Proceedings of the 2nd International Conference on Information Management and Management Sciences最新文献

Research on Value Engineering System of Modern Engineering Project 现代工程项目价值工程体系研究

Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357324

Wang Yihong, Tian Pingye, Deng Binchao

引用次数: 0

Product Recommendation System Design 产品推荐系统设计

Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357314

Tian-Min Cheng

引用次数: 4

In Corporating the E-S-QUAL Scale and Importance-Performance Analysis for Assessing Electronic Service Quality 结合e- s - Quality量表和重要性绩效分析评价电子服务质量

Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357327

A. K. Widodo, Oktivia Selvina, Widhiyaningrum, Olivia Ester R. Siregar

{"title":"In Corporating the E-S-QUAL Scale and Importance-Performance Analysis for Assessing Electronic Service Quality","authors":"A. K. Widodo, Oktivia Selvina, Widhiyaningrum, Olivia Ester R. Siregar","doi":"10.1145/3357292.3357327","DOIUrl":"https://doi.org/10.1145/3357292.3357327","url":null,"abstract":"All of information in the world can get with using internet. Internet being important in nowdays, because with internet for access an information, find a new social media friends, and making a business like e-commerce. E-commerce is a new way to develop effective and efficient business. It can define into transfer of goods, service, and information. E-commerce necessary to assess with service quality, because it can improve existence of e-commerce. The service quality of E-commerce can identified by E-S-QUAL (Electronic Service Quality) and try it to incorporate with importance-performance analysis (IPA) model. The E-S-QUAL scale was function to determine biggest aspect of behavior customer as the feelings are aroused during electronic service encounters. The IPA model was used here to admitting what item statements to be improved to attain customer satisfaction. It can be done through to identify what item statement which are perceived as important by the customers, so it could be reduce the excessive investment spent. A case study was conducted in one of most popular e-commerce in online marketplace. From this research, privacy (PR3), system availability (SYS4), and fulfillment (FUL7) is aspect of item statement to be improved. The result of this study can provide the managers with precious insight into the item statements of service quality that reflect customers' perception.","PeriodicalId":115864,"journal":{"name":"Proceedings of the 2nd International Conference on Information Management and Management Sciences","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129165610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

Formation Process of Traditional Service Firm's Platform Ecosystem Strategy: A Case Study of Colour Life 传统服务企业平台生态系统战略的形成过程——以色彩生活为例

Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357321

Jing Shi

引用次数: 0

Bidding Strategies on Adgroup and Keyword Levels in Search Engine Advertising: A Comparison Study 搜索引擎广告中Adgroup与关键词层次的竞价策略比较研究

Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357307

Huiran Li, Yuguo Lei, Yanwu Yang

{"title":"Bidding Strategies on Adgroup and Keyword Levels in Search Engine Advertising: A Comparison Study","authors":"Huiran Li, Yuguo Lei, Yanwu Yang","doi":"10.1145/3357292.3357307","DOIUrl":"https://doi.org/10.1145/3357292.3357307","url":null,"abstract":"This research aims to explore bidding strategies on two different levels (i.e., adgroup and keyword) in search engine advertising (SEA). With consideration of uncertainty in advertising performance, we build a stochastic bidding model that can be applied to adgroup and keyword levels. Then we develop an integrated strategy to seek out a feasible solution based on the tradeoff between the expected profit and advertiser's computational cost (or operational time). Using a panel dataset collected from field reports and logs of search advertising campaigns, we conduct computational experiments to evaluate the performance of our models. Experimental results show that 1) bidding on the keyword level leads to higher profit with higher variability, compared to that on the adgroup level; 2) the integrated strategy of optimal bidding can help advertisers obtain the highest profit under different constraints of computational costs; 3) for adgroups and keywords with better performance indexes, bidding prices are higher, and increase faster with the budget; 4) as the computational cost increases, the marginal profit initially increases sharply and then decreases after a certain point.","PeriodicalId":115864,"journal":{"name":"Proceedings of the 2nd International Conference on Information Management and Management Sciences","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114221530","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Performance analysis of Internet transformation of traditional enterprises-Take LEO for example 传统企业互联网化转型绩效分析——以LEO为例

Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357320

Yanqing Li

引用次数: 0

The Impact Mechanism of Self-leadership on Sales Performance: The Mediation Effect of Self-efficacy and Moderation Effect of Internal Locus of Control 自我领导对销售绩效的影响机制:自我效能感的中介作用和内部控制源的调节作用

Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357315

Xunwen Hu, C. Yiwen, Yang Sha

{"title":"The Impact Mechanism of Self-leadership on Sales Performance: The Mediation Effect of Self-efficacy and Moderation Effect of Internal Locus of Control","authors":"Xunwen Hu, C. Yiwen, Yang Sha","doi":"10.1145/3357292.3357315","DOIUrl":"https://doi.org/10.1145/3357292.3357315","url":null,"abstract":"Sales leadership has always been a hot topic in sales management, however, the previous research on sales leadership was mostly in the top-down approach to attention. Based on the characteristics of sales position (e.g., self-managing teams, virtual work away from direct supervision, self-motivation), this study focuses on salespeople's self-leadership-a specific way of leadership. Integrated with self-regulation theory, social cognitive theory, intrinsic motivation theory, we construct a research model of the relationship between salespeople's self-leadership and sales performance. Through the survey data analysis of 243 B2B salespeople in domestic IT enterprises, we examine the relationship between self-leadership and sales performance, the mediating effect of self-efficacy and the moderating effect of internal locus of control. The results show that: (1)Salespeople's self-leadership has a significant positive impact on sales performance; (2)Self-efficacy plays partial mediating role between self-leadership and sales performance; (3)Internal locus of control moderates the relationship between salespeople's self-leadership and self-efficacy. Collectively, this research extends our understanding of sales leadership and how salespeople's self-leadership facilitates sales performance. Our study showed salespeople's self-leadership plays an important role on sales performance, and also provide better guidance for the choosing and training of salespeople in sales management practice.","PeriodicalId":115864,"journal":{"name":"Proceedings of the 2nd International Conference on Information Management and Management Sciences","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128028141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Empirical Research on the Effect of Free Knowledge in the Knowledge Payment Platform 知识付费平台中免费知识效应的实证研究

Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357300

Xiaowen Zhu, Wei Zhang

{"title":"An Empirical Research on the Effect of Free Knowledge in the Knowledge Payment Platform","authors":"Xiaowen Zhu, Wei Zhang","doi":"10.1145/3357292.3357300","DOIUrl":"https://doi.org/10.1145/3357292.3357300","url":null,"abstract":"With the advent of the era of knowledge payment, more and more online knowledge platforms are starting to offer knowledge that is paid for. This paper studies the effects of free knowledge on the number of purchase of paid knowledge from the perspective of content carrier platform. We collect the real data about free and paid knowledge from the largest Q&A platform in China. Then the hierarchical regression models are used to analyze the effects of the popularity of free knowledge on paid knowledge. We also examine the moderating effects of type and price of paid knowledge. The results of our study show that the number of questions and most relevant content of free knowledge have significant effects on the number of purchase of paid knowledge. Paid knowledge of audio type is more affected by the number of questions and most relevant content of free knowledge than paid knowledge of video type. And the price of paid knowledge strengthens the negative effect of most relevant content of free knowledge on it. The experiments are based on real-world large-scale data sets, providing data-driven decision support for the management of free and paid knowledge in online knowledge platforms.","PeriodicalId":115864,"journal":{"name":"Proceedings of the 2nd International Conference on Information Management and Management Sciences","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122471027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 3

An Approach to Testability Evaluation Based on Improved D-S Evidence Theory 基于改进D-S证据理论的可测试性评价方法

Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357308

Wang Xuan, Di Peng, Ni Zichun

引用次数: 2

Research on Vehicle Equipment Warehouse Security Level Optimization Based on Greedy Algorithm 基于贪心算法的车辆装备仓库安全级别优化研究

Proceedings of the 2nd International Conference on Information Management and Management Sciences Pub Date : 2019-08-23 DOI: 10.1145/3357292.3357319

Z. Dapeng, Li Fengju, Wang Fengzhong, G. Rui

引用次数: 0