Research in Sport Management and Motor Behavior最新文献_第4页

Codification Mission Statement and Developmental Strategies of Physical Education and Sport Sciences Faculty of Kharazmi University (2014-2018) 哈尔兹米米大学体育与运动科学学院(2014-2018年)的法典化使命宣言与发展战略

Research in Sport Management and Motor Behavior Pub Date : 2022-01-01 DOI: 10.52547/jrsm.11.22.1

Hossein Kargar, Hossein Akbari Yazdi

{"title":"Codification Mission Statement and Developmental Strategies of Physical Education and Sport Sciences Faculty of Kharazmi University (2014-2018)","authors":"Hossein Kargar, Hossein Akbari Yazdi","doi":"10.52547/jrsm.11.22.1","DOIUrl":"https://doi.org/10.52547/jrsm.11.22.1","url":null,"abstract":"Organizations without strategy are like a ships without a compass. The purpose of this study was to Codification a mission statement and strategies developtnem of Faculty of Physical Education and Sport Sciences Kharazmi University in Horizon 1404. Statistical research samples were 15 persons that included the administrators, active and Physical Education experts who were aware of the situation of the Physical Education and Sports Science, Faculty and active sport coaches of Kharazmi University. The Research method was descriptive analytical, based on Brayson Strategic model, For data gathering, questionnaire, benchmarking, intervie and literature review were used and based on that, the Mission Statement, Vision, Values, Main Goals and SWOT setted, after that these elements were confirmed through Strategic group. After identifying SWOT, were used the descriptive Matrix (such as IFE, EFE, SWOT analysis and QSPM). Due to internal and external matrix, the strategic position of the faculty, was conservative in WO and then (A total of 14 strategies) were identified. These strategies were prioritized by using a Quantitative Strategic Planning Matrix (QSPM) and then Due to internal and external matrix (IE), strategic positioning School (in conservative WO) was used. To maintain an environment can benefit from opportunities to reduce internal weaknesses programmed. 1. *Hossein Kargar, (M.A) Kharazmi University, Tehran, Iran. 2. Hossein Akbari Yazdi, (Ph. D) Kharazmi University, Tehran, Iran. akbarihossein@yahoo.com","PeriodicalId":113360,"journal":{"name":"Research in Sport Management and Motor Behavior","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115383706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Different Break Activities on Eye-Hand Coordination in Female Students 不同休息活动对女学生手眼协调能力的影响

Research in Sport Management and Motor Behavior Pub Date : 2022-01-01 DOI: 10.52547/jrsm.11.22.164

Sara Soltanifar, R. Abedanzadeh, E. Saemi

{"title":"The Effect of Different Break Activities on Eye-Hand Coordination in Female Students","authors":"Sara Soltanifar, R. Abedanzadeh, E. Saemi","doi":"10.52547/jrsm.11.22.164","DOIUrl":"https://doi.org/10.52547/jrsm.11.22.164","url":null,"abstract":"People face breaks in their daily tasks that effect on their daily life. The present study was designed to evaluate the effect of different break activities on eye-hand coordination in female students. In the current experimental study conducted with repeated measures design, 36 high school female students with age range 13-15 years old were conveniently selected. In order to evaluate participant's mental activities prior, the main task, daily distraction of them was assessed using a mind wandering questionnaire and visual analogue scale and measuring eye-hand coordination was done by mirror tracking task. Data were analyzed by SPSS software at significant level P≤0/05. The results showed there was significant difference in eye-hand coordination task after break activities (P<0/05). Pairwise comparisons showed a significant difference in the mirror tracking task performance after music-open eye rest and musicactive video game break which showed eye-hand coordination after music was better than other breaks. Present findings show that different breaks have different effect on eye-hand coordination performance in female students and listen to music is the best break activity for them on this task. 1. Sara Soltanifar, (M.A) Shahid Chamran University of Ahvaz, Ahvaz, Iran. 2. * Rasool Abedanzadeh, (Ph. D) Shahid Chamran University of Ahvaz, Ahvaz, Iran. r.abedanzadeh@scu.ac.ir 3. Esmaeel Saemi, (Ph. D) Shahid Chamran University of Ahvaz, Ahvaz, Iran.","PeriodicalId":113360,"journal":{"name":"Research in Sport Management and Motor Behavior","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115643600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Designing the Business Model of the Sports Academies (Case Study: National Academy of Gymnastics) 体育院校商业模式设计(以国家体操学院为例)

Research in Sport Management and Motor Behavior Pub Date : 2022-01-01 DOI: 10.52547/jrsm.11.22.105

Vahid Izadfar, Farideh Sharififar, reza mohammad kazemi

{"title":"Designing the Business Model of the Sports Academies (Case Study: National Academy of Gymnastics)","authors":"Vahid Izadfar, Farideh Sharififar, reza mohammad kazemi","doi":"10.52547/jrsm.11.22.105","DOIUrl":"https://doi.org/10.52547/jrsm.11.22.105","url":null,"abstract":"2022: 11(22): 105-129 ABSTRACT The purpose of this study is to design a business model in sports academies from the perspective of experts of this field. The present study is based on the paradigm of interpretive research, in terms of practical purpose, qualitative research approach and data collection in the form of in-depth and semi-structured interviews. The statistical population of the study includes entrepreneurs, sports business owners, managers of sports academies, presidents of sports federations and managers of the National Olympic Academy. 15 people were selected as the sample size using targeted sampling strategy and snowball. Data analysis was performed using qualitative content analysis and open, pivotal and selective coding methods using Maxqda software version 18 in which 9 main components and 45 pivotal categories were discovered and counted. The reliability of the recoding of the interviews conducted in this study using Scott's formula is equal to 90%. Managers, presidents of sports federations and academies should be comprehensively acquainted with these categories and components so that they can design the components and elements of the sports academy business specific to their sport in accordance with the needs and characteristics of their business and based in that take the suitable action. 1. Vahid Izadfar, (Ph.D. Student) South Tehran Branch, Islamic Azad University, Tehran, Iran. 2. * Farideh Sharififar, (Ph. D) South Tehran Branch, Islamic Azad University, Tehran, Iran. f_sharififar@hotmail.com 3. Reza Mohammad Kazemi, (Ph. D) University of Tehran, Tehran, Iran.","PeriodicalId":113360,"journal":{"name":"Research in Sport Management and Motor Behavior","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126276654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Study of the Consequences of the Covid 19 Pandemic in the Football Industry 2019冠状病毒病大流行对足球行业的影响研究

Research in Sport Management and Motor Behavior Pub Date : 2022-01-01 DOI: 10.52547/jrsm.11.22.20

Firishtah Aghajani, V. Javani

{"title":"Study of the Consequences of the Covid 19 Pandemic in the Football Industry","authors":"Firishtah Aghajani, V. Javani","doi":"10.52547/jrsm.11.22.20","DOIUrl":"https://doi.org/10.52547/jrsm.11.22.20","url":null,"abstract":"The outbreak of the corona virus has had a significant impact on the economic situation of sport, and professional football has not been immune to these effects. This article discusses the main effects of this crisis on professional football. To conduct this research, 32 research articles published in 2020 in the list of authoritative publications of the Ministry of Science and Google Scholar database related to the research topic were reviewed. Data were analyzed using qualitative content analysis. The results of this analysis indicate 13 categories of effects of this virus in football. These effects were collected in two main categories. The first category includes the negative effects of corona on football, including the effects of corona on players, referees, the right to television broadcasting of clubs and football clubs, and the importance of fans and the impact of empty stadiums on club economies and corona financial losses on football. The next category is the positive effects of the corona virus in football, which also includes the readiness of the clubs, the positive effects of the corona virus on the referees, the environment, the low probability of harm to spectators, innovation, increasing solidarity and entrepreneurship. The study also briefly discusses the effects of the Corona virus on Iranian football.","PeriodicalId":113360,"journal":{"name":"Research in Sport Management and Motor Behavior","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128917496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Visual Training on the Visual Skills of Skilled Badminton Athletes 视觉训练对熟练羽毛球运动员视觉技能的影响

Research in Sport Management and Motor Behavior Pub Date : 2022-01-01 DOI: 10.52547/jrsm.11.22.40

Bijan Rajaeian, Rasoul Yaali, Sara Oftadeh, Ali Shah hoseini, Shabnam Rezvan Nobahar

{"title":"The Effect of Visual Training on the Visual Skills of Skilled Badminton Athletes","authors":"Bijan Rajaeian, Rasoul Yaali, Sara Oftadeh, Ali Shah hoseini, Shabnam Rezvan Nobahar","doi":"10.52547/jrsm.11.22.40","DOIUrl":"https://doi.org/10.52547/jrsm.11.22.40","url":null,"abstract":"Researchers have shown that visual motor skills can be improved by practicing visual skills for optimal motor performance during sport. The aim of this research was to study the effect of 6 visual training on vision functions skilled players in Badminton sport. The participants of this research were skilled badminton players from Esfahan province. 60 persons (range of age: of 25-30) were divided into two group: experimental group and control group randomly. After the presence of the two groups in pre-test, the experimental group participated in visual training and control group in watching badminton match movie, both for six weeks and three sessions per week and in the last session, both groups participated in post-test. These tests included close-far chart test (hart chart), two rows Saccades test, and test of bringing closes a pencil (prism test), coordination of eye-hand test, and the time of vision reaction test. The data was analyzed by ANCOVA analyses test (p≤0.05).The results indicated that in some visual function (included Visual reaction time, Tracking and Visual concentration in experimental group was better than control group. 1. Bijan Rajaeian, (Ph. D) Islamic Azad University Shainshar Branch, Esfahan, Iran 2. * Rasoul Yaali, (Ph. D) Kharazmi University, Tehran, Iran. rasoolyaali@yahoo.com 3. Sara Oftadeh, (Ph. D) Kharazmi University, Tehran, Iran. 4. Ali Shah Hoseini, (M.A) Kharazmi University, Tehran, Iran. 5. Shabnam Rezvan Nobahar, (M.A) Kharazmi University, Tehran, Iran.","PeriodicalId":113360,"journal":{"name":"Research in Sport Management and Motor Behavior","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126284833","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Club Social Responsibility on the Supportive Behavior of the Football Fans Brand: (Case Study of Persepolis Tehran Club) 俱乐部社会责任对球迷品牌支持行为的影响(以波斯波利斯德黑兰俱乐部为例)

Research in Sport Management and Motor Behavior Pub Date : 2022-01-01 DOI: 10.52547/jrsm.11.22.181

SHahoo ZamaniDadaneh, M. Esmaili, A. Zarei

{"title":"The Effect of Club Social Responsibility on the Supportive Behavior of the Football Fans Brand: (Case Study of Persepolis Tehran Club)","authors":"SHahoo ZamaniDadaneh, M. Esmaili, A. Zarei","doi":"10.52547/jrsm.11.22.181","DOIUrl":"https://doi.org/10.52547/jrsm.11.22.181","url":null,"abstract":"Nowadays, social responsibility is not limited to specific organization, and clubs and sports teams have included various forms of social responsibility in their goals and are involved in their implementation. The purpose of this study was to investigate the effect of club social responsibility on the supportive behavior of the brand of football fans with the mediating role of attitude: The moderator role was empathy. The method of the present study was descriptive-survey and was applied studies according to the purpose. In the present study, Persepolis Club as the study club and the statistical population of the present study consisted of all fans of Persepolis Club.360 people were selected as the research sample and the available sampling method was used. Galbraith (2010) questionnaire was used to evaluate social responsibility, Zhi et al. (2019) questionnaire was used to support brand behaviors, and Zhi et al. (2019) questionnaire was used to measure attitude and empathy variables.To review and analyze of the data, descriptive and inferential statistics were used using the construction equation model, which used SPSS 25 and Smart PLS 3.2.9 software for experiments and analysis. The results showed that social responsibility had an effect on brand support behaviors and fan attitudes, also,the attitude of the fans on the supportive behaviors of the brand was influential and the mediating role of the fans' attitude regarding the impact of social responsibility on the supportive behaviors was confirmed. Finally, empathy plays a moderating role between the impacts of club social responsibility on fan supportive behaviors. 1. Shahoo Zamani Dadaneh, (PhD Student) Islamic Azad University, Central Tehran Branch, Tehran, Iran. 2. * Mohammad Reza Esmaili, (Ph. D) Islamic Azad University, Central Tehran Branch, Tehran, Iran. moh.esmaili@iauctb.ac.ir 3. Ali Zarei, (Ph. D) Islamic Azad University, Central Tehran Branch, Tehran, Iran.","PeriodicalId":113360,"journal":{"name":"Research in Sport Management and Motor Behavior","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115547203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Psychometric Properties of Persian Version of Exercise Dependence, Prevalence of it and some Related Factors in Male and Female Athletes Clubs of Urmia 尿毒症男女运动员俱乐部波斯语版运动依赖的心理测量特征、流行程度及相关因素

Research in Sport Management and Motor Behavior Pub Date : 2021-07-01 DOI: 10.52547/jrsm.11.21.17

L. Alizadeh, M. Aghdasi, V. Alizadeh

{"title":"Psychometric Properties of Persian Version of Exercise Dependence, Prevalence of it and some Related Factors in Male and Female Athletes Clubs of Urmia","authors":"L. Alizadeh, M. Aghdasi, V. Alizadeh","doi":"10.52547/jrsm.11.21.17","DOIUrl":"https://doi.org/10.52547/jrsm.11.21.17","url":null,"abstract":"The aim of this study was to investigate the psychometric properties of Persian version of exercise dependence scale, prevalence of exercise dependence and some related factors in male and female athletes clubs of Urmia. Subjects of this research were 325 athletes in the sample (206 males; 119 females, mean age 28.06±8 years) various team and individual sports (team sports N= 195, individual sports N=130) in the form of voluntary and available attend in this study. Hausenblas and Downs (2002) exercise dependence scale 21 with seven subscale was the instruments of the study. Exploratory and confirmatory factor analysis was used to determine validity of questionnaire, and Cronbach's alpha coefficient was used to determine internal consistency. The results showed that the validity of exercise dependence scale 21 is desirable. Also the results showed that in this study the prevalence of exercise dependence between men and women population is not very different from each other and exercise dependence in individual sports is twice to team sports. Since exercise dependence may exist among a wide range of athletes, therefore, in order to address the adverse effects of this factor, it is necessary to examine the underlying causes and trying to modify it. 1. Leily Alizadeh, (Ph. D) Urmia University, Urmia, Iran.","PeriodicalId":113360,"journal":{"name":"Research in Sport Management and Motor Behavior","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130756058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Generic and Non-generic Feedback on Basketball Free Throw Learning in Children 一般与非一般反馈对儿童篮球罚球学习的影响

Research in Sport Management and Motor Behavior Pub Date : 2021-07-01 DOI: 10.52547/jrsm.11.21.44

masoumeh rahimizadeh, M. Shahbazi

{"title":"The Effect of Generic and Non-generic Feedback on Basketball Free Throw Learning in Children","authors":"masoumeh rahimizadeh, M. Shahbazi","doi":"10.52547/jrsm.11.21.44","DOIUrl":"https://doi.org/10.52547/jrsm.11.21.44","url":null,"abstract":"Non-generic feedback refers to a specific event and that task performance is the reason to the acquisition of skills and implies that performance is malleable, while generic feedback implies that task performance reflects an inherent ability. The Goal of this study was to determine the generic and nongeneric feedback effects on children’s motor learning basketball free throw. This research was semi-experimental. For this purpose, sixty children of Tehran (30 girls and 30 boys) aged 9-13 years participated in the study and were randomly divided into four groups of 15 individuals. Subjects performed six basketballs free throw in the acquisition (Two blocks of three trials). Which after the third throw, according to the group of subjects received a positive feedback (generic or non-generic) and also after the Sixth throw, negative feedback. After half an hour was immediate retention in the same way. Data were analyzed by using two-way ANOVA and repeated measures. Results showed that non-generic feedback was significantly more effective than generic feedback and shows more improvement in Performance. The present results demonstrate the importance of the wording of feedback, although these terms might not have an immediate effect on performance but by enhance motivation, poor performance is purportedly. 1. Masoumeh Rahimizadeh, (MA) University of Tehran, Tehran, Iran. 2. Mehdi Shahbazi, (Ph. D) University of Tehran, Tehran, Iran. Research Article 10.52547/JRSM.11.21.44 D ow nl oa de d fr om jr sm .k hu .a c. ir at 2 0: 23 + 03 30 o n T hu rs da y N ov em be r 11 th 2 02 1 [ D O I: 10 .5 25 47 /J R S M .1 1. 21 .4 4 ]","PeriodicalId":113360,"journal":{"name":"Research in Sport Management and Motor Behavior","volume":"7 5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126132331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Psychometric properties of the Persian Version of Test of Performance Strategies among Young Athletes 波斯版青年运动员竞技策略测验的心理测量学特征

Research in Sport Management and Motor Behavior Pub Date : 2021-07-01 DOI: 10.52547/jrsm.11.21.56

B. Abdoli, E. Azimzadeh, N. Ahmadi, Maryam Ekradi, Z. Asgari

{"title":"Psychometric properties of the Persian Version of Test of Performance Strategies among Young Athletes","authors":"B. Abdoli, E. Azimzadeh, N. Ahmadi, Maryam Ekradi, Z. Asgari","doi":"10.52547/jrsm.11.21.56","DOIUrl":"https://doi.org/10.52547/jrsm.11.21.56","url":null,"abstract":"Self-report psychological questionnaires are important tools for assessing cognitive and emotional status of athletes. Therefore, the purpose of this study was to investigate the psychometric properties of test of performance strategies (TOPS) among athletes. For this purpose, 209 males (n=125) and females (n=84) national and champions athletes aged 15 to 18 completed TOPS measure. It was used confirmatory factor analysis to test the construct validity of questionnaire and Cronbach's alpha coefficient for testing internal consistency of each factor items. The results of factor analysis identified eight subscales of goal-setting, automaticity, emotional-control, imagery, activation, positive self-talk, relaxation, attentional control/negative thinking for the practice and competition. The results of the Cronbach's alpha coefficient indicated appropriate internal consistency of subscales items of practice (.70 to .95) and competition (.77 to .88). It seems that this questionnaire is an appropriate tool for measuring psychological skills among young athletes. 1. Behrooz Abdoli, (Ph. D) Shahid Beheshti University, Tehran, Iran. 2. Elham Azimzadeh, (Ph. D) Shahid Beheshti University, Tehran, Iran. 3. Nasour Ahmadi, (Ph. D) Shahid Beheshti University, Tehran, Iran. 4. Maryam Ekradi, (MA) Shahid Beheshti University, Tehran, Iran. 4.Zahra Asgari, (MA) Shahid Beheshti University, Tehran, Iran. Research Article 10.52547/JRSM.11.21.56 D ow nl oa de d fr om jr sm .k hu .a c. ir at 2 0: 22 + 03 30 o n T hu rs da y N ov em be r 11 th 2 02 1 [ D O I: 10 .5 25 47 /J R S M .1 1. 21 .5 6 ]","PeriodicalId":113360,"journal":{"name":"Research in Sport Management and Motor Behavior","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124802091","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Evaluation the Effects of Sport Teams Sponsoring Dimensions on Sponsors Brand Equity (Case Study: Mobile Communication Company of Hamrah Aval) 运动队赞助维度对赞助商品牌资产的影响评价(以Hamrah Aval移动通信公司为例)

Research in Sport Management and Motor Behavior Pub Date : 2021-07-01 DOI: 10.52547/jrsm.11.21.71

M. Khabiri, M. Asadpour, Abdolhossein Karampour

{"title":"Evaluation the Effects of Sport Teams Sponsoring Dimensions on Sponsors Brand Equity (Case Study: Mobile Communication Company of Hamrah Aval)","authors":"M. Khabiri, M. Asadpour, Abdolhossein Karampour","doi":"10.52547/jrsm.11.21.71","DOIUrl":"https://doi.org/10.52547/jrsm.11.21.71","url":null,"abstract":"CITE: Khabiri, Asadpour, Karampour. Evaluation the Effects of Sport Teams Sponsoring Dimensions on Sponsors Brand Equity (Case study: mobile communication company of Hamrah Aval), Research in Sport Management & Motor Behavior, 2021: 11(21): 71-90 ABSTRACT Today, commercial companies have accepted that sportsponsoring can act as a powerful tool for promoting their value. This study examines the impact of sponsorship aspects on brand equity of sponsor while researching about Hamrah Aval Company. The research method is descriptive-analytical, and is practical in terms of research target. The research is implemented using Structural Equation Modeling (SEM). The statistical population of the research is consisted of the fans of Perspolis and Esteghlal football teams who are members of HamrahAval fan system.393 questionnaires were collected using stratified random sampling in the field.A researcher made questionnaire was used to collect primary data.The validity of the questionnaire was checked using confirmation of sport management and marketing professors, and its reliability was tested using Cronbach's alpha (α=0.95), and construct validity was made through confirmatory factor analysis.The findings showed that the suggested research model had a good fitness and all of the six aspects of sport sponsorship had a significant effect on the brand equity of the sponsor, and all the research hypotheses were confirmed.According to the findings, it is recommendedthat brand sponsors plan marketing activities (TV coverage and advertisements) to promote their brand equities. 1. Mohammad Khabiri, (Ph. D) Tehran University, Tehran, Iran.","PeriodicalId":113360,"journal":{"name":"Research in Sport Management and Motor Behavior","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123781241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0