Idea : Jurnal Humaniora最新文献

{"title":"Peran Mahasiswa dalam Pembangunan di Indonesia","authors":"Arnan Muflihady Martadinata","doi":"10.29313/IDEA.V0I0.2435","DOIUrl":"https://doi.org/10.29313/IDEA.V0I0.2435","url":null,"abstract":"Abstract. Continuing development by the government in Indonesia has a goal to advance the nation of Indonesia in the future and achieve the National goal. In order for this nation to continue to grow, development continues to be done by the government in all sectors, both political, economic, social, cultural, and others. In this case of course the government can not do it alone. To support the government in carrying out the development, it takes the role and participation of the community. One component of the community are students. This essay aims to discuss the conditions of development in Indonesia and the role that can be done by students in promoting development in Indonesia. Using literature study and adding images to strengthen the argument in this essay, it can be seen the role that students can take as the younger generation of the nation to play a role in national development Keywords: roles, development, students, youth, national goals Abstrak. Pembangunan yang terus dilakukan oleh pemerintah di Indonesia mempunyai tujuan untuk memajukan bangsa Indonesia ke depannya dan mencapai tujuan Nasional. Agar bangsa ini terus berkembang, pembangunan terus dilakukan oleh pemerintah di semua sektor, baik politik, ekonomi, sosial, budaya, dan lain-lain. Dalam hal ini tentunya pemerintah tidak bisa melakukannya sendirian. Untuk mendukung pemerintah dalam melaksanakan pembangunan tersebut, dibutuhkan peran dan partisipasi dari masyarakat. Salah satu komponen masyarakat tersebut adalah mahasiswa. Esai ini bertujuan untuk membahas kondisi pembangunan di Indonesia dan peran yang bisa dilakukan oleh mahasiswa dalam memajukan pembangunan di Indonesia. Dengan menggunakan studi literaturs dan menambahkan gambar untuk memperkuat argumen dalam esai ini, dapat diketahui peran yang bisa dilakukan mahasiswa sebagai generasi muda penerus bangsa untuk berperan dalam pembangunan Nasional Kata kunci: peran, pembangunan, mahasiswa, generasi muda, tujuan nasional","PeriodicalId":106418,"journal":{"name":"Idea : Jurnal Humaniora","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121791771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perkembangan Paradigma Epistemologi dalam Filsafat Islam","authors":"Dudi Badruzaman","doi":"10.29313/idea.v0i0.4263","DOIUrl":"https://doi.org/10.29313/idea.v0i0.4263","url":null,"abstract":"Paradigma epistemologi pemikiran Islam menurut laporan sejarah mengalami perkembangan dari zaman ke zaman, yang berbeda prinsip antara aliran yang satu dengan yang lain. Tulisan ini bertujuan untuk menguak letak perbedaan antara aliran-aliran tersebut. Metode kepustakaan filsafat dilakukan dengan analisa data induktif untuk merumuskan konstruksi teoritik.  Temuan penelitian ini adalah, bahwa para filosof Muslim Paripatetik mengedepankan akal atau rasio sebagai alat yang paling dominan untuk memperoleh pengetahuan yang benar dengan menggunakan metode demonstratif (burha>ni>). Sementara filosof iluminasi, kaum ‘irfa>ni> , dan kaum sufi berprinsip bahwa pengetahuan hakiki hanya dapat diperoleh melalui intuisi-mistik, setelah melalui proses penyucian hati (qalb) dengan berbagai bentuk latihan (riya>d}ah). Sementara epistemologi Mulla Sadra menggunakan tipe “hikmah”, yaitu pemaduan antara visi rasional dengan visi mistik, yang kemudian diselaraskan dengan syari’at. Epistemolog kontemporer, Abed al-Jabiri memilih epistemologi burha>ni> yang meyakini bahwa sumber pengetahuan adalah rasio, bukan teks atau intuisi.","PeriodicalId":106418,"journal":{"name":"Idea : Jurnal Humaniora","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130302586","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Promosi Ebod Jaya terhadap Loyalitas Konsumen","authors":"Ihsan Kurnia Utama","doi":"10.29313/IDEA.V0I0.4172","DOIUrl":"https://doi.org/10.29313/IDEA.V0I0.4172","url":null,"abstract":"Abstract. The strict competition urges the company to be more innovative and creative in selecting a strategy to promote its products in order to secure its business position. Ebod Jaya is one of the leading manufacturers of kicaumania in Indonesia. This research was conducted to find out the extent of the influence of personal selling, advertising, word of mouth toward consumer loyalty. This research applied explanatory survey method which aims to test the hypothesis to display the states of the causal relationship between two or more variables with a small bias in order to increase the credibility. However, the results of the research showed that Ebod Jaya promotion influence significantly against repeat purchases and the variable of advertising and word of mouth, whereas personal selling does not influence significantly. On refers others only word of mouth variables that indicates the influence significantly, whereas for personal selling and advertising no significant effect were shown. Keywords : Advertising, Personal Selling, Refers Others, Repeat Purchases, Word Of Mouth Abstrak. Ketatnya persaingan yang ada menuntut perusahaan untuk lebih inovatif dan kreatif dalam memilih strategi mempromosikan produk untuk mengamankan posisi bisnisnya. Ebod Jaya merupakan sebuah produsen perlengkapan kicaumania di Indonesia. Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh personal selling, advertising, word of mouth terhadap loyalitas konsumen. Penelitian ini menggunakan metode survey eksplanatori yang mempunyai tujuan untuk menguji hipotesis yang menyatakan hubungan sebab akibat antara dua variabel atau lebih dengan bias yang kecil dan meningkatkan kepercayaan. Hasil penelitian diketahui bahwa promosi Ebod Jaya berpengaruh secara signifikan terhadap repeat purchases hanya variabel advertising dan word of mouth sedangkan untuk personal selling tidak berpengaruh secara signifikan. Pada referse others yang berpengaruh secara signifikan hanya variabel word of mouth sedangkan untuk personal selling dan advertising tidak berpengaruh secara signifikan. Kata Kunci: Advertising, Personal Selling, Refers Others, Repeat Purchases, Word Of Mouth","PeriodicalId":106418,"journal":{"name":"Idea : Jurnal Humaniora","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124476601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Brand Equity Perusahaan Melalui Media Sosial (Studi Kasus pada Bagian Media Komunikasi PT. Pos Indonesia Persero)","authors":"R. Putra, Neni Yulianita, Y. Hamdan, Anne Ratnasari","doi":"10.29313/IDEA.V0I0.4173","DOIUrl":"https://doi.org/10.29313/IDEA.V0I0.4173","url":null,"abstract":"Abstract. The development of social media has brought a change in the use of means of communication that is now made easy with the internet-based means. Utilization of social media as a means of supporting the form of brand equity activities of PT. Pos Indonesia (Persero) through the selection of service Twitter, Facebook, Instagram and Web Site. Adding value to products and services from PT. Pos Indonesia (Persero) on brand equity activity is certainly a role to marketing, which is where, through the addition of value, people will know the products and services presented. Brand equity activities undertaken include several aspects, namely the program, product development, development of this type of service, the use of social media, and the reason of the use of social media. The method used on this research is qualitative, case study approach. The object of this study is the use of social media by PT. Pos Indonesia (Persero) in building brand equity of the company. The subject of this research is part of Media Communication PT. Pos Indonesia (Persero). The results of this study, which is a program that is packaged by the Media section Communication PT. Pos Indonesia (Persero) by utilizing the digitizing means; the development of products from PT. Pos Indonesia (Persero) is to track the shipment on the website, product postal Payment, and e-commerce; development of this type of service, which is currently servicing PT. Pos Indonesia (Persero) is based IT, the postal service is brought to the value of corporate image, and the service is currently focused on value-oriented; the use of social media by companies with regard the regulations / rules, implementing coordination team is good, does content social media management on a regular basis, their social media monitoring, and editorial from the agency applied before publishing on social media with the aim to obtain prior approval from the Media Communication; and the reasons for the use of social media because of the dissemination of information quickly, easily communicated, reasonable prices, the number of applicants is much closer to the community, the development of technology, the trend of communication media at this time, the word greeting that can be used via social media, the hashtag to applied in social media as a form of categorization and spread information, and social media are dynamic. Keyword: Brand Equity, Marketing Communication, Information and Communication Technology (ICT), Social Media. Abstrak. Perkembangan media sosial telah membawa perubahan pada pemanfaatan sarana komunikasi yang saat ini dipermudah dengan sarana berbasis internet. Pemanfaatan media sosial sebagai bentuk sarana penunjang dari kegiatan brand equity dari PT. Pos Indonesia (Persero) melalui pemilihan layanan Twitter, Facebook, Instagram dan Web Site. Penambahan nilai terhadap produk dan pelayanan dari PT. Pos Indonesia (Persero) dari kegiatan brand equity ini tentunya berperan kepada pemasaran, yang dimana melalu","PeriodicalId":106418,"journal":{"name":"Idea : Jurnal Humaniora","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126325058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Promosi Foto Melalui Media Sosial (Studi kasus mengenai Promosi “Ekologi Rumah Foto” Melalui Media Sosial)","authors":"Ganjar Kurniawan Ramdani","doi":"10.29313/idea.v0i0.4170","DOIUrl":"https://doi.org/10.29313/idea.v0i0.4170","url":null,"abstract":"","PeriodicalId":106418,"journal":{"name":"Idea : Jurnal Humaniora","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132791618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kalah, Tapi Bisa Menang Strategi Kampanye Ahmad Heryawan-Deddy Mizwar","authors":"Eli Siti Wasliah","doi":"10.29313/IDEA.V0I0.4169","DOIUrl":"https://doi.org/10.29313/IDEA.V0I0.4169","url":null,"abstract":"","PeriodicalId":106418,"journal":{"name":"Idea : Jurnal Humaniora","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128684121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Tradisi Komunikasi Masyarakat Desa Kayu Elang dalam Kegiatan Pemilu","authors":"Halbet Julianto","doi":"10.29313/IDEA.V0I0.4171","DOIUrl":"https://doi.org/10.29313/IDEA.V0I0.4171","url":null,"abstract":"","PeriodicalId":106418,"journal":{"name":"Idea : Jurnal Humaniora","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134220049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Makna Kaos Islami Distro Kalam (Studi Fenomenologi Tentang Kaos Islami Distro Kalam Bandung di Kalangan Pemakai)","authors":"Adimas Ramadhan","doi":"10.29313/idea.v0i0.4168","DOIUrl":"https://doi.org/10.29313/idea.v0i0.4168","url":null,"abstract":"","PeriodicalId":106418,"journal":{"name":"Idea : Jurnal Humaniora","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115884747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Komunikasi Persuasi Sales and Account Manager dalam Mempertahankan Pelanggan","authors":"Vina Dartina","doi":"10.29313/IDEA.V0I0.4178","DOIUrl":"https://doi.org/10.29313/IDEA.V0I0.4178","url":null,"abstract":"","PeriodicalId":106418,"journal":{"name":"Idea : Jurnal Humaniora","volume":"111 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126998168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Makna Gaya Hidup “Brand Minded” pada Konsumen Sosialita","authors":"Shulbi Muthi Sabila Salayan Putri","doi":"10.29313/IDEA.V0I0.4176","DOIUrl":"https://doi.org/10.29313/IDEA.V0I0.4176","url":null,"abstract":"Abstrak. Penelitian ini dilatar belakangi dengan fenomena Gaya Hidup Brand Minded pada Konsumen Sosialita yang lebih memilih produk “bermerek” daripada produk sejenis lain yang kegunaannya sama dan berharga lebih murah. Kecenderungan demikian terbangun karena terkait citra diri, bahwa dengan mengenakan produk bermerek maka statusnya akan terangkat. Merek adalah salah satu pertimbangan para konsumen khususnya konsumen Sosialita dalam membeli suatu barang, karena merek sering dikaitkan dengan kualitas suatu barang dan dijadikan sebagai tolok ukur barang yang akan dikonsumsi. Sehingga mengonsumsi barang bermerek menjadi hobi dan sebuah gaya hidup. Oleh karena itu, penelitian ini bertujuan untuk mendeskripsikan pemaknaan gaya hidup “brand minded” oleh konsumen sosialita dengan menggunakan teori interakasi simbolik mengenai makna, konsep diri dan interaksi. Penelitian ini hendak menarik konklusi kespesifikan Makna Gaya Hidup “Brand Minded” pada Konsumen Sosialita dalam Pemilihan Suatu Produk. Yang dilakukan dalam penelitian ini adalah metode kualitatif dengan pendekatan fenomenologi yang merujuk kepada paradigma interpretif. Subjek dalam penelitian ini adalah 5 orang wanita Sosialita berusia antara 30 hingga 40 tahun yang memiliki kecenderungan untuk berbelanja dan membeli produk bermerek impor. Hasil penelitian menunjukkan pengalaman komunikasi konsumen sosialita dengan gaya hidup brand minded adalah didukung oleh faktor latar belakang kehidupan, lingkungan sekitarnya, dan pergaulan dengan teman sebaya lebih memberi andil yang besar dalam penciptaan perilaku konsumsinya. Informan dalam penelitian ini memiliki pola konsumsi yang berbeda, tetapi dalam melakukan kegiatan konsumsi kelima informan sama-sama ingin membangun identitas melalui produk-produk bermerek yang mereka kenakan. Apa yang mereka konsumsi adalah menjadi apa yang mereka tampilkan kepada orang lain. Kata Kunci: gaya hidup, brand minded, konsumen sosialita.","PeriodicalId":106418,"journal":{"name":"Idea : Jurnal Humaniora","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130785287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}