{"title":"俱乐部社会责任对球迷品牌支持行为的影响(以波斯波利斯德黑兰俱乐部为例)","authors":"SHahoo ZamaniDadaneh, M. Esmaili, A. Zarei","doi":"10.52547/jrsm.11.22.181","DOIUrl":null,"url":null,"abstract":"Nowadays, social responsibility is not limited to specific organization, and clubs and sports teams have included various forms of social responsibility in their goals and are involved in their implementation. The purpose of this study was to investigate the effect of club social responsibility on the supportive behavior of the brand of football fans with the mediating role of attitude: The moderator role was empathy. The method of the present study was descriptive-survey and was applied studies according to the purpose. In the present study, Persepolis Club as the study club and the statistical population of the present study consisted of all fans of Persepolis Club.360 people were selected as the research sample and the available sampling method was used. Galbraith (2010) questionnaire was used to evaluate social responsibility, Zhi et al. (2019) questionnaire was used to support brand behaviors, and Zhi et al. (2019) questionnaire was used to measure attitude and empathy variables.To review and analyze of the data, descriptive and inferential statistics were used using the construction equation model, which used SPSS 25 and Smart PLS 3.2.9 software for experiments and analysis. The results showed that social responsibility had an effect on brand support behaviors and fan attitudes, also,the attitude of the fans on the supportive behaviors of the brand was influential and the mediating role of the fans' attitude regarding the impact of social responsibility on the supportive behaviors was confirmed. Finally, empathy plays a moderating role between the impacts of club social responsibility on fan supportive behaviors. 1. Shahoo Zamani Dadaneh, (PhD Student) Islamic Azad University, Central Tehran Branch, Tehran, Iran. 2. * Mohammad Reza Esmaili, (Ph. D) Islamic Azad University, Central Tehran Branch, Tehran, Iran. moh.esmaili@iauctb.ac.ir 3. Ali Zarei, (Ph. D) Islamic Azad University, Central Tehran Branch, Tehran, Iran.","PeriodicalId":113360,"journal":{"name":"Research in Sport Management and Motor Behavior","volume":"32 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Effect of Club Social Responsibility on the Supportive Behavior of the Football Fans Brand: (Case Study of Persepolis Tehran Club)\",\"authors\":\"SHahoo ZamaniDadaneh, M. Esmaili, A. 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引用次数: 0
摘要
如今，社会责任已经不局限于特定的组织，俱乐部和运动队已经将各种形式的社会责任纳入其目标并参与其实施。本研究旨在探讨俱乐部社会责任在态度的中介作用下对球迷品牌支持行为的影响，其中的调节作用为共情。本研究采用描述性调查法，并根据研究目的进行应用研究。本研究以Persepolis Club为研究俱乐部，本研究的统计人群为所有Persepolis Club的球迷，选取360人作为研究样本，采用现有的抽样方法。采用Galbraith(2010)问卷对社会责任进行评估，采用Zhi et al.(2019)问卷对品牌行为进行支持，采用Zhi et al.(2019)问卷对态度和共情变量进行测量。为了对数据进行回顾和分析，采用构建方程模型进行描述性统计和推理统计，使用SPSS 25和Smart PLS 3.2.9软件进行实验和分析。结果表明，社会责任对品牌支持行为和球迷态度有影响，球迷态度对品牌支持行为有影响，球迷态度对社会责任对支持行为影响的中介作用得到证实。最后，共情在俱乐部社会责任对球迷支持行为的影响中起调节作用。1. Shahoo Zamani Dadaneh，(博士生)伊斯兰阿扎德大学，德黑兰中部分校，伊朗德黑兰。* Mohammad Reza Esmaili，(博士)伊斯兰阿扎德大学中德黑兰分校，伊朗德黑兰。moh.esmaili@iauctb.ac.ir 3。Ali Zarei，(博士)伊斯兰阿扎德大学中德黑兰分校，伊朗德黑兰。
The Effect of Club Social Responsibility on the Supportive Behavior of the Football Fans Brand: (Case Study of Persepolis Tehran Club)
Nowadays, social responsibility is not limited to specific organization, and clubs and sports teams have included various forms of social responsibility in their goals and are involved in their implementation. The purpose of this study was to investigate the effect of club social responsibility on the supportive behavior of the brand of football fans with the mediating role of attitude: The moderator role was empathy. The method of the present study was descriptive-survey and was applied studies according to the purpose. In the present study, Persepolis Club as the study club and the statistical population of the present study consisted of all fans of Persepolis Club.360 people were selected as the research sample and the available sampling method was used. Galbraith (2010) questionnaire was used to evaluate social responsibility, Zhi et al. (2019) questionnaire was used to support brand behaviors, and Zhi et al. (2019) questionnaire was used to measure attitude and empathy variables.To review and analyze of the data, descriptive and inferential statistics were used using the construction equation model, which used SPSS 25 and Smart PLS 3.2.9 software for experiments and analysis. The results showed that social responsibility had an effect on brand support behaviors and fan attitudes, also,the attitude of the fans on the supportive behaviors of the brand was influential and the mediating role of the fans' attitude regarding the impact of social responsibility on the supportive behaviors was confirmed. Finally, empathy plays a moderating role between the impacts of club social responsibility on fan supportive behaviors. 1. Shahoo Zamani Dadaneh, (PhD Student) Islamic Azad University, Central Tehran Branch, Tehran, Iran. 2. * Mohammad Reza Esmaili, (Ph. D) Islamic Azad University, Central Tehran Branch, Tehran, Iran. moh.esmaili@iauctb.ac.ir 3. Ali Zarei, (Ph. D) Islamic Azad University, Central Tehran Branch, Tehran, Iran.
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