Jurnal Manajemen Bisnis dan Keuangan最新文献

Analisis Rasio Profitabilitas untuk Memprediksi Financial Distress menggunakan Metode Support Vector Machine 利用支持向量机方法进行盈利比率分析以预测财务困境

Jurnal Manajemen Bisnis dan Keuangan Pub Date : 2024-04-03 DOI: 10.51805/jmbk.v5i1.182

Gita Genia Fatihat, Eristy Minda Utami, Reva Yuliani

引用次数: 0

Pengaruh Financial Knowledge terhadap Financial Behavior Dimediasi oleh Locus of Control dan Financial Self Efficacy pada UMKM Kabupaten Karo 金融知识对卡洛地区中小微企业财务行为的影响（以控制感和财务自我效能为中介

Jurnal Manajemen Bisnis dan Keuangan Pub Date : 2024-04-03 DOI: 10.51805/jmbk.v5i1.207

Dona Doni Surbakti, Muslih Muslih

引用次数: 0

The Role of Mediation in Purchase Intention in Affecting the Decision to Purchase Health Supplement Products 购买意向在影响购买保健品决定中的中介作用

Jurnal Manajemen Bisnis dan Keuangan Pub Date : 2024-04-03 DOI: 10.51805/jmbk.v5i1.196

Fidia Fidia, Renny Christiarini

{"title":"The Role of Mediation in Purchase Intention in Affecting the Decision to Purchase Health Supplement Products","authors":"Fidia Fidia, Renny Christiarini","doi":"10.51805/jmbk.v5i1.196","DOIUrl":"https://doi.org/10.51805/jmbk.v5i1.196","url":null,"abstract":"Customer interest in health products has surged due to the COVID-19 virus, impacting the world, including Indonesia. This encourages the community to consistently maintain the cleanliness of their surroundings and fulfill nutritional needs to strengthen the immune system by consuming healthy food and beverages. However, the nutritional content in food and beverages still needs to be improved, requiring the support of health supplements to help meet these nutritional requirements. This research examines the effect of quality, price, e-WOM, celebrity endorser, and brand image on purchase decisions, with purchase intention as the intervening factor. The data collected from 334 respondents who consume health supplements in Batam were analyzed using the Structural Equation Model (SEM). This research states that price does not significantly affect purchase decisions; however, quality, e-WOM, celebrity endorser, and brand image positively and significantly affect purchase decisions. Additionally, the research results indicate that price does not significantly affect purchase decisions when mediated by purchase intention. Meanwhile, the mediating role of purchase intention on quality, e-WOM, celebrity endorser, and brand image significantly affects purchase decisions.","PeriodicalId":118487,"journal":{"name":"Jurnal Manajemen Bisnis dan Keuangan","volume":"232 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140748579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Penilaian Produk, Gratis Ongkos Kirim, dan Potongan Harga terhadap Keputusan Pembelian Pakaian Pria di E-Commerce Shopee di Kota Bengkulu 产品评级、免运费和折扣对明古鲁市电子商务 Shopee 男装购买决策的影响

Jurnal Manajemen Bisnis dan Keuangan Pub Date : 2024-04-03 DOI: 10.51805/jmbk.v5i1.193

Yosep Dwitama, S. Syofian, Sintia Safrianti

{"title":"Pengaruh Penilaian Produk, Gratis Ongkos Kirim, dan Potongan Harga terhadap Keputusan Pembelian Pakaian Pria di E-Commerce Shopee di Kota Bengkulu","authors":"Yosep Dwitama, S. Syofian, Sintia Safrianti","doi":"10.51805/jmbk.v5i1.193","DOIUrl":"https://doi.org/10.51805/jmbk.v5i1.193","url":null,"abstract":"Tujuan penelitian ini untuk mengetahui seberapa besar pengaruh penilaian produk, gratis ongkos kirim, dan potongan harga terhadap keputusan pembelian pakaian pria di e-commerce Shopee di Kota Bengkulu. Penelitian ini adalah penelitian kuantitatif. Populasi penelitian konsumen yang pernah melakukan keputusan pembelian pada aplikasi Shopee. Sampel pada penlitian ini menggunakan rumus Hair, yaitu . Penelitian ini mempunyai 24 indikator di mana responden, sehingga jumlah responden tersebut dianggap sudah cukup mewakili populasi yang akan diteliti. Data yang diperoleh dari hasil pengisian kuisioner (Google Form) oleh responden dengan menggunakan purposive sampling sebagai teknik pengambilan sampel. Metode analisis yang digunakan adalah analisis regresi liner berganda dan pengujian hipotesis uji t dan uji F menggunakan alat bantu program SPSS 22. Hasil penelitian menunjukan bahwa: 1.) terdapat pengaruh signifikan penilaian produk terhadap keputusan pembelian pakaian pria di e-commerce Shopee di Kota Bengkulu; 2.) gratis ongkos kirim berpengaruh secara signifikan terhadap keputusan pembelian pakaian pria di e-commerce Shopee di Kota Bengkulu; 3.) potongan harga berpengaruh terhadap keputusan pembelian pakaian pria di e-commerce Shopee di Kota Bengkulu; 4.) penilaian produk, gratis ongkos kirim, dan potongan harga terhadap keputusan pembelian pakaian pria di e-commerce Shopee di Kota Bengkulu secara bersama-sama memiliki pengaruh secara simultan.","PeriodicalId":118487,"journal":{"name":"Jurnal Manajemen Bisnis dan Keuangan","volume":"1169 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140748930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Quality Control terhadap Risiko Kerusakan Produk dan Kendali Kualitas Produk Bersih: Studi Kasus pada UMKM Keripik Pisang Az-Zahra Desa Sindangsari Purwakarta 产品损坏风险和净产品质量控制分析：普瓦卡塔市辛当萨里村 Az-Zahra 香蕉片中小微企业案例研究

Jurnal Manajemen Bisnis dan Keuangan Pub Date : 2024-04-03 DOI: 10.51805/jmbk.v5i1.200

Dewi Puspasari

{"title":"Analisis Quality Control terhadap Risiko Kerusakan Produk dan Kendali Kualitas Produk Bersih: Studi Kasus pada UMKM Keripik Pisang Az-Zahra Desa Sindangsari Purwakarta","authors":"Dewi Puspasari","doi":"10.51805/jmbk.v5i1.200","DOIUrl":"https://doi.org/10.51805/jmbk.v5i1.200","url":null,"abstract":"Kualitas produk merupakan cerminan dari proses produksi sebuah produk. Tahapan-tahapan proses produksi yang sesuai dengan standar akan menghasilkan produk dengan kualitas yang baik. Semakin banyak produk yang dihasilkan maka semakin banyak keuntungan yang didapatkan oleh sebuah usaha sebaliknya apabila jumlah produk yang dihasilkan tidak memiliki kualitas yang baik maka produk tersebut dapat dikategorikan sebagai produk gagal (product defect). Tujuan penelitian ini adalah untuk menganalisis pengendalian mutu (quality control) pada studi kasus di UMKM Az-Zahra dengan menggunakan metode quality control dengan bantuan software POM-QM for Windows untuk mengukur risiko kegagalan produk sehingga UMKM Az-Zahra dapat menerapkan kendali kualitas pada produk bersih. Berdasarkan hasil perhitungan p-charts review problem hasil produksi UMKM Keripik Pisang Az-zahra periode Januari hingga Desember 2023 maka dapat diketahui batas limit produk gagal ternyata jumlah produk gagal di bulan September 2023 melebihi batas kendali atas dan kondisi proses pengemasan atau pengisian setiap periode nya berjalan normal dan berat bersih produk keripik pisang Az-Zahra masih dalam batas kendali.","PeriodicalId":118487,"journal":{"name":"Jurnal Manajemen Bisnis dan Keuangan","volume":"1050 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140749301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Kearifan Lokal Masyarakat Urang Kanekes (Baduy) untuk Ketahanan Pangan Masyaraat dan Kontribusinya untuk Ketahanan Pangan di Kabupaten Lebak dan Provinsi Banten Urang Kanekes（Baduy）社区促进社区粮食安全的地方智慧及其对万丹省莱巴克地区粮食安全的贡献

Jurnal Manajemen Bisnis dan Keuangan Pub Date : 2024-04-03 DOI: 10.51805/jmbk.v5i1.190

Muhammad Nur Fahruqi, J. P. Moeis

{"title":"Kearifan Lokal Masyarakat Urang Kanekes (Baduy) untuk Ketahanan Pangan Masyaraat dan Kontribusinya untuk Ketahanan Pangan di Kabupaten Lebak dan Provinsi Banten","authors":"Muhammad Nur Fahruqi, J. P. Moeis","doi":"10.51805/jmbk.v5i1.190","DOIUrl":"https://doi.org/10.51805/jmbk.v5i1.190","url":null,"abstract":"Pertanian bagi masyarakat adat masih menjadi tumpuan dalam kehidupannya, namun bagi masyarakat Kanekes, Pertanian biasa dijadikan ritual untuk beribadah kepada kepercayaannya, sehingga menjadi kearifan lokal yang menjadi cikal bakal ketahanan pangan masyarakat Kanekes. Penelitian ini bertujuan untuk mengetahui kearifan lokal yang menjadi faktor penentu ketahanan pangan Urang Kanekes (Baduy), serta kontribusinya terhadap ketahanan pangan di Kabupaten Lebak dan Provinsi Banten. Menggunakan mix-method, untuk pendekatan kualitatif kearifan lokal Urang Kanekes, menghasilkan sistem utama pertanian padi huma yang disimpan di leuit merupakan kearifan lokal yang berperan dalam ketahanan pangan, dan selain bertani berjualan madu, duren, gula merah, dan menjadi tour guide yang berkunjung ke Kanekes. Pendekatan kuantitatif memakai regresi dengan data tingkat Kabupaten Lebak dan data tingkat provinsi. Pertama, regresi panel data sebanyak 28 kecamatan di Kabupaten Lebak selama 12 bulan dari tahun 2020-2021, menghasilkan bahwa Kecamatan Leuwidamar di mana Urang Kanekes berada memiliki stok beras yang lebih tinggi daripada rata-rata kecamatan lain di Kabupaten Lebak untuk setiap bulan sepanjang tahun. Kedua, regresi berganda diterapkan untuk 4 indeks pangan (ketahanan, ketersediaan, keterjangkauan, dan kebermanfaatan) dengan data 8 Kabupaten/Kota di Provinsi Banten antara tahun 2018-2021. Hasil penelitian menunjukkan bahwa kearifan lokal dengan berladang dan disimpan di lumbung merupakan pilar ketersediaan pangan yang penting bagi suatu komunitas dalam hal ini komunitas Urang Kanekes, di mana ketahanan pangan ditingkat komunitas akan berkontribusi ke tingkat-tingkat selanjutnya hingga tingkat Nasional.","PeriodicalId":118487,"journal":{"name":"Jurnal Manajemen Bisnis dan Keuangan","volume":"301 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140750158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Implementasi Manajemen Modern dalam Mewujudkan Good University Governance 实施现代管理，实现大学善治

Jurnal Manajemen Bisnis dan Keuangan Pub Date : 2024-04-03 DOI: 10.51805/jmbk.v5i1.189

U. Usman

引用次数: 0

Analysis of Decreasing Sales Turnover of Muslim Clothes in Tanah Abang Market Jakarta 雅加达 Tanah Abang 市场穆斯林服装销售额下降分析

Jurnal Manajemen Bisnis dan Keuangan Pub Date : 2024-04-03 DOI: 10.51805/jmbk.v5i1.171

Destiana Kumala, Ermi Herawati, Rofiq Noorman Haryadi

引用次数: 1

Implementation of Brand Image through Service Quality in PERISAI Agency Marketing Program 在 PERISAI 机构营销计划中通过服务质量树立品牌形象

Jurnal Manajemen Bisnis dan Keuangan Pub Date : 2024-04-03 DOI: 10.51805/jmbk.v5i1.150

Laila Luthfiana Fadhilah, Endy Gunanto Marsasi

{"title":"Implementation of Brand Image through Service Quality in PERISAI Agency Marketing Program","authors":"Laila Luthfiana Fadhilah, Endy Gunanto Marsasi","doi":"10.51805/jmbk.v5i1.150","DOIUrl":"https://doi.org/10.51805/jmbk.v5i1.150","url":null,"abstract":"This research is a study that examines insurance service companies that have several products. This study aims to determine the application of brand image through service quality in PERISAI agency marketing. This study uses descriptive qualitative research methods and data collected through observation, interviews, company secondary data, and documentation. The analysis technique used is SWOT analysis. The results of this study indicate that the marketing strategy of the PERISAI program provides good benefits for the community (agents and participants). PERISAI was formed with the hope that workers can have access to services for the protection programs contained in BPJS Ketenagakerjaan. The programs contained in BPJS Ketenagakerjaan include death benefits (JKM), work accident insurance (JKK), old age security (JHT), and pension benefits (JP). This evaluation is carried out in order to increase the number of BPJS Ketenagakerjaan membership, especially in the field of non-wage recipient workers. This evaluation uses the theory of service quality with the concept of brand image which will be applied to the PERISAI marketing program at BPJS Ketenagakerjaan.","PeriodicalId":118487,"journal":{"name":"Jurnal Manajemen Bisnis dan Keuangan","volume":"2 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140747678","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Pengaruh Influencer dan EWOM terhadap Minat Beli Skincare pada Generasi Z di Kota Batam: Peran Mediasi Brand Image 影响者和网络口碑对巴淡市 Z 世代护肤品购买意向的影响分析：品牌形象的中介作用

Jurnal Manajemen Bisnis dan Keuangan Pub Date : 2024-04-03 DOI: 10.51805/jmbk.v5i1.195

Listia Nurjanah, Kelfia Limanda

{"title":"Analisis Pengaruh Influencer dan EWOM terhadap Minat Beli Skincare pada Generasi Z di Kota Batam: Peran Mediasi Brand Image","authors":"Listia Nurjanah, Kelfia Limanda","doi":"10.51805/jmbk.v5i1.195","DOIUrl":"https://doi.org/10.51805/jmbk.v5i1.195","url":null,"abstract":"Rapid developments in the skincare industry have created increasingly fierce competition and require the development of effective marketing strategies. In this context, influencers are one of the strategies adopted to support marketing efforts in the industry. Therefore, this research aims to evaluate the main factors influencing Generation Z's buying interest in skincare products in Batam City. Data was collected through a questionnaire distributed to Generation Z, which is interested in skincare products as research objects and has 321 respondents. The data analysis method used is SmartPLS 3.0, with a quantitative analysis approach. The research results show that influencers who meet the criteria of attractiveness, expertise, social media influence, and EWOM influence the image of skincare brands. The image of the skincare brand also significantly influences Generation Z's buying interest in Batam City. The mediating role of brand image influences attractiveness, expertise, social media influence, and EWOM on purchase intention. However, there is a criterion for influencers, namely trustworthiness, which does not significantly influence the skincare brand's image. Apart from that, the role of skincare brand image does not influence trustworthiness on purchase intention.","PeriodicalId":118487,"journal":{"name":"Jurnal Manajemen Bisnis dan Keuangan","volume":"62 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140747282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0