Journal of Global Business and Management Review最新文献_第3页

ANALISIS PENGARUHNYA PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, DAN PERCEIVED BEHAVIORAL CONTROL TERHADAP AKTUALISASI PENGGUNAAN PADA MAHASISWA KOTA BATAM

Journal of Global Business and Management Review Pub Date : 2022-07-25 DOI: 10.37253/jgbmr.v4i1.6805

Dessy Aliandrina, Dion Dewa Barata, Pulung Peranginangin

引用次数: 0

THE INFLUENCE OF VIRAL MARKETING THROUGH TIKTOK ON CONSUMERS’ ATTITUDE AT SHOPEE 通过抖音进行病毒式营销对消费者在店态度的影响

Journal of Global Business and Management Review Pub Date : 2022-07-25 DOI: 10.37253/jgbmr.v4i1.6369

Muhammad Rasyad Rizqullah, I. Indrawati

引用次数: 2

GEN Y CONSUMER’S SOCIAL MEDIA COMMUNICATION, BRAND LOYALTY AND PURCHASING INTENTION IN MALAYSIA: INVESTIGATING THE MODERATING ROLE OF BRAND TRUST 马来西亚y世代消费者的社交媒体传播、品牌忠诚度与购买意愿:品牌信任的调节作用研究

Journal of Global Business and Management Review Pub Date : 2021-12-28 DOI: 10.37253/jgbmr.v3i2.6211

Asma A. Ahmed, N. A. Bakar

{"title":"GEN Y CONSUMER’S SOCIAL MEDIA COMMUNICATION, BRAND LOYALTY AND PURCHASING INTENTION IN MALAYSIA: INVESTIGATING THE MODERATING ROLE OF BRAND TRUST","authors":"Asma A. Ahmed, N. A. Bakar","doi":"10.37253/jgbmr.v3i2.6211","DOIUrl":"https://doi.org/10.37253/jgbmr.v3i2.6211","url":null,"abstract":"This research investigates the associations between social media communication (SMC), brand loyalty (BL) and brand trust (BT) and its influence on purchase intention (PI) of the Gen Y Consumers in Kuala Lumpur Malaysia. The study looked into the role of brand trust in moderating the relationship between social media communication, brand loyalty, and purchasing intention. The study adopted the quantitative research method. The population of the study consisted of Gen Y consumers, living in Malaysia. A sample size of 361 responses were collected by using the convenience sampling procedure. A structured survey approach was applied and the responses were collected by online mode through google forms. The statistical package for social science (SPSS) 23 was utilised for the analysis of the data. The results revealed that the SMC influence among the Gen Y consumers had a positive effect on PI. In addition, the association between BL, BT and PI was not significant. Equally, BT moderated the association between SMCand PI. The results can help marketers to grows effective promotion stratagems to improve SMC, build BL and trust particularly in the fast-food business in Malaysia.","PeriodicalId":112031,"journal":{"name":"Journal of Global Business and Management Review","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122897589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH IKLAN SHOPEE DI TELEVISI TERHADAP MINAT BELI MELALUI APLIKASI SHOPEE DI KOTA TANGERANG 电视购物广告对唐格镇的SHOPEE应用产生了影响

Journal of Global Business and Management Review Pub Date : 2021-12-28 DOI: 10.37253/jgbmr.v3i2.6281

Elsa Tika Pertiwi, Ika Clindrika Priseptia, Vicky F. Sanjaya

{"title":"PENGARUH IKLAN SHOPEE DI TELEVISI TERHADAP MINAT BELI MELALUI APLIKASI SHOPEE DI KOTA TANGERANG","authors":"Elsa Tika Pertiwi, Ika Clindrika Priseptia, Vicky F. Sanjaya","doi":"10.37253/jgbmr.v3i2.6281","DOIUrl":"https://doi.org/10.37253/jgbmr.v3i2.6281","url":null,"abstract":"Shopee is an online shopping media that is used to buy and sell products easily. The existence of increasingly advanced internet technology encourages e-commerce companies to form interesting breakthroughs to increase consumer purchases. The purpose of this study was to determine whether Shopee advertisements on TV had an effect on Tangerang's buying interest through the Shopee application in the city of Tangerang or not. The theory in this research is cultivation theory and S-O-R. The method of this research is explanative quantitative research, because it wants to know the relationship between the X variable and Y variable. This study uses a cluster random sampling technique to take this sample from the population randomly. This study uses a data collection technique that is a questionnaire survey. The results of the coefficient of determination test prove that shopee advertising has a significant influence on buying interest through the shopee application in the city of Tangerang. This study also uses a signification semiology approach (understanding with a sign so that cognition can be processed which takes precedence over other communication).","PeriodicalId":112031,"journal":{"name":"Journal of Global Business and Management Review","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127906099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH ETOS KERJA TERHADAP PRODUKTIVITAS KINERJA KARYAWAN 职业道德对员工工作效率的影响

Journal of Global Business and Management Review Pub Date : 2021-12-28 DOI: 10.37253/jgbmr.v3i2.6278

Nuerlela Wati, Putra Adi Pradana, Vicky F. Sanjaya

{"title":"PENGARUH ETOS KERJA TERHADAP PRODUKTIVITAS KINERJA KARYAWAN","authors":"Nuerlela Wati, Putra Adi Pradana, Vicky F. Sanjaya","doi":"10.37253/jgbmr.v3i2.6278","DOIUrl":"https://doi.org/10.37253/jgbmr.v3i2.6278","url":null,"abstract":"Hubungan etos kerja dengan produktivitas kinerja karyawan pada masa pandemic pada, jurusan Manajemen Bisnis Syariah Fakultas Ekonomi dan Bisnis Islam, penelitian yang dimaksudkan untuk peluang baru tentang a) etos kerja karyawan b) produktivitas kinerja karyawan c) mengetahui hubungan etos kerja dengan produktivitas kinerja karyawan pada masa pandemic. Penelitian ini menggunakan pendekatan kuantitatif , Teknik pengumpulan data yaitu 1) wawancara 2) observasi 3) kuisioner. Hasil penelitian menunjukkan bahwa etos kerja karyawan ditunjukkan dengan pola kerja yang didasarkan peraturan-peraturan yang ditetapkan oleh perusahaan dan bekerja dengan teliti. Produktivitas kienreja karyawan pada masa pandemic ditunjukkan dengan upaya pegawaiyang selalu teliti dalam melaksanakan pekerjaan dalam pekerjaannya, dan semangat dalam bekerja untuk meningkatkan produksi. Sehingga mereka terdorong untuk untuk melakukan tugas dengan penuh tanggung jawab, apalagi dimasa pandemic ini harus benar-benar ditingkan dalam semangat kerja dan produktivitas kinerjanya, untuk itu butuh yang namanya peminpin yang dapat mengajak dan meberikan arahan dalam semangat bekerja.","PeriodicalId":112031,"journal":{"name":"Journal of Global Business and Management Review","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127449264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

IMPACT OF COMPENSATION, CAREER DEVELOPMENT, PERFORMANCE APPRAISAL AND TRAINING ON PERFORMANCE OF EMPLOYEES IN BATAM 巴淡岛的薪酬、职业发展、绩效评估和培训对员工绩效的影响

Journal of Global Business and Management Review Pub Date : 2021-12-28 DOI: 10.37253/jgbmr.v3i2.6285

Yuswardi Yuswardi, S. Suryanto

引用次数: 2

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE INTENTION SKINCARE KOREA MAHASISWA KOTA BATAM 分析因素影响了韩国学生巴淡的购买意图

Journal of Global Business and Management Review Pub Date : 2021-12-28 DOI: 10.37253/jgbmr.v3i2.6274

Renny Christiarini, Astri Rahmadilla

引用次数: 1

PENGARUH TEKNOLOGI INFORMASI, DESENTRALISASI, KARAKTERISTIK SISTEM AKUNTANSI MANAJEMEN TERHADAP KINERJA MANAJERIAL PADA PT RATU CIPTA MANAGEMENT 信息技术的影响，分散，管理系统的特征管理绩效的PT女王版权管理

Journal of Global Business and Management Review Pub Date : 2021-12-28 DOI: 10.37253/jgbmr.v3i2.6294

Puspita Maelani, Dini Martinda Lestari, Fitiraningsih Fitiraningsih

{"title":"PENGARUH TEKNOLOGI INFORMASI, DESENTRALISASI, KARAKTERISTIK SISTEM AKUNTANSI MANAJEMEN TERHADAP KINERJA MANAJERIAL PADA PT RATU CIPTA MANAGEMENT","authors":"Puspita Maelani, Dini Martinda Lestari, Fitiraningsih Fitiraningsih","doi":"10.37253/jgbmr.v3i2.6294","DOIUrl":"https://doi.org/10.37253/jgbmr.v3i2.6294","url":null,"abstract":"Managerial performance that is not well integrated will have implications for things that are not in accordance with the objectives, so it is necessary to improve supporting performance. Therefore, managers must improve work support such as information technology, decentralization, and the characteristics of a good and structured management accounting system in order to produce optimal performance. The purpose of this study was to determine the effect of information technology, decentralization, and characteristics of management accounting systems on managerial performance. The method used in this study is a descriptive method with a quantitative approach through data collection techniques with questionnaires distributed directly to managers and staff at CV. Ratu Cipta Management. The statistical test tool used is SPSS 25. The results of this study were obtained in a t-test (partial) that the first hypothesis of information technology affects managerial performance obtained a t value (Tcount 11.484> Ttable 2.045), the second hypothesis that decentralization has a significant effect on managerial performance is obtained t (T count 3,332 > T table 2,045) and the third hypothesis that the characteristics of the management accounting system have no effect on managerial performance obtained the t value (T count 0,227 < T table 2,045). Simultaneously, the variables of information technology, decentralization and the characteristics of the management accounting system on managerial performance are shown by the Fcount of 12.062 > Ftable 2.92. The results of this study indicate that the variables of information technology and decentralization have an effect on managerial performance, while the characteristics of the management accounting system have no effect on managerial performance, and simultaneously the three variables affect managerial performance.","PeriodicalId":112031,"journal":{"name":"Journal of Global Business and Management Review","volume":"135 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121628054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI RETENSI KARYAWAN PADA PERUSAHAAN EKSPEDISI DI BATAM 分析影响巴淡探险队员工保留的因素

Journal of Global Business and Management Review Pub Date : 2021-12-28 DOI: 10.37253/jgbmr.v3i2.6284

Dhita Hafizha Asri

引用次数: 0

Analisis Manajemen Laba dengan Adposi IFRS, Ukuran Perusahaan, dan Kepemilikan Blockholder menggunakan modifikasi Model Jones 收益管理分析使用了琼斯模型的改良

Journal of Global Business and Management Review Pub Date : 2021-07-31 DOI: 10.37253/jgbmr.v3i1.5102

Agus Fahrul Chair

{"title":"Analisis Manajemen Laba dengan Adposi IFRS, Ukuran Perusahaan, dan Kepemilikan Blockholder menggunakan modifikasi Model Jones","authors":"Agus Fahrul Chair","doi":"10.37253/jgbmr.v3i1.5102","DOIUrl":"https://doi.org/10.37253/jgbmr.v3i1.5102","url":null,"abstract":"The aim of this research is to determine the effect of IFRS Adoption, Firm Size, Leverage, and Blockholder Ownership on Earnings Management. The research was conducted on manufacturing companies listed on the Indonesia Stock Exchange (BEI) period of 2012-2015. Sample of this research consist of 64 companies using the purposive sampling method. Earnings Management is proxied with discretionary accruals and measured using a modified jones model. IFRS Adoption measured by Dummy Variables. Firm Size is measured by logarithm base ten. Leverage measured by Debt to Total Asset Ratio (DTA) and Blockholder Ownership measured by Dummy Variables. The results in this study showed that there was a positive and insignificant influence between the adoption of IFRS on earnings management, firm size variable had a negative and insignificant effect on earnings management, leverage variable had a positive and significant effect on earnings management and blockholder ownership had a negative and insignificant effect on earnings management. This research is expected to provide input to users of financial statements as decision-makers and to parties with an interest in financial reports regarding the importance of quality financial report information, especially information regarding earnings management","PeriodicalId":112031,"journal":{"name":"Journal of Global Business and Management Review","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127984828","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0