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Measuring Consumer Brand Perception for Green Apparel Brands 绿色服装品牌的消费者品牌认知测量
Int. J. E Bus. Res. Pub Date : 2020-01-01 DOI: 10.4018/ijebr.2020010102
Jasmine S. Dixit, Shirin Alavi, Vandana Ahuja
{"title":"Measuring Consumer Brand Perception for Green Apparel Brands","authors":"Jasmine S. Dixit, Shirin Alavi, Vandana Ahuja","doi":"10.4018/ijebr.2020010102","DOIUrl":"https://doi.org/10.4018/ijebr.2020010102","url":null,"abstract":"This research article examines how green consumers form perceptions about green brands by creating a frame of reference for such consumers in the apparel category. A research instrument was developed to measure consumer brand perception towards green apparel brands and a survey was conducted on 317 fashion students at undergraduate and post-graduate levels. These students were consumers of green apparels. Factor analysis was used to identify factors that contribute towards green consumer perception and these factors were further grouped into cognitive, affective and behavioral components. This study will enable managers to make a more informed decision in policy formulation in order to improve consumer brand perception towards green apparel brands.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85148902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Hispanic Humor Styles on Facebook: An Analytical Study Facebook上的西班牙幽默风格:一项分析研究
Int. J. E Bus. Res. Pub Date : 2020-01-01 DOI: 10.4018/ijebr.2020010104
Valerie L. Wang, Yi-Chia Wu, Hao Lou
{"title":"Hispanic Humor Styles on Facebook: An Analytical Study","authors":"Valerie L. Wang, Yi-Chia Wu, Hao Lou","doi":"10.4018/ijebr.2020010104","DOIUrl":"https://doi.org/10.4018/ijebr.2020010104","url":null,"abstract":"To better understand how humor is used in today's multicultural virtual environment, this study investigates the humor styles of Hispanic Americans in a virtual community. Based on the four humor styles, the current study builds a theoretical framework to explain why cultural norms, gender role, acculturation, and education influence the humor styles of Hispanic Americans in computer-mediated communication. Two research questions and five hypotheses are developed in the research framework. The statistical analysis is based on content analysis of 400 Hispanic Facebook users, 93 of whom use humor in most recent News Feed. The results provide preliminary evidence of the influences of cultural norms, gender role, acculturation, and education on Hispanic humor styles.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77847736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors Affecting the Adoption of E-Marketing by Decision Makers in SMEs: Evidence From Jordan 影响中小企业决策者采用网络营销的因素:来自约旦的证据
Int. J. E Bus. Res. Pub Date : 2020-01-01 DOI: 10.4018/ijebr.2020010101
Mohammad Kasem Alrousan, A. Al-Adwan, Amro Al-Madadha, M. Khasawneh
{"title":"Factors Affecting the Adoption of E-Marketing by Decision Makers in SMEs: Evidence From Jordan","authors":"Mohammad Kasem Alrousan, A. Al-Adwan, Amro Al-Madadha, M. Khasawneh","doi":"10.4018/ijebr.2020010101","DOIUrl":"https://doi.org/10.4018/ijebr.2020010101","url":null,"abstract":"This study examines the factors that influence decision-makers to adopt e-marketing in small- and medium-sized enterprises (SMEs) in Jordan. There is currently no comprehensive conceptual framework that explains e-marketing adoption in SMEs. Therefore, this study develops a conceptual framework based on the diffusion of innovation (DOI) and technology-organization-environment (TOE) theories. The conceptual framework is composed of four contexts: technological, organizational, managerial, and environmental, and hypothesizes eleven factors significantly influencing e-marketing adoption in SMEs. A self-administrated questionnaire survey was conducted with 362 SMEs in Jordan. Logistic regression was used to test the relevant hypotheses. The obtained results show that relative advantages, complexity, IT expertise, top management support, manager's IT knowledge and external pressure have a significant impact on e-marketing adoption. However, compatibility, cost, firm size, manager innovativeness, and government support do not show any association with e-marketing adoption.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83171345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 18
Choice Overload and Online Approach Behavior 选择过载与在线接近行为
Int. J. E Bus. Res. Pub Date : 2019-10-01 DOI: 10.4018/ijebr.2019100104
Tsun-Yin Tung, L. Burns, H. F. Koenig
{"title":"Choice Overload and Online Approach Behavior","authors":"Tsun-Yin Tung, L. Burns, H. F. Koenig","doi":"10.4018/ijebr.2019100104","DOIUrl":"https://doi.org/10.4018/ijebr.2019100104","url":null,"abstract":"This study examines how the number of choices offered on a website influences consumers' internal states (affective and cognitive responses) and their approach/avoidance behavior during online apparel shopping. Focus-group and questionnaire data collection methods with a 3 (number of choices) by 3 (presentation formats) factorial experimental design were employed. The theoretical frameworks, “choice overload” and “online store atmospherics and shopper response,” were applied. A total of 382 usable responses were collected. Although the interaction proposed in the study was not statistically significant, the findings of the study show that the effect of choice overload may not only influence the in-task generated responses but also have a deeper and long-lasting impact on the online consumer behavior. The respondents react to the large choice set on the basis of feelings and emotions (affective responses), and these responses ultimately lead to a subsequent attitude and approach behavior.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79451657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 5
Predictors of the Continued Adoption of WECHAT Mobile Payment 移动支付继续普及的预测因素
Int. J. E Bus. Res. Pub Date : 2019-10-01 DOI: 10.4018/ijebr.2019100101
Isaac Kofi Mensah
{"title":"Predictors of the Continued Adoption of WECHAT Mobile Payment","authors":"Isaac Kofi Mensah","doi":"10.4018/ijebr.2019100101","DOIUrl":"https://doi.org/10.4018/ijebr.2019100101","url":null,"abstract":"This research article integrates the technology acceptance model and diffusion of innovation theory to explore the factors predicting the continuance intention to use WECHAT mobile payment services in China. The results showed that perceived usefulness, perceived ease of use, perceived service quality, social influence, internet self-efficacy, relative advantage, compatibility, and complexity of were all significant predictor of the continued intention to use WECHAT mobile payment services. However, trust in the internet was not significant determinants of the continued intention to use. The results also demonstrated that internet self-efficacy is a predictor of perceived ease of use, relative advantage, compatibility and complexity of mobile payment services. Again, perceived ease of use and social influence were found to have a significant impact on the perceived service quality of WECHAT mobile payment. The implications of these findings on the adoption of mobile payments are discussed.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81443815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 11
Drivers of E-Government Citizen Satisfaction and Adoption: The Case of Jordan 电子政务的驱动因素:以约旦为例
Int. J. E Bus. Res. Pub Date : 2019-10-01 DOI: 10.4018/ijebr.2019100103
M. Al-Ma'aitah
{"title":"Drivers of E-Government Citizen Satisfaction and Adoption: The Case of Jordan","authors":"M. Al-Ma'aitah","doi":"10.4018/ijebr.2019100103","DOIUrl":"https://doi.org/10.4018/ijebr.2019100103","url":null,"abstract":"This study investigated the impact of drivers of e-government, particularly social CRM, citizen trust, and quality of electronic services, on citizen satisfaction with e-government services in the Jordanian environment. In addition to measuring the impact of social CRM on citizen trust and service quality respectively and its impact on citizen satisfaction. A convenience sample was used to achieve the study purpose consisting of 386 questionnaires collected online. The resulting data was analyzed using PLS.2 software. The study findings reveal that social CRM has a significant impact on citizen trust and quality of electronic services, and furthermore that citizen trust and quality of electronic services have significant impacts on citizen satisfaction with e-government services. The study found no direct relationship between the use of social CRM and citizen-government satisfaction but showed a significant indirect impact via customer trust and service quality.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89762529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 7
What Makes Customers Repurchase Grocery Products from Online Stores in Korea 在韩国，是什么让消费者从网上商店购买杂货
Int. J. E Bus. Res. Pub Date : 2019-10-01 DOI: 10.4018/ijebr.2019100102
Jin Yong Park, D. Thangam
{"title":"What Makes Customers Repurchase Grocery Products from Online Stores in Korea","authors":"Jin Yong Park, D. Thangam","doi":"10.4018/ijebr.2019100102","DOIUrl":"https://doi.org/10.4018/ijebr.2019100102","url":null,"abstract":"To understand customer repurchase intention in online stores, the present study has evolved with three variables: customer trust, loyalty, and satisfaction. A theoretical model was also developed to examine customer repurchase intention towards online shopping. The observation unit of this research is online stores and the analytical unit is the customers who have been purchasing grocery products via online. A random sampling technique was used to select the respondents and who are easily accessible. The data was collected from 645 online customers in Seoul. The data was analyzed with a structural measurement equation model by using Partial Least Square 3.0. Outcomes of study showed that, customer satisfaction and trust were the significant predictors of customer repurchase intention. The effect of customer loyalty towards repurchase intention seems to be very low. Hence, online retailers have advised to concentrate more on the activities needed to increase customer loyalty and to purchase more.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88711850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 10
Social Media for Business Purposes: Objectives Pursued and Satisfaction in the Results 商业目的的社会媒体:追求的目标和结果的满意度
Int. J. E Bus. Res. Pub Date : 2019-07-01 DOI: 10.4018/IJEBR.2019070103
Aitziber Nunez-Zabaleta
{"title":"Social Media for Business Purposes: Objectives Pursued and Satisfaction in the Results","authors":"Aitziber Nunez-Zabaleta","doi":"10.4018/IJEBR.2019070103","DOIUrl":"https://doi.org/10.4018/IJEBR.2019070103","url":null,"abstract":"This article analyses the specific work tasks that 302 professional workers from the Basque region in Spain perform on social media (SM) for attaining their objectives, together with the work satisfaction they gain. The target population consisted of 23,000 professional workers in the Spanish Basque Country region, both employees and self-employed, with a particular interest in the use of new technologies. A sample of 302 professional workers were surveyed. The author found that professional workers are using SM applications to accomplish a wide range of objectives. Employees themselves are using SM for business purposes with their own strategy and on behalf of the company they work for. In addition to the SM strategy of the employees being integrated within the overall business strategy, managers should encourage them to use SM as this all contributes to the better performance of the company.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83723571","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Towards the Meta-Modeling of Complex Inter-Organisationnel Collaborative Processes 复杂组织间协作过程的元建模研究
Int. J. E Bus. Res. Pub Date : 2019-07-01 DOI: 10.4018/IJEBR.2019070102
Kahina Semar-Bitah, K. Boukhalfa
{"title":"Towards the Meta-Modeling of Complex Inter-Organisationnel Collaborative Processes","authors":"Kahina Semar-Bitah, K. Boukhalfa","doi":"10.4018/IJEBR.2019070102","DOIUrl":"https://doi.org/10.4018/IJEBR.2019070102","url":null,"abstract":"Enterprises are progressively embedded in business to business atmospheres, in order to achieve their common business objectives. Such collaborations lead to Inter-Organizational Business Processes. Therefore, IOBP modeling involves new challenges, mainly the ability to deal with autonomy, privacy, heterogeneity. As a contribution in this area, a IOBP meta-model was designed. This model takes into account the maximum concepts related to the collaboration. Where, the process is complex, and its model in a global way affects its vision and complicates its implementation and hence the idea of its analysis into sub-IOBP to reduce the complexity of the global collaborative process, to streamline information exchange and to facilitate the understanding of the process by partners. A set of Atlas Transformation Language (ATL) transformation rules has been defined to convert Unified Modeling Language (UML) models to Business Process Model and Notation. Finally, the application of our approach has been demonstrated through a framework which can solve the problem of generic IOBP.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87376289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
The Vitality of Price Comparison and Product Display for Assortment Satisfaction: Online Footwear Purchase 价格比较与产品展示对分类满意度的影响:网上鞋类购买
Int. J. E Bus. Res. Pub Date : 2019-07-01 DOI: 10.4018/IJEBR.2019070104
Pranay Verma
{"title":"The Vitality of Price Comparison and Product Display for Assortment Satisfaction: Online Footwear Purchase","authors":"Pranay Verma","doi":"10.4018/IJEBR.2019070104","DOIUrl":"https://doi.org/10.4018/IJEBR.2019070104","url":null,"abstract":"The objective of this study is to examine factors that influence Indian consumer's assortment satisfaction towards the online purchase of footwear. A questionnaire was used to collect data using stratified sampling from different online shoppers. Structural equation modeling showed a significant impact of product display and price comparison on assortment satisfaction. Arguably, this is the first article which shows a linkage between product display and price comparison on assortment satisfaction for online footwear purchases. Further, a moderation of income and gender upon the two independent variables was studied using hierarchical regression method. Gender along with gender and income interaction with price comparison moderates assortment satisfaction.","PeriodicalId":13628,"journal":{"name":"Int. J. E Bus. Res.","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79152549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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