involuntary ocular responses. The proposed dual-biomarker method offers a non-invasive and quantitative framework that may complement traditional cognitive screening tools. Future studies involving larger cohorts and clinically diagnosed AD populations are required to determine the diagnostic utility of these ocular biomarkers.</p>","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":"19 2","pages":""},"PeriodicalIF":2.8,"publicationDate":"2026-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC13010635/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147504163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Julia Bend, Markus Gödker, Elise Sophie Banach, Thomas Franke
{"title":"Comparing Eye-Tracking Metrics with the Driver Activity Load Index.","authors":"Julia Bend, Markus Gödker, Elise Sophie Banach, Thomas Franke","doi":"10.3390/jemr19020028","DOIUrl":"10.3390/jemr19020028","url":null,"abstract":"<p><p>This study investigated how perceptual workload in driving situations is captured by subjective ratings versus eye-tracking metrics. Fifty participants completed low- and high-complexity conditions while fixation behavior, blinks, and pupil diameter were recorded, and workload was assessed using the DALI scale. High-load scenes elicited longer fixations, fewer fixations per minute, reduced blinking, and increased pupil dilation, indicating elevated attentional demand. DALI scores increased with scene complexity and were negatively associated with fixation duration, demonstrating that participants' subjective ratings were driven primarily by perceptual strain rather than cognitive effort. Eye-tracking patterns supported this interpretation: fixation-based indicators tent to reflect the cognitive component of demand, whereas DALI selectively tracked perceptual overload. Together, these results show that DALI is highly sensitive to visual density, and that eye-movement measures provide converging evidence for its specificity as a perceptual load instrument.</p>","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":"19 2","pages":""},"PeriodicalIF":2.8,"publicationDate":"2026-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC13010778/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147504213","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Integrating Multi-Task Eye Tracking and Interpretable Machine Learning for High-Accuracy Screening of Amblyopia in Pediatric Populations.","authors":"Xiumei Song, Yunhan Zhang, Hongyu Chen, Chenyu Tang, Bohan Yao, Hubin Zhao, Luigi G Occhipinti, Arokia Nathan, Changbin Zhai, Shuo Gao","doi":"10.3390/jemr19020026","DOIUrl":"10.3390/jemr19020026","url":null,"abstract":"<p><p>Amblyopia is a developmental disorder of spatial vision in which abnormal visual experience leads to persistent reductions in acuity and contrast sensitivity, even after optimal optical correction. We introduce a brief, child-friendly battery of task-evoked eye tracking that probes fixation stability, fine pattern processing, and smooth pursuit control across three simple paradigms. Oculomotor traces are transformed into physiologically interpretable markers-fixation dispersion and saccadic strategy, orientation-dependent drift and stability, pursuit gain, and tracking error-and used to train a compact classifier with subject-wise validation and probability calibration. In a cohort of school-aged participants with clinically diagnosed unilateral amblyopia and age-matched visually normal controls tested under best-corrected viewing conditions, the approach consistently separated groups with stable performance across folds; feature-importance analyses indicated that pursuit- and orientation-dependent markers contributed most. The protocol runs in minutes, is objective and noninvasive, and is well tolerated in pediatric settings. By quantifying functional consequences of amblyopic vision that complement conventional acuity testing, this work positions task-evoked eye movements as practical biomarkers for screening and monitoring, and lays the groundwork for prospective validation and age-stratified norms in community and school-based vision care.</p>","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":"19 2","pages":""},"PeriodicalIF":2.8,"publicationDate":"2026-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC13010743/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147504226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Characteristics of Eye Movements and Correlation to Cognitive Functions in Relation to the Location of Guide Signs and Driving Speed.","authors":"Takaya Maeyama, Hiroki Okada, Daisuke Sawamura","doi":"10.3390/jemr19020025","DOIUrl":"10.3390/jemr19020025","url":null,"abstract":"<p><p>Driving safety critically depends on the ability of drivers to efficiently recognize and process guide sign information under varying traffic conditions. This study examined how driving speed (slow/fast) and guide sign location (front/left) influence eye-movement behavior during guide sign recognition, and how these effects relate to drivers' cognitive functions and basic demographics. Twenty-four licensed drivers performed a guide sign recognition task using onboard video stimuli, and eye movements based on fixations and saccades were recorded. Generalized linear mixed models with participants as random effects were used to analyze the interactions between driving conditions, cognitive functions, demographics, and eye movement measures. Under low-load conditions, such as slow driving and front-positioned signs, individual differences in cognitive functions, including verbal memory and useful field of view, were strongly reflected in eye-movement behavior. Under high-load conditions characterized by fast driving and left-positioned signs, the influence of cognitive function was reduced, and eye movements were more strongly associated with driving experience. Increasing driving speed was associated with fewer eye movements, whereas the saccade amplitude remained unchanged, indicating the suppression of exploratory eye movements. For left-positioned signs, the fixation duration on the target was maintained, whereas gaze shifts between the forward environment and the sign were reduced.</p>","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":"19 2","pages":""},"PeriodicalIF":2.8,"publicationDate":"2026-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC13010679/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147504138","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Calendar Horizon as a Boundary Affordance: An Attempt-Centric Eye-Tracking Analysis of Calendar Scheduling Interfaces.","authors":"Nina Xie, Yuanyuan Wang, Yujun Liu","doi":"10.3390/jemr19020027","DOIUrl":"10.3390/jemr19020027","url":null,"abstract":"<p><p>Digital calendars are interactive representations of time that shape both scheduling outcomes and the micro-process of searching, verifying, and revising candidate placements. We examine calendar horizon-whether weekend time is visible in the default week view-as a boundary affordance in scheduling interfaces. Using eye tracking and interaction logs, we model each scheduling episode as a sequence of placement attempts and align gaze to each attempt, partitioning it into Early/Mid/Late phases and summarizing attention across structural AOIs (task panel, calendar grid, and the weekend column when present). Two experiments used drag-and-drop and dropdown slot-picking; weekend visibility was manipulated within the dropdown interface, while evening slots remained available. Across 105 participants (1018 task episodes), AttemptsCount ranged from 1 to 7. AttemptsCount predicted gaze-based process cost: each additional attempt corresponded to ~56% more total fixation duration. Personal tasks required more attempts than work tasks and elicited stronger Late-phase weekend verification when the weekend was visible. Horizon cues also shifted boundary outcomes: hiding the weekend reduced weekend placements and increased reliance on evening scheduling, indicating displacement into adjacent time regions. These findings position calendar horizon as a design lever that shapes both process (verification) and outcomes (boundary placements), with implications for calendar UIs and mixed-initiative scheduling tools.</p>","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":"19 2","pages":""},"PeriodicalIF":2.8,"publicationDate":"2026-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC13010615/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147504178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kyunghyun Park, Unseok Lee, Sejoon Moon, Hyungsik Bae, Hyungoo Kang
{"title":"A Feasibility Study of Tablet-Based Eye Movement Assessment Using a Built-In Camera: A Pilot Study.","authors":"Kyunghyun Park, Unseok Lee, Sejoon Moon, Hyungsik Bae, Hyungoo Kang","doi":"10.3390/jemr19020024","DOIUrl":"10.3390/jemr19020024","url":null,"abstract":"<p><p>This study developed a tablet PC-based eye movement assessment application and conducted a pilot investigation to explore whether tablet-based ocular motor metrics demonstrate functional sensitivity to variations in conventional visual function parameters. Twenty-three healthy adults (10 males, 13 females; mean age: 24.41 ± 1.91 years) without a history of ocular disease performed smooth pursuit and saccadic eye movement tests at three difficulty levels. For exploratory analysis, participants were stratified into above- and below-mean groups based on conventional visual function test results. For smooth pursuit movements, mean pursuit traversal time demonstrated statistically significant differences between the low-medium (1.11 s) and low-high (1.14 s) difficulty levels (<i>p</i> < 0.05), with corresponding differences in derived velocity. Saccadic movements showed significant mean accuracy differences between low-high (1.02 points) and medium-high (0.95 points) difficulty levels (<i>p</i> < 0.05). Participants with higher-than-average horizontal phoria values (distance and near) and the blur/break points of near convergence amplitude exhibited significantly longer smooth pursuit traversal times (corresponding to slower derived velocities) (<i>p</i> < 0.05). The high-value group for blur point of near convergence amplitude demonstrated significantly superior saccadic accuracy (1.63 points) compared with the low-value group (1.30 points) (<i>p</i> < 0.05). Exploratory associations between visual function parameters and ocular motor performance were observed within the healthy participant group, suggesting exploratory associations between tablet-based smooth pursuit and saccadic eye movement performance and conventional visual function measures. These findings suggest that tablet PC-based eye movement assessment may serve as a feasible, low-cost approach for exploratory screening and functional monitoring, rather than a validated diagnostic tool.</p>","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":"19 2","pages":""},"PeriodicalIF":2.8,"publicationDate":"2026-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC13010701/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147504173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Mapping Eye-Tracking Research in Human-Computer Interaction: A Science-Mapping and Content-Analysis Study.","authors":"Adem Korkmaz","doi":"10.3390/jemr19010023","DOIUrl":"10.3390/jemr19010023","url":null,"abstract":"<p><p>Eye tracking has become a central method in human-computer interaction (HCI), supported by advances in sensing technologies and AI-based gaze analysis. Despite this rapid growth, a comprehensive and up-to-date overview of eye-tracking research across the broader HCI landscape remains lacking. This study combines records from Web of Science (WoS) and Scopus to analyse 1033 publications on eye tracking in HCI published between 2020 and 2025. After merging and deduplicating the datasets, we conducted bibliometric network analyses (keyword co-occurrence, co-citation, co-authorship, and source mapping) using VOSviewer and performed a qualitative content analysis of the 50 most-cited papers. The literature is dominated by journal articles and conference papers produced by small- to medium-sized research teams (mean: 3.9 authors per paper; h-index: 29). Keyword and overlay visualisations reveal four principal research axes: deep-learning-based gaze estimation; XR-related interaction paradigms within HCI; cognitive load and human factors; and usability- and accessibility-oriented interface design. The most-cited studies focus on gaze interaction in immersive environments, deep learning for gaze estimation, multimodal interaction, and physiological approaches to assessing cognitive load. Overall, the findings indicate that eye tracking in HCI is evolving from a measurement-oriented technique into a core enabling technology that supports interaction design, cognitive assessment, accessibility, and ethical considerations such as privacy. This review identifies research gaps and outlines future directions for benchmarking practices, real-world deployments, and privacy-preserving gaze analytics in HCI.</p>","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":"19 1","pages":""},"PeriodicalIF":2.8,"publicationDate":"2026-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12921980/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146258371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Influence of Multimodal AR-HUD Navigation Prompt Design on Driving Behavior at F-Type-5 M Intersections.","authors":"Ziqi Liu, Zhengxing Yang, Yifan Du","doi":"10.3390/jemr19010022","DOIUrl":"10.3390/jemr19010022","url":null,"abstract":"<p><p>In complex urban traffic environments, the design of multimodal prompts in augmented reality head-up displays (AR-HUDs) plays a critical role in driving safety and operational efficiency. Despite growing interest in audiovisual navigation assistance, empirical evidence remains limited regarding when prompts should be delivered and whether visual and auditory information should remain temporally aligned. To address this gap, this study aims to examine how audiovisual prompt timing and prompt mode influence driving behavior in AR-HUD navigation systems at complex F-type-5 m intersections through a within-subject experimental design. A 2 (prompt mode: synchronized vs. asynchronous) × 3 (prompt timing: -1000 m, -600 m, -400 m) design was employed to assess driver response time, situational awareness, and eye-movement measures, including average fixation duration and fixation count. The results showed clear main effects of both prompt mode and prompt timing. Compared with asynchronous prompts, synchronized prompts consistently resulted in shorter response times, reduced visual demand, and higher situational awareness. Driving performance also improved as prompt timing shifted closer to the intersection, from -1000 m to -400 m. But no significant interaction effects were found, suggesting that prompt mode and prompt timing can be treated as relatively independent design factors. In addition, among the six experimental conditions, the -400 m synchronized condition yielded the most favorable overall performance, whereas the -1000 m asynchronous condition performed worst. These findings indicate that in time-critical and low-tolerance scenarios, such as F-type-5 m intersections, near-distance synchronized multimodal prompts should be prioritized. This study provides empirical support for optimizing prompt timing and cross-modal temporal alignment in AR-HUD systems and offers actionable implications for interface and timing design.</p>","PeriodicalId":15813,"journal":{"name":"Journal of Eye Movement Research","volume":"19 1","pages":""},"PeriodicalIF":2.8,"publicationDate":"2026-02-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12921726/pdf/","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146258335","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}