How to Enhance Vendor-Specific Perceived Effectiveness of E-Commerce Institutional Mechanisms and Online Shopper Loyalty

IF 4.2 3区管理学 Q2 BUSINESS

International Journal of Electronic Commerce Pub Date : 2022-04-03 DOI:10.1080/10864415.2022.2050583

Tzu-Ling Huang, Chun-Han Chen, Gen-Yih Liao, T. Cheng, Ching-I. Teng

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引用次数: 0

Abstract

ABSTRACT Online shopping, amassive information technology (IT)-mediated industry, is vulnerable to the risks of personal information leaks, credit card fraud, and nonreceipt of goods. These risks can cause shoppers to discontinue their use of ashopping website. To mitigate the risks, we propose that shopping websites develop risk-reducing mechanisms to enhance shoppers’ vendor-specific perceived effectiveness of e-commerce institutional mechanisms (VS-PEEIM), aconstruct new to the literature. We examined the relations among website quality, VS-PEEIM, and shopper loyalty. We found that VS-PEEIM mediates the impacts of service quality and information quality on shopper loyalty. Moreover, VS-PEEIM can explain more variance in loyalty than information quality and service quality can explain. Practically, our findings offer anew means for e-commerce firms to enhance shopper loyalty. Theoretically, our study proposes anew concept, VS-PEEIM, avendor-specific version of PEEIM, and verifies its influence on shopper loyalty, offering new knowledge on better using VS-PEEIM.

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如何提高电子商务制度机制的供应商感知有效性和网购者忠诚度

摘要网络购物是一个以信息技术为中介的行业，很容易受到个人信息泄露、信用卡欺诈和收不到货等风险的影响。这些风险可能会导致购物者停止使用ashopping网站。为了降低风险，我们建议购物网站开发风险降低机制，以增强购物者对电子商务制度机制（VS-PEEIM）的供应商特定感知有效性，这是文献中的新结构。我们研究了网站质量、VS-PEEIM和购物者忠诚度之间的关系。我们发现，VS-PEEIM介导了服务质量和信息质量对购物者忠诚度的影响。此外，与信息质量和服务质量相比，VS-PEEIM可以解释更多的忠诚度差异。实际上，我们的研究结果为电子商务公司提高购物者忠诚度提供了新的手段。从理论上讲，我们的研究提出了一个新的概念，即VS-PEEIM，它是PEEIM的一个特定版本，并验证了它对购物者忠诚度的影响，为更好地使用VS-PEEIM提供了新的知识。

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来源期刊

International Journal of Electronic Commerce 工程技术-计算机：软件工程

CiteScore

7.20

自引率

16.00%

发文量

审稿时长

>12 weeks

期刊介绍： The International Journal of Electronic Commerce is the leading refereed quarterly devoted to advancing the understanding and practice of electronic commerce. It serves the needs of researchers as well as practitioners and executives involved in electronic commerce. The Journal aims to offer an integrated view of the field by presenting approaches of multiple disciplines. Electronic commerce is the sharing of business information, maintaining business relationships, and conducting business transactions by digital means over telecommunications networks. The Journal accepts empirical and interpretive submissions that make a significant novel contribution to this field.