Business UHO: Jurnal Administrasi Bisnis最新文献

{"title":"PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN HANDPHONE VIVO (STUDI KEPUTUSAN KONSUMEN MAHASISWA ADMINISTRASI BISNIS UNIVERSITAS HALU OLEO KENDARI","authors":"Enny Makmur, Sahrun Sahrun, Liwaul Liwaul","doi":"10.52423/bujab.v5i2.16717","DOIUrl":"https://doi.org/10.52423/bujab.v5i2.16717","url":null,"abstract":"AbstrakPengaruh Kualitas Produk Terhadap Keputusan Konsumen Dalam Pembelian Handphone Vivo (Studi Keputusan Konsumen Mahasiswa Administrasi Bisnis Universitas Halu Oleo Kendari). Dibimbing oleh Bapak Sahrun SE, M.Si sebagai pembimbing I dan Bapak Liwaul S.Sos, M.Si sebagai pembimbing II. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dengan menguji dimensi kualitas produk terhadap keputusan konsumen dalam pembelian handphone vivo studi keputusan konsumen mahasiswa administrasi bisnis universitas halu oleo kendari. Dalam penelitian ini jumlah sampel yang dipakai penulis sebanyak 55 orang. Pengumpulan data dalam penelitian ini menggunakan kuisioner. Metode analisis data dalam penelitian  ini adalah regresi linier sederhana dengan menggunakan program SPSS versi 22. Hasil dari penelitian ini menunjukan bahwa kualitas produk dengan dimensi kinerja, daya tahan, fitur, estetika dan kesesuaian dengan spesifikasi berpengaruh signifikan terhadap keputusan konsumen dalam pembelian handphone vivo studi keputusan konsumen mahasiswa administrasi bisnis universitas halu oleo kendari. Kata Kunci : Kualitas Produk; Keputusan Pembelian ","PeriodicalId":151275,"journal":{"name":"Business UHO: Jurnal Administrasi Bisnis","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129132485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PERUSAHAAN TAMBANG PT.INDRABAKTI MUSTIKA","authors":"Wa Ode Mariosin, M. Basri, Aminuddin Aminuddin","doi":"10.52423/bujab.v5i2.16710","DOIUrl":"https://doi.org/10.52423/bujab.v5i2.16710","url":null,"abstract":"Abstrak  Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh komitmen organisasi berpengaruh signifikan terhadap kinerja karyawan pada PT. IndraBakti Mustika Sulawesi Tenggara. Metode penelitian yang digunakan dalam penelitian ini yakni metode kuantitatif, mengumpulkan data primer dan sekunder serta melakukan penyebaran kuesioner kepada semua karyawan yang berstatus sebagai karyawan tetap maupun karyawan kontrak pada Perusahaan Tambang PT. IndraBakti Mustika Sulawesi Tenggara. Jumlah sampel (responden) pada penelitian ini sebanyak 54 orang responden.Peneliti menggunakan alat bantu SPSS Versi 20. Dari hasil analisi regresi liniear sederhana menunjukkan bahwa kinerja karyawan dipengaruhi oleh variabel komitmen organisasi.Hasil determinasi (R2) nilai adjusted r square yaitu sebesar 0,528 yang artinya variabel komitmen organisasi mampu menjelaskan kinerja karyawan sebesar 52,8% sementara sisanya 47,2% dipengaruhi oleh variabel lain yang tidak diteliti.  Kata Kunci: komitmen organisasi, kinerja karyawan.","PeriodicalId":151275,"journal":{"name":"Business UHO: Jurnal Administrasi Bisnis","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116718002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS PENGEMBANGAN USAHA KERAJINAN TENUN DALAM MENINGKATKAN PENDAPATAN PENGRAJIN (Studi Pada Badan Usaha Milik Desa Masalili Kecamatan Kontunaga Kabupaten Muna)","authors":"Azlan Azlan, M. Mustakim, Sahrun Sahrun","doi":"10.52423/bujab.v5i2.16688","DOIUrl":"https://doi.org/10.52423/bujab.v5i2.16688","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui Bagaimana Pengembangan Usaha Kerajinan Tenun Pada BUMDes Kreatif Desa Masalili Kecamatan Kontunaga Kabupaten Muna Dalam Meningkatkan Pendapatan Pengrajin. metode pengumpulan data yang digunakan dalam penelitian ini adalah wawancara, dan dokumentasi. Teknik analisis data yang digunakan adalah Pengumpulan Data, Data Reduction (Reduksi Data), Data Display (Penyajian Data), dan Conclusion Drawing/Verification (Kesimpulan). Informan dalam penelitian ini adalah Sekertaris Desa Masalili, ketua BUMDes Kreatif Desa Masalili, Ketua Unit Usaha Dagang BUMDes Kreatif Desa Masalili, dan 6 orang penenun BUMDes Kreatif Desa Masalili. Teknik Penentuan Informan yang digunakan adalah purposive sampling yaitu menentukan informan dengan teknik penentuan sampel dengan pertimbangan tertentu sehingga layak dijadikan informan. Hasil penelitian dan pembahasan menunjukkan bahwa Pengembangan usaha yang dilakukan oleh BUMDes Kreatif Desa Masalili di antaranya perluasan skala ekonomis yang meliputi penggunaan tanaga kerja yang punya kemampuan/keterampilan dan pengembangan teknologi dan peningkatan skala produksi untuk BUMDes Kreatif ini dan perluasan cakupan usaha meliputi menambah jenis motif kain tenun baru yang berbeda dengan sekarang diproduksi (diversifikasi). Peningkatan pendapatan pengrajin dengan cara pengembangan usaha Unit Usaha Dagang kerajinan tenun sudah cukup optimal.  Hal ini dapat dilihat dari pendapatan pengrajin tenun BUMDes Kreatif setelah menjalankan program pengembangan mengalami peningkatan drastis.","PeriodicalId":151275,"journal":{"name":"Business UHO: Jurnal Administrasi Bisnis","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130879419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA KONTER ANTON SELL KECAMATAN BATALAIWORU KABUPATEN MUNA","authors":"Baco Baco, Bakti Bakti","doi":"10.52423/bujab.v5i2.13477","DOIUrl":"https://doi.org/10.52423/bujab.v5i2.13477","url":null,"abstract":"ABSTRACTThe purpose of this study is \"to determine the effect of marketing strategies in increasing consumer loyalty at the Anton Sell counter, Laiworu district, Muna Regency. To test the proposed hypothesis, Simple Regression analysis is used to determine the form of influence between the independent variables (X), namely the marketing strategy which consists of selecting the intended consumer (X1), identifying consumer desires (X2) and marketing mix (X3) while the dependent variable ( Y) namely consumer loyalty. The population of this study are all consumers who shop at Anton Sell counters in Muna district. The sampling technique used in this study is the accidental sampling model. Accidental sampling is a sampling technique based on spontaneity, meaning that anyone who accidentally meets the researcher and is in accordance with their characteristics (characteristics) can be used as a sample (respondent). The number of samples to be used in the study was 50 people.Based on the results of the partial test or t test, it shows that all independent variables consisting of selecting the target customer, identifying consumer desires and marketing mix variables have a positive and significant effect on consumer loyalty.Based on the results of the analysis of the F test or the simultaneous test, it shows that the value of Fcount is 15,798 with a significance level of F of 0,000, much smaller than the significance level  = 0.05. Thus, the independent variables, namely selecting the intended consumers, identifying consumer desires and the marketing mix have a significant effect on consumer loyalty at the Anton Sell counter.Tujuan dalam penelitian ini adalah “untuk mengetahui pengaruh strategi pemasaran dalam meningkatkan loyalitas konsumen pada Konter Anton Sell kecamatan Laiworu Kabupaten Muna. Untuk menguji hipotesis yang diajukan, digunakan analisis Regresi Sederhana untuk mengetahui bentuk pengaruh antara variabel bebas (X) yaitu strategi pemasaran yang terdiri dari memilih konsumen yang dituju (X1), mengidentifikasi keinginan konsumen (X2) dan bauran pemasaran (X3) sedangkan variabel terikat (Y) yaitu loyalitas konsumen.Adapun populasi dari penelitian ini adalah seluruh konsumen yang berbelanja di konter Anton Sell kabupaten Muna. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah dengan model Aksidental sampling. Sampling Aksidental ialah teknik penentuan sampel berdasarkan faktor spontanitas, artinya siapa saja yang secara tidak sengaja bertemu dengan peneliti dan sesuai dengan karakteristik (ciri-cirinya), maka orang tersebut dapat digunakan sebagai sampel (responden). Adapun jumlah sampel yang akan digunakan dalam penelitian adalah 50 orang.Berdasarkan hasil Uji parsial atau uji t menunjukan bahwa semua variabel independen yang terdiri dari memilih konsumen yang dituju, mengidentifikasi keinginan konsumen dan variabel  bauran pemasaran berpengaruh positif dan sinifikan terhadap loyalitas konsumen.Berdasakan hasil analisis uji ","PeriodicalId":151275,"journal":{"name":"Business UHO: Jurnal Administrasi Bisnis","volume":"123 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-08-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133651680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH MODAL DAN TENGA KERJA TERHADAP PRODUKTIVITAS USAHA TERNAK AYAM PEDAGING DI KECAMATAN KULISUSU KABUPATEN BUTON UTARA","authors":"Viqram Viqram, Jamal Bake, Jopang Jopang","doi":"10.52423/bujab.v5i1.12637","DOIUrl":"https://doi.org/10.52423/bujab.v5i1.12637","url":null,"abstract":"The research was carried out in Banu-Banua Jaya Village, Langke Village, Loji Village, Malalanda Village, Linsowu Village, Bone Lipu Village, Rombo Village, Ulunambo Village, and Lelamo Village Kulisusu District, North Buton Regency. This study uses Multiple Linear Regression analysis namely Productivity as Y and Capital X1, Labor X2.                The results of this study can be explained that the correlation coefficient of the independent variable (Capital X1 and Labor X2) obtained R = 0.599 Positively explains that there is a significant relationship between the independent variable (X) to Productivity (Y) with a close relationship of 59.9%, due if capital and labor are good, productivity will increase, and vice versa.Simultaneous test results obtained by the value of Fcount = 7.542 while Ftable is F (0.05) = 3,34 thus Fcount> Ftable (7.542> 3,34), it can be concluded that the decision is H0 rejected and H1 accepted at the level of 95% meaning that the variable capital (X1), and labor (X2) simultaneously  influence productivity (Y) in the broiler business in the study area.The partial test results for the variable capital value tcount > ttable (3.772> 2.051). Then H0  is rejected and  H2  is accepted, so capital has a partially effect on the productivity of broilers, while for labor variables tcount > ttable (2.718> 2.051). then  H0 is rejected and H3 is accepted, so labor has a partially effect on the productivity of broilers. ABSTRAKPenelitian ini dilaksanakan di Desa Banu-Banua Jaya, Desa Langke, Desa Loji, Desa Malalanda, Desa Linsowu, Desa Bone Lipu, Desa Rombo, Desa Ulunambo, dan Desa Lelamo Kecamatan Kulisusu Kabupaten Buton Utara. Penelitian ini menggunakan analisis Regresi Linear Berganda yaitu Produktivitas sebagai Y dan Modal X1, Tenaga Kerja X2.                Hasil penelitian ini dapat dijelaskan bahwa koefesien korelasi variabel independen (Modal X1 dan Tenaga Kerja X2) diperoleh R = 0.599 secara Positif menjelaskan terdapat hubungan yang cukup berarti antara variabel independen (X) terhadap Produktivitas (Y) dengan keeratan hubungan  59,9 %, dikarenakan apabila modal dan tenaga kerja bagus maka Produktivitas akan meningkat, bergitu juga sebaliknya.                Hasil pengujian secara simultan diperoleh nilai Fhitung = 7,542 sedangkan Ftabel adalah F(0,05) = 3,34 dengan demikian Fhitung > Ftabel (7,542 > 3,34),  maka dapat disimpulkan keputusannya adalah H0 ditolak dan H1 diterima pada taraf 95% artinya bahwa variabel modal (X1), dan tenaga kerja (X2) berpengaruh simultan terhadap produktivitas (Y) pada usaha ternak ayam pedaging di area penelitian.Hasil pengujian secara parsial untuk variabel modal nilai thitung > ttabel (3,772 >2.051). Maka H0 ditolak dan H2 diterima, sehingga modal berpengaruh secara parsial terhadap produktivitas usaha ternak ayam pedaging, sedangkan untuk variabel tenaga kerja nilai thitung > ttabel (2,718 > 2.051). maka H0 ditolak dan H3 diterima, sehingga tenaga kerja berpengaruh secara parsial terhada","PeriodicalId":151275,"journal":{"name":"Business UHO: Jurnal Administrasi Bisnis","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115608852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS PENGEMBANGAN KARYAWAN DALAM MENINGKATKAN KUALITAS KERJA KARYAWAN PADA PERSEROAN TERBATAS SULTRA PRIMA LESTARI (PT.SPL) KANTOR UTAMA KABUPATEN KONAWE UTARA","authors":"I. Kusuma, Makmur Kambolong, Sahrun Sahrun","doi":"10.52423/bujab.v5i1.12635","DOIUrl":"https://doi.org/10.52423/bujab.v5i1.12635","url":null,"abstract":"This study aims to find out and analyze how the development of employees in improving the quality of work at PT. SPL (Sultra Prima Lestari) the main office of North Konawe Regency. The informants in this study are employees who work at the Main Office of PT. SPL Konawe Utara Regency with 18 employees. This type of research used in this research is descriptive research type, using a qualitative approach. Data collection uses: observation, interviews, and documentation.The results showed that: employee development in the Southeast Sulawesi Limited Liability Company (PT. SPL) North Konawe Regency main office which was analyzed based on dimension 1) formal development namely education and 2) Informal development consisting of the dimensions of training themselves, developing themselves, and improve work ability very well so that it can improve work quality based on dimensions 1) knowledge, 2) skills, and abilities. Abstrak Penelitian ini bertujuan untuk Untuk mengetahui dan menganalisis bagaimana pengembangan karyawan dalam meningkatkan kualitas kerja pada PT. SPL (Sultra Prima Lestari)  kantor utama kabupaten konawe utara. Adapun Informan dalam penelitian ini adalah karyawan yang bekerja pada Kantor Utama PT. SPL Kabupaten Konawe Utara yang berjumlah 18 karyawan. Jenis penelitian yang digunakan dalam penuliisan ini adalah jenis penelitian deskriptif, dengan menggunakan pendekatan kualitatif. Pengumpulan data menggunakan: observasi, wawancara, dan dokumentasi.Hasil penelitian menunjukkan bahwa: pengembangan karyawan pada Perseroan Terbatas Sultra Prima Lestari (PT. SPL) kantor utama Kabupaten Konawe Utara yang dianalsis berdasarkan dimensi 1) pengembangan secara formal yaitu pendidikan dan 2) pengembangan secara Informal yang terdiri dari dimensi melatih diri, mengembangkan diri, dan meningkatkan kemampuan kerja sangat baik sehingga dapat meningkatkan kualitas kerja berdasarkan dimensi 1) pengetahuan (knowledge), 2) keterampilan (skill), dan kemampuan (abilities). Kata kunci : Pengembangan Karyawan, Kualitas Kerja ","PeriodicalId":151275,"journal":{"name":"Business UHO: Jurnal Administrasi Bisnis","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134087841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN PADA SURYA SWALAYAN KENDARI","authors":"Altun Altun, M. Basri, Akhyar Abdullah","doi":"10.52423/bujab.v5i1.12632","DOIUrl":"https://doi.org/10.52423/bujab.v5i1.12632","url":null,"abstract":"This research aims to. know the Effect of Product Quality, Price and Satisfaction on Consumer Loyalty in Surya Swalayan Kendari. The sample in this research is Surya Swalayan Self-service consumers totaling 30 people. By using multiple linear regression analysis methodsBased on the results of statistical calculations, shows that simultaneously product quality, price and satisfaction variables have a positive and significant effect on Customer Loyalty at Surya Swalayan, this means that any changes to product quality, price and satisfaction will have an impact on customer satisfaction, partially product quality positive and significant effect on Customer Loyalty, this means that every change in the product quality variable will have an influence on customer aging at Surya Swalayan, prices partially have a positive and significant effect on Customer Loyalty, this means that any change in price will have an effect on Customer Loyalty at Surya Swalayan and service quality partially has a significant effect on the variable Customer Loyalty at Surya Swalayan. with the sense that every increase in satisfaction made by Surya Swalayan will increase Customer Loyalty.ABSTRAKPenelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Produk, Harga Dan Kepuasan Terhadap Loyalitas Konsumen Pada Surya swalayan Kendari. sampel pada penelitian ini adalah konsumen Surya swalayan berjumlah 30 orang. Dengan menggunakan alat metode analisis regresi linear berganda. Berdasarkan  hasil  perhitungan  statistik,  menunjukkan bahwa  secara simultan variabel kualitas produk, harga dan kepuasan berpengaruh positif dan signifikan terhadap Loyalitas Pelangganpada Surya swalayan, hal ini berarti setiap perubahan terhadap kualitas produk, harga dan kepuasan akan berdampak pada kepuaan pelanggan, secara parsial kualitas produk berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan, hal ini berarti setiap perubahan pada variable kualitas produk maka akan memberikan pengaruh terhadap kepuaan pelanggan pada Surya swalayan, harga secara parsial berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan, hal ini berarti setiap perubahan pada harga maka akan memebrikan pengaruh terhadap Loyalitas Pelanggan pada Surya swalayan dan kualitas pelayanan secara parsial memiliki pengaruh yang signifikan terhadap variable Loyalitas Pelanggan pada Surya swalayan. dengan artian bahwa setiap peningkatan kepuasan yang dilakukan oleh Surya swalayan maka akan meningkatkan Loyalitas Pelanggan. Kata kunci:  Kualitas Produk, Harga  Kepuasan, Loyalitas Konsumen","PeriodicalId":151275,"journal":{"name":"Business UHO: Jurnal Administrasi Bisnis","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114651759","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"STRATEGI PENGEMBANGAN USAHA INDUSTRI KERIPIK (STUDI UD. LEMO SUKSES SEJATI KECAMATAN KULISUSU BUTON UTARA)","authors":"Septi Nur Chaerani, Jopang Jopang, N. Nurjannah","doi":"10.52423/bujab.v5i1.12630","DOIUrl":"https://doi.org/10.52423/bujab.v5i1.12630","url":null,"abstract":"This study aims: To find out the Strategy for Developing Small-Scale Home Business of Oblong Chips Industry at UD. Lemo Sukses Sejati Kulisusu North Buton District. The benefits of this research are the scientific development of business feasibility studies in business development majoring in Business Administration and in addition to knowledge, experience and add insight for writers, especially in solving problems and analyzing the data under study whether it is in accordance with the theory that has been obtained in the lecture benchInformants in this study are: Business Owners 1 employee, 4 people and Retailers 2 people. The data analysis technique used is the Qualitative Descriptive Analysis method and the SWOT analysis methodThe results showed that: (1). Market / Marketing aspects conducted by UD. Lemo Sukses Sejati Kulisusu North Buton District is Direct selling Internet (social media); (2) Financial Aspect is the source of capital that will be used to run the business initially, private capital and the amount of capital used to run a business of around 500 thousand excluding equipment and the monthly turnover obtained is approximately 10 million per month; (3) Technical / Production aspect is the production capacity in the production of a one-time product period for a month is 100 to 200 packs and the production system is running well so far, where the management of raw materials is produced manually by several employees; (4) Management and HR aspects are good, where each analyzes the position needed to complete certain types of work; (5) the strategy used for the Development of Small Business Home Keripik Industry is differentiation, therefore alternative competitive strategies that should be used by UD. Lemo Sukses Sejati is an SO strategy that seeks to expand / increase the type of business and improve services through the use of strength in the form of the variety of products needed, the number and variety of products, quality, flexibility, cost reduction and delivery, the existence of higher pricing policies, intensive promotions and operational activitie.ABSTRAKPenelitian ini bertujuan: Untuk mengetahui Strategi Pengembangan Usaha Industri Keripik Pada UD. Lemo Sukses Sejati Kecamatan Kulisusu Buton Utara. Manfaat penelitian ini adalah Untuk pengembangan keilmuan mengenai studi kelayakan bisnis pengembangan usaha  pada jurusan Ilmu Administrasi Bisnis dan Sebagai tambahan ilmu pengetahuan, pengalaman dan menambah wawasan bagi penulis terutama dalam memecahkan masalah dan menganalisis data yang diteliti apakah sesuai dengan teori yang telah diperoleh di bangku perkuliahan. Informan dalam penelitian ini adalah : Pemilik Usaha 1 orang karyawan, 4 orang dan Pengecer 2 orang. Teknik analisis data yang digunakan adalah metode Analisis Deskriptif Kualitatif dan Metode analisis SWOT. Hasil penelitian menunjukkan bahwa: (1). Aspek Pasar/ Pemasaran yang dilakukan oleh UD. Lemo Sukses Sejati Kecamatan Kulisusu Buton Utara adalah Direct selling ","PeriodicalId":151275,"journal":{"name":"Business UHO: Jurnal Administrasi Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122277851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"KEPUASAN KONSUMEN PADA OUTLET YAMAHA ANALISIS KUALITAS PELAYANAN DALAM MENINGKATKAN PT. HASRAT ABADI KABUPATEN KONAWE UTARA","authors":"Asding Asding, Rahman Rahman, Sitti Hairani Idrus","doi":"10.52423/bujab.v5i1.12629","DOIUrl":"https://doi.org/10.52423/bujab.v5i1.12629","url":null,"abstract":"This study aims to analyze the service quality in increasing consumer satisfaction at the Yamaha Outlet PT. Hasrat Abadi North Konawe Regency. The informants in this study were employees of Yamaha Outlet PT. Hasrat Abadi North Konawe Regency, as many as 3 people consisting of staff, sales and technicians, as well as 5 consumers. This type of research used in this paper is a type of descriptive research, using a qualitative approach. Data collection uses: observation, interview, and documentation. The results showed that the Yamaha Outlet PT. The desire of Abadi North Konawe Regency in providing services has been maximized based on tangibles (direct evidence), reliability, responsiveness, assurance, and empathy, so as to increase consumer satisfaction.ABSTRAK Penelitian ini bertujuan untuk menganalisis kaulitas pelayanan dalam meningkatkan kepuasan konsumen pada Outlet Yamaha PT. Hasrat Abadi Kabupaten Konawe Utara. Adapun informan dalam penelitian ini adalah karyawan Outlet Yamaha PT. Hasrat Abadi Kabupaten Konawe Utara, sebanyak 3 orang yang terdiri dari staf, sales dan tekhnisi, serta 5 orang konsumen. Jenis penelitian yang digunakan dalam penulisan ini adalah jenis penelitian deskriptif, dengan menggunakan pendekatan kualitatif. Pengumpulan data menggunakan: observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa Outlet Yamaha PT. Hasrat Abadi Kabupaten Konawe Utara dalam memberikan pelayanan telah maksimal berdasarkan dimensi tangibles (bukti langsung), reliability (kehandalan), responsiveness (daya tanggap), assurance (jaminan), dan empathy (empati), sehingga mampu meningkatkan kepuasan konsumen. Kata kunci : Kualitas Pelayanan, Kepuasan Konsumen ","PeriodicalId":151275,"journal":{"name":"Business UHO: Jurnal Administrasi Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128804867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS MANAJEMEN OPERASI PADA PERUSAHAAN DAERAH PASAR KOTA KENDARI","authors":"Fandi Purnayan Wulele, Jamal Bake, Makmur Kambolong","doi":"10.52423/bujab.v5i1.12631","DOIUrl":"https://doi.org/10.52423/bujab.v5i1.12631","url":null,"abstract":"This study aims to determine the Operations Management of the Kendari City Regional Market Company which includes Planning, Operation, Direction and Control. The informants of this study were 5 people working in the Operational Division, which meant Operational Managers and Administrative and Financial Managers, collecting data using: primary and secondary data consisting of interviews, observations, and documentation. Data analysis uses descriptive data analysis or general description of the company.The results of this study illustrate that, operational management which includes planning, organizing, implementing, and controlling in Kendari City PD Market has not been carried out to the fullest because several market units have not been fully operational. Based on observations and interviews with operational managers, revealed that the results of good planning improve the quality of service both to the community and traders. As for the obstacles there are employees who do not perform their functions properly because some designs are still in the testing phase. ABSTRAK Penelitian ini bertujuan untuk mengetahui Manajemen Operasi pada Perusahaan Perusahaan Daerah Pasar Kota Kendari yang meliputi Perencanaan, Pengoprasian, Pengarahan Dan Pengendalian. Informan penelitian ini berjumlah 5 orang yang bekerja di Divisi Operasional yang termaksud di dalamnya Manajer Oprasional dan Manajer Administrsi dan Keuangan, pengumpulan data menggunakan : data primer dan data sekunder yang terdiri dari wawancara, observasi, dan dokumentasi. Analisis data mengunakan analisis data deskriftif atau penggambaran secara umum perusahaan.Hasil penelitian ini menggambarkan bahwa, manajemen operasional yang meliputi perencanaan, pengorganisasian, pelaksanaan, dan pengendalian di PD Pasar Kota Kendari belum terlaksana dengan maksimal dikarenakan beberapa unit pasar belum beroperasi sepenuhnya. Berdasarkan hasil pengamatan dan hasil wawancara dengan manajer operasional, mengungkapkan  bahwa hasil dari perencanaan yang baik meningkatkan kualitas pelayanan baik kepada masyarakat maupun pedagang. Adapun yang menjadi kendala adanya karyawan yang tidak menjalankan fungsinya dengan baik dikarenakan beberapa rancangan masih dalam tahap uji coba","PeriodicalId":151275,"journal":{"name":"Business UHO: Jurnal Administrasi Bisnis","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117336271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}