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Cooperative Advertising Strategies in Search Engine Advertising 搜索引擎广告中的合作广告策略
Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357328
Baozhu Feng, Yuguo Lei
{"title":"Cooperative Advertising Strategies in Search Engine Advertising","authors":"Baozhu Feng, Yuguo Lei","doi":"10.1145/3357292.3357328","DOIUrl":"https://doi.org/10.1145/3357292.3357328","url":null,"abstract":"In search engine advertising (SEA), besides intense competition among advertisers (e.g., many retailers), there is channel coordination between retailers and manufacturers. This research attempts to investigate cooperative advertising in the SEA context, by considering a decision scenario including one retailer and one manufacturer, where the manufacturer carries out her own campaigns, and in the meanwhile, shares a fixed percentage (i.e., the participation rate) of the retailer's spending. Our model incorporates the dynamic quality score to study its effect on cooperative SEA strategies. Moreover, we provide a feedback Stackelberg solution for optimal cooperative strategies for the retailer and the manufacturer. Furthermore, we conduct computational experiments to evaluate our model and make sensitivity analysis with respect to the quality score and the participation rate. Experimental results generate normative findings providing critical insights for cooperative advertising participants in SEA.","PeriodicalId":115864,"journal":{"name":"Proceedings of the 2nd International Conference on Information Management and Management Sciences","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128543473","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Factors Influencing Expatriate Academics' Knowledge Sharing: A Framework 影响外派学者知识共享的因素:一个框架
Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357312
Yan Liang, K. Kamoche, J. Nolan
{"title":"Factors Influencing Expatriate Academics' Knowledge Sharing: A Framework","authors":"Yan Liang, K. Kamoche, J. Nolan","doi":"10.1145/3357292.3357312","DOIUrl":"https://doi.org/10.1145/3357292.3357312","url":null,"abstract":"Knowledge is believed to be a strategic asset which contributes to innovation, competency and sustainable development of an organisation. Since the number of expatriate academics in Chinese universities grows unprecedently fast, there is a need to study knowledge sharing issues of this particular group. However, the existing literature fails to provide decision-makers and relevant stakeholders with a clear understanding of what factors motivate foreign academics to share knowledge or prevent them from knowledge sharing behaviours. This paper is aiming at synthesising previous literature on knowledge sharing in the business field, knowledge sharing of academics, and knowledge sharing of expatriates to build the theoretical foundation that underpins future researches on the emerging topic.","PeriodicalId":115864,"journal":{"name":"Proceedings of the 2nd International Conference on Information Management and Management Sciences","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132332898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Whether cultural identity and trust have an impact on the willingness to buy online streaming platforms? 文化认同和信任是否会影响在线流媒体平台的购买意愿?
Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357313
Wu Jyh-Jeng, C. Hua, Po-Yu Lin
{"title":"Whether cultural identity and trust have an impact on the willingness to buy online streaming platforms?","authors":"Wu Jyh-Jeng, C. Hua, Po-Yu Lin","doi":"10.1145/3357292.3357313","DOIUrl":"https://doi.org/10.1145/3357292.3357313","url":null,"abstract":"This study is mainly aimed at users from different countries in the online streaming website to watch the film situation. An online questionnaire was designed for data collection. Sampling was performed using a non-probabilistic convenience sampling method.To survey the online media-streaming preferences of users in different countries. The study results verified the relevance of trust and cultural identity in online streaming platforms. According to the findings, online streaming service providers should endeavor to not only enhance consumers' perceived playfulness when they stream movies and TV shows and their familiarity with the platform interface but also garner consumers' trust in the platform. Moreover, these providers are recommended to analyze the market and launch new products by considering cultural identity to provide consumers with a wider variety for selection, thus increasing the consumer base, purchase intention, and economy of scale.","PeriodicalId":115864,"journal":{"name":"Proceedings of the 2nd International Conference on Information Management and Management Sciences","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131557675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Big Data Informatization Applied to Optimization of Human Resource Performance Management 大数据信息化在人力资源绩效管理优化中的应用
Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357302
Li Kun-fa, Chen Jing-chun, Wang Yan-xi
{"title":"Big Data Informatization Applied to Optimization of Human Resource Performance Management","authors":"Li Kun-fa, Chen Jing-chun, Wang Yan-xi","doi":"10.1145/3357292.3357302","DOIUrl":"https://doi.org/10.1145/3357292.3357302","url":null,"abstract":"With the development of technology in the era of digital big data in the network and the promotion of network technology, big data is simultaneously integrated into different industry sectors to achieve Internet performance management, and enhance the new perspective of enterprise human resources performance management activities. Today's Internet, cloud computing, Internet of Things and other industrial technologies have undergone repeated changes, showing an unprecedented picture. At present, the subjective awareness of enterprise human resources performance management is too strong, lack of objective data understanding, and the theoretical framework of big data human resource management is not fully applied. This paper reconstructs the data system from four aspects: data source, collection, integration and analysis. Innovate the human resources performance management method from the system to provide more scientific and specific ideas for human resource performance management.","PeriodicalId":115864,"journal":{"name":"Proceedings of the 2nd International Conference on Information Management and Management Sciences","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124702904","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Economic Benefit Analysis of Household Distributed Photovoltaic under Different Financing Modes 不同融资模式下户用分布式光伏经济效益分析
Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357332
Changhui Yang, Jingjing Shang, Jing Yang
{"title":"Economic Benefit Analysis of Household Distributed Photovoltaic under Different Financing Modes","authors":"Changhui Yang, Jingjing Shang, Jing Yang","doi":"10.1145/3357292.3357332","DOIUrl":"https://doi.org/10.1145/3357292.3357332","url":null,"abstract":"In recent years, the development of household distributed photovoltaic is accelerating. However, the initial investment cost is relatively unaffordable for users, and the distributed photovoltaic financing is of characteristics like high threshold, few channels, low quota, high cost and short term, so China is actively promoting the corresponding financial supporting measures, like \"photovoltaic loan\" and finance lease. Different financing modes can exert different influences on the economic benefits of distributed photovoltaic. Proper financing measures could contribute to the development of household PV. This paper first establishes the evaluation model of economic benefits based on NPV method and different financing characteristics, and then changes interest rate, loan proportion and repayment mode, to analyze their impact on economic benefits, and finally arrives at conclusions that with low interest rate, long payment period, and high debt proportion, as well as equal principal and interest payment mode, economic benefits and investors' investment confidence will be improved and finance lease could further improve the IRR of the project. It also suggests government should perfect existing photovoltaic financing policies, and increase financial institutions' confidence that provide loans.","PeriodicalId":115864,"journal":{"name":"Proceedings of the 2nd International Conference on Information Management and Management Sciences","volume":"224 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122428204","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Economic Efficiency Evaluation of Distributed Photovoltaic-Energy Storage Hybrid System Based on the Dynamic Load 基于动态负载的分布式光伏-储能混合系统经济效益评估
Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357331
Changhui Yang, Tianyin Sun
{"title":"Economic Efficiency Evaluation of Distributed Photovoltaic-Energy Storage Hybrid System Based on the Dynamic Load","authors":"Changhui Yang, Tianyin Sun","doi":"10.1145/3357292.3357331","DOIUrl":"https://doi.org/10.1145/3357292.3357331","url":null,"abstract":"Based on the dynamic load of the client and the dynamic output power of the generator, this paper establishes the economic efficiency evaluation model of the distributed photovoltaic-energy storage hybrid system (DPV-ES), quantitatively analyzes the system by the carbon trading income, and considers the depreciation tax-deduction benefit and residual net income in the model. In the empirical case, this paper studies the cost, benefit, net present value (NPV), and payback period (PBP), and conducts sensitivity analysis for six types of policy variables. At the same time, the Multi-factors influence on the economic benefits of the system is studied. According to the empirical results, the corresponding policy recommendations are given for users and governments.","PeriodicalId":115864,"journal":{"name":"Proceedings of the 2nd International Conference on Information Management and Management Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130530195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Construction of Automatic Fusion Database with Anchor Modeling and Description Logic 基于锚点建模和描述逻辑的自动融合数据库构建
Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357304
Yang Yongzhi, Zhu Jun, Hou Xing-ming, Cui Kan, Li Ying
{"title":"Construction of Automatic Fusion Database with Anchor Modeling and Description Logic","authors":"Yang Yongzhi, Zhu Jun, Hou Xing-ming, Cui Kan, Li Ying","doi":"10.1145/3357292.3357304","DOIUrl":"https://doi.org/10.1145/3357292.3357304","url":null,"abstract":"Anchor Modeling enables databases to record the time dimension of data and replay the history of information. This paper, aimming at building an automatic fusion database which can record meta-data other than time and semantic information of data, extends Anchor Modeling and introduces description logic. First, the tie of Anchor Modeling or the relation of Entity Relation Model is decomposed into a First Class Object association and its roles, so that a more flexible data description format is found for ABox. Second, the ALCF(D) is extended to cover the FCO association, and information in TBox is rewritten as assertions in ABox with the new format. Third, the data items in both ABox and TBox are translated into clauses of Prolog, as a demonstration, to support the querying and reasoning. These works make it possible for the automatic fusion database to provide distributed storage and automatic data fusion, semantic querying and reasoning, and visual modeling tools.","PeriodicalId":115864,"journal":{"name":"Proceedings of the 2nd International Conference on Information Management and Management Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134286705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Packet Access Control Mechanism Based on Cipher Identification in Software-defined Network 软件定义网络中基于密码识别的分组访问控制机制
Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357303
Xianwei Zhu, Chaowen Chang
{"title":"Packet Access Control Mechanism Based on Cipher Identification in Software-defined Network","authors":"Xianwei Zhu, Chaowen Chang","doi":"10.1145/3357292.3357303","DOIUrl":"https://doi.org/10.1145/3357292.3357303","url":null,"abstract":"Software defined networking (SDN) decouples the controller plane from the data plane, offering flexible network configure and management. Because of this architecture, the SDN network is vulnerable to threats caused by user identity forgery, such as illegal intrusion and DDoS attacks. In this paper, we propose a control and forwarding mechanism based on cipher identification in SDN. All packets are encapsulated with cipher identification and signed by private keys based on cipher identification. In order to prevent the forged packets, mechanism verifies the signature at the entrance and exit of the network. The cipher identifier is designed as a matching field recognized by the SDN switch, and the network forwarding behavior is defined based on the cipher identifier.","PeriodicalId":115864,"journal":{"name":"Proceedings of the 2nd International Conference on Information Management and Management Sciences","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134488498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Research on the Analysis and Application of Financial Risk Early Warning Model 财务风险预警模型分析与应用研究
Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357301
Di Lu, Guanhua Wang
{"title":"Research on the Analysis and Application of Financial Risk Early Warning Model","authors":"Di Lu, Guanhua Wang","doi":"10.1145/3357292.3357301","DOIUrl":"https://doi.org/10.1145/3357292.3357301","url":null,"abstract":"This study takes China's 43 agricultural listed companies in 2016 as a sample, which shows that the financial early warning model of China's agricultural listed companies constructed based on factor analysis method has really good predicting effect, and the system indicates that the forecast accuracies are 88.37%, 93.02%, 79.07% and 93.02% from 2013 to 2016, respectively. Also, this result demonstrates that most of the listed agricultural companies are in a state of warning and their development is not optimistic. This study has theoretical and practical significance for the analysis of the construction of financial early warning model for agricultural listed companies, which expands the theoretical boundary of this area.","PeriodicalId":115864,"journal":{"name":"Proceedings of the 2nd International Conference on Information Management and Management Sciences","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132050364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Evaluation of Emergency Plans Based on Trapezoidal Fuzzy Number and Simplified ELECTRE Method 基于梯形模糊数和简化ELECTRE法的应急预案评价
Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357299
Tongtong Nie, Xiaolin Sun
{"title":"Evaluation of Emergency Plans Based on Trapezoidal Fuzzy Number and Simplified ELECTRE Method","authors":"Tongtong Nie, Xiaolin Sun","doi":"10.1145/3357292.3357299","DOIUrl":"https://doi.org/10.1145/3357292.3357299","url":null,"abstract":"As a guiding document for responding to emergencies, the emergency plan directly determines the quality and efficiency of emergency work. Accurately evaluating the pros and cons of the emergency plan can provide valuable decision-making reference for relevant departments. This paper constructs the indicator system of emergency plans' evaluation from five aspects: scientific nature, completeness, flexibility, operability and economy. Using trapezoidal fuzzy numbers, the transformation of linguistic evaluation variables to trapezoidal fuzzy numbers to real values is realized. Finally, based on the simplified ELECTRE method, the advantages and disadvantages of emergency plans are sorted. The instance proves that the model is simple and effective, which providing a feasible method for the selection of emergency plans.","PeriodicalId":115864,"journal":{"name":"Proceedings of the 2nd International Conference on Information Management and Management Sciences","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125253816","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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