Perception on E-Wallet Application among Night Market Consumer in Lembah Klang

Abstract

The COVID-19 pandemic has led to an increased reliance on online transactions in Malaysia, with E-wallet and Apple Pay being the preferred methods of payment for consumers. These digital payment options offer convenience and eliminate the need to withdraw physical cash. The surge in E-wallet usage is driven by attractive incentives like government aid programs, cash back offers, discounts, and loyalty points. However, despite the introduction of E-wallets in 2017, their adoption remains limited due to a lack of awareness among consumers and businesses. Therefore, this research explores perception on acceptance of E-wallet as payment option among consumers specifically focusing on their impact on consumer behavior at night markets. This quantitative study used multiple regressions on a sample of 393 respondents. The key findings indicate that “Appearance Easy to Use”, “Security Perception”, “Function Perception” and “Attitude” have a significant relationship on the perception of E-wallet application among night market consumer in Lembah Klang. E-wallets have the potential to transform the night market experience by providing convenience and reducing the need for cash withdrawals at ATMs. As Malaysia's population continues to grow, the government's push for mobile payments is expected to drive the widespread adoption of digital transactions in the country.