{"title":"Marketing","authors":"Y. Wong","doi":"10.1177/174578660301400302","DOIUrl":null,"url":null,"abstract":"The marketing curriculum is designed to provide the necessary foundation for students planning careers in various subfields of marketing such as brand management, market research, and marketing analytics. The area offers a wide variety of courses that reflect the recent changes and challenges in the global marketplace with an emphasis on the creation of value for consumers, businesses, and the society at large.","PeriodicalId":102537,"journal":{"name":"Henley Manager Update","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2003-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Henley Manager Update","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/174578660301400302","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
The marketing curriculum is designed to provide the necessary foundation for students planning careers in various subfields of marketing such as brand management, market research, and marketing analytics. The area offers a wide variety of courses that reflect the recent changes and challenges in the global marketplace with an emphasis on the creation of value for consumers, businesses, and the society at large.