Jurnal Riset Inspirasi Manajemen dan Kewirausahaan最新文献

{"title":"Pengaruh Social Media Marketing Dan Citra Merek Terhadap Keputusan Pembelian Yang Dimediasi Electronic Word Of Mouth (Studi Kasus: Konsumen Kedai “Ikhtiar” Banjarbaru)","authors":"Fanlia Adiprimadana Sanjaya, Riris Ambarwati, Dewi Lesmanawati","doi":"10.35130/jrimk.v6i2.354","DOIUrl":"https://doi.org/10.35130/jrimk.v6i2.354","url":null,"abstract":"Pandemi COVID-19 yang terjadi akhir-akhir ini memaksa kita untuk melakukan perubahan, hal ini mengakibatkan terjadinya disrupsi kebiasaan yang dimana dalam berkegiatan hanya di luar jaringan menjadi berbaur masuk ke dalam jaringan. Kebanyakan Pengguna internet di Provinsi Kalimantan Selatan adalah pengguna social media, sehingga dari kejadian ini menimbulkan peluang bagi Usaha Kecil Mikro (UKM) untuk melakukan pemasaran pada social media.Kedai Ikhtiar merupakan salah satu Usaha Kecil Mikro (UKM) yang bergerak di bidang makanan dan minuman ringan serta menggunakan manfaat dari sosial media di usahanya. Hal ini menyebabkan perlunya strategi yang tepat dalam menghadapi persaingan. Berdasarkan fenomena yang terjadi, peneliti tertarik untuk meneliti mengenai Pengaruh Social Media Marketing dan Citra Merek Terhadap Keputusan Pembelian yang dimediasi Electronic Word of Mouth (Studi Kasus: Konsumen Kedai Ikhtiar Banjarbaru).Metode yang digunakan dalam penelitian ini ialah Explanatory survey method (suatu metode penelitian survey yang bertujuan menguji hipotesis). Pengertian metode survey ini dibatasi pada pengertian survey, di mana informasi dikumpulkan dari sebagian populasi dan besarnya sampel dengan formula slovin sebanyak 80 responden yang tersebar di kota Banjarbaru. Metode Pengumpulan data yaitu kuisoner dan studi pustaka, analisa menggunakan model Partial Least Square dengan uji-t. PLS sebagai Teknik analisis data dengan software SmartPLS versi 3.2.9.","PeriodicalId":135240,"journal":{"name":"Jurnal Riset Inspirasi Manajemen dan Kewirausahaan","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115540779","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Implikasi Media Sosial (Instagram) pada Gaya Hidup di Kota Banjarmasin","authors":"Nurul Wahyuni, Analisa Yohana, Rikzy Muslim Hidayat","doi":"10.35130/jrimk.v6i2.320","DOIUrl":"https://doi.org/10.35130/jrimk.v6i2.320","url":null,"abstract":"This research was conducted using a descriptive study approach. This descriptive qualitative research aims to conduct an in-depth exploration of the role of social media (Instagram) and its implications for lifestyle in the city of Banjarmasin for FISIP students at Lambung Mangkurat University, Banjarmasin. This study used in-depth interviews with 20 informants, namely students of FISIP, Lambung Mangkurat University, Banjarmasin. The results of this study indicate that social media (Instagram) is very popular among young people, because it is considered more appropriate to their needs than other social media (such as Facebook which is considered more identical for older people). Social media (Instagram) has become an inseparable part of lifestyle in the scope of activities of daily life today. The position of social media (Instagram) in life can already be considered as a primary need because the intensity of access is > 10 hours per day. Through social media (Instagram), there is an externalization process (such as realizing dreams, channeling creativity, and the necessity to follow trends) and internalization processes (such as meeting the information needs of the outside world, the need for inspiration for innovation and creativity and a reference source for daily activities, e.g. choosing daily clothes) which is part of Social Construction Theory. Social Media (Instagram) which was originally functioned as a medium for exchanging information and interacting socially has also undergone many shifts, one of which has become a market place. The great potential of social media (Instagram) as a market place is recognized as being able to trigger entrepreneurial interest. All informants in this study are business actors (privately owned) although still on a small scale (monthly turnover <Rp 4,000,000, - per month) which are generally engaged in fashion, cosmetics and food. Running a business through social media is felt by the informants to add value to their lives (such as pride), because their lifestyle is not only focused on being consumers (shopping through Instagram social media) but also producers (earning additional money and the process of applying business knowledge gained from the learning process on campus). Keywords : Social Media, Instagram, Social Contruction Theory, Lifestyle       ","PeriodicalId":135240,"journal":{"name":"Jurnal Riset Inspirasi Manajemen dan Kewirausahaan","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121208227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Transformasi Usaha Minuman Mr Brew Indonesia Kedalam New Retail Concept","authors":"Rizki Entis Sutisna","doi":"10.35130/jrimk.v6i2.301","DOIUrl":"https://doi.org/10.35130/jrimk.v6i2.301","url":null,"abstract":"The impact of the covid-19 pandemic has changed the state or habits, be it in the field of education, social, even economic. So pandemics do not allow a person to meet in person with others or face-to-face. The purpose of this study is to find out business actors in developing the creative economy in the the coffe beverage sector during the covid-19 pandemic. The research data was obtained through the interview process with the owner of the coffe shop “MR Brew Indonesia” located in Bandung. The result of this research aim ti find out business actors in the development of the creative economy in the coffe beverage sector during the covid-19 pandemic such as sales channel and digital marketing.","PeriodicalId":135240,"journal":{"name":"Jurnal Riset Inspirasi Manajemen dan Kewirausahaan","volume":"24 1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133882405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Ukuran Perusahaan, Profitabilitas, Rasio Kecukupan Modal, Biaya Pendanaan, dan Efisiensi Operasional Terhadap Risiko Likuiditas Perusahaan Perbankan Yang Terdaftar di Bursa Efek Indonesia Tahun 2016-2020","authors":"Ruth Dwijayanti S, H. Hersugondo","doi":"10.35130/jrimk.v6i2.325","DOIUrl":"https://doi.org/10.35130/jrimk.v6i2.325","url":null,"abstract":"The purpose of this research is  to prove and analyze the effect of firm size, profitability, capital adequacy ratio, funding costs, and operational efficiency on liquidity risk and credit risk in banking companies listed on the Indonesia Stock Exchange. In this study, the population used were banking companies listed on the Indonesia Stock Exchange, while the sample consisted of 27 banking companies selected using the purposive sampling method. The data analysis method used to prove the truth of the hypothesis is panel data regression which is processed using SPSS 20. The data used is from 2016 to 2020. Based on the results of hypothesis testing it was found that Bank size has a positive significant effect on liquidity risk and has a non-significant positive effect on credit risk. Profitability has an insignificant negative effect on liquidity risk and an significant negative effect on credit risk. The capital adequacy ratio has a significant positive effect on liquidity risk and an insignificant positive effect on credit risk. Funding costs have a significant positive effect on liquidity risk and an insignificant negative effect on credit risk. Operational efficiency has an insignificant negative effect on liquidity risk and an insignificant negative effect on credit risk.","PeriodicalId":135240,"journal":{"name":"Jurnal Riset Inspirasi Manajemen dan Kewirausahaan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127507352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Pelayanan Internal dan Motivasi Kerja Terhadap Kinerja Karyawan di PT NS Tractors","authors":"Devi Rusvitawati","doi":"10.35130/jrimk.v6i1.312","DOIUrl":"https://doi.org/10.35130/jrimk.v6i1.312","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan internal dan motivasi kerja terhadap kinerja karyawan di PT NS Tractors, baik. Variabel dalam penelitian ini terdiri dari variabel bebas berupa kualitas pelayanan internal dan motivasi kerja. Sedangkan variabel terikat berupa kinerja karyawan. Penelitian ini merupakan penelitian kuantitatif kausal, dengan populasi karyawan PT NS Tractors sebanyak 40 orang. Adapun teknik sampling yang digunakan adalah total sampling, dimana jumlah sampel sama dengan populasi. Analisis data menggunakan metode regresi linear berganda dengan software IBM SPSS Statictic. Hasil analisis data menunjukkan bahwa terdapat pengaruh positif dan signifikan kualitas pelayanan internal terhadap kinerja karyawan di PT NS Tractors dan juga terdapat pengaruh positif dan signifikan motivasi kerja terhadap kinerja karyawan di PT NS Tractors","PeriodicalId":135240,"journal":{"name":"Jurnal Riset Inspirasi Manajemen dan Kewirausahaan","volume":"14 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114125932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kompetensi dan Kepuasan Kerja terhadap Kinerja Pegawai pada Kantor Kecamatan Kuripan Kabupaten Barito Kuala","authors":"Rusihan Anwar, Muhammad Rudiansyah, Nurhikmah Nurhikmah","doi":"10.35130/jrimk.v6i1.249","DOIUrl":"https://doi.org/10.35130/jrimk.v6i1.249","url":null,"abstract":"This study aims to determine the effect of competence and job satisfaction partially, and which of the two independent variables has the most dominant effect on the dependent variable at the Kuripan District Office, Barito Kuala Regency.This research is a quantitative method. The data used are primary data and secondary data. The research population was 23 people. Sampling research is a population study, the technique used is total sampling. Data collection techniques were carried out by distributing questionnaires. The data analysis technique used multiple linear regression using a computer application (Statistical Package for Social Science ties) SPSS-25. The results of the study concluded that the competence variable partially had no effect on employee performance at the Kuripan District Office, Barito Kuala Regency, and job satisfaction partially had a significant effect on employee performance at the Kuripan District Office, Barito Kuala Regency. on the performance of employees at the Kuripan District Office, Barito Kuala Regency.","PeriodicalId":135240,"journal":{"name":"Jurnal Riset Inspirasi Manajemen dan Kewirausahaan","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116282381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Dominasi Keterampilan Wirausaha dan Inovasi Produk Terhadap Keberhasilan Pada UMKM Perak Celuk","authors":"N. Antari, I. N. Basmantra, Upayana Wiguna Eka Saputra, I. G. A. Prasetya Bandem","doi":"10.35130/jrimk.v6i1.270","DOIUrl":"https://doi.org/10.35130/jrimk.v6i1.270","url":null,"abstract":"Perkembangan usaha mikro, kecil, dan menengah (UMKM) ini banyak dipengaruhi oleh kemampuan dari seorang wirausahawan yang menekuni usahanya dalam bidang apapun. Keberhasilan usaha merupakan suatu tujuan bagi pengusaha sebagai capaian dari usaha mereka. Penelitian ini berfokus pada kewirausahaan yang bertujuan untuk mengetahui pengaruh atau dominasi Keterampilan Wirausaha dan Inovasi Produk terhadap Keberhasilan Usaha pada UMKM Perak Celuk. Fokus penelitian ini antara lain, untuk mengetahui pengaruh keterampilan wirausaha terhadap keberhasilan usaha, pengaruh inovasi produk terhadap keberhasilan usaha, pengaruh keterampilan wirausaha dan inovasi produk terhadap keberhasilan usaha. Populasi penelitian ini adalah seluruh UMKM Perak di Kab. Gianyar, dan sampel sebanyak 89 pengerajin perak di Desa Celuk dengan menggunakan metode purposive random sampling. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu metode survei dengan menyebar kuesioner. Dengan adanya penelitian ini diharapkan dapat menambah serta memperluas wawasan pembaca mengenai pengaruh keterampilan kewirausahaan dan inovasi produk terhadap keberhasilan usaha khususnya UMKM Perak di Desa Celuk. Penelitian ini menemukan bahwa keberhasilan usaha serta penggabungan keberhasilan wirausaha dan inovasi produk berpengaruh positif terhadap keberhasilan usaha. Sedangkan inovasi produk tidak berpengaruh positif terhadap keberhasilan usaha. ","PeriodicalId":135240,"journal":{"name":"Jurnal Riset Inspirasi Manajemen dan Kewirausahaan","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115413004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Flexible Working Arrangement, Work-Life Balance dan Kinerja Pekerja Perempuan di Kota Banjarmasin di Tengah Pandemi","authors":"Rizky Nastiti, L. Lisandri","doi":"10.35130/jrimk.v6i1.276","DOIUrl":"https://doi.org/10.35130/jrimk.v6i1.276","url":null,"abstract":"This study aims to analyze the effect of Flexible Working Arrangement on Work-Life Balance and performance of female workers in Banjarmasin during the pandemic. This research is a quantitative research. The population and sample in this study were 50 female workers who worked in government offices and institutions that had implemented Flexible Working Arrangements during the Covid-19 pandemic. The data was collected by distributing questionnaires both online and in person. Moreover, the data analysis was performed using the regression method. The results of the analysis showed that the Flexible Working Arrangement has an effect on the Work-Life Balance and the performance of female workers in Banjarmasin. This indicates that if Flexible Working Arrangement policy can be implemented properly and provided with supportive working conditions, a balance between work and life as well as a good performance of female workers can be achieved.","PeriodicalId":135240,"journal":{"name":"Jurnal Riset Inspirasi Manajemen dan Kewirausahaan","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116274350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Faktor-Faktor Yang Mempengaruhi Opini Audit Going Concern Pada Perusahaan Pertambangan Yang Terdaftar Di Bursa Efek Indonesia Pada Tahun 2017-2019","authors":"Y. Rahman, Normila Normila, Fakhri Fakhri","doi":"10.35130/jrimk.v6i1.217","DOIUrl":"https://doi.org/10.35130/jrimk.v6i1.217","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh secara simultan dan parsial serta pengaruh secara dominan variabel Ukuran Perusahaan (X1), Profitabilitas (X2), Likuiditas  (X3) dan Solvabilitas (X4) Terhadap Opini Audit Going Concern (Y).Jenis dari penelitian yang digunakan peneliti adalah peneitian kuantitatif. Penelitian kuantitatif dilakukan dengan cara statistik, yakni menganalisa dengan berbagai dasar statistik dengan cara membaca tabel, grafik atau angka yang telah tersedia kemudian dilakukan beberapa uraian atau penafsiran dari data-data tersebut. Teknik analisis data yang digunakan adalah dengan menggunakan metode deskriptif kuantitatif. Dengan menggunakan aplikasi SPSS untuk menggambarkan fenomena atau karakteristik dari data. Adapun jenis uji yang digunakan dalam teknik analisis ini adalah statistik deskriptif, pengujian model (Logistic Regresion) yang terdiri dari  penilaian mode Fit, penilaian Kelayakan Regresi dan penilaian Koefisien Determinasi dan dilanjukan dengan pengujian Hipotesa untuk mengetahui uji secara simultan, Partial dan Dominannya. Dalam penelitian ini populasi yang digunakan sebanyak 49 perusahaan pertambangan yang terdaftar secara konsisten di  Bursa Efek Indonesia dari tahun 2017-2019 dengan penentuan sampel sebanyak 29 perusahaan (diambil laporan perusahaan selama tiga tahun, 29 x 3 = 87) dengan menggunakan metode purposive sampling.Hasil penelitian ini menggambarkan bahwa yang pertama Ukuran Perusahaan (X1) berpengaruh secara parsial terhadap opini audit going concern pada Perusahaan . yang kedua menunjukkan bahwa Profitabilitas (X2) tidak berpengaruh signifikan secara parsial terhadap Opini Audit Going Concern, karena memiliki nilai signifikansi 0,683 lebih besar dari nilai 0,05. yang ketiga menunjukkan bahwa Likuiditas (X3) tidak berpengaruh signifikan secara parsial terhadap Opini Audit Going Concern, karena memiliki nilai signifikansi 0,331 lebih besar dari nilai 0,05. yang ke empat menunjukkan bahwa Solvabilitas (X4)  berpengaruh signifikan secara parsial terhadap Opini Audit Going Concern, karena memiliki nilai signifikansi 0,043 lebih kecil dari nilai 0,05. Yang kelima Terdapat pengaruh secara simultan dalam faktor-faktor yang mempengaruhi opini audit going concern pada Perusahaan Pertambangan yang terdaftar di Bursa Efek Indonesia pada tahun 2017-2019. Dan yang terakhir Dari keempat variabel tersebut, variabel solvabilitas memiliki pengaruh dominan terhadap opini audit going concern pada perusahaan Pertambangan yang terdaftar di Bursa Efek Indonesia (BEI) periode 2017-2019.","PeriodicalId":135240,"journal":{"name":"Jurnal Riset Inspirasi Manajemen dan Kewirausahaan","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133338698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kompetensi dan Karakteristik Individu Terhadap Kinerja Karyawan CV. Bumi Kencana Jaya","authors":"Meiske Kristin Lumanauw","doi":"10.35130/jrimk.v6i1.182","DOIUrl":"https://doi.org/10.35130/jrimk.v6i1.182","url":null,"abstract":"Tujuan penelitian ini untuk mengetahui dan menganalisis pengaruh kompetensi terhadap kinerja karyawan di CV. Bumi Kencana Jaya; pengaruh karakteristik individu terhadap kinerja karyawan di CV. Bumi Kencana Jaya; dan pengaruh kompetensi dan karakteristik individu secara simultan terhadap kinerja karyawan di CV. Bumi Kencana Jaya. Metode penelitian yang digunakan merupakan metode penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh karyawan CV. Bumi Kencana Jaya yang berjumlah 33 orang. Mengingat jumlah populasi relatif kecil, yaitu di bawah 100, maka seluruh anggota populasi diambil semua sebagai sampel penelitian, sehingga penelitiannya disebut sebagai penelitian populasi atau penelitian sensus. Data yang didapatkan dari penyebaran kuesioner dianalisis dengan analisis regresi berganda untuk pengujian hipotesisnya. Hasil penelitian menunjukkan Kompetensi berpengaruh positif adan signifikan terhadap kinerja karyawan di CV. Bumi Kencana Jaya; Karakteristik individu tidak berpengaruh terhadap kinerja karyawan di CV. Bumi Kencana Jaya. Kompetensi dan karakteristik individu secara simultan berpengaruh signifikan terhadap kinerja karyawan di CV. Bumi Kencana Jaya.","PeriodicalId":135240,"journal":{"name":"Jurnal Riset Inspirasi Manajemen dan Kewirausahaan","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127145069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}