Transformasi Usaha Minuman Mr Brew Indonesia Kedalam New Retail Concept

Abstract

The impact of the covid-19 pandemic has changed the state or habits, be it in the field of education, social, even economic. So pandemics do not allow a person to meet in person with others or face-to-face. The purpose of this study is to find out business actors in developing the creative economy in the the coffe beverage sector during the covid-19 pandemic. The research data was obtained through the interview process with the owner of the coffe shop “MR Brew Indonesia” located in Bandung. The result of this research aim ti find out business actors in the development of the creative economy in the coffe beverage sector during the covid-19 pandemic such as sales channel and digital marketing.