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A Two-Sided Market Approach to Value Chain Dynamics in Telecom Services: A Study Lens for Mobile Platform Innovation and Pricing Strategies 电信服务价值链动态的双边市场分析:移动平台创新与定价策略的研究视角
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) Pub Date : 2010-06-13 DOI: 10.1109/ICMB-GMR.2010.76
Patrik Kärrberg
{"title":"A Two-Sided Market Approach to Value Chain Dynamics in Telecom Services: A Study Lens for Mobile Platform Innovation and Pricing Strategies","authors":"Patrik Kärrberg","doi":"10.1109/ICMB-GMR.2010.76","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.76","url":null,"abstract":"This research in progress paper originating from ongoing PhD research deploys a study lens consisting of two concepts: two-sided markets and coordination costs. It enables us to analyze technology innovation and value chain dynamics in the telecom industry. When studying the technology components of platforms from coordination cost perspective, we can capture aspects of technology innovation inside the two-sided markets concept. This approach seems promising for further research into how platforms combine existing services into new bundles or products. We can also extend the analysis to how technological platform innovation affects pricing strategies, and value chain dynamics in the telecom industry. Two mobile service cases from own interviews and archival research are used to illustrate the utility of the study lens.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123076654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Effects of Message Characteristics, Age, and Gender on Perceptions of Mobile Advertising – An Empirical Investigation among College Students 信息特征、年龄和性别对移动广告感知的影响——一项大学生的实证调查
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) Pub Date : 2010-06-13 DOI: 10.1109/ICMB-GMR.2010.45
Constantinos K. Coursaris, Jieun Sung, S. Swierenga
{"title":"Effects of Message Characteristics, Age, and Gender on Perceptions of Mobile Advertising – An Empirical Investigation among College Students","authors":"Constantinos K. Coursaris, Jieun Sung, S. Swierenga","doi":"10.1109/ICMB-GMR.2010.45","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.45","url":null,"abstract":"A tremendous opportunity emerges for marketers to push effective advertisements to target audiences. One forecast suggests mobile advertising will represent one-fifth of the global Internet advertising revenue by 2011, generating $14.4 billion of revenue. Hence, the need for knowledge advances in this fairly young area is warranted. A study of 344 U.S. college students was conducted to answer two questions in the context of mobile message advertising via SMS: i) How does a mobile advertisement’s message length affect the receiving mobile user’s attitude toward the advertisement? Ii) Are there age and gender differences in the evaluation of SMS-based mobile advertisements? A PLS-based data analysis offers support for the positive effects of mobile ads’ message length on the perceived informativeness and entertainment of the mobile ad, which in turn positively influence both attitude toward the mobile ad and the mobile user’s intention to click through it and learn more about the advertised brand. Gender effects were found regarding perceptions of a mobile ad’s informativeness. Specifically, women reported higher levels for all dependent constructs, i.e. informativeness and entertainment of the mobile ads, attitude toward the ads, and intention to click through and learn more. Also, age was shown to negatively influence the attitude toward the mobile ad, i.e. older users reported lower levels regarding the mobile ad’s value, their attitude toward the ads, and their likelihood to click through than younger users. Implications for both theory and practice are also discussed, including an expanded model regarding mobile advertising effectiveness with high explanatory power (i.e. 69% of the variance in the attitude toward mobile ads and 54% of the variance in the behavioral intention to respond to the ad by clicking through was explained).","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123701988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 17
Do Scientific Publications Predict the Supply of New Mobile Technologies? 科学出版物能预测新移动技术的供应吗?
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) Pub Date : 2010-06-13 DOI: 10.1109/ICMB-GMR.2010.56
H. Ailisto, P. Alahuhta
{"title":"Do Scientific Publications Predict the Supply of New Mobile Technologies?","authors":"H. Ailisto, P. Alahuhta","doi":"10.1109/ICMB-GMR.2010.56","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.56","url":null,"abstract":"Can we predict the supply and consequently the diffusion of new mobile technology based innovations by studying the number of publications discussing that technology? The bibliometric method is used to analyze the research effort put into certain enabling technologies for mobile computing and then their diffusion is estimated by looking at the new products that incorporate these technologies. The technologies in question are GPS which supports location-based services, camera, as well as Bluetooth, WiFi and NFC, which support local connectivity. The results indicate that the first papers about emerging technologies are typically published about three years before commercial deployment, and an increasing number of papers precede the widespread adoption of a technology. However, it should be noted that even significant number of publications on certain technology based innovation does not warrant its diffusion.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129663407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Extending an e-Government Service Measurement Framework to m-Governement Services 将电子政府服务衡量框架扩展到移动政府服务
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) Pub Date : 2010-06-13 DOI: 10.1109/ICMB-GMR.2010.31
C. Georgiadis, Emmanouil Stiakakis
{"title":"Extending an e-Government Service Measurement Framework to m-Governement Services","authors":"C. Georgiadis, Emmanouil Stiakakis","doi":"10.1109/ICMB-GMR.2010.31","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.31","url":null,"abstract":"This paper provides a measurement framework for mobile government (m-government) services adapted from the electronic government (e-government) environment. The measurement framework comprises the identification / categorization of m-government services, the sophistication stages of a service and the indicators used to evaluate the progress of these services. Three distinct categories of m-government services are identified, allowing for public agencies to prioritize their m-government initiatives. Α modification in the sophistication stages’ structure is also proposed, in order to achieve a more functional and flexible evaluation of m-government services. In addition, the appropriateness of selected indicators from the field of e-government is evaluated.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129129312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 26
Towards a Service Platform and Business Model for Mobile Participation 面向移动参与的服务平台和商业模式
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) Pub Date : 2010-06-13 DOI: 10.1109/ICMB-GMR.2010.57
M. D. Reuver, Stefan Stein, F. Hampe, H. Bouwman
{"title":"Towards a Service Platform and Business Model for Mobile Participation","authors":"M. D. Reuver, Stefan Stein, F. Hampe, H. Bouwman","doi":"10.1109/ICMB-GMR.2010.57","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.57","url":null,"abstract":"In an attempt to bring citizens closer to governments, electronic participation services are increasingly receiving attention. Despite technological advances regarding smartphones and georeferencing, mobile extensions to e-participation solutions are lacking. We propose a generic service platform called mGeoWiki, which will provide a mobile interface for several participation services. Within this paper, we describe the first stages of the design research cycle, describing the problem and an initial proposed solution. We explicitly design the service concept simultaneously with the underlying business model in order to enhance the chances of eventual market success. Besides the instantiated service platform and business model, we contribute to literature by generating knowledge on how to design service platforms and business models simultaneously. Follow-up research will be conducted in a large, multi-university, international research project focusing on design and evaluation of the service platform and business model.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130155076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 13
Twitter Users vs. Quitters: A Uses and Gratifications and Diffusion of Innovations Approach in Understanding the Role of Mobility in Microblogging 推特用户vs.退出者:利用、满足和创新扩散的方法来理解微博移动性的作用
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) Pub Date : 2010-06-13 DOI: 10.1109/ICMB-GMR.2010.44
Constantinos K. Coursaris, Y. Yun, Jieun Sung
{"title":"Twitter Users vs. Quitters: A Uses and Gratifications and Diffusion of Innovations Approach in Understanding the Role of Mobility in Microblogging","authors":"Constantinos K. Coursaris, Y. Yun, Jieun Sung","doi":"10.1109/ICMB-GMR.2010.44","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.44","url":null,"abstract":"Twitter, the most popular microblogging service by the end of 2009, has gained much interest among Computer-Mediated Communication scholars and practitioners. As a new social medium, Twitter shows distinguished characteristics such as text-based posts of up to 140 characters delivered in real-time, and via multiple access modes including the Web, SMS, and mobile device applications. Interestingly, and in spite of an explosive growth in 2009, Twitter is also experiencing higher dropout rates compared to other social networking sites giving rise to the term Twitter Quitter. This study will examine which factors influence Twitter Quitters in their decision to discontinue Twitter’s use through the use of perceived motivations and innovation related constructs. Uses and Gratifications (UG) and Diffusion of Innovation theory (IDT) are employed to frame the theoretical background. Also, this study will offer support for the effects of mobile device usage to access Twitter on self-reported motivations and perceived outcomes of using Twitter. An online survey will be used to collect data from 300 undergraduate students at a large U.S. mid-western university. A Partial Least Squares (PLS)-based data analysis will be used to provide support for which constructs explain differences between Twitter users and Twitter quitters. Also, the influence of mobile device use on the continuance or discontinuance of Twitter will be examined. Implications for both theory and practice, as well as suggestions for further research will also be presented.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127056214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 30
Exploring Use Patterns and Perceived Value of Location-Based Services 探索基于位置的服务的使用模式和感知价值
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) Pub Date : 2010-06-13 DOI: 10.1109/ICMB-GMR.2010.64
Christiane Lehrer, Ioanna D. Constantiou, T. Hess
{"title":"Exploring Use Patterns and Perceived Value of Location-Based Services","authors":"Christiane Lehrer, Ioanna D. Constantiou, T. Hess","doi":"10.1109/ICMB-GMR.2010.64","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.64","url":null,"abstract":"The recent impressive diffusion of smartphones in the mobile industry offers new opportunities to mobile services vendors. One of the most influenced service categories are location-based services. In the present study we investigate the use of location-based services. Based on insights from behavioural decision making a theoretical framework is developed to analyse the individual decision to use location-based services and to identify the factors influencing use. Through a qualitative study based on LBS users’ interviews, we find that the distinct value dimension and the positive experiences from the service use are the main drivers, pivotal to the continuance of use.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"489 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120873426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
An Empirical Assessment of Environmental Factors that Influence the Usability of a Mobile Website 影响移动网站可用性的环境因素实证评估
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) Pub Date : 2010-06-13 DOI: 10.1109/ICMB-GMR.2010.62
A. Tsiaousis, G. Giaglis
{"title":"An Empirical Assessment of Environmental Factors that Influence the Usability of a Mobile Website","authors":"A. Tsiaousis, G. Giaglis","doi":"10.1109/ICMB-GMR.2010.62","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.62","url":null,"abstract":"The quality of interaction with a mobile website is arguably influenced by the prevailing conditions of use. The characteristics of the latter have not been sufficiently addressed in HCI literature yet, partly because they cannot be easily controlled in a usability study. Drawing on multidisciplinary theories, we propose a model hypothesizing on the effects of environmental context on the usability of mobile websites. We consider environmental cues as distractions and suggest both direct and moderated effects on efficiency, effectiveness, and perceived satisfaction. A laboratory experiment that was based on the results of a preliminary study was conducted to investigate our research hypotheses. The results confirmed that environmental distractions have a significant effect on mobile website usability and hence they need to be taken into account when evaluating usability.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"74 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127179383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 14
Mobile Advertising: Product Involvement and Its Effect on Intention to Purchase 移动广告:产品介入及其对购买意愿的影响
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) Pub Date : 2010-06-13 DOI: 10.1109/ICMB-GMR.2010.27
Dimitris Drossos, Konstantinos G. Fouskas
{"title":"Mobile Advertising: Product Involvement and Its Effect on Intention to Purchase","authors":"Dimitris Drossos, Konstantinos G. Fouskas","doi":"10.1109/ICMB-GMR.2010.27","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.27","url":null,"abstract":"Involvement with advertising, purchasing decisions and products has been a main topic for research and discussion for decades. Product involvement, especially, has attracted researchers’ attention and has been studied under various conditions and frameworks. This study focuses on the mobile advertising channel and addresses the dimensionality of product involvement construct and the effect of involvement on consumers’ purchase intentions (PI). Based on the FCB grid assumption and via a simulated experiment this paper supports the premise that cognitive and affective product involvement are distinct constructs and involvement with the product category has significant direct on the dependent variable. In addition, the involvement – PI relationship is moderated by impulsive buying trait tendency. The results of this study can stimulate further research on mobile advertising.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"114 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133338569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 16
An Empirical Test of the Mobile Services Acceptance Model 移动服务接受模型的实证检验
2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR) Pub Date : 2010-06-13 DOI: 10.1109/ICMB-GMR.2010.51
Shang Gao, Sindre Paulsrud Moe, J. Krogstie
{"title":"An Empirical Test of the Mobile Services Acceptance Model","authors":"Shang Gao, Sindre Paulsrud Moe, J. Krogstie","doi":"10.1109/ICMB-GMR.2010.51","DOIUrl":"https://doi.org/10.1109/ICMB-GMR.2010.51","url":null,"abstract":"This paper presents a mobile services acceptance model, which includes aspects of trust, contextual fit, and personal initiatives and characteristics in addition to perceived usefulness and perceived ease of use from the technology acceptance model (TAM). The proposed research model was empirically tested using data collected from a survey of 25 users of a mobile service called Mobile Student Information Systems (MSIS). The results reveal that the fitness of the acceptance model is quite good. Our findings indicate that personal initiatives and characteristics, trust, and perceived ease of use are key determinants for the users to adopt the mobile service. Context via its influence on perceived usefulness and perceived ease of use has an indirect affect on intention to use. Furthermore, a striking finding is the negative influence of perceived usefulness on intention to use.","PeriodicalId":138929,"journal":{"name":"2010 Ninth International Conference on Mobile Business and 2010 Ninth Global Mobility Roundtable (ICMB-GMR)","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2010-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133530878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 43
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