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The Interaction Between Banks and Brazilian Customers Through Facebook: A Framework From the Perspective of Affordances 银行与巴西客户在Facebook上的互动:一个支持度视角下的框架
Int. J. E Bus. Res. Pub Date : 2021-01-01 DOI: 10.4018/ijebr.2021010105
Marcelo Silva de Fraga, M. Chaves
{"title":"The Interaction Between Banks and Brazilian Customers Through Facebook: A Framework From the Perspective of Affordances","authors":"Marcelo Silva de Fraga, M. Chaves","doi":"10.4018/ijebr.2021010105","DOIUrl":"https://doi.org/10.4018/ijebr.2021010105","url":null,"abstract":"The literature on the use of social media by banks is focused on specific processes that do not provide an integrated view of bank processes through social networks (SN). This article proposes FACEBAN – a prescriptive framework for the use of Facebook by banks. The research is structured in two phases of data collection, with two pieces of document research totaling 3,716 analyzed comments on bank Facebook pages and 15 semi-structured interviews with Brazilian bank customers and managers. The result was the following: FACEBAN was created considering three sets of concepts and recommendations: 1) action strategy on Facebook, 2) bank processes, and 3) affordances. The FACEBAN integrated bank processes and affordances with an action strategy on social networks, providing recommendations for bank managers. This research expands the existing literature on affordances in the context of Brazilian bank processes, adding a strategic view of action on social networks.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77794092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Drivers of Mobile Money Services Development in Zimbabwe: The Case of EcoCash 津巴布韦移动支付服务发展的驱动因素:以EcoCash为例
Int. J. E Bus. Res. Pub Date : 2021-01-01 DOI: 10.4018/ijebr.2021010104
Bonnie Batsirai Mtengwa, Agrippah Kandiero, S. Bigirimana
{"title":"Drivers of Mobile Money Services Development in Zimbabwe: The Case of EcoCash","authors":"Bonnie Batsirai Mtengwa, Agrippah Kandiero, S. Bigirimana","doi":"10.4018/ijebr.2021010104","DOIUrl":"https://doi.org/10.4018/ijebr.2021010104","url":null,"abstract":"This study sought to identify the drivers of mobile money services development in Zimbabwe using Ecocash as a case study. Through purposive sampling, respondents were selected from financial institutions, regulatory bodies, customers, and agents. The research showed that in Zimbabwe the development of mobile money services is influenced by several factors such as a high mobile telephone penetration rate, a high number of unbanked people owing to poor access to traditional banking services, a lower level of internet penetration levels, customer awareness of the service because of aggressive branding, security and ease of use, and a dense networks of agents. Fast technology diffusion was also a factor that influenced the fast adoption of mobile money services in Zimbabwe. More research is needed to assess the impediments in countries where the adoption of mobile money services has not been as spectacular as in Zimbabwe or Kenya.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84254225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Determinants of Electronic Library Resources Access in Saudi Arabia Higher Institutions 沙特阿拉伯高等院校电子图书馆资源获取的决定因素
Int. J. E Bus. Res. Pub Date : 2021-01-01 DOI: 10.4018/ijebr.2021010103
Bilal Ahmad Ali Al-khateeb
{"title":"Determinants of Electronic Library Resources Access in Saudi Arabia Higher Institutions","authors":"Bilal Ahmad Ali Al-khateeb","doi":"10.4018/ijebr.2021010103","DOIUrl":"https://doi.org/10.4018/ijebr.2021010103","url":null,"abstract":"Electronic library resources are believed to be recent development in the world of internet. However, access to electronic library resources appears to be lacking, and thus has become a major issue of concern among electronic libraries resources users, particularly the students. As a result, this study investigates the determinants of electronic library resources access in Saudi Arabia higher institutions. Specifically, it examined the relationship between two key variables and electronic library resources among the students of Imam Mohammad Ibn Saud Islamic University. Cross-sectional survey forms the research design while the population of the study covered all the students in Imam Mohammad Ibn Saud Islamic University. The sample size was determined using the formula by Tabachnick and Fidell (2001) with a sample of 128. The data collection was conducted using email procedure while the collected quantitative data was analysed using both correlation and regression analysis techniques. The findings revealed that the relationship between electronic library resources availability and electronic library resources access is statistically significant. Also, the finding shows that ease of use is statistically related to electronic library resources access among the students in higher institution. Therefore, the study concludes that electronic library resources availability significantly affects electronic library resources access among the students. Secondly, it is concluded that ease of use has a lot of impacts on the electronic library resources access among the students. The study offers several implications and suggestions for future studies.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91040598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Influencer Review Effect on Customer Purchase Intention: An Extension of TAM 影响者评论对顾客购买意愿的影响:TAM的延伸
Int. J. E Bus. Res. Pub Date : 2021-01-01 DOI: 10.4018/ijebr.2021010101
Ruhi Sethi, D. Kapoor
{"title":"Influencer Review Effect on Customer Purchase Intention: An Extension of TAM","authors":"Ruhi Sethi, D. Kapoor","doi":"10.4018/ijebr.2021010101","DOIUrl":"https://doi.org/10.4018/ijebr.2021010101","url":null,"abstract":"Presently, the web is the fundamental product information source for some customer goods, for the most part on account of the irruption of customer reviews dependent on blogging. The purpose of this study is to explore the factors affecting customer attitude toward blogs; to examine the influence of perceived usefulness and perceived trust on customer attitude toward blogs and purchase intention; to understand the impact of reputation, sponsorship disclosure, and brand awareness on perceived usefulness and perceived trust; and to analyze the relationship between customer attitude toward blogs and purchase intention. Based on technology acceptance theory, a model was proposed in this paper. A survey including 330 college students as participants were analyzed in the empirical study. Data are examined with structural equation modelling technique using Smart PLS 2.0. Discoveries of the present investigation have noteworthy ramifications for advertisers and associations.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79583730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Investigating the Antecedents and Role of Usage Fatigue on Online Commerce Usage Decrease 使用疲劳对网络商务使用率下降的影响因素及作用研究
Int. J. E Bus. Res. Pub Date : 2020-10-01 DOI: 10.4018/ijebr.2020100101
D. Q. Agozie, Muesser Nat, S. A. Edu
{"title":"Investigating the Antecedents and Role of Usage Fatigue on Online Commerce Usage Decrease","authors":"D. Q. Agozie, Muesser Nat, S. A. Edu","doi":"10.4018/ijebr.2020100101","DOIUrl":"https://doi.org/10.4018/ijebr.2020100101","url":null,"abstract":"The internet has made the digital ecosystem a viable commerce destination, but has also made it a content and media dystopia. Illegal access to user information and the frequent data breaches have sparked interest in privacy protection behaviour. Privacy focused technologies have emerged to provide personalized privacy assurance. It is as if a digital civil war is underway, and the online commerce industry is the collateral damage. The study investigates the antecedents and influence of usage fatigue on online commerce usage decrease. Structural equation modelling is used to analyze responses from three higher education institutions in Cyprus. Five hundred eighty-seven responses are drawn and used for the analysis. User anonymity, perceived effectiveness of industry-self regulation, and privacy literacy are the main antecedents of usage fatigue. Usage fatigue positively influences online commerce usage decrease and is more apparent among with people higher perception of industry self-regulation, an indication of low effectiveness of industry self-regulation of online commerce in the region.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73052100","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Optimizing Recruitment Online: The Critical Importance of Using the Right Channels 优化在线招聘:使用正确渠道的关键重要性
Int. J. E Bus. Res. Pub Date : 2020-10-01 DOI: 10.4018/ijebr.2020100102
Loubna Alsaghir, Nathalie Abdallah, S. Bazan
{"title":"Optimizing Recruitment Online: The Critical Importance of Using the Right Channels","authors":"Loubna Alsaghir, Nathalie Abdallah, S. Bazan","doi":"10.4018/ijebr.2020100102","DOIUrl":"https://doi.org/10.4018/ijebr.2020100102","url":null,"abstract":"This research aims at addressing the apparent lack of consensus in the literature on the efficiency-effectiveness promise of e-recruitment by adding the dimension of the used e-channel. In other words, this paper explores to what extent the e-channel used by a company could alter the efficiency and effectiveness of the recruitment process and, hence, generate a sub-optimal result. This research highlights the critical importance of the used e-channels for an efficient and effective e-recruitment process. Moreover, it enriches the literature by showing how companies may use a combination of several e-channels in the aim of taking advantage of the complementary that exists between them, hence optimizing the use of e-channels.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85272236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analyzing the Effect of Perceived Risk and Information Diagnosticity on Word-of-Mouth and Viral Marketing 感知风险和信息诊断对口碑和病毒式营销的影响分析
Int. J. E Bus. Res. Pub Date : 2020-10-01 DOI: 10.4018/ijebr.2020100105
Jose Pius Nedumkallel, D. Babu, M. Francis
{"title":"Analyzing the Effect of Perceived Risk and Information Diagnosticity on Word-of-Mouth and Viral Marketing","authors":"Jose Pius Nedumkallel, D. Babu, M. Francis","doi":"10.4018/ijebr.2020100105","DOIUrl":"https://doi.org/10.4018/ijebr.2020100105","url":null,"abstract":"This study investigates the moderating effect of perceived risk and information diagnosticity on the relationship between brand loyalty and word-of-mouth (WOM) as well as viral marketing activities (VMA) in e-retailer websites. Although extant research in marketing suggests that brand loyalty leads to positive WOM, this study examines the moderating effect of the consumer's perceived risk on this relationship in the context of e-retailer websites where customers repeatedly encounter new and uncertain situations every time they visit the e-retailer. This study also examines the moderating effect of information diagnosticity on the interaction relationship stated earlier. Findings reveal that risk perception negatively moderates the impact of brand loyalty on WOM and VMA and information diagnosticity of online reviews can help reduce the negative perceptions caused by risk factors.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80808867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Behavioral Intention Toward Online Food Purchasing: An Analysis at Different Purchase Levels 网上食品购买行为意向:不同购买层次的分析
Int. J. E Bus. Res. Pub Date : 2020-10-01 DOI: 10.4018/ijebr.2020100103
D. Suhartanto, T. Ismail, G. Leo, N. Triyuni, T. Suhaeni
{"title":"Behavioral Intention Toward Online Food Purchasing: An Analysis at Different Purchase Levels","authors":"D. Suhartanto, T. Ismail, G. Leo, N. Triyuni, T. Suhaeni","doi":"10.4018/ijebr.2020100103","DOIUrl":"https://doi.org/10.4018/ijebr.2020100103","url":null,"abstract":"Despite the dramatic increase in the online food business, empirical studies on behavioral intentions across different purchase levels have been overlooked. This study is intended to assess behavioral intention towards online food purchasing including e-service quality, food quality, perceived value, and customer satisfaction across three different purchasing levels: light, medium, and heavy purchasers. A survey of 475 online food purchasers was conducted from in Bandung City, Indonesia. The results show that the formation model of behavioral intention including e-service quality, food quality, perceived value, and customer satisfaction is reliable. Further, the analysis results have also revealed that there is evidence of differences when the variables were tested across purchase levels. Lastly, this study emphasizes that food quality is an important factor in influencing behavioral intention across all online food purchase levels. The consequences of these findings were examined from both theoretical and managerial practices perspectives.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85123603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Sharing Economy for Sustainable Commerce 共享经济促进商业可持续发展
Int. J. E Bus. Res. Pub Date : 2020-07-01 DOI: 10.4018/ijebr.2020070104
Youngkeun Choi
{"title":"Sharing Economy for Sustainable Commerce","authors":"Youngkeun Choi","doi":"10.4018/ijebr.2020070104","DOIUrl":"https://doi.org/10.4018/ijebr.2020070104","url":null,"abstract":"The purpose of this study is to empirically investigate what factors that affect consumers' adoption intention of sharing economy in the tourism industry from the perspective of social learning theory. By presenting the concept of consumers' self-efficacy of sharing economy, a model has been developed that explores the effects that explain the consumers' self-efficacy of sharing economy and their adoption intentions. For this, this study surveys 332 Korean consumers using Airbnb and analyzes the data using AMOS 24. In the results, First, learning from forums and communities, learning from ratings and reviews, and learning from social recommendations increase their self-efficacy of sharing economy. Second, consumers' self-efficacy of sharing economy increases their adoption intention. Finally, learning from forums and communities and learning from social recommendations among the antecedents of consumer's self-efficacy of sharing economy increase their adoption intention through their self-efficacy of sharing economy.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76767868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Factors Influencing the Intention of International Students to Shop Online in China 影响留学生在中国网上购物意愿的因素
Int. J. E Bus. Res. Pub Date : 2020-07-01 DOI: 10.4018/ijebr.2020070102
Isaac Kofi Mensah
{"title":"Factors Influencing the Intention of International Students to Shop Online in China","authors":"Isaac Kofi Mensah","doi":"10.4018/ijebr.2020070102","DOIUrl":"https://doi.org/10.4018/ijebr.2020070102","url":null,"abstract":"This article explores the factors for determining the intention of international students to shop online in China. The data for this study was acquired through a questionnaire. The UTAUT was used as the theoretical framework for this study and the data analysis was conducted using SPSS. The results indicated that while performance expectancy was significant in influencing the intention to shop online, effort expectancy does not. Also, while social influence does not determine the intention to shop online, it was however significant in predicting trust in the Internet. Furthermore, perceived risk, internet self-efficacy, and culture were all significant predictors of the intention to shop online. Perceived service quality and trust in the Internet were not significant determinants of the intention to shop online. The implications of these and other findings of this study are discussed.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80886142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
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