Economic Anthropology eJournal最新文献_第7页

How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy 如何通过品牌联想和感知价值策略来管理顾客满意度

Economic Anthropology eJournal Pub Date : 2019-09-23 DOI: 10.35609/jmmr.2019.4.3(3)

Vonny Susanti, U. Sumarwan, M. Simanjuntak, Eva Z Yusuf

{"title":"How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy","authors":"Vonny Susanti, U. Sumarwan, M. Simanjuntak, Eva Z Yusuf","doi":"10.35609/jmmr.2019.4.3(3)","DOIUrl":"https://doi.org/10.35609/jmmr.2019.4.3(3)","url":null,"abstract":"Objective – The purpose of this study is to identify which factor has a stronger influence on customer satisfaction: perceived value or brand association. By understanding the influencer, the seller understands what policies and implications should be addressed to maintain and even enhance customer loyalty.\u0000Methodology/Technique – This empirical study uses a quantitative method and employs a PLS program to ensure a correlation between the constructs.\u0000Findings – The study concludes that brand association is a crucial determinant factor in customer satisfaction. Brand associations influence satisfaction relatively more than perceived value does. From the customer perspective, brand associations are affected more by salesman personality than brand image.\u0000Type of Paper: Empirical\u0000\u0000Keywords: Brand Association; Brand Image; Perceived Value; Salesman Personality; Satisfaction.\u0000\u0000Reference to this paper should be made as follows: Susanti, V; Sumarwan, U; Simanjuntak, M; Yusuf, E.Z. 2019. How to Manage Customer Satisfaction through Brand Association and Perceived Value Strategy, J. Mgt. Mkt. Review 4(3) 184 – 193 https://doi.org/10.35609/jmmr.2019.4.3(3)\u0000\u0000JEL Classification: M30, M31, M39.","PeriodicalId":120099,"journal":{"name":"Economic Anthropology eJournal","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115123228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 17

Public Servants’ Response to the Terms and Conditions of Retirement in Uganda 乌干达公务员对退休条款和条件的反应

Economic Anthropology eJournal Pub Date : 2019-09-19 DOI: 10.2139/ssrn.3456497

Kibs Boaz Muhanguzi

引用次数: 0

Pensions and Early Retirement: The Case of the Public Servants in Uganda 养老金和提前退休:乌干达公务员的案例

Economic Anthropology eJournal Pub Date : 2019-09-15 DOI: 10.2139/ssrn.3454055

Kibs Boaz Muhanguzi

引用次数: 0

基于知识图谱的智能投资决策 (Intelligent Investment Decision Based on Knowledge Graph) 基于知识图谱的智能投资决策 (Intelligent Investment Decision Based on Knowledge Graph)

Economic Anthropology eJournal Pub Date : 2019-09-06 DOI: 10.2139/ssrn.3449419

Shaokai Wang, Ziao Wang, Xiaofeng Zhang

{"title":"基于知识图谱的智能投资决策 (Intelligent Investment Decision Based on Knowledge Graph)","authors":"Shaokai Wang, Ziao Wang, Xiaofeng Zhang","doi":"10.2139/ssrn.3449419","DOIUrl":"https://doi.org/10.2139/ssrn.3449419","url":null,"abstract":"Chinese Abstract: 如何能将海量非结构化数据为投资所用，从海量的新闻中挖掘有用的信息，对于投资决策至关重要。本文研究金融知识图谱的自动构建，把多源数据，包括结构化数据、半结构化数据以及非结构化数据，整合在一起，将金融市场错综复杂的关系以知识图谱的方式刻画。在此基础上，进一步研究基于知识图谱的关联实体挖掘，解决财经新闻与股票实体的对应影响关系识别问题。本文最后设计实验，模拟真实投资策略进行回测，取得了较高的超额收益，验证了本文算法的有效性。 \u0000 \u0000English Abstract: How to use massive amounts of unstructured data for investment, and to mine useful information from massive news is critical to investment decisions. This paper studies the automatic construction of financial knowledge graph, and integrates multi-source data, including structured data, semi-structured data and unstructured data, to characterize the intricate relationship of financial markets in the form of knowledge graph. On this basis, the related entity mining based on knowledge graph is further studied to solve the problem of identifying the corresponding influence relationship between financial news and stock entities. At the end of the paper, the experiment is designed to simulate the real investment strategy for backtesting, and the higher excess returns are obtained, which verifies the effectiveness of the proposed algorithm.","PeriodicalId":120099,"journal":{"name":"Economic Anthropology eJournal","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130686094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Chinese Foreign Real Estate Investment and Voting in U.S. Presidential Elections 中国海外房地产投资与美国总统选举投票

Economic Anthropology eJournal Pub Date : 2019-08-10 DOI: 10.2139/ssrn.3504861

Steven Liao

{"title":"Chinese Foreign Real Estate Investment and Voting in U.S. Presidential Elections","authors":"Steven Liao","doi":"10.2139/ssrn.3504861","DOIUrl":"https://doi.org/10.2139/ssrn.3504861","url":null,"abstract":"Few economic issues affect people as personally and universally as housing. Yet despite the increasing globalization of housing markets, little is known about its political implications. This study investigates whether rising Chinese investments in U.S. homes influenced local voting in recent U.S. presidential elections. Building on theories of self-interests, sociotropic politics, and nativism, I develop hypotheses on the electoral effects of foreign real estate investment through greater home equity, improved local economies, and increased immigration. Using a series of difference-in-differences designs that combine a unique exogenous shock to Chinese capital outflows in 2013 with original measures of local attractiveness to Chinese investments, I find that greater exposure helped local home prices recover but reduced 2012–2016 presidential vote for the incumbent Democratic Party. Larger white populations exacerbated this negative effect while stronger local economies attenuated it. Contradicting predictions of self-interests, the negative effect exacerbated in areas with high shares of homeowners. Together, the results suggest competing effects driven more by nativist and sociotropic concerns.","PeriodicalId":120099,"journal":{"name":"Economic Anthropology eJournal","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114262432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

Crowdsourcing to Manage Service Gaps in Service Networks 众包管理服务网络中的服务缺口

Economic Anthropology eJournal Pub Date : 2019-08-05 DOI: 10.2139/ssrn.3499772

A. Blair, T. Key, Matthew Wilson

{"title":"Crowdsourcing to Manage Service Gaps in Service Networks","authors":"A. Blair, T. Key, Matthew Wilson","doi":"10.2139/ssrn.3499772","DOIUrl":"https://doi.org/10.2139/ssrn.3499772","url":null,"abstract":"\u0000Purpose\u0000The purpose of this paper is to illustrate and conceptualize how crowdsourcing can be implemented as a potential means to address gaps in service quality within service networks and to provide guidance to marketing practitioners on the use of crowdsourcing within service networks.\u0000\u0000\u0000Design/methodology/approach\u0000This paper conceptualizes how crowdsourcing can be used to address service quality gaps in service networks and provides propositions regarding the effects of crowdsourcing on service quality gaps.\u0000\u0000\u0000Findings\u0000Conceptual paper with a literature review, suggested a model for service quality gaps in service networks and propositions regarding the effects of crowdsourcing to manage service quality gaps.\u0000\u0000\u0000Research limitations/implications\u0000This research contributes to the literature on crowdsourcing by theorizing how crowdsourcing impacts service quality in service networks.\u0000\u0000\u0000Practical implications\u0000Considerations for managers implementing crowdsourcing strategies and activities within service networks are provided. In particular, implications with regard to forming the crowd, developing the most appropriate approach and integrating value into the firm are discussed.\u0000\u0000\u0000Originality/value\u0000This paper offers an original contribution linking crowdsourcing to service quality.\u0000","PeriodicalId":120099,"journal":{"name":"Economic Anthropology eJournal","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134159650","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 11

Do Fund Managers Misestimate Climatic Disaster Risk? 基金经理是否错误估计了气候灾害风险?

Economic Anthropology eJournal Pub Date : 2019-07-22 DOI: 10.2139/ssrn.3427903

Shashwat Alok, N. Kumar, Russ Wermers

引用次数: 0

A Study on Organisational Climate and Its Impact on Employees Performance in Tamilnadu 泰米尔纳德邦组织氛围及其对员工绩效的影响研究

Economic Anthropology eJournal Pub Date : 2019-07-20 DOI: 10.2139/ssrn.3423278

T. Sirisha, Y. Lakshmi

{"title":"A Study on Organisational Climate and Its Impact on Employees Performance in Tamilnadu","authors":"T. Sirisha, Y. Lakshmi","doi":"10.2139/ssrn.3423278","DOIUrl":"https://doi.org/10.2139/ssrn.3423278","url":null,"abstract":"This article aim is to study the climate of the organisation and its impact on employee’s performance. The employee performance is mostly depends upon the environment that prevailed in each organisation for instance positive encouragement and motivation at organisation leads to positive performance at organisation, negative climate leads to slow performance at organisation level. The satisfaction with organizational climate positively affects the performance and has negative relationship with turnover and deviant behaviour of the employees at work. This article intended to assess the organizational climate and its impact on employee’s performance. This study also investigated the level of climate which influences the employee’s performance. Positive or Negative climate prevailing in the organization are predicted and analysis are carried out. To achieve this defined objective questionnaire is prepared. The prepared questionnaire is used to get the direct responses from eighty employees. The responses given by the employees are analyzed and interpreted using the different type of statistical tools like Correlation, Chi-square and Anova. Employees are the main asset of organizations for delivering services. A work environment should be created where employees feel appreciated for their efforts.","PeriodicalId":120099,"journal":{"name":"Economic Anthropology eJournal","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-07-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134112389","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

History of Developmental Disability Policy in Alberta 艾伯塔省发育障碍政策的历史

Economic Anthropology eJournal Pub Date : 2019-07-18 DOI: 10.11575/SPPP.V12I0.68184

Nilima Sonpal-Valias

引用次数: 0

Social and Economic Impacts of Small Projects in Al-Hasaka Province Syria 叙利亚哈萨卡省小型项目的社会和经济影响

Economic Anthropology eJournal Pub Date : 2019-07-15 DOI: 10.2139/ssrn.3426551

Mohannad Alobid, Szűcs István, M. Zeed

引用次数: 0