Journal of Global Business and Management Review最新文献_第2页

ANALISIS STRATEGI PEMASARAN MELALUI MARKETING MIX DAN STRENGTH, WEAKNESS, OPPURTUNITY dan THREATS PADA COFFEE SHOP 651 GINKAS KECAMATAN BARUSJAHE 分析咖啡店 651 GINKAS KECAMATAN BARUSJAHE 的市场营销组合策略与优势、劣势、机会和威胁

Journal of Global Business and Management Review Pub Date : 2022-12-25 DOI: 10.37253/jgbmr.v4i2.7238

Aditia Surianda Ginting, Fahmi Sulaiman, Siska Hasibuan

{"title":"ANALISIS STRATEGI PEMASARAN MELALUI MARKETING MIX DAN STRENGTH, WEAKNESS, OPPURTUNITY dan THREATS PADA COFFEE SHOP 651 GINKAS KECAMATAN BARUSJAHE","authors":"Aditia Surianda Ginting, Fahmi Sulaiman, Siska Hasibuan","doi":"10.37253/jgbmr.v4i2.7238","DOIUrl":"https://doi.org/10.37253/jgbmr.v4i2.7238","url":null,"abstract":"Saat ini kopi menjadi salah satu alternatif usaha yang bisa dikatakan menarik untuk dikembangkan dan dijadikan usaha. Coffee shop 651 Ginkas Basam adalah salah satu coffee shop yang lagi hits dikota Berastagi yang terus mengalami perkembangan signifikan dari bulan ke bulan. Perkembangan ini harus dipersiapkan oleh manajemen agar dapat menyiapkan alternatif pemasaran yang strategis agar dapat bertahan pada posisinya. Tujuan dari penelitian ini yaitu menganalisis keterkaitan atau hubungan rencana pemasaran pada Coffee shop 651 Ginkas Basam Kecamatan Barusjahe, faktor-faktor internal maupun eksternal serta menganalisa alternatif strategi yang di gunakan dengan memanfaatkan kekuatan dan peluang untuk mengatasi kelamahan dan ancaman. Desain pada penelitian ini menggunakan desain kualitatif dan teknik penelitian studi kasus. Alat analisis yang digunakan yaitu menggunakan matriks IFE, EFE, IE, SWOT, lalu QSP. Berdasarkan analisis faktor internal dan eksternal, selanjutnya dilakukan tahap pencocokan dengan metode matriks IE dan matriksSWOT. Hasil dari matriks IE menunjukkan bahwa perusahaan tersebut berada pada posisi tumbuh dan bina. Empat strategi alternatif dirumuskan dari hasil matriks SWOT dan QSP dengan strategi prioritas pertama adalah dengan meningkatkan kegiatan promosi. Metode yang dilakukan pada penelitian ini adalah dengan pendekatan kualitatif dengan menggunakan teknik random sampling.","PeriodicalId":112031,"journal":{"name":"Journal of Global Business and Management Review","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134363971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH HARGA DAN KUALITAS PELAYANAN SUMBER DAYA MANUSIA TERHADAP KEPUASAN PELANGGAN PT. HERFINTA FARM AND PLANTATION 价格和服务质量对客户满意度PT. HERFINTA FARM和PLANTATION的影响

Journal of Global Business and Management Review Pub Date : 2022-12-25 DOI: 10.37253/jgbmr.v4i2.7268

Henny Pratiwi, Ahmad Prayudi, Kalvin Sinaga, Mahyudanil Mahyudanil, Bunga Aditi

{"title":"PENGARUH HARGA DAN KUALITAS PELAYANAN SUMBER DAYA MANUSIA TERHADAP KEPUASAN PELANGGAN PT. HERFINTA FARM AND PLANTATION","authors":"Henny Pratiwi, Ahmad Prayudi, Kalvin Sinaga, Mahyudanil Mahyudanil, Bunga Aditi","doi":"10.37253/jgbmr.v4i2.7268","DOIUrl":"https://doi.org/10.37253/jgbmr.v4i2.7268","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000Penelitian dilakukan dengan tujuan untuk menetapkan strategi pemasaran yang dilakukan oleh PT. Herfinta Farm and Plantation melalui kualitas pelayanan yang ada untuk meningkatkan kepuasan pelanggan. Sebanyak 123 pelanggan dijadikan sample penelitian dan dibagikan kuesioner tertutup dengan indikator kualitas pelayanan yaitu tangibles, responsiveness, reliability, assurance dan emphaty. Indikator kepuasan pelanggan yang dijadikan dasar pada penyusunan kuesioner adalah kualitas produk, kualitas pelayanan, emosional, harga dan kemudahan. Hasil uji korelasi antara harga dengan kepuasan pelanggan sebesar 0,401, kualitas pelayanan dengan kepuasan pelanggan 0,358. Hasil regresi linear berganda adalah Y = 9,859 + 0,226X1 + 0,176X2 yang berarti setiap bertambahnya atau meningkatnya 1 satuan harga maka akan dapat meningkatkan kepuasan pelanggan sebesar 0,226 kali, dan setiap bertambahnya 1 satuan kualitas pelayanan akan meningkatkan kepuasan pelanggan sebesar 0,176 kali. Hasil uji parsial dan simultan menunjukkan harga dan kualitas pelayanan secara parsial dan simultan berpengaruh signifikan terhadap kepuasan pelanggan. Hasil uji koefisien determinasi bahwa variabel harga dan kualitas pelayanan mempengaruhi variabel kepuasan pelanggan sebesar 20,9%, sedangkan sisanya 79,1% dipengaruhi oleh faktor – faktor lain diluar penelitian \u0000 \u0000 \u0000 \u0000","PeriodicalId":112031,"journal":{"name":"Journal of Global Business and Management Review","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116045028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISA MINAT BELI KONSUMEN MUSLIM TERHADAP PRODUK MAKANAN BERLABEL HALAL DI KOTA BATAM 分析穆斯林消费者对巴淡市犹太食品的兴趣

Journal of Global Business and Management Review Pub Date : 2022-07-26 DOI: 10.37253/jgbmr.v4i1.6808

Listia Nurjanah, Kelvin Kelvin

引用次数: 2

PENGARUH KOMITE AUDIT, DEWAN KOMISARIS INDEPENDEN, KEPEMILIKAN INSTITUSIONAL DAN UKURAN PERUSAHAAN TERHADAP KINERJA KEUANGAN (Studi Kasus pada Perusahaan Food and Beverage yang Terdaftar di BEI Tahun 2016-2020) 审计委员会、独立政委、机构所有权和企业规模对财务业绩的影响(食品和企业在2008年到2020年上市的案例研究)

Journal of Global Business and Management Review Pub Date : 2022-07-26 DOI: 10.37253/jgbmr.v4i1.6693

Wulan Suryandani

{"title":"PENGARUH KOMITE AUDIT, DEWAN KOMISARIS INDEPENDEN, KEPEMILIKAN INSTITUSIONAL DAN UKURAN PERUSAHAAN TERHADAP KINERJA KEUANGAN (Studi Kasus pada Perusahaan Food and Beverage yang Terdaftar di BEI Tahun 2016-2020)","authors":"Wulan Suryandani","doi":"10.37253/jgbmr.v4i1.6693","DOIUrl":"https://doi.org/10.37253/jgbmr.v4i1.6693","url":null,"abstract":"This study aims to explain the influence of the audit committee, independent board of commissioners, institutional ownership and company size on the financial performance of food and beverage companies listed on the Indonesia Stock Exchange in 2016-2020. The population used is all food and beverage companies listed on the IDX in 2016-2020. The data collection technique in the research was carried out using the documentation method with the sampling method, namely the purposive sampling method, in order to produce samples in accordance with the research criteria. The research sample was 13 companies with 65 observations. The data analysis technique used by the researcher was multiple linear regression analysis. The data was processed using the IBM SPSS 25 program. The results showed that partially the audit committee had an insignificant positive effect on financial performance, the independent board of commissioners had a significant positive effect on financial performance, institutional ownership had an insignificant positive effect on financial performance and firm size had a significant positive effect. on financial performance. The results of the determination test show the adjusted R2 value of 0.276, meaning that the financial performance variable can be explained by the four independent variables of the audit committee, independent board of commissioners, institutional ownership and company size of 27.6%, while the remaining 72.4% in this study is explained by other factors. which is not included in the regression model.","PeriodicalId":112031,"journal":{"name":"Journal of Global Business and Management Review","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124282312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

PENGEMBANGAN MODEL PENERAPAN KONSEP KNOWLEDGE MANAGEMENT SYSTEM DI PT. DUNIA BARU GRAMINDO

Journal of Global Business and Management Review Pub Date : 2022-07-26 DOI: 10.37253/jgbmr.v4i1.6747

Holilah Holilah, Puspita Maelani, Eny Suheny

{"title":"PENGEMBANGAN MODEL PENERAPAN KONSEP KNOWLEDGE MANAGEMENT SYSTEM DI PT. DUNIA BARU GRAMINDO","authors":"Holilah Holilah, Puspita Maelani, Eny Suheny","doi":"10.37253/jgbmr.v4i1.6747","DOIUrl":"https://doi.org/10.37253/jgbmr.v4i1.6747","url":null,"abstract":"Menghasilkan kualitas produk yang baik, merupakan faktor penting yang harus diperhatikan dalam menghadapi persaingan di era globalisasi. Oleh sebab itu PT. Dunia Baru Gramindo harus dapat memanfaatkan pengetahuan yang ada dengan terus belajar sehingga dapat berinovasi dan beradaptasi dalam menghadapi segala perubahan dan tantangan. \u0000Knowledge Management System merupakan suatu pendekatan yang bertumpu pada pengelolaan dan pemanfaatan pengetahuan. Dalam hal ini langkah awal yang dilakukan yaitu mengidentifikasi permasalahan-permasalahan yang ada beserta rekomendasi penyelesaiannya kemudian pengetahuan-pengetahuan yang ada diidentifikasi melalui pendekatan proses bisnis dengan Work System Framework dan proses bisnis Hexagon dengan memanfaatkan teknologi yaitu facebook, email dan whatsapp sebagai sarana penyimpanan dan pengelolaan pengetahuan untuk mewujudkan organisasi pembelajar agar penerapan Knowledge Management System dapat terwujud. \u0000 Hasil dari tugas akhir ini adalah pengembangan model penerapan konsep knowledge management system di PT. Dunia Baru Gramindo dengan memanfaatkan teknologi yaitu facebook,email dan whatsapp diharapkan mampu memfasilitasi tumbuh kembangnya budaya saling berbagi pengetahuan (knowledge sharing) sehingga dapat menciptakan pengetahuan baru yang kompetitif,sarana penyampaian aspirasi dan penyimpanan dokumen elektronik dan pengelolaan pengetahuan, yang di harapkan dengan adanya pengembangan model konsep manajemen pengetahuan sistem dengan memanfaatkan facebook,email dan whatsapp sebagai teknologi pendukung ini dapat menjadikan PT. Dunia Baru Gramindo untuk selalu menghasilkan inovasi baru dalam rangka peningkatan kualitas produk.","PeriodicalId":112031,"journal":{"name":"Journal of Global Business and Management Review","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130649076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGEMBANGAN BUSINESS MODEL INNOVATION (BMI) PADA UKM DI KABUPATEN KOLAKA DENGAN PENDEKATAN KONFIGURASI

Journal of Global Business and Management Review Pub Date : 2022-07-26 DOI: 10.37253/jgbmr.v4i1.6491

Sudarnice Sudarnice, La Sudarman

引用次数: 0

PENGARUH OVERCONFIDENCE BIAS, MENTAL ACCOUNTING DAN FAMILIARITY BIAS TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI 偏见过度、心理会计和家庭对投资决策有偏见的影响

Journal of Global Business and Management Review Pub Date : 2022-07-25 DOI: 10.37253/jgbmr.v4i1.6777

Amir Hamzah

{"title":"PENGARUH OVERCONFIDENCE BIAS, MENTAL ACCOUNTING DAN FAMILIARITY BIAS TERHADAP PENGAMBILAN KEPUTUSAN INVESTASI","authors":"Amir Hamzah","doi":"10.37253/jgbmr.v4i1.6777","DOIUrl":"https://doi.org/10.37253/jgbmr.v4i1.6777","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000This study aims to determine and analyze the effect of Overconfidence Bias, Mental Accounting and Familiarity Bias on investment decision making (case studies of victims of illegal binary option investments) either simultaneously or partially. The research method used was descriptive and verification methods. The research population is all victims of illegal Binary Options investment in Indonesia. The sampling technique used was the Probability Sampling Technique with the Simple Random Sampling method. Calculation of the sample in this study using the slovin formula. The data collection technique uses a questionnaire distributed to all victims of illegal Binary Options investment in Indonesia, while the data analysis technique uses multiple regression analysis. The results of the study show that Overconfidence Bias, Mental Accounting and Familiarity Bias simultaneously affect investment decision making. Overconfidence Bias, Mental Accounting and Familiarity Bias partially positive and significant effect on investment decision making. \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000 \u0000","PeriodicalId":112031,"journal":{"name":"Journal of Global Business and Management Review","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133698949","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 2

BAGAIMANA PERAN SUMBER DAYA MANUSIA DALAM PENGEMBANGAN SEKTOR PARIWISATA? STUDI PADA PARIWISATA PANTAI DI KABUPATEN BLITAR 人力资源在旅游业发展中的作用如何?布利塔区的海滩旅游研究

Journal of Global Business and Management Review Pub Date : 2022-07-25 DOI: 10.37253/jgbmr.v4i1.6766

Ahmad Nizar Yogatama

引用次数: 0

Analisis Perbedaan Struktur Modal Perusahaaan Manufaktur Sebelum dan Selama Pandemi COVID-19 分析COVID-19大流行之前和期间制造的企业资本结构的差异

Journal of Global Business and Management Review Pub Date : 2022-07-25 DOI: 10.37253/jgbmr.v4i1.6690

L. Kelen, Citra Aditya Talundima

引用次数: 0

A Study of Customer Perceptions of Service Quality in the Indian Banking Sector 印度银行业客户对服务质量的认知研究

Journal of Global Business and Management Review Pub Date : 2022-07-25 DOI: 10.37253/jgbmr.v4i1.6548

Des Raj

引用次数: 0