International Journal of Electronic Commerce最新文献

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Trust and Team Performance in Human–Autonomy Teaming 人-自主团队合作中的信任与团队绩效
IF 5 3区 管理学
International Journal of Electronic Commerce Pub Date : 2021-01-02 DOI: 10.1080/10864415.2021.1846854
Nathan J. Mcneese, Mustafa Demir, Erin K. Chiou, Nancy J. Cooke
{"title":"Trust and Team Performance in Human–Autonomy Teaming","authors":"Nathan J. Mcneese, Mustafa Demir, Erin K. Chiou, Nancy J. Cooke","doi":"10.1080/10864415.2021.1846854","DOIUrl":"https://doi.org/10.1080/10864415.2021.1846854","url":null,"abstract":"ABSTRACT This study aims to better understand trust in human–autonomy teams, finding that trust is important for team performance. A Wizard of Oz approach was used to simulate an autonomous agent team member, in a remotely piloted aircraft system research environment, to study the relationship between trust and team performance in human–autonomy teams. Results show that (1) there are lower levels of trust in the autonomous agent in low-performing teams compared with medium- or high-performing teams; (2) there is a loss of trust in the autonomous agent over time across low-, medium-, and high-performing teams; and (3) both low- and medium-performing teams indicated lower levels of trust in their human team members. These findings indicate that trust in a teammate (autonomous or human) is associated with team performance and that trust may evolve over time irrespective of team performance.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"25 1","pages":"51 - 72"},"PeriodicalIF":5.0,"publicationDate":"2021-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2021.1846854","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45532700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 26
Editor’s Introduction 编辑简介
IF 5 3区 管理学
International Journal of Electronic Commerce Pub Date : 2020-10-01 DOI: 10.1080/10864415.2020.1806463
Vladimir Zwass
{"title":"Editor’s Introduction","authors":"Vladimir Zwass","doi":"10.1080/10864415.2020.1806463","DOIUrl":"https://doi.org/10.1080/10864415.2020.1806463","url":null,"abstract":"The health of online reviews is highly important to e-commerce, and extensive research has been done to date on their helpfulness, soundness, and effectiveness. At their best, online reviews tell us not only about their subject but also about the expertise available for value cocreation by consumers and about the better angels of our nature as their writers extend their help to people they do not know. At their worst, the reviews aim to deceive in behalf of a brand they describe or of its competitor. Much research has been done to understand this form of the electronic word-of-mouth. The barrier to novel contributions has risen significantly. Two articles that open this issue of International Journal of Electronic Commerce have stepped over this threshold. The first of them, by Marcello M. Mariani and Matteo Borghi, relates the helpfulness of reviews to the financial performance of firms in a service industry, specifically the hotel industry. The innovation of this outcomes-oriented work consists in addressing a service industry and in the nuanced analysis of the review aspects that influence this performance of the reviewed brands. The second article compares and contrasts the mobile and nonmobile reviews. Its authors—Jong Min Kim, Jeongsoo Han, and Mina Jun—focus on the cognitive effort and cost of review posting on a mobile device as the determinants of the relative extremity of the mobile reviews. With the mobile environment expanding rapidly, we need to clearly understand the differences analyzed here and be able to normalize across the two different categories of platforms. Taken together, the two contributions expand our field of vision in the analysis of online reviews. Cryptocurrencies have entered the pragmatic arena of e-commerce almost a decade ago, much as the work in which they are grounded had been conducted during the preceding decades. The emblematic Bitcoin system generates digital objects of considerable value, if we look at their often vertiginous price. The objects are intended to and serve as currency, with some of the traditional aspects of currencies significantly curtailed. There is no individual or collective sovereign authority behind this and other common cryptocurrencies and their value derives to a large degree from the worldview of the people who use them. What do we mean by “value”? Who is indeed “we”? What is the typology of “we”? These are the questions addressed here by Stephen C. Wingreen, Donncha Kavanagh, Paul Jones Ennis, and Gianluca Miscione, who use concourse theory over the survey empirics to surface five types of value systems within the Bitcoin community. Notably, the value systems do not point to the wide expansion of the use of bitcoins to challenge the traditional currencies. As the central banks of several nations and of the supranational aggregates are working to develop their own digital currencies, the insights generated here are certain to help, largely by contrast. Product presentations online","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"24 1","pages":"419 - 420"},"PeriodicalIF":5.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2020.1806463","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47014829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Sources of Cryptocurrency Value Systems: The Case of Bitcoin 加密货币价值体系的来源:以比特币为例
IF 5 3区 管理学
International Journal of Electronic Commerce Pub Date : 2020-10-01 DOI: 10.1080/10864415.2020.1806469
Stephen C. Wingreen, D. Kavanagh, Paul J. Ennis, Gianluca Miscione
{"title":"Sources of Cryptocurrency Value Systems: The Case of Bitcoin","authors":"Stephen C. Wingreen, D. Kavanagh, Paul J. Ennis, Gianluca Miscione","doi":"10.1080/10864415.2020.1806469","DOIUrl":"https://doi.org/10.1080/10864415.2020.1806469","url":null,"abstract":"ABSTRACT Cryptocurrencies are a hotly debated topic because it is not clear why they should be valued as they are. Bitcoin, by far the most prominent cryptocurrency, currently trades around $9,500 USD. “Why is Bitcoin valuable?” is a question often heard but seldom answered well. It is not the legal tender of any nation, nor does it represent anything of physical or intrinsic value. Some people attribute its value to its scarcity, others to its anonymity, and others to its immutability, all of which are created and managed by a computer algorithm. Current theories fail to explain Bitcoin’s value, or it is not immediately apparent how they might explain it. We are therefore motivated to investigate the sources of cryptocurrency value through the emergent value systems of the Bitcoin community. We use concourse theory and Q-methodology to discover five types of Bitcoin value systems that are complementary and coexisting facets of a collective whole, each type being its own internally consistent “theory” of value, and therefore our typology avoids simplistic generalizations about cryptocurrencies and the motivations behind those involved. We named the types: Fintech, Libertarians, Purists, Average Joe, and Gentrifier. Of interest, four of the five types we identified appear not to value Bitcoin for its monetary or market value, despite what is usually assumed. Instead, Bitcoin is associated with its potential as an alternative currency that may be used to exchange value, to mitigate various forms of risk, or as a force for social and cultural change. These five types may also underlie broader digital innovation processes and provide a basis from which to understand them.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"24 1","pages":"474 - 496"},"PeriodicalIF":5.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2020.1806469","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46925396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
The Effect of Electronic Shelf Labels on Store Revenue 电子货架标签对商店收入的影响
IF 5 3区 管理学
International Journal of Electronic Commerce Pub Date : 2020-10-01 DOI: 10.1080/10864415.2020.1806472
Joe Boden, Erik Maier, Florian Dost
{"title":"The Effect of Electronic Shelf Labels on Store Revenue","authors":"Joe Boden, Erik Maier, Florian Dost","doi":"10.1080/10864415.2020.1806472","DOIUrl":"https://doi.org/10.1080/10864415.2020.1806472","url":null,"abstract":"ABSTRACT Today’s retailers have a strategic imperative to integrate their channels. Some have implemented electronic shelf labels (ESL) to replace paper tags to technologically enable the omnichannel transformation by aligning the presentation of price and product information between online and offline channels. However, consumer reactions to ESL are yet unexplored. They could be positive or negative: on one hand, the fear of frequent price changes, a known phenomenon in e-commerce, could spread to offline channels and reduce consumer purchase intent and overall revenue; on the other hand, ESL could prevent showrooming by signaling price consistency and offering consistent information (e.g., including reviews) between the on- and offline channels. We explore a retailer data set that allows isolating the “mere ESL effect”, as the retailer’s pricing strategy remained unchanged over the introduction of ESL (i.e., no dynamic pricing), but the presentation of the price and product information was integrated through ESL. A difference-in-difference analysis establishes that revenue in product categories in which ESL was introduced grows at the expense of those product categories in which it was not introduced. Visitor numbers are not affected by introducing ESL. This finding supports the adoption of e-commerce capabilities in a brick-and-mortar store as it could help prevent shopper behavior aimed at exploiting channel differences (i.e., showrooming for price or more information).","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"24 1","pages":"527 - 550"},"PeriodicalIF":5.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2020.1806472","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48781298","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
Online Review Helpfulness and Firms’ Financial Performance: An Empirical Study in a Service Industry 在线评论帮助与企业财务绩效:基于服务行业的实证研究
IF 5 3区 管理学
International Journal of Electronic Commerce Pub Date : 2020-10-01 DOI: 10.1080/10864415.2020.1806464
Marcello M. Mariani, M. Borghi
{"title":"Online Review Helpfulness and Firms’ Financial Performance: An Empirical Study in a Service Industry","authors":"Marcello M. Mariani, M. Borghi","doi":"10.1080/10864415.2020.1806464","DOIUrl":"https://doi.org/10.1080/10864415.2020.1806464","url":null,"abstract":"ABSTRACT This study aims to bridge a significant research gap in the electronic word-of-mouth (eWOM) literature: measuring the effect of the degree of online review helpfulness (ORH) on firms’ financial performance. As studies of the impact of ORH on firm performance in the context of service industries in general and more specifically in the hospitality sector are virtually nonexistent, this work intends to offer insights to eWOM researchers by analyzing if and to what extent ORH affects the financial performance of hospitality firms. Based on a re-visitation of the antecedents of ORH stemming from information adoption models, social influence theory and dual process theory, we analyze the moderating effects of the degree of ORH on the relationships between online review valence/volume and firms’ financial performance. Based on the examination of 395,964 online reviews related to 261 higher-end hotels located in London, the third most visited destination worldwide, we find that the degree of ORH positively moderates the positive effect of the reviews’ valence on financial performance, while it does not moderate significantly the positive effect of the reviews’ volume on financial performance. Theoretical contributions to the nascent research stream taking an outcome-oriented approach to the study of eWOM helpfulness and managerial implications are discussed.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"24 1","pages":"421 - 449"},"PeriodicalIF":5.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2020.1806464","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45769739","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 40
Scene Sells: Why Spatial Backgrounds Outperform Isolated Product Depictions Online 场景销售:为什么空间背景优于孤立的产品描述在线
IF 5 3区 管理学
International Journal of Electronic Commerce Pub Date : 2020-10-01 DOI: 10.1080/10864415.2020.1806470
D. Brylla, G. Walsh
{"title":"Scene Sells: Why Spatial Backgrounds Outperform Isolated Product Depictions Online","authors":"D. Brylla, G. Walsh","doi":"10.1080/10864415.2020.1806470","DOIUrl":"https://doi.org/10.1080/10864415.2020.1806470","url":null,"abstract":"ABSTRACT Online retailers work to optimize product presentations; this study relies on scene perception theory to predict that product images with spatial backgrounds lead to more favorable consumer responses than isolated product images, in which products appear to be floating in the air, because spatial backgrounds facilitate visual processing and aesthetic experiences. Three experiments test these predictions and reveal that consumers evaluate products more favorably, express higher purchase intentions, are willing to pay more, and are more likely to choose a product depicted on a spatial background, even when product characteristics were considered. This effect is robust to short and long exposure times and for durable and consumable products. It is mediated by processing fluency and aesthetic experience and moderated by two variables: shoppers’ purchase involvement and online experience. These findings challenge an established industry practice to use isolated images and suggest that retailers instead should depict products in scenes to facilitate consumers’ perceptions and enhance their own revenues. Moreover, this study highlights the importance of scene perception for efficient and effective information processing in online retailing.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"24 1","pages":"497 - 526"},"PeriodicalIF":5.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2020.1806470","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44783178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Differences in Mobile and Nonmobile Reviews: The Role of Perceived Costs in Review-Posting 移动和非移动评论的差异:感知成本在评论发布中的作用
IF 5 3区 管理学
International Journal of Electronic Commerce Pub Date : 2020-10-01 DOI: 10.1080/10864415.2020.1806468
Jong Min Kim, Jeongsoo Han, Mina Jun
{"title":"Differences in Mobile and Nonmobile Reviews: The Role of Perceived Costs in Review-Posting","authors":"Jong Min Kim, Jeongsoo Han, Mina Jun","doi":"10.1080/10864415.2020.1806468","DOIUrl":"https://doi.org/10.1080/10864415.2020.1806468","url":null,"abstract":"ABSTRACT This study investigates how the characteristics of mobile devices influence consumer review-posting behavior. We propose that the characteristics of mobile devices affect a consumer’s perceived review-posting cost in terms of time and cognitive effort. Our empirical analysis, using field data from Booking.com, shows that the relative ratio of extremely positive and negative reviews via mobile devices is significantly higher than those through nonmobile devices. Of interest, the increased ratio of extremely negative reviews is smaller than that of extremely positive reviews. Our subsequent analyses, using three experimental studies, reveal that our empirical findings can be explained by the changes in perceived review-posting cost via mobile devices. This study provides theoretical implications by demonstrating how the development of mobile technology influences the review rating extremity and revealing its underlying mechanism, which is perceived as the review-posting cost. Our findings also provide useful managerial insights for e-commerce companies in terms of building an effective strategy to encourage consumers to post reviews based on changes in consumers’ perceived review-posting costs.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"24 1","pages":"450 - 473"},"PeriodicalIF":5.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2020.1806468","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47230469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 22
An Integrated Randomized Pricing Strategy for Omni-Channel Retailing 全渠道零售的综合随机定价策略
IF 5 3区 管理学
International Journal of Electronic Commerce Pub Date : 2020-07-02 DOI: 10.1080/10864415.2020.1767434
Jianghua Wu, Chenchen Zhao, Xinghao Yan, Lifei Wang
{"title":"An Integrated Randomized Pricing Strategy for Omni-Channel Retailing","authors":"Jianghua Wu, Chenchen Zhao, Xinghao Yan, Lifei Wang","doi":"10.1080/10864415.2020.1767434","DOIUrl":"https://doi.org/10.1080/10864415.2020.1767434","url":null,"abstract":"ABSTRACT Omni-channel supply chains provide customers with increased convenience to experience products and gather price information. Having more information under omni-channel retailing means customers can strategically choose where to purchase (which retail channel) and when to purchase (purchase now or later), which makes channel integration a challenge for omni-channel retailers. This paper focuses on the joint pricing optimization for omni-channel retailers. Specifically, we propose a randomized pricing strategy for omni-channel retailers by considering manufacturer’s wholesale price, customers’ discrepant perception between two channels, and customers’ strategic-waiting behavior. Under this strategy, while the retailer offers a fixed price in the offline channel, it may randomly provide a discount according to a preset probability in the online channel to discriminate between customers and gain more profit. This study explores how the manufacturer’s wholesale price and strategic customer behavior affect the randomized pricing strategy and profits for both omni-channel retailer and manufacturer. We show that if a randomized pricing strategy exists, it can benefit both the retailer and manufacturer. Finally, hiding the promotion probability is not always beneficial to the retailer. However, the retailer can benefit from price differentiation. Therefore, this study also provides guidelines to develop effective pricing strategies for omni-channel retailing.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"24 1","pages":"391 - 418"},"PeriodicalIF":5.0,"publicationDate":"2020-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2020.1767434","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48544222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 15
Editor’s Introduction 编辑器的介绍
IF 5 3区 管理学
International Journal of Electronic Commerce Pub Date : 2020-07-02 DOI: 10.1080/10864415.2020.1767425
Vladimir Zwass
{"title":"Editor’s Introduction","authors":"Vladimir Zwass","doi":"10.1080/10864415.2020.1767425","DOIUrl":"https://doi.org/10.1080/10864415.2020.1767425","url":null,"abstract":"The marketplace for mobile payments services is an arena of intense competition among many multinational and national players. The attractiveness of this marketplace to the providing brands takes in the fact that this provision is a gateway to other fintech services and markets. Thus branding is vital to a lasting embedding and continuing success. The authors of the opening paper of this International Journal of Electronic Commerce issue examine the effects of cross-side network effects on brand equity and consumer loyalty in the mobile payments marketplace. Xiang Gong, Christy M.K. Cheung, Kem Z.K. Zhang, Chongyang Chen, and Matthew K.O. Lee develop a multilevel characterization of the supplyside components leading to the cross-side network effects in the present context. They proceed to examine empirically the impact of these complementary components on brand equity and consumer loyalty as the demand-side effects. A nuanced treatment of the three aspects of consumer loyalty is offered. The paper both expands our understanding of the contextualized cross-side network effects and helps in strategic action in an increasingly vital marketplace. Human–computer negotiation (HCN) has been underplayed both in research and practice of e-commerce. The human negotiators can act in their own behalf or on behalf of organizations. With the complexities of the “human element,” HCN is far more difficult to realize than the computer-to-computer negotiation, the future of which is expected to be bright as more advanced blockchain applications come on stream. Therefore, the next paper’s contribution is important not only by offering a tested design of a software agent for HCN but also by furthering the agenda of automating the dynamics of the human–computer interaction in e-commerce transactions. Mukun Cao, Qing Hu, Melody Y. Kiang, and Hong Hong follow the precepts of design science and demonstrate the effectiveness of an automated agent that can dynamically select from an assortment of four negotiation strategies. In the experiments run by the authors, their agent outperforms the benchmark single-strategy models with respect to the settlement ratio and joint negotiation outcomes. Shopping online, consumers generally encounter numerous websites to buy from. How to choose? Various attributes of the website, such as trust-enhancing labels, should play a role. They do not if they will not be noticed. The sellers may attempt to differentiate themselves by offering superior delivery terms or return benefits. This will be in vain if not easily seen by the website visitor. Leonard Maaya, Michel Meulders, and Martina Vandebroek deploy the attribute nonattendance approach to study empirically the effects of providing the holistic website information in an accessible format. The authors model the potential switching behavior of consumers in a novel fashion that renders a more nuanced understanding of the better information provision by the websites to the consumers of dif","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"24 1","pages":"277 - 278"},"PeriodicalIF":5.0,"publicationDate":"2020-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2020.1767425","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46161599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Cross-Side Network Effects, Brand Equity, and Consumer Loyalty: Evidence from Mobile Payment Market 横向网络效应、品牌资产和消费者忠诚度:来自移动支付市场的证据
IF 5 3区 管理学
International Journal of Electronic Commerce Pub Date : 2020-07-02 DOI: 10.1080/10864415.2020.1767427
Xiang Gong, Christy M. K. Cheung, Kem Z. K. Zhang, Chongyang Chen, Matthew K. O. Lee
{"title":"Cross-Side Network Effects, Brand Equity, and Consumer Loyalty: Evidence from Mobile Payment Market","authors":"Xiang Gong, Christy M. K. Cheung, Kem Z. K. Zhang, Chongyang Chen, Matthew K. O. Lee","doi":"10.1080/10864415.2020.1767427","DOIUrl":"https://doi.org/10.1080/10864415.2020.1767427","url":null,"abstract":"ABSTRACT Given the intense competition in the mobile payment market, researchers have been exploring strategies to maintain brand equity and consumer loyalty. By considering the characteristics of mobile payment, we incorporate cross-side network effects (CNEs) and the complementarity actions (i.e., platform-application, application-service, and service-strategy complementarities) to examine mobile payment brand equity and consumer loyalty. We test the research model using survey data collected from Alipay Wallet (n = 647) and WeChat Wallet (n = 327). The results show that platform-application, application-service, and service-strategy complementarities positively influence brand equity, which in turn leads to consumer loyalty. In addition, service-strategy complementarity reinforces the impacts of platform-application and application-service complementarities on brand equity. This study contributes to the literature by introducing CNEs in the mobile payment context and examining the relations between CNEs, brand equity, and consumer loyalty. Furthermore, the results provide practitioners with insights into consumer loyalty in the mobile payment context.","PeriodicalId":13928,"journal":{"name":"International Journal of Electronic Commerce","volume":"24 1","pages":"279 - 304"},"PeriodicalIF":5.0,"publicationDate":"2020-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10864415.2020.1767427","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46595128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 28
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