Journal of Advanced Research in Business and Management Studies最新文献

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Opportunities and Challenges of Malaysia Cross Border Inland Port 马来西亚跨境内陆港的机遇与挑战
Journal of Advanced Research in Business and Management Studies Pub Date : 2024-02-21 DOI: 10.37934/arbms.34.1.3541
Wan Nadzri Osman, Hendrik Lamsali, Halim Mad Lazim, Mohamed Najib Salleh, Rosman Iteng, Michael Tio Boon Yiaw
{"title":"Opportunities and Challenges of Malaysia Cross Border Inland Port","authors":"Wan Nadzri Osman, Hendrik Lamsali, Halim Mad Lazim, Mohamed Najib Salleh, Rosman Iteng, Michael Tio Boon Yiaw","doi":"10.37934/arbms.34.1.3541","DOIUrl":"https://doi.org/10.37934/arbms.34.1.3541","url":null,"abstract":"Malaysia is a country that has borders close to 3 countries, namely Thailand, Indonesia and Singapore. This strategic location helps Malaysia take advantage of cross-border trade involving these three countries. As a result, there are several sea and land ports built near the borders of the three countries to facilitate international trade with neighbouring countries. However, the facilities available at the sea and land ports near the neighbouring country are seen to be reaching the maximum level of utilization to accommodate the existing cargo capacity that is transited before being sent to the nearby sea port. This study was conducted for the purpose of identifying the opportunities that exist in developing international trade activities in addition to looking at the challenges being faced by key stakeholders involving this cross-border trade. This study was conducted qualitatively involving the collection of research information through interviews conducted with several port personnel. The findings of the study were analysed manually through thematic methods. The study found that, in terms of trade opportunities, some provinces in the south of Thailand are highly dependent on the ports available in the country given the short travel distance to ship their trade goods to the port compared to their own country. However, inland ports in our country have almost reached the maximum level of use. In addition, this study also found that there is a shortage of ships entering the port of Penang due to the demand for ships rising sharply for trade routes involving countries outside Asia. In this regard, Malaysia is seen to be able to become a major trade hub involving Southeast Asian countries if we are able to improve existing facilities of ports in this country as well as reduce bureaucracy for the purpose of increasing existing productivity to speed up the clearance process.","PeriodicalId":143359,"journal":{"name":"Journal of Advanced Research in Business and Management Studies","volume":"12 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140442823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Do Corruption and Peace Factors Affect the Inflow of Foreign Direct Investment? Malaysian Evidence 腐败与和平因素会影响外国直接投资的流入吗?马来西亚的证据
Journal of Advanced Research in Business and Management Studies Pub Date : 2024-02-21 DOI: 10.37934/arbms.34.1.6170
Nor Zulaikha Zulkifli, Mohamad Azwan Md Isa, Ruziah A Latif, Zaibedah Zaharum
{"title":"Do Corruption and Peace Factors Affect the Inflow of Foreign Direct Investment? Malaysian Evidence","authors":"Nor Zulaikha Zulkifli, Mohamad Azwan Md Isa, Ruziah A Latif, Zaibedah Zaharum","doi":"10.37934/arbms.34.1.6170","DOIUrl":"https://doi.org/10.37934/arbms.34.1.6170","url":null,"abstract":"Corruption has been the major enemy of a nation and economic development. Nowadays, investors have been very particular in investing their money, where qualities such as transparency, integrity, and good governance are considered when making their investment decisions. In addition, the elements such as national security and stability become parts of the influencing factors in the investment evaluation. Apparently, in recent decades, the world has been faced with these two threats not only politically but economically as well. Therefore, this study aims to examine the relationship and effect of corruption and peace factors on the inflow of foreign direct investment (FDI) in Malaysia from year 2011 to 2020. This study also investigates the association and impact of the two selected macroeconomic variables, namely the government expenditures and unemployment rate on the Malaysian FDI inflow. The times series annual data was analyzed based on the correlation and multiple regression tests (ordinary least square, OLS). The data was obtained from several sources such as the World Bank and Thomson Reuters DataStream. The OLS regression results show that corruption negatively influences the FDI while the peace factor has a positive impact on the FDI. As for the macroeconomic factors, government expenditures have a positive effect whilst the unemployment rate negatively impacts the FDI. These results are consistent with and in support of the previous studies. Overall, the four variables selected have explained the variation in the FDI by 87% and the variables fit in the model based on the p-value of less than 10%. Conclusively, the findings have significant implications specifically for the government or policymakers in combating corruption and enhancing national security and stability, to the investors and industry players in making investment and economic decisions besides adding to the existing literature on the relationship between corruption and peace factors with the FDI that is still much lacking in the Malaysian context.","PeriodicalId":143359,"journal":{"name":"Journal of Advanced Research in Business and Management Studies","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140443296","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Managing Organisational Change: The Role of Polyphony and Emotional Reflexivity 管理组织变革:复调与情感反思的作用
Journal of Advanced Research in Business and Management Studies Pub Date : 2024-02-21 DOI: 10.37934/arbms.34.1.4260
Noor Khairin Nawwarah Khalid, Aini Maznina A.Manaf
{"title":"Managing Organisational Change: The Role of Polyphony and Emotional Reflexivity","authors":"Noor Khairin Nawwarah Khalid, Aini Maznina A.Manaf","doi":"10.37934/arbms.34.1.4260","DOIUrl":"https://doi.org/10.37934/arbms.34.1.4260","url":null,"abstract":"Despite the profound impact of polyphonic practices in helping leaders and organisational members to achieve a successful organisational change effort, many organisations are still unable to engage in excellent change communication activities. As such, the organisations will face difficulties in achieving their short and long-term goals, create more misunderstandings among employees, and diminish both employees and customers’ trusts. Previous research studies have also progressively highlighted cultural factors has been one of the influential factors that affect the communication behaviours of organisational members and leaders during change. Since research that focuses on middle managers’ polyphony practices especially those in a collectivistic society has been minimal, this research was conducted to examine how polyphonism is practiced by the studied organisation during organisational change. Using middle managers’ conversations on emotional reflexivity during change, this research was conducted to obtain a rich understanding on the studied phenomenon. Communicative Constitution of Organisations the Montreal School (CCO TMS) theory was used to guide the present research and semi-structured in-depth interviews with thirty middle managers of a Malaysian (aerospace component manufacturing) organisation were carried out. The data was analysed using thematic analysis. The data revealed polyphony are strongly enforced by the respondents and their leaders through five steps of practice: mutual recognition, mutual trust, dialogic sessions, mutual understanding, and mutual agreement. The respondents also acted as polyphonous leaders: leader and decision maker of subordinates’ interactions, and leader for ideas’ diversity. The themes also reflected the emotional reflexivity practiced by the respondents which are self-consciousness, empathy, self-control, motivation and social skills. This research helped to contribute new traits to the unique face of Malaysians’ identities. It also shows the importance in attending to middle managers’ conversations on change since middle managers’ acceptance towards change are being influenced from their emotional reflexivity and organisation’s polyphony practice.","PeriodicalId":143359,"journal":{"name":"Journal of Advanced Research in Business and Management Studies","volume":"14 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140442029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Perception on E-Wallet Application among Night Market Consumer in Lembah Klang 兰巴巴生夜市消费者对电子钱包应用的看法
Journal of Advanced Research in Business and Management Studies Pub Date : 2024-02-21 DOI: 10.37934/arbms.34.1.1422
Nur Badriyah Kamarul Zaman, Muhammad Haziq Hasbullah Azmi, Wan Noranida Wan Mohd Noor
{"title":"Perception on E-Wallet Application among Night Market Consumer in Lembah Klang","authors":"Nur Badriyah Kamarul Zaman, Muhammad Haziq Hasbullah Azmi, Wan Noranida Wan Mohd Noor","doi":"10.37934/arbms.34.1.1422","DOIUrl":"https://doi.org/10.37934/arbms.34.1.1422","url":null,"abstract":"The COVID-19 pandemic has led to an increased reliance on online transactions in Malaysia, with E-wallet and Apple Pay being the preferred methods of payment for consumers. These digital payment options offer convenience and eliminate the need to withdraw physical cash. The surge in E-wallet usage is driven by attractive incentives like government aid programs, cash back offers, discounts, and loyalty points. However, despite the introduction of E-wallets in 2017, their adoption remains limited due to a lack of awareness among consumers and businesses. Therefore, this research explores perception on acceptance of E-wallet as payment option among consumers specifically focusing on their impact on consumer behavior at night markets. This quantitative study used multiple regressions on a sample of 393 respondents. The key findings indicate that “Appearance Easy to Use”, “Security Perception”, “Function Perception” and “Attitude” have a significant relationship on the perception of E-wallet application among night market consumer in Lembah Klang. E-wallets have the potential to transform the night market experience by providing convenience and reducing the need for cash withdrawals at ATMs. As Malaysia's population continues to grow, the government's push for mobile payments is expected to drive the widespread adoption of digital transactions in the country.","PeriodicalId":143359,"journal":{"name":"Journal of Advanced Research in Business and Management Studies","volume":"13 47","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140442641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Critical Success Factors of Motivation Factors, Entrepreneurial Competencies, and Entrepreneurial Success in Homestay Program in Sabah, Malaysia 马来西亚沙巴州寄宿家庭项目中动机因素、创业能力和创业成功的关键成功因素
Journal of Advanced Research in Business and Management Studies Pub Date : 2024-02-21 DOI: 10.37934/arbms.34.1.113
Kelvin Yong, Brahim Chekima, Tam Yin Ling @Adeline Tam, Chang Mui Ling @Dyana Chang, Rudy Ansar, Suddin Lada, Rafidah Nordin
{"title":"Critical Success Factors of Motivation Factors, Entrepreneurial Competencies, and Entrepreneurial Success in Homestay Program in Sabah, Malaysia","authors":"Kelvin Yong, Brahim Chekima, Tam Yin Ling @Adeline Tam, Chang Mui Ling @Dyana Chang, Rudy Ansar, Suddin Lada, Rafidah Nordin","doi":"10.37934/arbms.34.1.113","DOIUrl":"https://doi.org/10.37934/arbms.34.1.113","url":null,"abstract":"The study aimed to identify and evaluate the critical success factors (CSFs) of motivation factors and entrepreneurial competencies that affect entrepreneurial success in the Sabah homestay program. Data were collected from a sample of 181 homestay entrepreneurs in Sabah using a survey questionnaire. The resource-based view was used to conceptualize the study. The study of entrepreneurial success in homestay entrepreneurs is rarely reported in the existing literature. In fact, there is limited consensus on the selection of a proper set of measurements for assessing entrepreneurial success in entrepreneurship studies. This study is to fills the gap by adding more literature on entrepreneurial success in the context of the homestay industry. The reliability analysis showed that the survey is a reliable measure of the five constructs related to entrepreneurial success. The constructs with the highest reliability are entrepreneurial success and motivation factors-pull. The construct with the lowest reliability is motivation factors-push. The findings contribute to our understanding of the relationship between motivation factors, entrepreneurial competencies, and entrepreneurial success in the context of homestay entrepreneurs in Sabah. The findings are also useful for the Ministry of Tourism, Arts and Culture (MOTAC) strategy goals 2021-2025 and solving sustainable development goals. Future research should investigate the structural relationship between motivation factors, entrepreneurial competencies, and entrepreneurial success in the Sabah homestay program.","PeriodicalId":143359,"journal":{"name":"Journal of Advanced Research in Business and Management Studies","volume":"9 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140443261","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analysing the Project Delay Causes and Improving Quality using Multi-Project Strategies 利用多项目战略分析项目延误原因并提高质量
Journal of Advanced Research in Business and Management Studies Pub Date : 2024-02-21 DOI: 10.37934/arbms.34.1.2334
Nur Amirah Syahirah Azman, Faizir Ramlie, Wan Zuki Azman Wan Muhamad, Mohd Yazid Abu, Nolia Harudin
{"title":"Analysing the Project Delay Causes and Improving Quality using Multi-Project Strategies","authors":"Nur Amirah Syahirah Azman, Faizir Ramlie, Wan Zuki Azman Wan Muhamad, Mohd Yazid Abu, Nolia Harudin","doi":"10.37934/arbms.34.1.2334","DOIUrl":"https://doi.org/10.37934/arbms.34.1.2334","url":null,"abstract":"Numerous reasons for project delays from the viewpoints of the client and the contractor have only been somewhat studied. The aim of this paper is to recognize the delays' underlying causes and issues ways to reduce them considering the progress of the project. Consequently, 106 contractor-side experts and 82 client-side experts in project management were the subjects of this study. The clients and contractors gave the same importance to factors like poor communications and governmental approvals in projects that were successful (had a time delay of less than 10%). Similar mitigating techniques including rigorous project monitoring, skill development training, and effective logistics planning were advised. When projects were unsuccessful (with a time delay of more than 10%), they displayed a wide range of behaviours.","PeriodicalId":143359,"journal":{"name":"Journal of Advanced Research in Business and Management Studies","volume":"11 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140445019","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Enriching User Experience among Senior Citizens in the Digital Era: A Design-Thinking Approach to Constructing a Prototype of a Mobile Application 丰富数字时代老年人的用户体验:构建移动应用原型的设计思维方法
Journal of Advanced Research in Business and Management Studies Pub Date : 2023-01-05 DOI: 10.37934/arbms.29.1.2027
Helmi Mohamed Isa, Rosilavi Mat Jusoh, Muhammad Hafiz, Aswad Ahmad Kamal, Fatin Shairah, Md Amin, P. Tamyez
{"title":"Enriching User Experience among Senior Citizens in the Digital Era: A Design-Thinking Approach to Constructing a Prototype of a Mobile Application","authors":"Helmi Mohamed Isa, Rosilavi Mat Jusoh, Muhammad Hafiz, Aswad Ahmad Kamal, Fatin Shairah, Md Amin, P. Tamyez","doi":"10.37934/arbms.29.1.2027","DOIUrl":"https://doi.org/10.37934/arbms.29.1.2027","url":null,"abstract":"The elderly contributes a large and growing population that may benefit from online banking. Current mobile apps for bank transactions ignore elder users' expectations and skills, resulting in poor app uptake and hindering their access to online banking in a digitalizing environment. We researched the behaviours of elderly people to design a bank-transaction app prototype. Seven older persons (55 to 60+) participated in a five-phase design-thinking process. Phase I (empathy and definition) semi-structured interviews revealed significant elements for phase II concept formulation (ideation). In step III (prototyping and testing), the top concept was produced as a smartphone app prototype and pilot-tested with interviews. Our participants seek language-learning tools that stimulate face-to-face social connection, an active lifestyle, and several language-learning objectives. Our novel solution improves user experience and adds functionality on a single platform. In the digital age, older people can provide crucial insight into app-based innovations meant to improve their user experience and social life. The created notion can be used to adjust current programmes for elder users.","PeriodicalId":143359,"journal":{"name":"Journal of Advanced Research in Business and Management Studies","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127158390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
A Relationship among Interest Rate, Inflation, Population and House Price Index 利率、通货膨胀、人口与房价指数的关系
Journal of Advanced Research in Business and Management Studies Pub Date : 2023-01-05 DOI: 10.37934/arbms.29.1.919
Mohd Husnin Mat Yusof, Syahrul Hezrin Mahmud, Mohd Ariff Nafizi Ibrahim @ Mat Nor, Muhammad Fauzi Embong
{"title":"A Relationship among Interest Rate, Inflation, Population and House Price Index","authors":"Mohd Husnin Mat Yusof, Syahrul Hezrin Mahmud, Mohd Ariff Nafizi Ibrahim @ Mat Nor, Muhammad Fauzi Embong","doi":"10.37934/arbms.29.1.919","DOIUrl":"https://doi.org/10.37934/arbms.29.1.919","url":null,"abstract":"The Financial Stability Review Second Half 2021 of Bank Negara Malaysia’s (BNM) has reported that the number of unsold houses in Malaysia remained elevated at 180,702 units in the third quarter of 2021 (Q3’21). This has attracted the researcher to explore more on House Price Index (HPI) in Malaysia. HPI measures volatility prices of residential housing in Malaysia over time. The objective of this study is to identify whether there is a relationship among interest rate, inflation rate, population, and house price index in Malaysia by using STATA software. The annual time series data spanning from 2003 to 2021 is used to achieve the objective of this research. The analysis of such times series data was made through the Johansen Test and it was discovered that all explanatory variables were related to HPI in a long run; in which it is negatively related to interest rate, inflation rate and population. However, when the Granger Causality Test was applied to the same time series data, HPI was found to be affected by both the interest and the inflation. Population, on the other hand, does not influence HPI in the short run dynamics. Therefore, it is concluded that most variables used in the study are significant in determining HPI. It is recommended that more independent variables such as real GDP per capita, real domestic credit, construction costs and land supply that can influence HPI should be added for future studies .","PeriodicalId":143359,"journal":{"name":"Journal of Advanced Research in Business and Management Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129050372","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
A Conceptualization of Industrial Internet of Things towards Manufacturing Safety Performance 面向制造安全绩效的工业物联网概念
Journal of Advanced Research in Business and Management Studies Pub Date : 2023-01-05 DOI: 10.37934/arbms.29.1.18
Latifah Naina Mohamed, Yudi Fernando, Anisha Banu Dawood Gani
{"title":"A Conceptualization of Industrial Internet of Things towards Manufacturing Safety Performance","authors":"Latifah Naina Mohamed, Yudi Fernando, Anisha Banu Dawood Gani","doi":"10.37934/arbms.29.1.18","DOIUrl":"https://doi.org/10.37934/arbms.29.1.18","url":null,"abstract":"This paper conceptualizes the relationship between Industrial Internet of Things (IIoT) and manufacturing safety performance. Through a review on systematic literature review (SLR) articles from Emerald database from year 2018 and white papers, this paper proposes a conceptual framework on IIoT for manufacturing safety performance. Usage of sensors and wearables, virtual or augmented reality and AI and industrial automation are hypothesized to be contributing towards the safety improvement in the manufacturing industry. Manufacturing firms that adopt IIoT can minimize human interaction with equipment and thereby improve the overall safety of its employees and reduce workplace injuries. As the topic on the usage of IoT or IIoT in the context of safety is scarce in current academic literature, this conceptualization of the relationship between these variables are expected to pave way for more empirical research and literature enrichment.","PeriodicalId":143359,"journal":{"name":"Journal of Advanced Research in Business and Management Studies","volume":"308 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131450764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Measuring The Responsiveness of Staffs in using an Organizations Electronic Internal Communication Channels 测量员工使用组织内部电子沟通渠道的反应性
Journal of Advanced Research in Business and Management Studies Pub Date : 2022-11-28 DOI: 10.37934/arbms.28.1.614
Syahrul Hezrin Mahmud, Wan Dorishah, Wan Abdul Manan, Zawawi Ismail, Abdul Wahab
{"title":"Measuring The Responsiveness of Staffs in using an Organizations Electronic Internal Communication Channels","authors":"Syahrul Hezrin Mahmud, Wan Dorishah, Wan Abdul Manan, Zawawi Ismail, Abdul Wahab","doi":"10.37934/arbms.28.1.614","DOIUrl":"https://doi.org/10.37934/arbms.28.1.614","url":null,"abstract":"The effectiveness and efficiency of communication is very crucial in ensuring the accomplishment of an organization’s goals. Communication channels play an important role in achieving these goals. The adaptation of the latest and appropriate technology will be of significant value to enhance the effectiveness of internal communication. Due to issues of internal communication efficacy, a preliminary study will be conducted in an organization to find major problems and opportunities. An adaptation of the new Marketing Technology Acceptance Model (MTAM) is used in order to understand and determine the effectiveness of electronic communication channels. This model is applied in developing a set of questionnaires where the questions are adapted or adopted from previous studies. Some of the questions are also customised to suit the requirements of the organization under the current study. There will be more than 80% of 265 respondents for this study. The findings will be used as bases in formulating and developing a mobile application for more effective internal communication within the organization. The findings of this research will also contribute towards the theory and practical refinement of MTAM and communication through mobile applications.","PeriodicalId":143359,"journal":{"name":"Journal of Advanced Research in Business and Management Studies","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132088930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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