Britania Leony, D. Susilo, Jéssica, Kevin Paolo, Priscillia Sakura
{"title":"Makna Mitos Body Shaming Pada Film Imperfect Karya Ernest Prakasa","authors":"Britania Leony, D. Susilo, Jéssica, Kevin Paolo, Priscillia Sakura","doi":"10.25139/sch.v3i1.4480","DOIUrl":"https://doi.org/10.25139/sch.v3i1.4480","url":null,"abstract":"Film Imperfect is a film that discusses social problems, namely body shaming which has been considered normal in people's lives. Body Shaming is ridicule, criticism and comments from others that are negative about a person's physical (body size / shape) or appearance. The theory used in this research is Semiotics. The type of research used is qualitative. The researcher implemented a qualitative approach using the Roland Barthes study method with denotative, connotative and mythical concepts which are the main keys in Semiotics research. The purpose of this study is to understand the meaning of the body shaming myth contained in the film Imperfect. This film tells the story of a woman named Rara who is always a victim of body shaming around her. Having a fat body, tan skin and thick curly hair makes Rara considered unsightly. Rara is required to change her body shape according to the beauty standards that develop in her environment. Body shaming still often occurs in everyday life, whether intentional or unintentional. Body Shaming can be done by anyone, anywhere and anytime. Body Shaming has a negative impact on the victim, Rara has low self-confidence, thinks too much about what other people say about her, and has unstable mental health due to constantly thinking about what other people say about her.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127171159","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Dampak Komunikasi Efektif melalui Konten Media Sosial @yellowfitkitchen terhadap Minat Beli","authors":"Harashta Mulia Kurniawati, Intan Primadini","doi":"10.25139/sch.v3i1.4479","DOIUrl":"https://doi.org/10.25139/sch.v3i1.4479","url":null,"abstract":"The presence of Instagram social media today is not only a means of entertainment, but also a means of promotion and marketing for business people. YellowFit Kitchen as one of the healthy food catering brands utilizes Instagram social media to promote and expedite its marketing activities. The content uploaded by YellowFit Kitchen on the Instagram account is expected to generate interest in buying followers. The purpose of this study was to determine whether there was an effect of social media content on Instagram @yellowfitkitchen on followers' buying interest. This study uses an explanatory quantitative approach with a survey method. The population used is followers of the Instagram account @yellowfitkitchen with a total sample of 400 respondents who were collected by purposive sampling technique. The results of this study indicate that the Instagram social media content variable (X) has an influence on the buying interest variable (Y) by 45.3% and 54.7% is influenced by other factors not discussed in this study.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133009484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Simbol Nasionalisme Dalam Music Video “Rewind Indonesia 2021”","authors":"Teguh Dwi Putranto","doi":"10.25139/sch.v3i1.4476","DOIUrl":"https://doi.org/10.25139/sch.v3i1.4476","url":null,"abstract":"At the end of 2021, Rewind Indonesia 2021 returns with a collection of topics that have been discussed throughout the year. The video is uploaded by the Indonesian Youtubers account and has a total duration of approximately 21 minutes. Various famous people appear in the video, including actors, athletes and digital content creators. Rewind Indonesia 2021 contains a message that serves as a reminder for every young person who watches the film that the future of Indonesia and the country is in the hands of young people who want better things. This study aims to find out how the symbol of nationalism in the music video \"Rewind Indonesia 2021\". The method used in this study is the semiotics of Charles Sanders Peirce in the music video \"Rewind Indonesia 2021\" on the Youtube Channel Indonesian Youtubers. The conclusion of this study is that the symbol of nationalism in the music video \"Rewind Indonesia 2021\" is a symbol related to identity as the Indonesian nation, a symbol of protection (please help), a symbol that gives encouragement, and a symbol of resurrection.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131213452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Representasi Emosional Joker Sebagai Korban kekerasan Dalam Film Joker 2019 (Analisis Semiotika Ferdinand De Saussure)","authors":"Rizkyka Hamama Madhona, Yenny","doi":"10.25139/sch.v3i1.4475","DOIUrl":"https://doi.org/10.25139/sch.v3i1.4475","url":null,"abstract":"This study aims to explain the emotional representation of the Joker as a victim of violence in the 2019 Joker film based on Ferdinand De Saussure's theory. Joker is a psychological thriller genre film. The film opens with Arthur Fleck trying out various expressions. With a clown-style make-up, Arthur pulled his face in a motion pulling the corners of his lips up to create a smiling facial expression. Arthur then lowered the corners of his lips down to make a sad expression with his lips down, and then pulled his lips back into a smile. A few tears flowed between her black eye makeup. The research method used in this paper is descriptive qualitative. This means that the data used in this study is qualitative data (data that does not consist of numbers) in the form of words and pictures that may be the key to what is being studied. Then the existing data are described from a number of aspects of signs or semiotics in a number of scenes. For example, from the emotional side that appears in a scene, the facial expressions of the actors, the dialogue delivered by the actors, background music and so on. Emotional representation is also shown through messages that are interpreted semiotically based on Ferdinand de Saussure's theory through changes in costumes (markers), from being originally monochrome (dark dominant) to being more colorful, and changes in a person's character from being closed to being more expressive in expressing their feelings sign).","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114684814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Persepsi Tentang Catcalling Yang Dialami Oleh Mahasiswa Universitas Dr. Soetomo Surabaya","authors":"Eka Dhanti Aprilia Putri, R. H. E. Putro","doi":"10.25139/sch.v3i1.4477","DOIUrl":"https://doi.org/10.25139/sch.v3i1.4477","url":null,"abstract":"This study aims to determine the perception of catcalling experienced by students at Dr Soetomo University Surabaya. This study uses a qualitative descriptive research method with a case study approach. The data collection technique used is observation, namely making observations, interviews with resource persons and reading or viewing documents related to this research. The key informants who were used as resource persons were 5 people. And the results of this study indicate that the perception of catcalling experienced by university students Dr. Soetomo Surabaya is considered an act that leads to sexual harassment. This causes students who experience catcalling to feel fear.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125324431","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Peran Komunikasi Korporat dari PT Angkasa Pura I dalam mengimplementasikan Strategi Media Relations","authors":"Nicholas Jevan Pradana, Intan Primadini","doi":"10.25139/sch.v2i2.4253","DOIUrl":"https://doi.org/10.25139/sch.v2i2.4253","url":null,"abstract":"The airport is no longer just a place for planes to land and depart, but has also become a destination. Yogyakarta International Airport is a new airport that replaces Adisutjipto International Airport. At the beginning of construction, Yogyakarta International Airport was opposed by both the local community who felt that the land was taken to be used as an airport, as well as the people of Yogyakarta who were used to going to Adi Sutjipto airport which is very close (ten to fifteen minutes away) compared to the new airport in Kulon Progo which requires an hour or an hour and a half to reach the destination. To overcome the problem, Corporate Communication PT. Angkasa Pura I implemented a media relations strategy, which involved journalists and the media, to restore its image. The concept used is Iriantara's media relations strategy which consists of managing relationships, developing relationship strategies, and developing networks. This research uses a post-positivistic paradigm and a qualitative approach, with a case study method. The results obtained in this research are that PT Angkasa Pura I has implemented a media relations strategy with the media, the media community and media organizations. The media relations strategy was carried out by distributing press releases, conducting media gatherings, media visits, media tours and media monitoring.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128370517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Ragam Budaya Dengan Segala Intrinsik Dunia","authors":"Fathimatuz Zuhro","doi":"10.25139/sch.v2i2.4473","DOIUrl":"https://doi.org/10.25139/sch.v2i2.4473","url":null,"abstract":"This article is a review which is a critical reading of a handbook titled Handbook of Intercultural Communication and Cooperation on the study of intercultural communication and cooperation written by Alexander Thomas, Eva Ulrike Kinast, Sylvia Schroll Machl in 2010. In this review, besides discussed the review of the contents of the book and the thematic content he initiated, also presents various examples of case study analyzes that occur in the field. This review discusses all kinds of things that exist in cultures that occur throughout the world. Starting from intercultural communication, intercultural collaboration, intercultural languages, intercultural management, and various other intrinsic elements regarding multicultural matters. The purpose of this book review is to provide a presentation of ideas on intercultural studies and at the same time provide explanations on the main aspects of intercultural cooperation. We will look at the dynamic triangle of applied interculturalism, which concerns aspects of self, differences, and intercultural elements in the review of this book.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132647211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategi Komunitas Club Motor Honda CB Dalam Masyarakat Surabaya","authors":"Ghalih Rafiano Iqbal, Yenny","doi":"10.25139/sch.v2i2.4093","DOIUrl":"https://doi.org/10.25139/sch.v2i2.4093","url":null,"abstract":"The automotive world in Indonesia is growing and getting more advanced. It can be seen from the many communities in the automotive sector, especially the motorcycle community. Motorcycle communities are increasingly popping up and growing in big cities to remote areas. In Surabaya there are many motorcycle communities, one of which is the Honda CB community. This community consists of Honda CB motorcycle owners in the Surabaya area. In this study, the author discusses the communication strategy of the Honda CB Community in the Surabaya community. Solidarity in this community includes internal solidarity and external solidarity. Internal solidarity includes social relationships that occur among members of the Honda CB community. External solidarity that includes social relations between members of Honda CB and the Honda CB community and the people of Surabaya. This research is a qualitative research with descriptive analysis. Descriptive analysis method was chosen with the aim of describing the phenomena that occur in accordance with the facts as they are. Sources of data in this study obtained from quotes, behavior, written sources, and photos. Data collection methods used in this study were observation, interviews, and documentation. Interviews based on sampling techniques conducted internally based on subjects who have the most representative information.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122173951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Komunikasi Interpersonal Antara Driver Dan Pelanggan Go-Car Di Kota Surabaya","authors":"Lutfi Khairil Sani, R. H. E. Putro","doi":"10.25139/sch.v2i2.4094","DOIUrl":"https://doi.org/10.25139/sch.v2i2.4094","url":null,"abstract":"The study aimed to identify what the interpersonal communication between drivers in interlace Go-Car to customers in Surabaya. This study using methods the qualitative study, case study As for data collection techniques using a technique researchers conducted in-depth interviews with various sources, observation, field and see the documents associated. The informant in this research as many as six people consists of four people a driver and two customers Go-Car. But, the research results show that interpersonal communication to passengers from the driver Go-Car had gone well and includes 5 effectiveness, openness in the form of interpersonal communication, empathy, the support, positiveness, and equality. But, in the interpersonal communication process of Go-Car drivers against passengers have some such obstacles to the driver sides that often become barriers in communicating. Then customers Go-Car felt as a whole are satisfied with the service provided Go-Car driver.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"0 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125812658","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
N. Sari, R. Marta, Natasia Angreani, Harry, Muhammad Iman Adi Perkasa
{"title":"Menakar loyalitas konsumen berdasarkan persepsi nilai dan kepercayaan merek geprek bensu","authors":"N. Sari, R. Marta, Natasia Angreani, Harry, Muhammad Iman Adi Perkasa","doi":"10.25139/sch.v2i2.4078","DOIUrl":"https://doi.org/10.25139/sch.v2i2.4078","url":null,"abstract":"To build high brand equity, a strong foundation is needed that is costumer loyalty to a brand. Brand loyalty can be assessed from various aspect and in this research, researcher used the value received by costumers and the trust of costumers. The purpose of this research is to examine the effect of perceived value and brand trust of brand loyalty “Geprek Bensu” in Jakarta partially or simultaneously. In this research, the independent variable are perceived value (X1) and brand trust (X2) of Geprek Bensu in Jakarta, while the dependent variable is brand loyalty (Y). Population of this research is unlimited so it uses a sample of 130 respondents taken randomly (non-probability sampling) with a purposive sampling technique. The results of analysis SPSS can be concluded that perceived value and brand trust have a positive impact to brand loyalty partially and simultaneously with the result of T test for X1 is 2,055 and X2 is 7,604 which is grater than T tabel of 1,656. While the F test shows F count is 125,635 which has a higher figure than F table which is 3,07.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121290437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}