Sustainable Technology and Entrepreneurship最新文献

Exploring the linkages between servitization and circular economy: Remanufacturing as a product or as a service? 探索服务化与循环经济之间的联系：再制造作为产品还是作为服务？

Sustainable Technology and Entrepreneurship Pub Date : 2025-09-01 DOI: 10.1016/j.stae.2025.100116

Maria Spadafora , Mario Rapaccini

{"title":"Exploring the linkages between servitization and circular economy: Remanufacturing as a product or as a service?","authors":"Maria Spadafora , Mario Rapaccini","doi":"10.1016/j.stae.2025.100116","DOIUrl":"10.1016/j.stae.2025.100116","url":null,"abstract":"<div><div>Servitization is increasingly recognised as a key strategy for addressing the challenges of Remanufacturing, yet its role remains underexplored. This study responds to the growing call for research on the conditions under which Remanufacturing should be offered as a service- or as a product-centric logic, and on the associated economic, environmental and social impacts. Through a multiple case study of five multinational manufacturing firms operating in B2B markets, this research uncovers how different Remanufacturing configurations support sustainable business development. The findings show that Remanufacturing-as-a-service (RaaS) can mitigate barriers, such as demand unpredictability and market cannibalisation, by embedding Remanufacturing into advanced service offerings, thus enhancing operational efficiency and long-term customer relationships. Conversely, Remanufacturing-as-a-product (RaaP) emerges as a viable strategy for market expansion in developing economies, enabling access to affordable, high-quality and resource-efficient products. However, each approach entails distinct requirements in terms of service capabilities, customer engagement and reverse logistics. On the basis of these findings, this paper develops a decision-making model that clarifies when and how firms should offer RaaP rather than RaaS.</div></div>","PeriodicalId":101202,"journal":{"name":"Sustainable Technology and Entrepreneurship","volume":"4 3","pages":"Article 100116"},"PeriodicalIF":0.0,"publicationDate":"2025-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145219340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Translating IT capabilities: Linking enabling infrastructure to digital transformation in hospitals—Sustainable digital enablement framework 转化IT能力：将启用基础设施与医院的数字化转型联系起来——可持续的数字化实施框架

Sustainable Technology and Entrepreneurship Pub Date : 2025-08-07 DOI: 10.1016/j.stae.2025.100117

Saeid Jorfi , Till J. Winkler

{"title":"Translating IT capabilities: Linking enabling infrastructure to digital transformation in hospitals—Sustainable digital enablement framework","authors":"Saeid Jorfi , Till J. Winkler","doi":"10.1016/j.stae.2025.100117","DOIUrl":"10.1016/j.stae.2025.100117","url":null,"abstract":"<div><div>The paradox of hospitals investing heavily in IT infrastructure, which can often be ineffective in their digital transformation efforts, is a rich, even frustrating scenario that warrants a deeper understanding. Moving beyond just outcome, our effort-focused approach examines how IT infrastructure supports sustainable digital transformation as an ongoing effort, reflecting real-time resource utilization, strategic direction, and organizational commitment crucial for success. We propose that a robust IT infrastructure potentially enhances an organization's capacity to enable its IT capabilities, fostering organizational readiness and self-efficacy, and encouraging more ambitious efforts in digital initiatives. We introduce two new concepts, <em>translating IT capabilities</em> and <em>enabling IT infrastructure,</em> to elucidate novel mechanisms through which IT infrastructure influences transformation efforts. PLS-SEM analysis of 124 hospital IT managers reveals that enabling IT infrastructure's impact is <em>fully mediated</em> by three translating IT capabilities: IT human, IT relationship, and IT architecture capabilities, with the IT human capability exerting the strongest influence. Our <em>Sustainable Digital Enablement Framework</em> offers novel insights, providing a dynamic roadmap for hospitals, policymakers, and stakeholders to enhance sustainable digital transformation efforts. The study also contributes from a theoretical point of view by providing further empirical confirmation of the fact that investing in IT's \"soft\" side (human skills, relationships, architecture) is as crucial as, if not more crucial than, the \"hard\" infrastructure for sustainable digital transformation and strategic alignment.</div></div>","PeriodicalId":101202,"journal":{"name":"Sustainable Technology and Entrepreneurship","volume":"4 3","pages":"Article 100117"},"PeriodicalIF":0.0,"publicationDate":"2025-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144886237","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Linking SDGs to corporate financial performance: Insights from fsQCA analysis of prosperity-related SDGs and market capitalization 将可持续发展目标与企业财务绩效联系起来：来自fsQCA对与繁荣相关的可持续发展目标和市值分析的见解

Sustainable Technology and Entrepreneurship Pub Date : 2025-07-30 DOI: 10.1016/j.stae.2025.100115

Belen López Vázquez , Ana M. Gómez -Olmedo , José María Martinez -Gonzalo , Maria Fernanda Guevara Riera

{"title":"Linking SDGs to corporate financial performance: Insights from fsQCA analysis of prosperity-related SDGs and market capitalization","authors":"Belen López Vázquez , Ana M. Gómez -Olmedo , José María Martinez -Gonzalo , Maria Fernanda Guevara Riera","doi":"10.1016/j.stae.2025.100115","DOIUrl":"10.1016/j.stae.2025.100115","url":null,"abstract":"<div><div>This study examines the relationship between corporate financial performance and the implementation of Sustainable Development Goals (SDGs), with a focus on prosperity-related SDGs. Using fuzzy-set Qualitative Comparative Analysis (fsQCA), the research analyzes a sample of 26 companies to explore the interaction between SDGs and market capitalization, particularly emphasizing SDG 8 (Decent Work and Economic Growth) and SDG 11 (Sustainable Cities and Communities). The findings indicate that companies aligning their strategies with these specific SDGs tend to be associated with higher market capitalization, demonstrating the financial advantages of incorporating sustainability into business models. Conversely, the absence of certain SDGs, such as SDG 7 (Affordable and Clean Energy) and SDG 9 (Industry, Innovation, and Infrastructure), is associated with lower market value, suggesting that prioritizing specific sustainability initiatives is vital for financial success. Notably, the absence of SDG 10 (Reduced Inequalities) was found to have no significant impact on this research. These results contribute to the growing body of literature on sustainable business practices and provide valuable insights for companies aiming to integrate global sustainability goals while improving long-term profitability. Future research should investigate industry-specific variations and the long-term effects of SDG integration on financial performance.</div></div>","PeriodicalId":101202,"journal":{"name":"Sustainable Technology and Entrepreneurship","volume":"4 3","pages":"Article 100115"},"PeriodicalIF":0.0,"publicationDate":"2025-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144903208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Future flight’s dynamic capabilities and circular economy opportunities 未来飞行的动态能力和循环经济机会

Sustainable Technology and Entrepreneurship Pub Date : 2025-06-21 DOI: 10.1016/j.stae.2025.100114

Chenyi Liao , Graham Parkhurst , Christopher J. Parker

{"title":"Future flight’s dynamic capabilities and circular economy opportunities","authors":"Chenyi Liao , Graham Parkhurst , Christopher J. Parker","doi":"10.1016/j.stae.2025.100114","DOIUrl":"10.1016/j.stae.2025.100114","url":null,"abstract":"<div><div>Air transport and logistics are associated with economic growth, but sustainability in aviation is vital to address climate change. This paper examines Future Flight (FF) technology’s adoption, focusing on business dynamics, supply chains, and innovation ecosystems through the Technology-Organisation-Environment (TOE) framework and Dynamic Capabilities (DCs) theory. Analysis of twelve expert interviews identifies key barriers, including technological readiness, cybersecurity, financial limitations, and regulatory gaps. Conversely, drivers like design innovation, human capital, and collaboration present growth opportunities. Emerging business models prioritize software-driven value, niche market collaboration, and co-development. While challenges in material design and recycling persist, integrating Circular Economy (CE) principles offers transformative potential for resource efficiency. The study underscores the need for businesses to strengthen dynamic capabilities, build strategic alliances, and navigate regulatory complexities. By providing actionable insights, it advocates a holistic approach combining regulation, public engagement, and innovation to advance a sustainable FF ecosystem.</div></div>","PeriodicalId":101202,"journal":{"name":"Sustainable Technology and Entrepreneurship","volume":"4 3","pages":"Article 100114"},"PeriodicalIF":0.0,"publicationDate":"2025-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144548474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Bridging aspiration and experience: Contrasting entrepreneurial aspirations and real-world experience through a semiotic method 连接愿望和经验：通过符号学方法对比创业愿望和现实世界的经验

Sustainable Technology and Entrepreneurship Pub Date : 2025-06-10 DOI: 10.1016/j.stae.2025.100113

Raquel Sastre , Alba Yela Aránega , María Teresa del Val Núñez

{"title":"Bridging aspiration and experience: Contrasting entrepreneurial aspirations and real-world experience through a semiotic method","authors":"Raquel Sastre , Alba Yela Aránega , María Teresa del Val Núñez","doi":"10.1016/j.stae.2025.100113","DOIUrl":"10.1016/j.stae.2025.100113","url":null,"abstract":"<div><div>By bridging the gap between entrepreneurial dreams and business realities, this study contrasts the mindset of future entrepreneurs still in the classroom with those actively running their own companies. The aim is to investigate the intention to be self-employed and the determinants that foster entrepreneurship. To this end, a study was carried out on a total sample of 101 individuals, of whom 20 % are entrepreneurs and the remaining 80 % are young students who intend to become entrepreneurs in the near future. This paper uses a methodological tool based on semiotics. A survey was used to assess the importance of certain factors (administrative, previous approach to entrepreneurship, management knowledge, communication and leadership skills, among others) for entrepreneurship and entrepreneurial success. The results show that there is a confrontation between the actual experience of professionals and the perception and theoretical knowledge acquired by young students studying to become entrepreneurs. As a theoretical implication, this study identifies two very different entrepreneurial mindsets, but with a high correlation between them. As a practical implication, this study helps to contrast the thinking of young people who will be future entrepreneurs with the experience of entrepreneurs who are already entrepreneurs, thus being able to compare both realities. In short, this study can be interesting for business schools to detect whether their subjects are going in the right direction and are close to the reality of the labour market.</div></div>","PeriodicalId":101202,"journal":{"name":"Sustainable Technology and Entrepreneurship","volume":"4 3","pages":"Article 100113"},"PeriodicalIF":0.0,"publicationDate":"2025-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144280003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of European positioning on environmental sustainability: A review 欧洲对环境可持续性的定位分析

Sustainable Technology and Entrepreneurship Pub Date : 2025-06-02 DOI: 10.1016/j.stae.2025.100112

V. Sanz-Torro , C. Calafat-Marzal , J.M. Guaita-Martinez , V. Vega

{"title":"Analysis of European positioning on environmental sustainability: A review","authors":"V. Sanz-Torro , C. Calafat-Marzal , J.M. Guaita-Martinez , V. Vega","doi":"10.1016/j.stae.2025.100112","DOIUrl":"10.1016/j.stae.2025.100112","url":null,"abstract":"<div><div>Extreme weather events are becoming more common, reflecting the rapid advance of climate change, which is primarily caused by human activity. Whereas some effects are irreversible, others can be mitigated through actions that seek to reduce greenhouse gas emissions, and thus limit global warming. In recent years, academia has been actively engaged in addressing this situation, as reflected in the volume of related scientific output. In this context, the objective of this research is to conduct a literature review of studies on environmental sustainability in the European Union (EU) published in the decade 2015–2024. The choice of the geographical scope of the study is based on the EU's strong commitment to climate neutrality. In order to identify the possible gaps in the literature and extract the main research directions, the PRISMA protocol is used together with an Rstudio library called bibliometrix. The results reveal an exponential growth in studies published in high-impact scientific journals, and a notable prevalence of international co-authorship. The analysis identifies three main lines of research. The first focuses on the structural foundations of sustainability, including circular economy, sustainable agriculture, and eco-innovation. The second addresses environmental policies promoted by the European Union and stands out as the most influential in terms of academic impact. The third explores energy efficiency in crisis contexts, with particular attention to the effects of the COVID-19 pandemic. Energy transition, circular economy, and the pursuit of efficiency and productivity are among the most studied topics within the scientific community.</div></div>","PeriodicalId":101202,"journal":{"name":"Sustainable Technology and Entrepreneurship","volume":"4 3","pages":"Article 100112"},"PeriodicalIF":0.0,"publicationDate":"2025-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144239770","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Using sustainable technology to drive efficiency: Artificial intelligence as an information broker for advancing airline operations management 利用可持续技术提高效率：人工智能作为推进航空公司运营管理的信息中介

Sustainable Technology and Entrepreneurship Pub Date : 2025-05-22 DOI: 10.1016/j.stae.2025.100111

Alexander M. Geske , David M. Herold , Sebastian Kummer

{"title":"Using sustainable technology to drive efficiency: Artificial intelligence as an information broker for advancing airline operations management","authors":"Alexander M. Geske , David M. Herold , Sebastian Kummer","doi":"10.1016/j.stae.2025.100111","DOIUrl":"10.1016/j.stae.2025.100111","url":null,"abstract":"<div><div>Airlines are frequently confronted with disruptions that interfere with their flight operations, resulting in revenue losses and unsustainable performance. While information sharing is an important approach to mitigate airline disruptions, the industry is still characterized by technology fragmentation and a lack of real-time information exchange between actors in the airline ecosystem. As a response, this study investigates how artificial intelligence (AI could be utilized as an information broker to enhance information sharing for collaborative decision-making in airline operations management. Adopting a qualitative research approach, we conducted 22 semi-structured interviews with managers and professionals from three critical airline functions - air, ground, and information technology - across multiple global airlines to examine how AI is used for coordination and information sharing in their operation and how it impacts operational processes and performances. The results show that AI in the airline industry is in its infancy with fragmented applications within the airline ecosystem, but managers highlight the need for implementation of context-aware, organizationally aligned, and carefully integrated AI into operational routines. Our findings also show that in order to use AI as an information broker, most participants prefer an agent-based model for operations management, however, integrating agent-based models require advanced data that need to be collected from process-based systems first. We further discuss theoretical and managerial implications and provide actionable recommendations for implementing AI in airline operations. This is one of the first studies to specifically examine cross-departmental information sharing through AI from an information brokerage perspective.</div></div>","PeriodicalId":101202,"journal":{"name":"Sustainable Technology and Entrepreneurship","volume":"4 3","pages":"Article 100111"},"PeriodicalIF":0.0,"publicationDate":"2025-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144134295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social entrepreneurship and sustainable technologies: Impact on communities, social innovation, and inclusive development 社会企业家精神和可持续技术：对社区的影响、社会创新和包容性发展

Sustainable Technology and Entrepreneurship Pub Date : 2025-05-13 DOI: 10.1016/j.stae.2025.100110

Raghu Raman , T.A. Alka , M. Suresh , Prema Nedungadi

{"title":"Social entrepreneurship and sustainable technologies: Impact on communities, social innovation, and inclusive development","authors":"Raghu Raman , T.A. Alka , M. Suresh , Prema Nedungadi","doi":"10.1016/j.stae.2025.100110","DOIUrl":"10.1016/j.stae.2025.100110","url":null,"abstract":"<div><div>Social entrepreneurship (SE) is emerging as a transformative force for sustainable development, particularly in contexts marked by inequality, informality, and institutional gaps. This study adopts an integrative and critical approach to examine how SE aligns with Sustainable Development Goals (SDGs) and contributes to inclusive, resilient, and innovation-driven change. It addresses key research gaps—fragmented theoretical applications, limited sectoral analysis, and weak methodological generalizability—by synthesizing six foundational theories: behavioral decision theory, theory of planned behavior, social cognitive theory, institutional theory, social capital theory, and grounded theory. A systematic literature review was conducted using the PRISMA protocol to ensure rigor and transparency in selecting studies from 2015 to 2024. The review identifies thematic gaps in existing literature, including underexplored areas such as sector-specific financing, digital innovation, entrepreneurship in emerging sectors, sustainable technology adoption, and the contextual embedding of SE within SDG-linked outcomes. Using the theory-context-characteristics-methods (TCCM) framework and machine learning-based BERTopic modeling, this study analyzes SE research to offer both conceptual depth and empirical mapping. Its originality lies in the interdisciplinary integration of theory with advanced text analytics to uncover actionable, theory-driven insights into SE–SDG alignment. Findings reveal SEs’ contributions to SDGs 4, 8, and 9 through inclusive models and digital tools such as AI and blockchain. SE also advances SDGs 10, 11, and 12 while being enabled by institutions (SDG 16) and partnerships (SDG 17). The study calls for multilevel theoretical integration across cognitive, relational, and institutional domains, with managerial implications for hybrid model design, stakeholder collaboration, and digital capability building.</div></div>","PeriodicalId":101202,"journal":{"name":"Sustainable Technology and Entrepreneurship","volume":"4 3","pages":"Article 100110"},"PeriodicalIF":0.0,"publicationDate":"2025-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144070136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The role of Neobanks and FinTech in sustainable finance and technology. The customer/user perspective for entrepreneurs 新银行和金融科技在可持续金融和技术中的作用。企业家的客户/用户视角

Sustainable Technology and Entrepreneurship Pub Date : 2025-04-26 DOI: 10.1016/j.stae.2025.100109

Pedro R. Palos-Sanchez , Raúl J. Chang-Tam , José A. Folgado-Fernández

{"title":"The role of Neobanks and FinTech in sustainable finance and technology. The customer/user perspective for entrepreneurs","authors":"Pedro R. Palos-Sanchez , Raúl J. Chang-Tam , José A. Folgado-Fernández","doi":"10.1016/j.stae.2025.100109","DOIUrl":"10.1016/j.stae.2025.100109","url":null,"abstract":"<div><div>The emergence of neobanks is considered a change in the current banking model and has caused a change in consumer expectations regarding their financial experience and sustainable technology. This research analyzes users feelings, words and opinions about neobanks, and determines the critical factors of these financial consumers. The objective of this research is to analyze how technology app in the banking sector has affected the consumer experience. The emergence of FinTech and neobanks has altered the traditional banking market worldwide, with new exclusively digital financial operators in full expansion. A sample of all online reviews (<em>n</em> = 56,474) published in Google Play of three FinTech apps N26, Revolut, and Wise selected from and Sensor Tower. It’s were analyzed using text mining, particularly sentiment analysis and topic modelling (LDA). Exactly, the reviews were scraped in during one weeks from January 2024.</div><div>The results of our analysis reveal that neobanks are working exponentially among the young public, while older users still have barriers to their usability, such as cybersecurity or the limited generation of trust.</div><div>This work contributes to the existing academic literature on FinTech and neobanks with a validated method of measuring customer experience. This work contributes to practical implications, understanding the transformation of banking through fintech and neobanks, with a focus on customer experience and sentiment analysis. Additionally, the theoretical implications of the manuscript align existing literature on the importance of technology and customer-centric approaches, but offer nuanced insights into the specific factors driving customer adoption and the challenges faced by neobanks.</div></div>","PeriodicalId":101202,"journal":{"name":"Sustainable Technology and Entrepreneurship","volume":"4 3","pages":"Article 100109"},"PeriodicalIF":0.0,"publicationDate":"2025-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143906375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Building trust in sustainable brands: Revisiting perceived value, satisfaction, customer service, and brand image 建立对可持续品牌的信任：重新审视感知价值、满意度、客户服务和品牌形象

Sustainable Technology and Entrepreneurship Pub Date : 2025-03-31 DOI: 10.1016/j.stae.2025.100105

Abel Monfort , Belén López-Vázquez , Ana Sebastián-Morillas

{"title":"Building trust in sustainable brands: Revisiting perceived value, satisfaction, customer service, and brand image","authors":"Abel Monfort , Belén López-Vázquez , Ana Sebastián-Morillas","doi":"10.1016/j.stae.2025.100105","DOIUrl":"10.1016/j.stae.2025.100105","url":null,"abstract":"<div><div>This study revisits the key variables that build brand trust in consumers, addressing a critical issue for building lasting relationships between brands and consumers. Through a conceptual model, we examine how perceived value, satisfaction, customer service, and brand image influence consumer trust. The research is based on a sample of 1280 Spanish consumers over the age of 18, who responded to a questionnaire designed with previously validated scales. The PLS-SEM technique was used to validate the hypotheses and the proposed model.</div><div>The findings reveal that perceived value, satisfaction, customer service, and brand image have a positive and significant effect on consumer trust. In particular, it was found that customer service directly influences customer satisfaction, which in turn reinforces brand trust. Additionally, the brand's communication strategy shows a significant positive relationship with brand image. Finally, customer satisfaction is identified as a mediating variable in the relationship between customer service and trust, indicating that a positive experience with customer service is fundamental for consolidating brand trust.</div><div>This study contributes to enhancing the understanding of the factors that promote brand trust and offers practical implications for the development of effective marketing and brand management strategies. These insights can be especially relevant for sustainable brands, as the identified factors—perceived value, satisfaction, customer service, and brand image—are also critical in fostering trust in brands that prioritize sustainability. Incorporating sustainable practices into these areas may further strengthen consumer trust and loyalty toward sustainable brands.</div></div>","PeriodicalId":101202,"journal":{"name":"Sustainable Technology and Entrepreneurship","volume":"4 3","pages":"Article 100105"},"PeriodicalIF":0.0,"publicationDate":"2025-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143784065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0