Optimizing Recruitment Online: The Critical Importance of Using the Right Channels

This research aims at addressing the apparent lack of consensus in the literature on the efficiency-effectiveness promise of e-recruitment by adding the dimension of the used e-channel. In other words, this paper explores to what extent the e-channel used by a company could alter the efficiency and effectiveness of the recruitment process and, hence, generate a sub-optimal result. This research highlights the critical importance of the used e-channels for an efficient and effective e-recruitment process. Moreover, it enriches the literature by showing how companies may use a combination of several e-channels in the aim of taking advantage of the complementary that exists between them, hence optimizing the use of e-channels.