{"title":"Strategy and Organization","authors":"Ian D. Turner","doi":"10.1177/174578660301500201","DOIUrl":"https://doi.org/10.1177/174578660301500201","url":null,"abstract":"","PeriodicalId":102537,"journal":{"name":"Henley Manager Update","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2003-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131244187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Accounting and Finance","authors":"R. Mills","doi":"10.1177/174578660301500104","DOIUrl":"https://doi.org/10.1177/174578660301500104","url":null,"abstract":"Accounting is the language of business and simply put, a degree in accounting provides students with an array of potential career opportunities as accountants, analysts, investors, or managers. Programs are designed to prepare students to manage and interpret internal and external accounting reports, as well as effectively communicate financial information about firm performance. Our wellrespected, knowledgeable faculty members are active in their profession and are dedicated to the academic and career success of all students. A network of engaged, active alumni is available to students for career advice and support, and the department's strong ties with the business and accounting communities provide remarkable professional development and networking opportunities.","PeriodicalId":102537,"journal":{"name":"Henley Manager Update","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2003-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125122552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategy and Organization","authors":"Ian D. Turner","doi":"10.1177/174578660301500101","DOIUrl":"https://doi.org/10.1177/174578660301500101","url":null,"abstract":"","PeriodicalId":102537,"journal":{"name":"Henley Manager Update","volume":"39 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2003-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123689054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing","authors":"S. Foreman","doi":"10.1177/174578660301500102","DOIUrl":"https://doi.org/10.1177/174578660301500102","url":null,"abstract":"Rapidly increasing global competition, the emergence of new markets, and technological advancements make today’s marketplace a highly dynamic and challenging environment for companies. From start-ups to well-established firms, increasingly, effective marketing separates organizations that survive and prosper from those that do not. Marketing is the process through which organizations identify customer needs and then develop and distribute products and services to satisfy these needs. The recent flourishing of social media, review websites, and more generally user-generated content have made the consumer more powerful than ever, providing them with an immense amount of information and leverage. At the same time, these developments have created new channels of communication and new sources of customer data for marketers. This new landscape makes marketing as a profession much more exciting. Marketers now need to learn new techniques, make more data-driven decisions, and be knowledgeable about consumer psychology and use intuition to take advantage of the emotional aspects of consumption. Marketing in this new age means blending customer data with understanding of psychological theories to create greater value for the customers. Understanding marketing is crucial for succeeding in any business role, as marketers interact with all areas of business to create value for customers and find ways to capture value (i.e., make money) for the business.","PeriodicalId":102537,"journal":{"name":"Henley Manager Update","volume":"39 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2003-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133682611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Accounting and Finance","authors":"Roger Mills","doi":"10.1177/174578660301400404","DOIUrl":"https://doi.org/10.1177/174578660301400404","url":null,"abstract":"1. to provide high quality programs of education for accounting and finance majors at the undergraduate and graduate levels 2. to provide high quality courses to support the UNC Greensboro and Bryan School educational missions as they relate accounting and finance to global processes, sustainable enterprise, innovation and ethical awareness 3. to stimulate and support high quality research, scholarship, and publication 4. to provide service, largely through committee representation to the University, the Bryan School, the Department, the academic accounting and finance communities, and the accounting profession, and 5. to foster faculty interaction with the public in ways which enhance the common good.","PeriodicalId":102537,"journal":{"name":"Henley Manager Update","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2003-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132232278","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Strategy and Organization","authors":"Ian D. Turner","doi":"10.1177/174578660301400401","DOIUrl":"https://doi.org/10.1177/174578660301400401","url":null,"abstract":"","PeriodicalId":102537,"journal":{"name":"Henley Manager Update","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2003-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124503441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing","authors":"S. Foreman","doi":"10.1177/174578660301400402","DOIUrl":"https://doi.org/10.1177/174578660301400402","url":null,"abstract":"Rapidly increasing global competition, the emergence of new markets, and technological advancements make today’s marketplace a highly dynamic and challenging environment for companies. From start-ups to well-established firms, increasingly, effective marketing separates organizations that survive and prosper from those that do not. Marketing is the process through which organizations identify customer needs and then develop and distribute products and services to satisfy these needs. The recent flourishing of social media, review websites, and more generally user-generated content have made the consumer more powerful than ever, providing them with an immense amount of information and leverage. At the same time, these developments have created new channels of communication and new sources of customer data for marketers. This new landscape makes marketing as a profession much more exciting. Marketers now need to learn new techniques, make more data-driven decisions, and be knowledgeable about consumer psychology and use intuition to take advantage of the emotional aspects of consumption. Marketing in this new age means blending customer data with understanding of psychological theories to create greater value for the customers. Understanding marketing is crucial for succeeding in any business role, as marketers interact with all areas of business to create value for customers and find ways to capture value (i.e., make money) for the business.","PeriodicalId":102537,"journal":{"name":"Henley Manager Update","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2003-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114926033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Marketing","authors":"Y. Wong","doi":"10.1177/174578660301400302","DOIUrl":"https://doi.org/10.1177/174578660301400302","url":null,"abstract":"The marketing curriculum is designed to provide the necessary foundation for students planning careers in various subfields of marketing such as brand management, market research, and marketing analytics. The area offers a wide variety of courses that reflect the recent changes and challenges in the global marketplace with an emphasis on the creation of value for consumers, businesses, and the society at large.","PeriodicalId":102537,"journal":{"name":"Henley Manager Update","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2003-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132726107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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