The Vitality of Price Comparison and Product Display for Assortment Satisfaction: Online Footwear Purchase

Pranay Verma
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Abstract

The objective of this study is to examine factors that influence Indian consumer's assortment satisfaction towards the online purchase of footwear. A questionnaire was used to collect data using stratified sampling from different online shoppers. Structural equation modeling showed a significant impact of product display and price comparison on assortment satisfaction. Arguably, this is the first article which shows a linkage between product display and price comparison on assortment satisfaction for online footwear purchases. Further, a moderation of income and gender upon the two independent variables was studied using hierarchical regression method. Gender along with gender and income interaction with price comparison moderates assortment satisfaction.
价格比较与产品展示对分类满意度的影响:网上鞋类购买
本研究的目的是研究影响印度消费者在线购买鞋类的分类满意度的因素。采用问卷调查的方式,对不同的网上购物者进行分层抽样,收集数据。结构方程模型显示产品陈列和价格比较对分类满意度有显著影响。可以说,这是第一篇显示产品展示和价格比较对在线鞋类购买满意度之间联系的文章。进一步,采用层次回归方法研究了收入和性别对两个自变量的调节作用。性别、性别和收入与价格比较的相互作用调节分类满意度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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