Marketing

Y. Wong
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引用次数: 0

Abstract

The marketing curriculum is designed to provide the necessary foundation for students planning careers in various subfields of marketing such as brand management, market research, and marketing analytics. The area offers a wide variety of courses that reflect the recent changes and challenges in the global marketplace with an emphasis on the creation of value for consumers, businesses, and the society at large.
市场营销
市场营销课程旨在为学生在市场营销的各个分支领域(如品牌管理、市场研究和市场分析)规划职业生涯提供必要的基础。该领域提供各种各样的课程,反映了全球市场最近的变化和挑战,重点是为消费者、企业和整个社会创造价值。
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