Inovbiz: Jurnal Inovasi Bisnis最新文献

The Effect of Online Review on Consumer’s attitude and Purchase Intention towards automotive products 网上评论对消费者对汽车产品的态度和购买意愿的影响

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-12-18 DOI: 10.35314/inovbiz.v10i2.2425

Tri Wahyuarini, Evi Sofiana, Sy. Novieyana

{"title":"The Effect of Online Review on Consumer’s attitude and Purchase Intention towards automotive products","authors":"Tri Wahyuarini, Evi Sofiana, Sy. Novieyana","doi":"10.35314/inovbiz.v10i2.2425","DOIUrl":"https://doi.org/10.35314/inovbiz.v10i2.2425","url":null,"abstract":"This study was conducted to examine the effect of online reviews on consumer attitudes and buying interest in automotive products by adopting research by Sudirman (2018). Sudirman’s research examines the influence of online YouTube reviews about Toyota Rush on consumers buying interest mediated by consumer attitudes.The main construct of this study is electronic word of mouth variables in the form of online reviews of automotive products and consumers attitudes and buying interest. The objective of this research are: Firstly, whether there is a positive influence from electronic word of mouth (e-WOM) in the form of online reviews on social media platform: YouTube, Facebook and WhatsApp on consumer attitudes towards automotive products. Secondly, whether there is a positive influence of consumer attitudes towards automotive products on buying interest in automotive products. And the thirdly, whether there is a positive influence of electronic word of mouth in the form of online reviews on social media platform: YouTube, Facebook and WhatsApp on consumer buying interest in automotive products.To find out whether the goal is proven or not, hypothesis is used then tested empirically using regression with the help of SPSS Program.The result show that it is proven that there is a positive influence of e-WOM on consumer attitudes towards automotive products. This research also proves that there is a positive influence of consumer attitudes towards automotive products on the purchase intention of automotive products. This research does not prove that there is a positive effect of e-WOM on consumer interest in buying automotive products, but proves that the influence of e-WOM on buying interest in automotive products mediated by the variable of consumer attitudes towards automotive products.","PeriodicalId":148692,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116678380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Influence of Ewom on Decisions to Visit Entre-preneurial Companies (Case Study of The Great Asia Africa Tourism Medium Enterprises) eom对创业公司访问决策的影响(以大亚非旅游中型企业为例)

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-12-18 DOI: 10.35314/inovbiz.v10i2.2403

Arif Hernowo, Arianis Chan, M. Purnomo

{"title":"The Influence of Ewom on Decisions to Visit Entre-preneurial Companies (Case Study of The Great Asia Africa Tourism Medium Enterprises)","authors":"Arif Hernowo, Arianis Chan, M. Purnomo","doi":"10.35314/inovbiz.v10i2.2403","DOIUrl":"https://doi.org/10.35314/inovbiz.v10i2.2403","url":null,"abstract":"In the current era, people will compete to share their travel experiences to get feedback from their friends or colleagues. This story is an Electronic word of mouth (E-WOM) that can have a positive or negative impact on the company. E-WOM is any statement both positive and negative made by potential, actual, or past consumers about a product or company made to a large number of people or institutions via the internet (Hennig-Thurau, 2004 in Prasad, et al, 2017) . This is also used by The Great Asia Africa Lembang, one of the tourist destinations in West Bandung Regency that uses social media as a medium to promote the uniqueness of existing attractions. This study examines the effect of Electronic Word Of Mouth (E-WOM) on the decision to visit The Great Asia Africa Lembang, West Bandung Regency. The method used in the research in this journal uses quantitative methods that are analyzed by alternative partial least squares (PLS) with a sample of 270 respondents. The findings in this study indicate the influence of Electronic Word Of mouth (E-Wom) on the decision to visit tourists. The limitation in this study is only using a sample of Instagram followers from The Great Asia Africa, so it is necessary to expand the reach of the population to get more diverse responses. From the results of the research obtained, it shows that Ewom's assessment is still in the good category so that it can be improved to be very good by increasing the productivity of the content created and conducting periodic research to find out the effectiveness of the influence of Electronic Word of Mouth.","PeriodicalId":148692,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127339207","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

OPTIMIZING THE UTILIZATION OF THE POTENTIAL OF LOCAL NATURAL RESOURCES THROUGH THE EMPOWERMENT OF COCONUT FARMERS TO INCREASE THE INCOME OF THE PEOPLE OF SELAYAR REGENCY 通过赋予椰子农民权力，优化利用当地自然资源的潜力，增加塞拉亚摄政人民的收入

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-12-18 DOI: 10.35314/inovbiz.v10i2.2286

Warda Warda, A. Arif

{"title":"OPTIMIZING THE UTILIZATION OF THE POTENTIAL OF LOCAL NATURAL RESOURCES THROUGH THE EMPOWERMENT OF COCONUT FARMERS TO INCREASE THE INCOME OF THE PEOPLE OF SELAYAR REGENCY","authors":"Warda Warda, A. Arif","doi":"10.35314/inovbiz.v10i2.2286","DOIUrl":"https://doi.org/10.35314/inovbiz.v10i2.2286","url":null,"abstract":"Coconuts in the Selayar Islands Regency have an important role as a source of community income and also as a source of regional foreign exchange, in fact coconut farmers are still not prosperous from a long-running business. This study aims (1) to find out what empowerment efforts are given to coconut farmers in Tambolongan Village, Bontomatene District, Selayar Islands Regency. (2) To find out the obstacles faced by coconut farmers in increasing income in Tambolongan Village, Bontomatene District, Selayar Islands Regency. This research was conducted on coconut farmers in Tambolongan Village, Bontomatene District, Selayar Islands Regency. Sampling was carried out randomly on coconut farmers who were then interviewed directly using a list of questions. The data obtained were then analyzed using qualitative descriptive analysis. The results of the researcher's analysis show that efforts to empower coconut farmers by the local government are almost non-existent. Coconut farmers' income from production is still low. Coconut farmers' income from production is still low. The obstacles faced by coconut farmers include low education, not being able to see existing business opportunities, and limited capital being one of the obstacles to the slow development of coconut farming business.","PeriodicalId":148692,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115084412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

FRAUD PREVENTION THROUGH STRUCTURE OF INTERNAL CONTROL AND SPIRITUAL ACCOUNTING 从内部控制结构和精神会计预防舞弊

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-12-18 DOI: 10.35314/inovbiz.v10i2.2333

Andi Arifwangsa Adiningrat

{"title":"FRAUD PREVENTION THROUGH STRUCTURE OF INTERNAL CONTROL AND SPIRITUAL ACCOUNTING","authors":"Andi Arifwangsa Adiningrat","doi":"10.35314/inovbiz.v10i2.2333","DOIUrl":"https://doi.org/10.35314/inovbiz.v10i2.2333","url":null,"abstract":"This research is about fraud prevention through control structure and spiritual accounting. Fraud occurs because of three main things, namely: the pressure to commit fraud, the opportunities that can be exploited and the justification for these actions, The tendency for accounting fraud has attracted a lot of media attention and has become a prominent and important issue in the eyes of world business. An auditor must make every effort to prevent fraud. Fraud prevention can be analogous to disease, that is, prevention is better than cure. This study aims to measure the effect of implementing internal control structures and spiritual accounting on preventing fraud. The specific target to be achieved is to minimize fraud committed by company management. In this research, the analytical method used is multiple linear regression analysis. Multiple linear regression analysis method consists of two analytical tools, namely Descriptive Statistical Analysis and Infensial Statistical Analysis. The results show that the internal control structure has a negative effect on the auditor's ability to prevent fraud, while spiritual accounting has a positive effect on the auditor's ability to prevent fraud.","PeriodicalId":148692,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129995816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

MEMBER'S PERCEPTION OF MARGIN AT BMT ISLAM ABDURAB 成员对BMT Islam abdurab的边际的看法

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-07-11 DOI: 10.35314/inovbiz.v10i1.2284

W. D. Listihana, Idel Waldelmi, Afvan Aquino

引用次数: 0

The Accuracy of Relative Strength Index (RSI) Indicator in Forecasting Foreign Exchange Price Movement 相对强弱指数(RSI)指标预测外汇价格变动的准确性

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-06-29 DOI: 10.35314/inovbiz.v10i1.2249

Yulia Rossa Indah, L. Mahyuni

引用次数: 1

The Interrelationship of Store Atmosphere and Price of Goods in Consumer Purchasing Decisions 商店氛围与商品价格在消费者购买决策中的相互关系

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-06-29 DOI: 10.35314/inovbiz.v10i1.2383

Netty Dyan Prastika, Jecyka Tri Putri Andiska

{"title":"The Interrelationship of Store Atmosphere and Price of Goods in Consumer Purchasing Decisions","authors":"Netty Dyan Prastika, Jecyka Tri Putri Andiska","doi":"10.35314/inovbiz.v10i1.2383","DOIUrl":"https://doi.org/10.35314/inovbiz.v10i1.2383","url":null,"abstract":"Demands from customers can influence the decision of making a preeminent purchase of goods. The high, low interest rates for customers can be seen from purchasing decisions that have to do with the price and the mood of the store. This can influence customers to become interested in an item because it is backed up by an affordable price and the shop atmosphere that correspond to what is sold. This study aims to determine the influence of shop atmosphere and price on purchasing decisions Polo Milano brand at Big Mall Samarinda. The subjects of this study were 120 customers who were selected using simple random sampling technique. The data collection method used is a scale of store atmosphere, price, and purchasing decisions. The collected data were analyzed using multiple regression analysis with the help of the Statistical Package for Social Sciences (SPSS) 26.0 for mac Os program. The results showed that: (1) there was a significant effect of store atmosphere and price on purchasing decisions for visitors to Big Mall Samarinda and customers of the Polo Milano Big Mall Samarinda brand with F count = 38,187 > F table = 3.07 and p value = 0.000 and have the influence contribution (R2) is 3.99%; (2) there is no significant effect of store atmosphere on purchasing decisions for visitors to Big Mall Samarinda and customers of the Polo Milano Big Mall Samarinda brand with a coefficient of beta (β) = 0.116, t count = 1.498 < t table = 1.980, and p = 0.137 (p > 0.05); (3) there is a significant price effect on purchasing decisions for visitors to Big Mall Samarinda and customers of the Polo Milano Big Mall Samarinda brand with a coefficient of beta (β) = 0.578, t count = 7,448 < t table = 1,980, and p = 0.000 (p < 0.05).","PeriodicalId":148692,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130245655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Key Success of Local Staple Food Development Program: A Financial Comparison Study on Rice-Analog "Beras Siger" Business in Lampung 地方主食发展计划的关键成功:楠榜省大米“Beras Siger”业务的财务比较研究

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-06-29 DOI: 10.35314/inovbiz.v10i1.2397

F. Fitriani, Ambya Ambya, Sutarni Sutarni, T. B. Trisnanto, F. M. Saty, Rini Desfaryani

{"title":"The Key Success of Local Staple Food Development Program: A Financial Comparison Study on Rice-Analog \"Beras Siger\" Business in Lampung","authors":"F. Fitriani, Ambya Ambya, Sutarni Sutarni, T. B. Trisnanto, F. M. Saty, Rini Desfaryani","doi":"10.35314/inovbiz.v10i1.2397","DOIUrl":"https://doi.org/10.35314/inovbiz.v10i1.2397","url":null,"abstract":"MSMEs play an important role in the success of community food diversification. Diversification of cassava food into rice substitution is known as analogue rice, in traditional terms it is called \"tiwul\". The Local Staple Food Development Model (MP3L) in Lampung Province introduced tiwul as a rice analog with the label \"beras-siger\". This study was conducted to compare and analyze the structure of costs and revenues, as well as the financial viability of Rice-analog that is produced by SMEs. The research location was Margomulyo Village, Jati Agung sub-district, South Lampung Regency as participants in the MP3L program. Non-participating MSMEs were in the production centers of East Lampung, Central Lampung, and Tulang Bawang districts. The business criteria assessment method from the financial aspect is used to determine the condition of financial feasibility. The results showed that the cost structure for participants and non-program participants differed in the value component of production equipment. The participants of the beras-siger business program are not eligible yet. Financial feasibility could reach through fulfilling the production capacity as installed capacity of production equipment. While the non-program participants are financially viable. Non-participant program entrepreneurs are relatively resilient to the changes in input prices and decreases in output prices. Beras-siger SMEs can be a strong basis for rural bio-industry development.","PeriodicalId":148692,"journal":{"name":"Inovbiz: Jurnal Inovasi Bisnis","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134026368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

DESCRIPTIVE STUDY ON WORK STRESS LEVEL OF INDOMARET’S EMPLOYEES IN BENGKALIS SUBDISTRICT 孟加拉街道indomaret员工工作压力水平的描述性研究

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-06-29 DOI: 10.35314/inovbiz.v10i1.2478

Lisda Br Sihombing, B. Bustami

引用次数: 0

Impulsiveness in Online Era: The Role of Utilitarian and Hedonic Value on Impulsiveness and Impulse Buying Behavior of Batam Community 网络时代的冲动性:功利价值和享乐价值对巴淡社区冲动性和冲动性购买行为的影响

Inovbiz: Jurnal Inovasi Bisnis Pub Date : 2022-06-29 DOI: 10.35314/inovbiz.v10i1.2414

Fendy Cuandra

引用次数: 2