Exploring the linkages between servitization and circular economy: Remanufacturing as a product or as a service?

Maria Spadafora , Mario Rapaccini
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Abstract

Servitization is increasingly recognised as a key strategy for addressing the challenges of Remanufacturing, yet its role remains underexplored. This study responds to the growing call for research on the conditions under which Remanufacturing should be offered as a service- or as a product-centric logic, and on the associated economic, environmental and social impacts. Through a multiple case study of five multinational manufacturing firms operating in B2B markets, this research uncovers how different Remanufacturing configurations support sustainable business development. The findings show that Remanufacturing-as-a-service (RaaS) can mitigate barriers, such as demand unpredictability and market cannibalisation, by embedding Remanufacturing into advanced service offerings, thus enhancing operational efficiency and long-term customer relationships. Conversely, Remanufacturing-as-a-product (RaaP) emerges as a viable strategy for market expansion in developing economies, enabling access to affordable, high-quality and resource-efficient products. However, each approach entails distinct requirements in terms of service capabilities, customer engagement and reverse logistics. On the basis of these findings, this paper develops a decision-making model that clarifies when and how firms should offer RaaP rather than RaaS.
探索服务化与循环经济之间的联系:再制造作为产品还是作为服务?
服务化越来越被认为是解决再制造挑战的关键战略,但其作用仍未得到充分探讨。本研究响应了越来越多的关于再制造应作为服务或以产品为中心的逻辑提供的条件以及相关的经济、环境和社会影响的研究呼吁。通过对五家在B2B市场运营的跨国制造公司的多个案例研究,本研究揭示了不同的再制造配置如何支持可持续的业务发展。研究结果表明,再制造即服务(RaaS)可以通过将再制造嵌入到先进的服务产品中,从而提高运营效率和长期客户关系,从而减轻诸如需求不可预测性和市场蚕食等障碍。相反,再制造即产品(RaaP)成为发展中经济体市场扩张的可行战略,使人们能够获得负担得起的、高质量的和资源节能型产品。然而,每种方法在服务能力、客户参与和逆向物流方面都需要不同的要求。在这些发现的基础上,本文开发了一个决策模型,该模型澄清了企业何时以及如何提供RaaP而不是RaaS。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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CiteScore
12.30
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0.00%
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