International Journal of Electronic Commerce最新文献_第6页

What Influences Online Sales Across Different Types of E-Commerce Platforms 影响不同类型电子商务平台在线销售的因素

IF 5 3区管理学

International Journal of Electronic Commerce Pub Date : 2022-06-24 DOI: 10.1080/10864415.2022.2076196

Hongyan Dai, Qing Xiao, Nina Yan, Xun Xu, Tingting Tong

{"title":"What Influences Online Sales Across Different Types of E-Commerce Platforms","authors":"Hongyan Dai, Qing Xiao, Nina Yan, Xun Xu, Tingting Tong","doi":"10.1080/10864415.2022.2076196","DOIUrl":"https://doi.org/10.1080/10864415.2022.2076196","url":null,"abstract":"ABSTRACT The prosperity of the platform economy has facilitated online sales. This study investigates the influential factors of online sales across the online-to-offline (O2O) on-demand and traditional business-to-consumer (B2C) platforms. Our empirical evidence is based on data with a large sample size on two of the largest e-commerce platforms in China: an O2O on-demand platform and a traditional B2C platform. We find that the influencing mechanism and magnitude of the various factors are different between the O2O and B2C platforms. In detail, product rating and market share positively affect online sales, and the relative magnitude of market share impact is higher for the B2C platform than for the O2O platform. Clickstream positively affects online sales. Both the short- and long-term magnitude of impact are higher for the O2O platform than for the B2C platform. The long-term impact of clickstream in the O2O platform is higher than that in the short term. In addition, a price increase negatively affects online sales, especially for the O2O platforms. Our findings offer insights for various platforms to implement appropriate marketing strategies and post effective information to attract consumers and increase online sales.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"26 1","pages":"311 - 330"},"PeriodicalIF":5.0,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43664269","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 5

The Effect of Incidental Prices in Online Display Ads on Consumer Internal Reference Price 网络展示广告附带价格对消费者内部参考价格的影响

IF 5 3区管理学

International Journal of Electronic Commerce Pub Date : 2022-06-24 DOI: 10.1080/10864415.2022.2076195

H. Shaker, S. Sénécal, Yany Grégoire, S. Taboubi

引用次数: 2

Relationship between Social Exchanges and Financial Performance: Examining a Virtual Community Sponsored by a Cloud Provider 社会交换与财务绩效之间的关系:对云提供商赞助的虚拟社区的检验

IF 5 3区管理学

International Journal of Electronic Commerce Pub Date : 2022-06-24 DOI: 10.1080/10864415.2022.2076198

Zhengzhong Shi

{"title":"Relationship between Social Exchanges and Financial Performance: Examining a Virtual Community Sponsored by a Cloud Provider","authors":"Zhengzhong Shi","doi":"10.1080/10864415.2022.2076198","DOIUrl":"https://doi.org/10.1080/10864415.2022.2076198","url":null,"abstract":"ABSTRACT To attract a stream of potential clients and transform them into competent cloud adopters for sustained growth, cloud providers (CPs) sponsor YouTube virtual communities to build an interactive knowledge base and manage client relationships. This study investigates both the long- term equilibrium and the short-term dynamics of the relationships between social exchanges in CP sponsored virtual community and its financial performance. Social exchanges are measured with the number of unique posters (UP) and CP-posted quality content (QC), and financial performance is measured with quarterly CP revenue. With the advancement of CP-sponsored virtual community structure and dynamics laying the foundation, hypotheses are developed from multiple theoretical perspectives and time series data from Amazon Web Service sponsored YouTube community are analyzed. It is found that the long-run equilibrium and the short-run dynamics (of the relationships between social exchanges and financial performance) sharply contrast with each other, reminding community sponsors that they need to balance the long-run survival with the short-run success of their communities. Empirical results also reveal the steepness of the learning curve in the cloud computing industry as an entry barrier with implications for CPs and their clients. Further, based on empirical findings, both a stage model (about the impact of increase in CP revenue on increase in UP) and feedback loops (among participation, content, and value) are developed to help social media management visualize how their communities may dynamically evolve over time. This paper contributes not only to the cloud computing literature on the role social media plays in developing a competent client base, but also to the social media literature regarding the relationships between social exchanges and financial performance in knowledge intensive industries.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"26 1","pages":"355 - 387"},"PeriodicalIF":5.0,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42144534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Consumer Fraud in Online Shopping: Detecting Risk Indicators through Data Mining 网络购物中的消费者欺诈：通过数据挖掘检测风险指标

IF 5 3区管理学

International Journal of Electronic Commerce Pub Date : 2022-06-24 DOI: 10.1080/10864415.2022.2076199

T. Knuth, Dennis C. Ahrholdt

引用次数: 4

How Electronic Word of Mouth Matters in Peer-to-Peer Accommodation: The Role of Price and Responsiveness 电子口碑在点对点住宿中的作用:价格和响应的作用

IF 5 3区管理学

International Journal of Electronic Commerce Pub Date : 2022-04-03 DOI: 10.1080/10864415.2022.2050581

Fuzhen Liu, K. Lai, Jiang Wu, X. Luo

{"title":"How Electronic Word of Mouth Matters in Peer-to-Peer Accommodation: The Role of Price and Responsiveness","authors":"Fuzhen Liu, K. Lai, Jiang Wu, X. Luo","doi":"10.1080/10864415.2022.2050581","DOIUrl":"https://doi.org/10.1080/10864415.2022.2050581","url":null,"abstract":"ABSTRACT Under information asymmetry, electronic word of mouth (eWOM) is crucial to understanding customer experience in peer-to-peer (P2P) accommodation. However, the topics of what dimensions are included in eWOM and how these dimensions determine sales performance from a contingency perspective remain starkly underinvestigated. Drawing upon trust transfer theory and signaling theory, we identify two eWOM dimensions (i.e., listing-based eWOM and host-based eWOM) and examine their interactions with price and responsiveness on sales performance. Using objective data from Xiaozhu.com, a leading accommodation-sharing platform in China, we apply machine learning algorithms and economic analysis to illustrate customer behavior. Our results indicate that the valence of listing-based eWOM and that of host-based eWOM are positively associated with sales performance. Compared with listing-based eWOM, host-based eWOM exerts a more decisive influence on sales performance. Notably, the relationship between the valence of listing-based eWOM (host-based eWOM) and sales performance is weakened (strengthened) by listing price (host’s responsiveness). These findings provide helpful managerial insights for service strategies and policy actions to improve the accommodation-sharing economy.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"26 1","pages":"174 - 199"},"PeriodicalIF":5.0,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48112029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

Fixed Fee or Proportional Fee? Contracts in Platform Selling Under Asymmetric Information 固定收费还是按比例收费?信息不对称条件下的平台买卖契约

IF 5 3区管理学

International Journal of Electronic Commerce Pub Date : 2022-04-03 DOI: 10.1080/10864415.2022.2050584

Jun Wang, Qian Zhang, Pengwen Hou

{"title":"Fixed Fee or Proportional Fee? Contracts in Platform Selling Under Asymmetric Information","authors":"Jun Wang, Qian Zhang, Pengwen Hou","doi":"10.1080/10864415.2022.2050584","DOIUrl":"https://doi.org/10.1080/10864415.2022.2050584","url":null,"abstract":"ABSTRACT In platform selling, platforms commonly charge third-party sellers a commission fee, which affects sellers’ decision making and platforms’ contract choice. This study explores this choice where a platform privately knows the market size and intends to signal to a seller. We aim to provide researchers and platform-selling practitioners insights into contract and information strategies. The result shows that the fixed-fee contract leads to either a costly or a costless signaling scenario. In costly scenarios, the high-demand platform must downward distort the fixed rent to distinguish itself from the low-demand platform. This distortion results in a different consensus on two players’ contract preference when the commission rate in the proportional-fee contract is exogenous. Under symmetric information, consensus is achieved only on the proportional-fee contract. However, in asymmetric information settings, this consensus may arise on fixed-fee contracts if market uncertainty is high. Furthermore, the comparison of information strategies reveals that players can reach an agreement on both the information-sharing strategy and the proportional-fee contract under certain conditions. When the platform endogenously determines the commission rate, this decision making can also signal demand type, and only the proportional-fee contract leads to a win–win outcome.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"26 1","pages":"245 - 275"},"PeriodicalIF":5.0,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49282294","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 7

How to Enhance Vendor-Specific Perceived Effectiveness of E-Commerce Institutional Mechanisms and Online Shopper Loyalty 如何提高电子商务制度机制的供应商感知有效性和网购者忠诚度

IF 5 3区管理学

International Journal of Electronic Commerce Pub Date : 2022-04-03 DOI: 10.1080/10864415.2022.2050583

Tzu-Ling Huang, Chun-Han Chen, Gen-Yih Liao, T. Cheng, Ching-I. Teng

{"title":"How to Enhance Vendor-Specific Perceived Effectiveness of E-Commerce Institutional Mechanisms and Online Shopper Loyalty","authors":"Tzu-Ling Huang, Chun-Han Chen, Gen-Yih Liao, T. Cheng, Ching-I. Teng","doi":"10.1080/10864415.2022.2050583","DOIUrl":"https://doi.org/10.1080/10864415.2022.2050583","url":null,"abstract":"ABSTRACT Online shopping, amassive information technology (IT)-mediated industry, is vulnerable to the risks of personal information leaks, credit card fraud, and nonreceipt of goods. These risks can cause shoppers to discontinue their use of ashopping website. To mitigate the risks, we propose that shopping websites develop risk-reducing mechanisms to enhance shoppers’ vendor-specific perceived effectiveness of e-commerce institutional mechanisms (VS-PEEIM), aconstruct new to the literature. We examined the relations among website quality, VS-PEEIM, and shopper loyalty. We found that VS-PEEIM mediates the impacts of service quality and information quality on shopper loyalty. Moreover, VS-PEEIM can explain more variance in loyalty than information quality and service quality can explain. Practically, our findings offer anew means for e-commerce firms to enhance shopper loyalty. Theoretically, our study proposes anew concept, VS-PEEIM, avendor-specific version of PEEIM, and verifies its influence on shopper loyalty, offering new knowledge on better using VS-PEEIM.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"26 1","pages":"222 - 244"},"PeriodicalIF":5.0,"publicationDate":"2022-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49566464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Editor’s Introduction 编辑器的介绍

IF 5 3区管理学

International Journal of Electronic Commerce Pub Date : 2022-04-03 DOI: 10.1080/10864415.2022.2050579

Vladimir Zwass

引用次数: 0

The Emergence of a Sharing Market: Pricing, Supply, and Consumption 共享市场的出现：定价、供应和消费

IF 5 3区管理学

International Journal of Electronic Commerce Pub Date : 2022-04-03 DOI: 10.1080/10864415.2022.2050580

Ling Ding, Juan Feng, Xiuwu Liao, Lu Yang

引用次数: 1

Outcomes of Cyber-Victimization and Bystander Reactions in Online Brand Communities 网络受害者的结果和在线品牌社区中的旁观者反应