{"title":"Implementasi kebijakan dana desa untuk penanggulangan pandemi covid-19 di sampang","authors":"Endik Hidayat","doi":"10.25139/sch.v2i1.3165","DOIUrl":"https://doi.org/10.25139/sch.v2i1.3165","url":null,"abstract":"The purpose of this article is to understand the implementation of village fund policies for the response to the Covid pandemic in Sampang Regency. The formulation of the problem is to find out what factors influence the success of programs funded by village funds in the midst of a pandemic in the Sampang case. The main theory used as an analysis is Edward III's policy implementation theory. This article uses a qualitative method with a case study research type. The data was collected using interview techniques and digital documents, online news, and the official website of the Sampang government. The results showed that the implementation of the village fund policy for the Covid-19 pandemic was going quite well. The factors that support the success of the communication dimension are the socialization of programs and information about the Covid-19 pandemic running optimally. Then another dimension, namely the bureaucratic structure, coordination between the implementers is quite intensive, the relationship that occurs is collaborative between policy actors or implementers. The inhibiting factor arises from the resource dimension due to the limited budget for village funds in dealing with Covid-19 in Sampang Regency so that infrastructure is not sufficient in order to prevent the spread of the corona virus.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122075946","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategi komunikasi komunitas manusaya dalam melaksanakan program sosial: Studi Kasus Program Sosial Titik Balik dan Kelas Pemenang","authors":"Valerie Lie, Intan Primadini","doi":"10.25139/sch.v2i1.3617","DOIUrl":"https://doi.org/10.25139/sch.v2i1.3617","url":null,"abstract":"All things about the lack of humanity are proven by violence cases and negative stigma in the society. The research aims to find out and analyze communication strategy applied to Manusaya in the effort to #MemanusiakanManusia through their social proggrame. Concept in this research reffering to Planning and Management concept by Cutlip, Center, and Broom that has stages Defining PR Problems, Planning and Programming, Taking Action and Communicating, and Evaluating the Program. This qualitative descriptive research used study case method. Primary data obtained by researchers is through in-depth interviews with four persons who responsible to be a interviewees. The result of this research shows that the strategy and tactic that Manusaya used was already following the concept. The campaign used online media and collaborated with external communities in the development of the program. The evaluation is carried out through two stages routine evaluation and whole evaluation. The suggestion of this research is that communication by Manusaya could be more varied and ensure the information can be understood properly by stakeholders.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"164 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115687404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The effect of e-commerce advertising exposure Lazada buying behavior teenagers at SMK Muhammadiyah 2 Surabaya","authors":"D. Susilo, Ummy Chairiyah","doi":"10.25139/sch.v2i1.3830","DOIUrl":"https://doi.org/10.25139/sch.v2i1.3830","url":null,"abstract":"The amount of interest of producers in using advertising as a medium for marketing products shows that advertising has an important role as an effective communication medium in introducing and promoting a product to consumers. Currently, advertisements have begun to mushroom in all mass media, including print media, electronic media and the internet. The high use of the internet in Indonesia has made producers more aggressive in promoting a product to consumers through internet media such as Lazada e-commerce ads. The number of facilities offered has received a very good response from the Indonesian people. With the ease of access provided and the relatively cheap prices of goods, it leads people to consumptive behavior. This study uses a quantitative approach. Survey research methods. This type of research explanatory research. The population in this study were students of SMK Muhammadiyah 2 Surabaya from the 2015-2017 class. The research sample was 186 people. This study has 2 independent variables (Ad Impression Intensity and Advertising Element), and 1 dependent variable (Buying Behavior). Data collection was carried out by distributing questionnaires. Hypothesis testing is done with multiple linear regression showing the influence between the intensity of advertising impressions and advertising elements on buying behavior, as evidenced by the results of the F test that Fcount> Ftable (111.280> 2.89). The result of the significance can be seen that 0.000 <0.05. The results of the T test for X1 show that the value of tcount ttable (14.521> 1.298), so the variable element of advertising has an effect on buying behavior.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"6 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120840823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Surahmad Afsyah, R. A. E. Jusnita, Yenny, Farida, Sanhari Prawiradiredja
{"title":"Analisis pesan \"video call dengan bu rika'' pada akun instragram @jokowi","authors":"Surahmad Afsyah, R. A. E. Jusnita, Yenny, Farida, Sanhari Prawiradiredja","doi":"10.25139/sch.v2i1.3832","DOIUrl":"https://doi.org/10.25139/sch.v2i1.3832","url":null,"abstract":"Right now video is already can not be apart of human life, at the begining video was only oriented in tv show but now it has many change of video and its a lot soround us. In this digital's era there are many kind of video as intention it created such as news video, education video, press release video, commercial advertazing video, society video, political campaign video and the other finnaly video reseachs are axist in comunicate study. Video with title Video call with Bu Rika at Instagram account @Jokowi is one of interesting video to do reseach this video is full dialog between Mr.Jokowi as president and Mrs.Rika as teacher from Padang. this video showing to viewer about education world in current condition while in pandemic start since first of 2020. Sign theory of ferdinand de saussure is matching theory to find out the meaning in this video.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124095615","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Desy Santi Rozakiyah, Imamul Huda Al Siddiq, Seli Septiana Pratiwi
{"title":"Tantangan guru sma/ma melakukan implementasi pembelajaran kewirausahan pada masa pandemi covid-19 di jawa timur","authors":"Desy Santi Rozakiyah, Imamul Huda Al Siddiq, Seli Septiana Pratiwi","doi":"10.25139/sch.v2i1.3831","DOIUrl":"https://doi.org/10.25139/sch.v2i1.3831","url":null,"abstract":"This study aims to apply the application of enterpreneur learning during the pandemic in senior high school at East Java. This research was motivated by aplication of learning during pandemic. The challenge of teachers in implementating entrepreneurship learning in a pandemic was having difficulties applying learning. Cause teachers needed good comunication with students to learning doing independently. This study uses a quantitative approach using a questionnaire distributed to teachers wich teacher entrepreneurship subjects in East Java. In addition, this study also uses a qualitative approach by conducting interviews.the results of this study indicate that problems face to face learning in providing enterpreneur learning were during the pandemic, because of it did not implementation enterpreneur lerning had difficulty in providing practices to students.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"155 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124375092","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Efektivitas penggunaan bahasa suroboyoan dalam penyampaian berita pojok kampung jtv bagi masyarakat kecamatan gayungan, kota surabaya","authors":"Dendy Prasetyo Hutomo, R. A. E. Jusnita","doi":"10.25139/sch.v1i2.3109","DOIUrl":"https://doi.org/10.25139/sch.v1i2.3109","url":null,"abstract":"Corner Village is a program from one of the local television channels, JTV, which is the most controversial and famous since it was first aired. The program uses Suroboyoan Language which is known as an inappropriate language educatively. Even so, Kampung Corner's rating is still high. The purpose of this study was to measure the effectiveness of the use of the Suroboyoan Language in the delivery of the Pojok Kampung JTV news as information on the community of Gayungan District, Surabaya City. This type of research is quantitative research. The total population of this study was 25,937 people. Then determine the sample with the Slovin formula in order to obtain a sample of 100 respondents. The sampling technique in this study used random sampling. In this study data collection was done by questionnaire technique. Data analysis techniques are done by simple tabulation, coding, editing. The results of this study are that the use of the Suroboyoan Language in the Pojok Kampung News Program has been considered effective by the research respondents who are spectators of the Pojok KampungNews program. This can be seen from measurements using the EPIC method, namely empathy, persuasion, impact, and communication.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128158385","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Integrated marketing communication strategy of innovation product kaptan and petrocas Pt petrokimia gresik","authors":"Crystalia Agustina, Redi Panuju","doi":"10.25139/sch.v1i2.3112","DOIUrl":"https://doi.org/10.25139/sch.v1i2.3112","url":null,"abstract":"Abstract Along with the increasingly high conditions of business competition, in communicating the products of a company it is not enough to just rely on advertising media as the sole cornerstone of the company's marketing communication, but to apply Integrated Marketing Communication so that every promotional message made reaches the public. PT Petrokimia Gresik is one of the largest agro-industry companies in Indonesia, must be able to create a good marketing communication strategy to improve the brand image of its products so that they are increasingly recognized and sought after by the public, especially farmers. The research used by researchers is a qualitative descriptive study of work procedures that have been applied by companies in building marketing communication by conducting interviews and identification of marketing and sales data for further observation using a marketing communication strategy of 4-P product mix (Product, Price, Place and Promotion) and the promotion mix (marketing mix) as a benchmark in evaluating the results and improvements that need to be done by companies to improve the effectiveness of marketing programs in an effort to increase market share and sales targets.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131247255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Bingkai pemberitaan mundurnya wolfgang pikal dari kursi pelatihan persebaya pada kompas.com, liputan6.com, dan jawapos.com","authors":"Edo Satriya Bhimantara, Nevrettia Christantyawati","doi":"10.25139/sch.v1i2.3108","DOIUrl":"https://doi.org/10.25139/sch.v1i2.3108","url":null,"abstract":"This study aims to find out what is in the news on social media by using framing analysis. The media used were Kompas.com, Liputan6.com and JawaPos.com media in reporting Wolfgang Pikal to resign from the Persebaya training chair. This study focused on the poor performance that occurred in Persebaya in the last six matches and the factors that caused the decline in Persebaya's performance. Through framing analysis of Zongdan Pan and Kosicky methods with several elements, namely syntax, scripts, thematic, and rhetorical. And using Ralf Dahrendof's conflict theory with several elements, namely capital decomposition, labor decomposition and the emergence of a new middle class as a unit of analysis in the discussion This study shows that the media as a reflection of reality. the results of this study will show how the media presents a picture of the news that has been loaded on social media.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122121533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analisis wacana pelecehan seksual terhadap pekerja perempuan pada situs never okay project","authors":"Dedeh Setiawan, F. Farida","doi":"10.25139/sch.v1i2.3111","DOIUrl":"https://doi.org/10.25139/sch.v1i2.3111","url":null,"abstract":"Community life in Indonesia is still very much attached to patriarchal culture, where women are positioned as subordinates under the authority of men and stereotypes that negatively label women. Until finally causing social irregularities in the form of cases of sexual harassment against women at work. Utilizing digital media, Never Okay tries to empower women by calling for justice towards assault and harassment of women. With the discourse developed in an article on the story of the disease, this research focuses on how women are depicted in each article posted on the site neverokayproject.org. Utilizing qualitative studies using Norman Fairclough's critical discourse analysis method in unpacking the ideology behind the writing, researchers can conclude that by structuring the discourse in such a way that the article is deliberately made to influence the reader's opinion, especially supporters of the feminine movement.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117093015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Ekspresi komunikasi bonek dalam membangun citra di masyarakat","authors":"Panji Jalu Pratama, Yenny","doi":"10.25139/sch.v1i2.3110","DOIUrl":"https://doi.org/10.25139/sch.v1i2.3110","url":null,"abstract":"This research is titled Bonek communication behavior in building image in the community. Bonek is a football supporter of the Persebaya Surabaya team, supporters are an inseparable part of a football match, people's interest in watching and supporting their respective clubs in the stadium is one a form of loyalty support for the club. In social life Bonek often gets a negative stigma from all forms of behavior, this means Bonek Communication Behavior plays a role in shaping their image in the eyes of the public. This type of research uses qualitative research. Data collection techniques in this study are by interviewing , observation and documentation. Data analysis techniques in this study used two channels consisting of data presentation and drawing conclusions.","PeriodicalId":104893,"journal":{"name":"Soetomo Communication and Humanities","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126453598","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}